Data for this report were compiled by the Distance · Data for this report were compiled by the...

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Data for this report were compiled by the Distance Education and Learning Technology Application (DELTA) of the International Training Centre of the ILO.

CROWDFUNDING FOR DEVELOPMENT MASSIVE OPEN ONLINE COURSEREPORT 2015

PROJECT MANAGEMENT:

TOM WAMBEKE

CURRICULUM DEVELOPER AND FACILITATOR:

KAI-HSIN HUNG

EVALUATION TEAM:

ALESSIA MESSUTI, CARLOS GUZMAN, MERYEM ABOULKASSIMI. ELENA MONDINO

GRAPHICS AND LAYOUT:

NORA SOLER PASTOR

CROWDFUNDING FOR DEVELOPMENTMASSIVE OPEN ONLINE COURSE

REPORT 2015

INDEX

BACKGROUNDWHAT IS A MOOC AND WHY?

WHY CROWDFUNDING?

THE CF4DEV MOOC

METHODOLOGY

OBJECTIVES

STRUCTURE

TEAM

PARTNERSHIPS

EVALUATIONMETHODOLOGY

TOOLS AND DATA

STATISTICS HIGHLIGHTS

PARTICIPANTS’ BACKGROUND AND EXPECTATIONS

REGISTRATION

INTERACTION

PARTICIPATION

COMPLETION

LEARNING OBJECTIVES

METHODOLOGY

CONTENT AND MATERIALS

ONLINE DISCUSSION AND FACILITATION

FACILITATORS’ TESTIMONIAL

COURSE MANAGEMENT

SATISFACTION

FOCUS INTERVIEWS

RECOMMENDATIONS

6-177-9

10

11

12

13

14-15

16

17

18-4119

20

21

22-23

24

25

26-30

31

32

33

34

35

36

37

38

39

40

CONCLUSIONSDEMOGRAPHICS

ENROLMENT

TECHNICAL ASPECTS

CERTIFICATION

ASSESSMENT OF LEARNING

LIST OF RESOURCES

ANNEX PARTICIPANTS’ COUNTRIES OF ORIGIN

ANNEX PRE-COURSE SURVEY

ANNEX END-OF-COURSE SURVEY

42-4944

45

46

47

48

50-51

52-53

54-63

64-77

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BACKGROUND

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Massive Open Online Courses or MOOCs provide a free open web-based learning platform to a large number of participants around the world. MOOCs platforms such as Coursera, EdX and Stanford Venture Lab are democratizing education and promoting lifelong learning internationally.

Since 2013 a number of the world’s leading higher education and development organizations, including the World Bank, have been examining MOOCs and their impact on development and capacity building. As a result, MOOCs are greatly expanding the capacity of development organizations to meet the growing demand for educational content worldwide. MOOCs offer greater accessibility, adaptability, affordability, and scalability of high quality education to a large number of learners around the world, including developing countries and under-served communities.

Due to their ‘massive’, ‘open’ and ‘online’ nature ITCILO considers MOOCs a new and powerful marketing mechanism to strategically communicate and showcase institutional expertise. Furthermore, MOOCs can be used to attract a broad range of new learners who are not the traditional ITCILO target constituents.

WHAT IS A MOOC AND WHY?

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2014 IS THE YEAR OF MOOCS

+400UNIVERSITIES

+2400COURSES

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16-18 MILLIONSTUDENTS ENROLLED

22 OF THE TOP 25 US UNIVERSITIES OFFERING COURSES ONLINE FOR FREE

MOOCS VS ONLINE COURSES

Online learning is not new, yet MOOCs introduced unique elements such as flexible access to resources, scalability of online learning, instructional strategies and outreach beyond institutional borders.

• They accommodate a very large number of learners;• Personalised feedback is not expected;• They are mostly free;• No prior qualification for entry.

HOW TO DELIVER A MOOC AND POTENTIAL BUSINESS MODEL

Institutions can create MOOCs in several ways by using a third-party MOOC platform (e.g. Coursera); use their existing e-Learning platform or build a MOOC platform.Business models for MOOCs vary from extensions of existing University practices to for-profit models.

TYPES OF MOOCS

xMOOC, courses organized around a central professor and a core curriculum with the opportunity to interact with other learners.

cMOOC, course materials provide a starting point for students discussion with the core of the learning coming from interactions.

CONTENT FOCUS COMMUNITY FOCUS

• Extending the reach of the institution and access to education;

• Building and maintaining institutional brand;

• Improving economics by lowering costs or increasing revenues;

• Exploring innovative practices for teaching and learning;

REASONS TO OFFER A MOOC

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TYPICAL LEARNER

PLATFORM AQUISITIONDEVELOPMENT OR

PARTNERSHIP

COURSE DEVELOPMENT

STAFF

UNDER 30YEARS OLD

40% HAVEMASTERS DEGREES

LACK OF REAL-WORLD

INTERACTIONS

NEEDED SUPPORT FROM

UNIVERSITIES

40% FROMDEVELOPING

COUNTRIES

90% AREDEGREE

HOLDERS

7% COMPLETION RATE

PRIMARY MOTIVATION

LEARNER’S ENGAGEMENT

SKEPTICISM COSTS

TO GAIN ADDITIONAL SKILLS AND A BETTER JOB; NOT A

CERTIFICATE!

TOP THREE MOOC SUBJECTS

HUMANITIES

COMPUTER SCIENCE & PROGRAMMING,

BUSINESS & MANAGEMENT

LACK OF CREDIBILITY

LOW COMPLETION

RATE

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WHY CROWDFUNDING?Crowdfunding is a relatively new approach to financing development projects that uses the power of the ‘crowd’ to collect small contributions from a number of supporters to help finance start-ups, non-profit initiatives and social enterprises. In other words, it democratizes access to capital and brings greater financial inclusion to traditionally “bottom of the market” segments of the population previously considered as “unbankable”.

Around the world, national and international institutions such as GIZ, DFID, EU and World Bank are paying greater attention to the impacts of crowdfunding on local economic development. Since 2014, ITCILO is also directly investigating crowdfunding for the development of new products.

16,2 BILLION RAISED

2014

6,1BILLIONRAISED

2013

After businesses and entrepreneuship, “Social Causes” is the second most active category of crowdfunding with 3.6 billion dollars raised in 2014.

SOCIAL CAUSES$3.06BN

FILMS AND PERFORMING

ARTS$1.97BN

REAL ESTATE$1.01BN

MUSIC AND RECORDING

ARTS$736M

crowdfunding growth

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THE CF4DEV MOOC

This report presents the results of a self-evaluation of the Crowdfunding for Development (CF4DEV) MOOC conducted by the Distance Education Learning and Technology Applications (DELTA) Programme of the International Training Centre of the ILO.

The CF4DEV is the first ITCILO MOOC which combines the topic of unconventional financing for development with an innovative online learning approach.

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METHODOLOGYThe CF4Dev MOOC was designed using different strategies to support learners through the practical application of the knowledge acquired during the course.

The learning approach was participatory and activity-oriented, and it focused on building technical knowledge as well as fostering the exchange of practical skills among practitioners on how to tackle specific development challenges. Participants co-created and exchanged their own experiences and knowledge meanwhile crowdsourced for solutions for their own CF4Dev projects.

DISCUSSION FORUMS

COLLABORATIVE ACTIVITIES

QUIZZES

STRATEGIC PLANNING EXERCISES

READINGS & ONLINE RESOURCES

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OBJECTIVES

The overall goal of the CF4Dev MOOC is to empower development professionals to recognize the potential of crowdfunding and to plan and execute their own campaign. By the end of the MOOC, learners will be able to:

Recognize the role of crowdfunding and its impact on development

Plan the main steps in developing a crowdfunding communication plan

Identify the social media tools to build networks and promote campaigns

Use metrics and social data to improve outreach and engagement

Build CF4Dev campaigns for institutional purposes and projects

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STRUCTURE

MODULES

LEARNING OBJECTIVES

LEARNING ACTIVITIES

Introduction & Brainstorming Ideas Models & Websites Target Audience &

Community

Familiarize with MOOCs and become comfortable online learner.

Articulate the basic concepts of crowdfunding4dev.

Learn the Myths and Realities of crowdfunding.

Share your CFDev idea with peers in this MOOC.

Introductions, meet & greet, and FAQs.

What is crowdfunding webinar

Myths and realities of crowdfunding

CFDev Idea Template

Understand fixed vs. flexible funding models.

Understand the 5 major categories of crowdfunding models.

Recognize the basic services and fees of major crowdfunding platforms and find one that works for you.

All-or-Nothing vs. Flexible Discussion

Selecting a Crowdfunding Model

Selecting a Crowdfunding Site

Know how to map your social community and their distance from you.

Know how to identify your target audience.

Learn who is your target audiences/supporter.

Stakeholder Mapping with 3 Cs

Empathy Mapping

Market Segmentation

TIMING WEEK 14 May - 10 May

WEEK 211 May - 17 May


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Crafting Your Campaign Message

Crowdfunding Campaign Tools

Create your CF4Dev campaign message.

Use practical tools of online storytelling.

Perfecting Your Campaign Message

Craft Your CF4Dev Story

Learn tips of what works and what does not work in crowdfunding campaigns

Recognize and know the basics of commonly used campaign tools.

Learn the essentials of planning CF4Dev campaign communications strategy

Top 100 Lists of What Works

CFDev Campaigning Tools

Recorded webinar

Communication Plan Template

Understand the basics of results management and indicators

Learn what is social data and how it applies to your campaign

Know how to use Google Analytics to analyze indicators for results

From Indicators to Results

Recorded webinar

Deciphering Social Data

Google Analytics Step-by-Step

Crowdfunding Web Analytics

Synthesize and reflect on key learning objectives

Emerging Trends in CF4Dev

Share and exhibit participants CF4Dev campaign plan

Feedback on the course and highlights.

Top 100 Lists of What We Learned

Emerging Trends in CF4Dev

CF4Dev MOOC Project Exhibition

Feedback and Highlights

CAPSTONE PROJECT


WEEK 51 June - 7 June



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TEAM

TOM WAMBEKE PROJECT COORDINATION

CARLOS GUZMANPLATFORM MANAGEMENT

EVALUATION

KAI-HSIN HUNGCOURSE DESIGN

ONLINE FACILITATION

ELENA MONDINOADMINISTRATIONCOMMUNICATION

ALESSIA MESSUTI EVALUATION

MERYEM ABOULKASSIMI TECHNICAL SUPPORT

EVALUATION

NORA SOLER PASTORCOMMUNICATIONGRAPHIC DESIGNEVALUATION

DISTANCE EDUCATION LEARNING AND TECHNOLOGY APPLICATIONS (DELTA) [email protected]

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PARTNERSHIPS

The Commonwealth of Learning (COL) is an intergovernmental organisation created by Commonwealth Heads of Government (CHOGM) to encourage the development and sharing of open learning/distance education knowledge, resources and technologies.

Hosted by the Government of Canada and headquartered in Burnaby, British Columbia, Canada, the Commonwealth of Learning (COL) is the world’s only intergovernmental organisation solely concerned with the promotion and development of distance education and open learning.

COL is helping developing nations improve access to quality education and training. The Commonwealth is a voluntary association of more than 50 independent sovereign states, which provide support to each other, and work together toward international goals.

GIZ offers customised solutions to complex challenges. They are an experienced service provider and assist the German Government in achieving its objectives in the field of international cooperation. GIZ offers demand-driven, tailor-made and effective services for sustainable development.

GIZ supports people in acquiring specialist knowledge, skills and management expertise. Helping organisations, public authorities and private businesses to optimise their organisational, managerial and production processes. And, of course, they advise governments on how to achieve objectives and implement nationwide change processes by incorporating them into legislation and strategies. The political and social framework plays a crucial role in ensuring reforms are effective and sustainable. Without an enabling environment, changes remain superficial and have no real impact in the medium term.

CONTRIBUTION TO THE MOOC

communication promotion access to networks

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EVALUATION

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The evaluation had a two-fold approach: to measure learning (attainment of learning objectives); and accountability, regarding development, implementation and delivery of the MOOC by gathering data and feedback to inform its development and further improvement. In particular, it consisted in a 3-phase process aiming at collecting both quantitative and qualitative data regarding participants’ background, learning participation and reactions.

Questionnaires and focus interviews covered the major criteria to analyze the quality of e-Learning courses, as proposed by the Open EcbCheck Quality Standards for e-Learning. The questionnaires presented a combination of closed and open questions. Apart from validating the findings, theses additional comments indicated a number of recommendations to improve the MOOC.

PRE-COURSE SURVEY

PHASE 1

PLATFORMSTATISTICS

PHASE 2

END OF COURSE SURVEY

FOCUS INTERVIEW

PHASE 3

TOOLS

METHODOLOGY

TOOLS AND DATA

PRE-COURSE SURVEY

PARTICIPANTS’ BACKGROUND

EXPECTATIONS RESPONDENTS

214

REGISTRATION

INTERACTION

PARTICIPATION PLATFORM STATISTICS

LEARNING OBJECTIVES

METHODOLOGY

CONTENT AND MATERIALS

ONLINE DISCUSSION AND FACILITATION

COURSE MANAGEMENT

SATISFACTION

RECOMMENDATION

RESPONDENTS

55FOCUS INTERVIEWS

END OF COURSE SURVEY

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STATISTICS HIGHLIGHTS

FIRST MOOC FOR 64% OF PARTICIPANTS

TOTAL NUMBER OF POSTS

PARTICIPANTS’GENDER

5 OUT OF 10 PARTICIPANTS ARE FEMALE

PARTICIPANTS’FROM AFRICA

35%

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8 OUT OF 10 PARTICIPANTS ARE SATISFIED WITH

THE QUALITY OF THE MOOC

PARTICIPANTS’SATISFACTION

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EARLIER EXPERIENCE WITH A MOOC

The CF4Dev MOOC had a total of 803 participants: 35% of them came from Africa; whereas only 12% from North America. Usually, in MOOCs 3 out of 10 participants are women whereas in the CF4Dev MOOC 5 out of 5 participants are women. For most of them, this was their first MOOC.

Interaction was key: 1299 posts were discussed in the forums. 83% of the Final Survey respondents agreed that learning objectives were achieved.8 out of 10 of the Final Survey respondents were satisfied with the overall quality of the MOOC.1299

POSTS

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PARTICIPANTS’ BACKGROUNDCrowdfunding is a relevant approach for both non-profits & businesses; MOOC is definitely a new learning modality; Africa is the top represented region.

REGIONS OF ORIGIN

35%

27% 19%

17% 2%

ORGANIZATIONS REPRESENTED IN THE MOOC:

NGO33%

GOV9%

BUSINESS12%

SOCIALNETWORKS35%

PROFESSIONALNETWORKS16%

EMAILLISTINGS13%

HOW DID THEY HEAR ABOUT THE MOOC?

EARLIER EXPERIENCE WITH A MOOC:

FIRST MOOC FOR 64% OF PARTICIPANTS

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AND EXPECTATIONS

NO EXPERIENCE 92%

8% SOME EXPERIENCE

EARLIER EXPERIENCE WITH CROWDFUNDING CAMPAIGNS

Apply crowdfunding as a possible resource for

mobilization channel27% Brainstorm and plan for a

crowdfunding campaign 21%

WHAT DID THEY LIKE TO GAIN ?

Participants expected the CF4DEV MOOC to be an opportunity to learn, share knowledge and connect with other professionals.

Network with other development

professionals on crowdfunding

20%

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REGISTRATION

WEEKLY REGISTRATIONDURING COURSE

Being an OPEN course participants could register throughout the 7 weeks . Since its launch, week 2 constitutes a peak. Promotional activities were implemented and completed before the start of the course.

TOTAL NUMBER OF PARTICIPANTS’

803REGISTERED

PARTICIPANTS’GENDER

5 OUT OF 10 PARTICIPANTSARE FEMALE

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INTRODUCTION FORUM INTERACTION

SOCIAL LEARNING FORUM INTERACTION

TECHNICAL FORUM INTERACTION MODULE 1 MODULE 2 MODULE 3

6%16%17%

5%

21%

55%

This graph provides insights about the most active CF4D MOOC modules. Out of 1299 posts created throughout the course, the most popular was the Introduction forum followed by the forum in Module 1, the Social Learning forum, and the forum in Module 2 and Module 3. Overall, these data provide an indication of the topics participants were more interested to and keen to discuss e.g. definition of crowdfunding, models and platforms available and target audience analysis. As for the Technical Support forum, it only registered 33 posts which gives an implicit recognition of the course user-friendliness.

INTERACTION

445

140

33

175 13353

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PARTICIPATION

Social learning Forum

Technical Support Forum

Presentation on Myths and Realities of Crowdfunding

Peer review-Activity

Readings on the 2 crowdfunding types

Readings on 5 Types of Crowdfunding

Quiz 1 : Module Assessement

Introduction Forum

ACTIVITIES

7,26%

QUIZ

10,70%

4,40%

8,02%

6,04%

4,18%

3,58%

27,40%

FORUM

7,16%

TEMPLATE UPLOAD

The table below describes participation in each of the course activities. Most of them were based on forum discussion.

3Cs - Stakeholder Mapping

27

Empathy Mapping

Market segmentation

Crafting and Perfecting Your Campaign Message

Defining your communication goals and objectives

Communication your mission with infection and passion

Crowdfunding Campaign Tools

Your Communication Strategy

Crowdfunding Goals, Indicators & Results

Web analytic platform

Quiz 2 : Crowdfunding Analytics

Trends, Issues & Next Steps

6,55%

3,46%

3,81%

3,58%

1,48%

2,59%

6,37%

2,34%

1,48%

2,59%

6,37%

ACTIVITIES QUIZ FORUM TEMPLATE UPLOAD

CF4DEV ideas

In module 1, participants were introduced to the basic concepts of crowdfunding for development and later invited to start defining their CF4Dev ideas and potential impact on local development. During this exercise, they were provided with a template which was meant to guide them through the conceptualization and initial planning of their idea. After completion of the template, they uploaded their activities for peer-to-peer review.This exercise produced 59 CF4Dev ideas addressing different areas of interest.

Indigenous Knowledge Centre (Sustainable economic development/Indigenous knowledge)

Rainbow Honey Project (Sustainable economic development)

economic development

Medical equipment for children with disabilities(Health/disability/youth)

Lusaka Medical Social Enterprise (Medicine/health)

health

WaterLab(Water conservation/youth education)

Araw para sa lahat (sun for everybody)(Renewable energy/public transit)

environment sustainability

Strig Away Maize (Agriculture/hunger alleviation)

Save both farmers and environment(Sustainable economic development/agriculture)

agriculture

Birth certificates for orphans(Access to government services, legal status)

Hearings on Immigrant & Migrant Justice(Migration justice)

policy

Sanitaryware for Life(Water conservation/youth education)

Digital equality(Renewable energy/public transit)

education / training

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CF4DEV campaign projects

In module 7 participants were asked to demonstrate the new knowledge gained throughout the MOOC by putting together a full project proposal based on CF4Dev ideas from Module 1. The projects included target audience, communication tools, campaign message, web analytics,etc.

Participants were firstly provided with a template and then invited to upload their project proposals for peer review discussion. In total 24 CF4Dev projects were produced.

agriculture

I love my motherland; I don’t want to leave it

country: Iranorganization: Ministry of Cooperative, Labour and Social Welfare “Sistan & Baluchestan” is a less-developed province in Iran where rural farmers are faced by water crisis. Therefore, they must change their traditional products which are dependent to water. The project aims to help rural farmers who are facing water crisis by teaching them how to plant and harvest valuable medicine herbs and link them to herbal pharmaceutical factories.

stakeholders: National Medicinal Herbs Council, entrepreneurs, NGOs

education

start smart

country: Nigeriaorganization: Sophamis With youth unemployment figures at 28%, Nigeria has over 80 million young, talented and educated people. The project’s motivation is to increase the capacity of young people in Nigeria to create profitable and viable businesses that will create jobs, reduce youth unemployment . The main objective is to train young people in business management skills using ILO KAB ( Know About Business ) in order to create valuable small business and employ other young people.

stakeholders: Youth associations, artisan associations, micro-finance banks, local governments.

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health

dengue reduction program

country: Camerounorganization: Health4all NGO Dengue affects over a million people annually and twenty percent of them die because of lack of care. While dengue does not have any vaccination, building hospitals will help reduce the number of fatalities because healthcare professionals will be able to provide the guided care needed.

The project wants to raise funds in order to fight against dengue by supporting the creation of hospitals that provide care to patients.

stakeholders: Local companies and entrepreneurs, health organizations, governments

policy

birth certificates for orphans in kenya

country: Kenyaorganization: Haki Mashinani NGO Without a birth certificate and ID, children become extremely vulnerable and will be put at a high risk of among others abuse, trafficking, child labor and later unemployment. The project aims to help children living in children homes to acquire birth certificates that is the first type of identification they can have and that can ensure their basic legal rights in the future. A small donation can help 3 children in acquiring their birth certificates.

stakeholders: Lawyers associations, IT firms, national organisations caring for CSR

CF4DEV campaign projects

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To qualify for a certificate of completion, participants in the MOOC needed to meet the following criteria

REQUIREMENTS

80%

COMPLETION OF THE COURSE ASSIGNMENTS AND ACTIVITIES

PARTICIPATE AT LEAST MINIMALLY IN DISCUSSIONS.

COMPLETION

qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq

68Qualified for a Certificate of Completion

8%

ACCORDING TO MOOCS STATISTICS, LEARNERS’ ENGAGEMENT IS

USUALLY UP TO 7%

COMPLETION

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LEARNING OBJECTIVESOverall participants agreed that the learning objectives were achieved, and 88% of them also agreed that the activity’s content were appropriate.

TO WHAT PERCENTAGE WERE THE LEARNING OBJECTIVES ACHIEVED?

85% RECOGNIZE THE ROLE OF CROWDFUNDING

AND ITS IMPACT

96%

PLAN THE MAIN STEPS IN DEVELOPING A

CAMPAIGN

92%

IDENTIFY SOCIAL MEDIA TOOLS

68%

USE METRICS AND SOCIAL DATA TO

IMPROVE OUTREACH

75%

BUILD CAMPAIGNS

This MOOC has been the best training I have ever participated related to crowdfunding. Objectives of my campaign has become much clearer and achievable, taking key lessons from topics, discussion and resources which the MOOC has exposed me to.

“” PARTICIPANT CF4DEV MOOC

33

The methodological approach was based on the combination of self-learning (readings and video resources), practical activities (reflections and planning) and collaborative activities (discussion forums and peer reviews).

Seventy-two percent of participants agreed that the learning methods used were appropriate. As for their preferred method to access content, 51% of participants indicated “Readings & online resources”.

51% READINGS & ONLINE

RESOURCES

23% STRATEGIC PLANNING EXERCISES

12% VIDEOS

7% 5% QUIZZES

DISCUSSION FORUM COLLABORATIVE ACTIVITIES2%

I love flexibility of MOOCs - I can come and complete assignments any time- I also like the opportunity to communicate with other development professionals with similar aims and ideas.

“

”PARTICIPANT CF4DEV MOOC

METHODOLOGY

PARTICIPANTS’ PREFERRED LEARNING METHOD

34

CONTENT AND MATERIALSOverall participants agreed that the learning objectives were achieved, and 88% of them also agreed that the activity’s content were appropriate.

77%

INFORMATION WAS NEW TO ME

59%

CONTENT IS RELEVANT TO MY JOB

83%

WILL USE THE SKILLS ACQUIRED

88%

CASE STUDIES WERE USEFUL

This course is relevant given the current financial situation in my country.“ ” PARTICIPANT CF4DEV MOOC

I have not completed the course on time but I saved the resources for future references.“ ”PARTICIPANT CF4DEV MOOC

35

ONLINE DISCUSSION & FACILITATIONInteraction among participants was required in weekly forums and peer-review exercises. Participants also interacted on general forums such as the Social Learning and Technical Support forum. Below is how participants rated interaction:

90%

RESOURCE PERSON’S OVERALL

CONTRIBUTION

52%

ENRICHING DISCUSSIONS

88%

TECHNICAL SUPPORT

Thank you so much Kai, you have really inspired me. You have been very active on the course. Kudos to you and all the best.“ ” PARTICIPANT CF4DEV MOOC

I am happy that I did this course and was able to interact with large community of likely interested participants.“ ”PARTICIPANT CF4DEV MOOC

36

It was a privilege to facilitate the ITC-ILO’s first MOOC on the exciting topic of CF4Dev and to learn about the participants’ passions, their local issues, and their calls for action. It was definitely a tremendous learning experience facilitating this course, the

participants had many inspirational CF4Dev campaigns and asked difficult questions that demonstrated their motivation and comprehension of the course.

Crowdfunding mobilizes people’s online and offline social networks towards a common goal or change. Crowdfunding for development (CF4Dev) is engaging and ever-growing global community of concerned citizens composed of diasporas, migrants, and global citizens. These individuals build people-topeople relations that strengthen social and financial capital between places to form a sense of mutual cooperation and action.

Thank you to all participants for sharing your innovative and grassroots development projects and call for action! Best of luck on your projects.

FACILITATOR’S TESTIMONIAL

”KAI-HSIN HUNG - FACILITATOR

“

37

COURSE MANAGEMENT

COURSE DOCUMENTATION

8 OUT OF 10 PARTICIPANTS FOUND THE USER GUIDE EFFECTIVE

NAVIGABILITY

7 OUT OF 10 PARTICIPANTS FOUND THE NAVIGATION USER FRIENDLY

INFORMATION & ORGANIZATION

30%

PARTICIPANTS FOUND THE PRIOR INFORMATION RECEIVED

WAS EFFECTIVE

SCHEDULE & WORKLOAD

71%

SCHEDULE AND WORKLOAD JUST RIGHT

71%

2-5 HOURS IS THE AVERAGE TIME PARTICIPANTS

DEDICATED TO THE MOOC

The topic is really interesting and the the time required to follow it is also ok for people who work.

“”PARTICIPANT CF4DEV MOOC

38

SATISFACTION

ARE YOU SATISFIED WITH THE OVERALL QUALITY OF THE MOOC?

q q q q qq q q q qWOULD YOU RECOMMEND THE MOOC TO A COLLEAGUE?

q q q q qq q q q q

7 OUT OF 10 PARTICIPANTS WOULD RECOMMEND THE MOOC TO A COLLEAGUE

I think you gave the participants a great way to learn about the future of funding. It was a well-planned course. “ ”PARTICIPANT CF4DEV MOOC

I find it absolutely wonderful. I think that it is well structured, content is top quality and very practical. I think the facilitation is fabulous.

“”PARTICIPANT CF4DEV MOOC

This MOOC has really helped as a very good introduction to the topic. You could clearly see that there are participants with different kinds of experience but this fact has not affected the development of the course and at certain points I have learned from them too.

“

”PARTICIPANT CF4DEV MOOC

8 OUT OF 10 PARTICIPANTS ARE SATISFIED WITH THE QUALITY OF THE MOOC

39

FOCUS INTERVIEWSA selected number of top contributors were identified to conduct focus interviews, a form of qualitative research in which a group of people are asked about their perceptions towards a product or service. Overall, 10 participants provided their feedback via email.

CONTENT

Participants found the course content offered a rich, practical and well-organized overview to crowdfunding, highlighting the complexity of the topic. They confirmed that the course equipped them with knowledge related to plan a crowdfunding campaign such as the different crowdfunding models and platforms or communication tools to produce campaign messages. It was also pointed out that more materials related to the development sector should be included together with a technical glossary containing key definitions and some video messages from the tutors to highlight key aspects in each module.

FACILITATION AND COMMUNICATION

As highlighted in earlier sections of this report, discussion and peer review activities were key features of the methodological approach. Participants confirmed that it provided an opportunity to exchange with other professionals from different backgrounds. In particular, the tutor’s competences in facilitating discussions was appreciated even though some participants said that it was difficult to keep up with everyone’s messages given the high number of posts.

LEARNING EXPERIENCE

Overall, participants shared their satisfaction towards the learning experience by confirming that even though it was a massive open course they enjoyed it. In particular, they found it very useful to participate as they learnt a lot in terms of tools and models, and finally they found it to be timely delivered as it offered an opportunity to discuss the concerns regarding the scarcity of funds in developing countries and how to deal with it.

MAIN ASPECTS AROUSED

1. Given your interest in participating and the goals you set for yourself, how do you feel about this MOOC?

2. Suppose that you have to select 1 thing that you have learnt from this MOOC, what would that be?

3. Suppose that you can make 1 change that would make the MOOC better, what would you do?

4. Do you have any additional thoughts or comments you would like to share regarding the MOOC?

ASPECTS THEY HAD TO REFLECT ON

40

RECOMMENDATIONS

METHODOLOGY

To host a live webinar at the end of the course with the purpose of grouping participants with similar campaigns and goals together.

CONTENTS AND MATERIALS

To introduce each module through a short video-lecture where the facilitator highlights the key learning points.

Given the fact that Crowdfunding for Development is still a relatively new topic in the international development community, there were limited resources regarding a structured approach to adopt. Most of the materials provided are authored by Northers practicioners. This is a concern as legal considerations of crowdfunding campaigns in developing countries are still an underdeveloped field which represents opportunities in future iterations of the course.

41

42

CONCLUSIONS

43

The New York Times famously branded 2012 “The Year of the MOOC”, following the launch of edX, by Harvard and the Massachusetts Institute of Technology, and the rapid growth of other online course providers, such as Coursera and Udacity.

A MOOC (Massive Open Online Course) is an online course that normally requires no prior qualification for entry, can be accessed by anyone who has Internet connection, and includes large or very large numbers of learners; scalability is its distinguishing aspect. In addition, a learner must use a laptop or a desktop computer, a tablet or a smartphone to gain access to a MOOC.

In 2014, 400 universities have been offering MOOCs by providing access to more than 2400 courses, and reaching out a total of 16-18 million students. By doing so, universities, institutions and organizations are extending their outreach, building/maintaining institutional brand, exploring innovative practices for teaching and learning.

Due to their ‘massive’, ‘open’ and ‘online’ nature ITCILO considered MOOCs a new and powerful marketing mechanism to strategically communicate and showcase institutional expertise.

This report offers a summary of qualitative and quantitative data about the Crowdfunding for Development (CF4Dev) MOOC, its participants and activity. The following are a list of general conclusions, reflecting in part on this first experience not only with data but with the course team behind the MOOC.

44

DEMOGRAPHICSTypical learners in a MOOC are young- under 30 if from a developing country. In addition almost 90% are degree holders and up to 40% have master’s degrees. A primary motivation for participating is to gain additional skills and a better job. Usually 35% of students come from North-America whereas only 3.6% come from Africa.

In the CF4Dev MOOC 35% of students come from Africa, whereas only 12% come from North-America. For most of them, this was the first MOOC and almost everyone (92%) had no experience in running a crowdfunding campaign. Their motivation to attend the MOOC concerned networking with other development professionals, brainstorming to plan a campaign and apply crowdfunding as mobilization channel.

45

ENROLMENTAlthough most of the participants register before the launch of the course, MOOCs differ from online courses’ conventional models as participants can register before course launch, during the course and after the course closes where certification is generally not possible anymore.

In the CF4Dev MOOC participants could register throughout the 7 weeks. Since its launch, week 2 constituted a peak reaching out 43% of total registrations corresponding to 808.

46

TECHNICAL ASPECTSInstitutions can create MOOCs in several ways by using a third-party MOOC platform, build a new one or use their own e-Learning platform.

It was decided to pilot the Cf4Dev MOOC on ITCILO e-campus (https://ecampus.itcilo.org) running on Moodle. No particular issues were detected in terms of hosting and accessibility. Some video material needed to be hosted directly on the e-campus rather than on YouTube to expand accessibility for certain countries where social networks are banned. Seven out of 10 of the Final Survey respondents found the navigation to be user-friendly. This information was also confirmed by the fact that out of 1299 posts, only 40 belonged to the Technical Forum.

47

In the MOOC data context, interpreting the magnitude of numbers is challenging e.g. if the number of learners earning a certificate is 100 is that a large or a small number? If 1000 students register, than one might expect that 1000 have the opportunity to earn a certificate. If only 100 qualify for certification, this seems small but it’s actually misleading. There is no doubt that course certification numbers are important indicators of the impact of an open online course offering, however the diversity of possible uses of open online courses make certification percentages problematic. For example, an increase in the number of registrants towards the end of the course can decrease certification rates even though it corresponds to an increase in the number of total registrants who learn, a fact that should be regarded positively.

To qualify for a certificate of completion, participants needed to complete at 80% of the course assignments and activities and participate at least minimally in discussions. At the end of the course, 68 participants qualified for a Certificate of Completion.

CERTIFICATION

48

ASSESSMENT OF LEARNINGWhile certificates are easy to count, certification is a not enough reliable standard for the amount of learning that happens in a course. Many participants engage in the course activities without choosing to complete assessments: many MOOCs’ participants register in without hoping to earn a certificate. On the other hand, they may want to access a certain set of tools and resources, identify potential partners and stakeholders… Non-certified participants may learn more than certified ones. Information about participants’ former commitment should be available in order to understand better course certification rates.

In the CF4Dev MOOC the following elements were considered indicators of an effective and meaningful learning experience:• Throughout the whole course, forum-based activities were the most active.

Interaction was actually a key feature: out of 1299 posts created, the most popular fora were the “Introduction”, “Social Learning” and “Myths and realities of Crowdfunding”. On the other side, 51% of the Final Survey respondents indicated “Readings” as their preferred method to access new information. Therefore the CF4Dec MOOC accommodated different learning styles by providing learners with a variety of learning options.

• 59 crowdfunding for development ideas were conceptualized in Module 1.• 24 crowdfunding for development projects were created in Module 7. The

projects addressed the following areas: agriculture, education, human rights, health.

• 83% of the Final Survey respondents agreed that learning objectives were achieved.

• 8 out of 10 of the Final Survey respondents were satisfied with the overall quality of the MOOC.

49

LIST OF RESOURCES

51

Ha, T., MOOCs by the numbers: Where are we now?www.ideas.ted.com, 2014http://ideas.ted.com/moocs-by-the-numbers-where-are-we-now/

Harrison, L., Open UToronto MOOC Initiative: Report on Second Year of Activity University of Toronto, 2014 http://www.ocw.utoronto.ca/open-utoronto-mooc-initiative/

Ho, A. D., Chuang, I., Reich, J., Coleman, C. A., Whitehill, J., Northcutt, C., Williams, J. J., Hansen, J., Lopez, G., Petersen, R., HarvardX and MITx: Two Years of Open Online Courses Fall 2012- Summer 2014 Harvard University, 2015 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2586847

Perris, K. Massive Open Online Course (MOOC) on MOOCs: Course EvaluationCommonwealth of Learning,2015 http://oasis.col.org/handle/11599/568

Shah, D., MOOCs in 2014: Breaking Down the Numbers www.edsurge.com, 2014 https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers

ANNEXPARTICIPANTS’ COUNTRIESOF ORIGIN

53

ALASKA (USA)

CANADA

GREENLAND(DENMARK)

UNITED STATES OF AMERICA

AUSTRALIA

INDONESIA

CHINA

KAZAKHSTAN

INDIA

RUSSIA

MONGOLIA

MALASIA

ADAMAND NICOBAR

ISLANDS (INDIA)

SRILANKA

PHILIPPINES

JAPANNORTHKOREA

SOUTHKOREA

GUAM

MEXICO THE BAHAMAS

CUBA

JAMAICAHAITI

VENEZUELA

COLOMBIA

ECUADOR

PERU

PARAGUAY

CHILE

ARGENTINA

URUGUAY

FALKLANDISLANDS (UK)

ICELAND

SVALBARD(NORWAY)

NORWAY

SWEDENFINLAND

ESTONIA

LATVIALITHUIANIA

BELARUSPOLAND

GERMANY

FRENCH

SPAIN ITALY

IRELAND UNITEDKINGDOM

PORTUGAL

ESTONIA

NETHERLAND

BELGIUMLUXEMBOURG

LIECHTENSTEIN

SWITZERLANDAUSTRIA

SLOVENIA

CROATIA

SERBIA

MACEDONIA

ALBANIA

MONTENEGRO BULGARIA

ROMANIA

MOLDOVASLOVAKIA

CZECHREPUBLIC UKRAINE

GREECE TURKEY

IRAQ IRAN

BOSNIAAND

HERZEGOBINA

HUNGARY

FAROEISLANDS

AZORES(PORTUGAL)

MADEIRA ISLANDS(PORTUGAL)

CAPEVERDE

BURKINAFASO

CENTRALAFRICAN

REPUBLIC

EQUATORIALGUINEA

BIOKO (EQUATORIALGUINEA)

CABINDA(PROVINCE)

SAOTOME DEMOCRATIC

REPUBLICOF THE CONGO

MALAWI

LESOTHO

SWAZILAND

COMOROS

MAURITUS

KERGUELENISLAND (FRANCE)

HEARD ISLAND(AUSTRALIA)

REUNION

MAYOTTE(FRANCE)

PAPUANEW

GUINEA

SOLOMONISLANDS

VANUATU

NEW CALEDONIA(FRANCE)

NEWZELAND

FIJI

COTED’IVOIRE

WESTERNSHARAH

THE GAMBIA

SIERRA LEONE

GUINEA-BISAU

SENEGAL

MALI

LIBYAALGERIAEGYPT

MAURITANIA

MOROCCOTUNISSIA

MALTA

LIBERIA

GUINEA

NIGERIA

NIGERCHAD

SUDANERITHEA YEMEN

OMAN

QATAR

SYRIACYPRUS

LEBANON

ARMENIAAZERBAIJAN

TURKMENISTAN

AFGHANISTAN

PAKISTAN

KASHMIR

BHUTANNEPAL

BANGLADESH

MYANMAR(BURMA)

LAOS

THAILANDVIETNAM

CAMBODIA

UZBEKISTAN

ISRAEL

JORDAN

KUWAIT

UNITEDARAB

EMIRATES

SAUDIARABIA

UGANDA

ETHIOPIA

SOMALIA

DJIBOUTI

SEYCHELLES

KENYA

TANZANIA

CAMEROON

CONGO

GABON

ANGOLA

BOTSWANA

ZIMBAWEMOZAMBIQUE

MADAGASCARNAMIBIA

SOUTHAFRICA

ZAMBIA

GHANA

TOGO

BENIN

CANARY ISLANDS(PORTUGAL)

SOUTHGEORGIA (UK)

BOLIVIA

BRAZIL

FRENCHGUANA

SURINAME

GUYANAPANAMA

SAN JOSE

NICARAGUA

HONDURAS

EL SALVADOR

BELIZE

GUATEMALA

DOMINICANREPUBLIC PUERTO

RICO (USA) SAINT KITTS AND NEVIS

MONSERRATGUADALOUPEDOMINICA

MARTINIQUE

SAINT VICENT BARBADOS

TRINIDAD AND TOBAGO

1

3

211

5

3

29

8

1

205

1

4

7

3

1

6

1

1029

22 3

11

1

21

2

2

53

36

30

4

2

1

2

31

3

46

1

9

41

5

1

4

621

2

19

45

1

3

413

2

1

3

40

1

5

4

1

4

1

2

3

3

7

4

4

19

3

1

1511

6

44

4

11

2

3

2

1

13

19 1

12

1

5

7

23

45

1 1

6

2

3

5

2

1

42

316

23

6

2

18

ANNEXPRE-COURSE SURVEY

55

97

2 3 2 3 26

2

61

0

20

40

60

80

100

120

Myself HakiMashinani

Myself andother

ILO Ministry oflabour (or

similar)

Savanna Trust UNDP UNICEF Otherorganizations

WHAT IS THE NAME OF THE ORGANIZATION YOU REPRESENT (IF YOU ARE REPRESENTING YOURSELF, SAY “MYSELF“)?

56

3

14

2

50

19

12

3

10 11

27

0

10

20

30

40

50

60

WHAT TYPE OF ORGANIZATION DO YOU REPRESENT?

57

2

7

22

84

62

0

10

20

30

40

50

60

70

80

90

Expert, I managed at least 1crowdfunding campaign in

the past

Good, I provided support toat least 1 crowdfunding

campaign

Some knowledge, I supportedat least 2 CF campaigns

Very little knowledge, Ivisited a crowdfunding site

before this MOOC

None, just heard aboutcrowdfunding from this

MOOC

WHAT IS YOUR KNOWLEDGE OF CROWDFUNDING?

58

164

14

0

20

40

60

80

100

120

140

160

180

No Yes

DO YOU HAVE EXPERIENCE RUNNING A CROWDFUNDING CAMPAIGN?

59

43

85

8

114

0

20

40

60

80

100

120

This already completedmore than 1 MOOC

Completed over 80% of theMOOC

Completed between 50% to79% of the MOOC

Completed less than 50% ofthe MOOC or only observed

passively

This is my first MOOC

HAVE YOU COMPLETED A MOOC IN THE LAST TWO YEARS?

60

123

91

44

96

87

13

0

20

40

60

80

100

120

140

To apply crowdfundingas a possible resourcemobilization channel

To network with otherdevelopment

professionals oncrowdfunding

To seek for advice toimprove my own

crowdfunding campaign

To brainstorm and planfor a crowdfunding

campaign/plan

To explore ifcrowdfunding is an

viable option for myorganization

Others

WHAT WOULD YOU LIKE TO GAIN FROM THIS CROWDFUNDING4DEV MOOC?

61

89

2623

1923 24

17

26

33

22 24 23 23

0

10

20

30

40

50

60

70

80

90

100

WHAT EXCITES YOU ABOUT THIS MOOC? (MOST FREQUENTLY USED WORDS ARE GRAPHED)

62

24

62

29 29

19

13

0

10

20

30

40

50

60

70

Email listings Social Media - Facebook,Linkedin, Twitter and

others

ITC-ILO Website Professional Networks Word of mouth Others

HOW DID YOU HEAR ABOUT THE CF4DEV MOOC?

63

ANNEXEND-OF-COURSE SURVEY

65

6.00% 3

30.00% 15

30.00% 15

26.00% 13

8.00% 4

Q1 Age range

Answered: 50 Skipped: 0

18-20

21-30

31-40

41-50

51-60

more

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

18-20

21-30

31-40

41-50

51-60

1 / 2

CF4D MOOC- Final Evaluation

66

Q2 Please give each aspect a mark from 1

to 5, with 1 being the minimum and 5 the

maximum. On this scale, the average is 3.


17.39%

8

21.74%

10

30.43%

14

28.26%

13

2.17%

1

46

2.76

0.00%

0

2.22%

1

20.00%

9

53.33%

24

24.44%

11

45

4.00

2.50%

1

7.50%

3

12.50%

5

32.50%

13

45.00%

18

40

4.10

Before

participatin...

The User guide

helped me fi...

Overall, the

MOOC navigat...

0 1 2 3 4 5 6 7 8 9 10

1=Not at

all

2= Not

much

3=

Partially

4=

Mostly

5=

Fully

Total Weighted

Average

Before participating in this MOOC, did you have enough information to understand whether it could meet your

learning needs?

The User guide helped me find my way around the MOOC environment

Overall, the MOOC navigation was user-friendly

1 / 1


67

4.35% 2

28.26% 13

67.39% 31

0.00% 0

0.00% 0

Q3 The time frame of the MOOC was:


Total 46

Too fast

Fast

Just right

Slow

Too slow

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Too fast

Fast

Just right

Slow

Too slow

1 / 1


68

17.39% 8

69.57% 32

8.70% 4

4.35% 2

Q4 What’s the average time per week you

dedicated to the MOOC?


Total 46

1 h

2-5 h

5-8 h

more

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


1 h

2-5 h

5-8 h

more

1 / 1


69

Q5 To what extent were the learning

objectives achieved?


0.00%

0

0.00%

0

13.33%

6

46.67%

21

40.00%

18

45

4.27

2.22%

1

0.00%

0

4.44%

2

60.00%

27

33.33%

15

45

4.22

0.00%

0

2.22%

1

8.89%

4

44.44%

20

44.44%

20

45

4.31

2.27%

1

4.55%

2

27.27%

12

50.00%

22

15.91%

7

44

3.73

2.33%

1

6.98%

3

11.63%

5

53.49%

23

25.58%

11

43

3.93

RECOGNIZE the

role of...

PLAN the main

steps in...

Identify the

SOCIAL MEDIA...

Use METRICS

and social D...

BUILD CF4Dev

campaigns fo...

0 1 2 3 4 5 6 7 8 9 10

Not at all Not much Partially Mostly Fully Total Weighted Average

RECOGNIZE the role of crowdfunding and its impact on development

PLAN the main steps in developing a crowdfunding communication plan

Identify the SOCIAL MEDIA tools to build networks and promote campaigns

Use METRICS and social DATA to improve outreach and engagement

BUILD CF4Dev campaigns for institutional purposes and projects

1 / 1


70

0.00% 0

2.22% 1

13.33% 6

40.00% 18

44.44% 20

Q6 Given the MOOC's objectives, how

appropriate were the activity's contents?


Total 45

Not at all

Not much

Partially

Mostly

Fully

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Not at all

Not much

Partially

Mostly

Fully

1 / 1


71

0.00% 0

0.00% 0

22.73% 10

56.82% 25

20.45% 9

Q7 Were the learning methods used

generally appropriate?


Total 44

Not at all

Not much

Partially

Mostly

Fully

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Not at all

Not much

Partially

Mostly

Fully

1 / 1


72

6.67% 3

13.33% 6

4.44% 2

51.11% 23

Q8 Among the following methods, which

did you find most effective?


Quizzes

Videos

Discussion

forums

Reading &

online...

Strategic

planning...

Collaborative

activities...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Quizzes

Videos

Discussion forums

Reading & online resources

1 / 2


73





2.22%

1

2.22%

1

17.78%

8

53.33%

24

24.44%

11

45

3.96

4.55%

2

11.36%

5

25.00%

11

38.64%

17

20.45%

9

44

3.59

2.27%

1

0.00%

0

13.64%

6

40.91%

18

43.18%

19

44

4.23

2.33%

1

2.33%

1

6.98%

3

46.51%

20

41.86%

18

43

4.23

Information

presented in...

The content of

the course i...

It is likely

that I will ...

Did you find

the study...

0 1 2 3 4 5 6 7 8 9 10

1= Not at all 2= Not much 3= Partially 4= Mostly 5= Fully Total Weighted Average

Information presented in this course was new to me

The content of the course is relevant for my job

It is likely that I will use the skills acquired in this course

Did you find the study cases/examples useful?

1 / 1


74

4.44% 2

24.44% 11

17.78% 8

24.44% 11

Q10 Which module did you find most

useful?


1.

Introduction...

2. Models &

Websites

3. Target

Audience &...

4. Crafting

your campaig...

5. Crowd

funding...

6. Crowd

funding Web...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


1. Introduction and brainstorming

2. Models & Websites

3. Target Audience & Community

4. Crafting your campaign message

1 / 2


75





0.00%

0

2.33%

1

9.30%

4

44.19%

19

44.19%

19

43

4.30

2.27%

1

2.27%

1

43.18%

19

38.64%

17

13.64%

6

44

3.59

0.00%

0

2.27%

1

9.09%

4

34.09%

15

54.55%

24

44

4.41

How would you

judge the...

Did the group

of participa...

Would you say

that the MOO...

0 1 2 3 4 5 6 7 8 9 10

1= Not at all 2= Not much 3= Partially 4= Mostly 5= Fully Total Weighted Average

How would you judge the resource persons' overall contribution?

Did the group of participants with whom you attended the MOOC contribute to your learning?

Would you say that the MOOC technical support was efficient?

1 / 1


76

0.00% 0

82.22% 37

17.78% 8

Q12 Are you satisfied with the overall

quality of the MOOC?


Total 45

No

Yes

Partially

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


No

Yes

Partially

1 / 1


77

4.44% 2

95.56% 43

Q13 Would you recommend the MOOC to a

colleague?


Total 45

No

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


No

Yes

1 / 1


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