Data is Big - Ensure it's Resilient

© 2014 IBM Corporation

Data is Big – Ensure it is ResilientJeff Currier

Global Business Development & Alliance Executive, IBM Business Continuity and Resiliency Services


IBM Business Continuity and Resiliency Services

2

2

Agenda

2

IBM Strategy 1

Major Trends and Challenges 2

IBM Business Continuity & Resiliency Services Approach 3

IBM BCRS Cloud Resilience Portfolio 4

Next Steps5



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We are making markets by

transforming industries and

professions with data.

We are making markets by

transforming industries and

professions with data.

We are remaking enterprise IT for the

era of cloud.

We are remaking enterprise IT for the

era of cloud.

We are enabling systems of

engagement for enterprises. And

leading by example.

We are enabling systems of

engagement for enterprises. And

leading by example.



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4

1001/4th

of new software is now being built for the Cloud.

85%

50%

Major trends support the need for Cloud-based Resilience

25%

CloudNon-Cloud

CAGR growthfor Cloud by 2020

-2%

7%

46%

Today 2020

Cloud percentage of total IT spend

$250B

of the world’s applicationswill be available in the cloud by 2016.

of large enterprises will have hybrid cloud deployments by 2017.

countries have data-protectionregulations in place.

of developers already report that cloud-based services or APIs are part of the applications they’re designing.

potential market size for cloud by 2017.

72%

7%

46%

25%



5

5

1,000,000,000,000

4/5ths

2.5Bgigabytes of new data generated every day.

3x500M

$187B

2.5petabytes of data is collected every hour by a major retailer.

2013

Growth of Big Data & Analytics by 2015

Hardware

Software

Services

2015

connected objectsand devices on the planet generating data by 2015.

increase in data- transmitting transistors per human by 2017.

of the world’s data isunstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights.

DVDs worth of datais generated daily.

potential market in 2015.

$164B

$187B

The explosion in the volume of digital data will require robust, flexible data protection solutions



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6

So what is big data ???

Big data - information of extreme size, diversity and complexity – is EVERYWHERE

This disruptive phenomenon is destined to help organizations drive innovation by gaining new and faster insight into their customers.

What are the opportunities?

What are the costs?

DID YOU KNOW?Through 2015, 85% of

Fortune 500 organizations will be unable to exploit big data for competitive

advantage.*

DID YOU KNOW?Through 2015, 85% of

Fortune 500 organizations will be unable to exploit big data for competitive

advantage.*

*Gartner*Gartner

*Based on a survey of 1,144 business and IT professionals in 95 countries conducted by IBM and the University of Oxford Business School*Based on a survey of 1,144 business and IT professionals in 95 countries conducted by IBM and the University of Oxford Business School



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“Lack of resources, expertise and tools to cost effectively manage multi-vendor environments

“My reputation is vital to my business success.”

“I need to protect against threats – even the ones I’m not prepared for.”

“I need to manage complexity of compliance across my organization and silos – and be audit ready all the time.”

“I need to provide access to and recoverability of data at any time.”

How do you…?• Increase regulatory compliance without increasing capital expenses• Block potential incoming threats without inhibiting traffic flow, data

availability and uptime• Prepare for the unexpected outage or disaster

Minor event Moderate event Substantial event

Sizing business continuity and IT security events how long? how much? how likely?

Sizing business continuity and IT security events how long? how much? how likely?

Lasts 19.7 minutes

Lasts about

2 hours

Lasts about 7.5 hours

Costs

$52,646per minute

Costs

$38,069per minute

Costs

$30,995per minute

chance of happening*

69%chance of happening*

37%chance of happening*

23%

*over the next 24 months

Clients are challenged to address board level requirements that are vastly different from what they were responsible for just five years ago



8

#2020- Data is big: Ensure it is resilient 8

The New Challenge: Organizations’ tolerance for downtime is now down to minutes vs. days in the past

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Toward“Always On”

Lower RTO/RPO

zero tolerancefor down time

ContinuousAvailability

constant connectionto devices, usersand customers

RegulatoryRequirements

longer retention, protection of

digital info

BCRS for data protection

& data availabilityas a utility!

BCRS SmartCloud Resilience provide recovery, data

protection andApplication Resilience

in the Cloud!

BCRS for the “Always On”! new

world, anytimeanywhere

Data is the new natural resource!

A Growth Engine For Business !

Social, Mobile

BCRS is a critical portfolio to enable &

support IBM Strategic Imperatives

Source: 2013 by The Enterprise Strategy Group, IncSource: 2013 by The Enterprise Strategy Group, Inc

Source: 2013 by The Enterprise Strategy Group, Inc.



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Threats and challenges to business continuity can include human errors, natural disasters, cyber attacks and more

*IT Risk is “The business risk associated with the use, ownership, operation, involvement, influence and adoption of IT within an enterprise.” Source: ISACA – Information Systems Audit & Control Association, June 2011

*IT Risk is “The business risk associated with the use, ownership, operation, involvement, influence and adoption of IT within an enterprise.” Source: ISACA – Information Systems Audit & Control Association, June 2011

As shown by new research sponsored by IBM and conducted independently by Ponemon Institute…

34%

65%

$14M

17%

$53K

19-450 minutes

Source: 2013 IBM Global Study on the Economic Impact of IT Risk Source: 2013 IBM Global Study on the Economic Impact of IT Risk



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IBM BCRS addresses the changing business needs to manage risk and compliance with “always on” business resilience, data protection, and cloud enabled solutions

InfrastructureRecovery

CloudRecovery

BusinessResilience

RTO days - weeks minutes always available

multi-platform DR tape-based backup focus on recovery of systems broad geographic expansion recovery inside BCRS centers DR bolted to back end of app self managed recovery customer manages the data

multi-hypervisor failover disk-based backup / replicas focus on recovery of apps geographic rationalization DR part of app design managed service model IBM manages the data Data usage beyond recovery

multi-platform resilience continuous replication focus on proactive risk mgmt. geographic optimization mobility enabled workloads application resilience proactive managed services IBM manages uptime / risk

(1989 – 2006) (2007 – ) (2012 – )



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To deliver a total resilience program, the resilience capability of each layer must be optimized.To deliver a total resilience program, the resilience capability of each layer must be optimized.

SecurityRecoveryContinuity Availability

Facilities

Technology

Applications

Processes

Organization

Strategy and vision

DataData

IBM BCRS offers a comprehensive approach to achieving business resilience that extends across the enterprise



Design – Optimize - Manage – Report

Cloud Resiliency

Infrastructure Recovery Technology – Facilities - Network - Support

BCRS Capabilities Managed ResiliencyPlan – Manage – Execute -- Report

Risk – Impact – Availability – Manage

Resiliency Consulting PreventPrevent ProtectProtect

RecoverRecover ManageManage

Knowledge based services to identify, quantify, prioritize IT risks, strategies and designs

Cloud-based services to store, protect and recover vital business information, and processes

Subscription assets and services to minimize impact of disruptive events

Services to supplement client physical and knowledge based assets to improve resiliency

Key Offerings

BCRS Consulting Framework

Architecture and Design Services

Risk, BIA, Plan Development

Key Offerings

Subscription Asset Recovery (Hotsite)

Rapid Recovery (Data Mirroring)

Work Area Recovery

Key Offerings

Floor Space (co-lo) w/Services

Recovery Program Execution

Resilience Program Management

Key Offerings

Cloud Managed Backup

Cloud Data Virtualization

Cloud Virtualized Server

IBM BCRS portfolio …



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IBM BCRS Cloud Resilience

IBM BCRS Cloud Resilience Consulting



Cloud Data VirtualizationCloud Data

VirtualizationCloud

Application Resiliency

Cloud Application Resiliency

Cloud Virtualized

Server Recovery

Cloud Virtualized

Server Recovery

IBM BCRS Cloud Resilience Portfolio …offers services for cloud-based application and information resilience, enabled by virtualized recovery

Shorter RTO/RPO objectives ensuring data availability in the event a restore is needed regardless of where the data is stored

Availability

Data Data + Systems Full server

Data + Systems + Applications

Resiliency for data and systems, by combining virtualized data management and server recovery with scalable RTO and RPO options

High availability of critical applications like e-mail and CRM through virtualization and short RTO/RPO

Resiliency for applications through a resilient local Cloud for application hosting, providing shorter RTO/RPO for mission critical applications.



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IBM BCRS Cloud Managed Backup … can provide end-to-end, more scalable, rapidly deployed service for server data backup and recovery

Identify risks and gaps in your existing data protection solution

Mitigate risk and reduce costs using a global, around-the-clock managed backup solution—at the data center or offsite

Improve backup and recovery results, with backup success rates of up to 99.8 percent1

Potential benefits:

Uses a pay-as-you-use pricing model

Does not require long-term architectural investments

Offers scalability and automation to handle growth

Helps provide higher levels of performance and reliability

Provides comprehensive reporting capabilities

Acquisition modelService

Business model Pay for use

Technical model Scalable and elastic

Access model Internet

This service can help you

Data Resiliency



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IBM BCRS Cloud Managed Backup … We can provide features that enable you to back up and gain access to data anywhere, at virtually any time

IBM BCRS Cloud

Managed Backup Fe

atu

re

Cross-platform data protection

More flexible support for your heterogeneous IT environment

Self-monitoring via portals, dashboards and customized reporting

Ability to help save time and expense and to manage service-level agreements

Ability to combine with other associated business resiliency offerings

Faster access to and recovery of your business environment with reduced risk of disruption

Provide hardware and software as needs grow

End-to-end backup service helps ensure nearly 100 percent utilization rate, as you pay only for what you back up, with less need for up-front capital investments

Software to help manage regulatory compliance

Simplified management of industry regulation requirements

Be

ne

fits

SCMB

Data Resiliency



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IBM BCRS Cloud Data Virtualization provides a unique model for protecting critical data without generating multiple copies. Clients can reclaim production storage capacity, improve data center utilization & quickly recover critical servers while operating under an operational expenditure model

IBM BCRS Cloud Data Virtualization … addresses excess copies of data, vast infrastructure, escalating costs and complexity

Creates a single copy of data that can be leveraged for backup, server replication or test/development use cases

Data is replicated to a purpose built platform, leveraging highly efficient block level technology

Utilizes snap shot technology to copy customer production virtual machines

Point in time data copies eliminates Back up windows

Provides the ability to quickly recover a single file, file folder or entire server.

IBM BCRS Cloud Data Virtualization

Data & Systems Resiliency



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IBM BCRS Cloud Data Virtualization Service

Only changed blocks replicated

GOLDEN COPY OF PRODUCTION

DATA PROTECTION

BUSINESS CONTINUITY

DATA MOBILITY

DEV & TEST

DATA INSIGHTS

Capture

Customer premise data at block level, in native format,

according to your SLA

Manage

A physical copy anywhere, moved and stored once. Customer control via IBM

portal.

Use

Unlimited virtual copies for instant access available at

IBM Resiliency Center

Application Data

E-mail Data

Systems Images




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IBM BCRS Cloud Data Virtualization – how it works ?

The underlying appliance leverages the IBM SVC (San Volume Controller) at its core.

On top of the SVC this technology has a slick, user-friendly Adobe Air GUI, which offers hooks into VMware VADP (VMware API for Data Protection) and other agnostic storage arrays via iSCSI and FCP.

The solution is then able to discover the Virtual Machines running on that host and utilize point-in-time data snapshot technology to create snapshots of known recovery points for the VM.

This procedure or technology, is termed as the Virtual Data Pipeline (VDP).

CDV




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IBM BCRS Cloud Data Virtualization … eliminates traditional back-up windows and reclaim production storage capacity…thereby greatly reducing the amount of data to be stored in the data pools on the appliance as only the unique data is kept across all secondary data.

Snapshot based backup

No backup and restore windows Large storage, CPU and network Dependent on production copy

IBM BCRS Cloud Data Virtualization

No backup and restore windows Significantly reduced storage use Significantly reduced CPU and

network use Up to a 90 percent improvement in global

deduplication.

Traditional backup with de-duplication

Backup and restore windows Large CPU1 and network use Agents

Backupwindow

Restorewindow

Storage, network, CPU utilization

Traditional backup

1Central processing unit (CPU)




IBM BCRS Cloud Application Resiliency

Application Hosting Service that offers Infrastructure capabilities through a Cloud Computing Model, adapted to the Service Level requirements from each business application of our clients.

Self service

Web Portal

Service Catalog

Pay as you Go

Hourlly Rate Table

End to End

Critical and No Critical Applications

Just in time

Quick to Deliver Capabilities

IBM Cloud Application Resiliency

Data, Sys. & Application Resiliency

Without the right environment and expertise to host your applications, you can experience operational inefficiency and downtime.



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IBM BCRS Cloud Application Resiliency … offers mission-critical application hosting utilizing a delivery model that is designed to be more flexible and scalable

Designed to support day-to-day operations, IBM BCRS Cloud Application Resiliency Hosting provides integrated administration, monitoring, data protection and disaster recovery of the hosted infrastructure and applications to help reduce downtime and improve availability.

Database management (Oracle, IBM DB2®, MS SQL)

Equipment and operating system (OS) management

Automated and manual back-up or restoration

Batch job management

Availability service-level agreement (SLA) (99,5%)

Service portal

Optional managed services

Service management

Technical support for operating system

Around-the-clock monitoring and notification

Basic application management

Basic level of managed services

Ba

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d o

pe

ratio

na

l do

cum

en

ts

System software upgrade

Users' accounts management

Infrastructure Provision and monitoring of hardware, software and network

Secure data center spaceLocated either in client’s or partner’s premise or IBM owned




2222

IBM BCRS Cloud Application Resiliency is a private cloud solution that can be dedicated or shared and that supports varying degrees of customization

Enterprisedata center

IBMoperated

Enterprise

IBMhosted and

operated

IBMhosted and

operated

IBM BCRS Cloud Application Resiliency Deployment FocusIBM BCRS Cloud Application Resiliency Deployment Focus

SoftwareHardwareServices

Private cloud

(On-customer premise)

Managed private cloud

(On-customer premise)

Dedicated private cloud

(Hosted by IBM)

Enterprisedata center

IBMhosted and

operated

High — Customization — Low

Enterprise

Shared private cloud

(Hosted by IBM)

Public cloud services

(Hosted by IBM)

Users




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There are many challenges associated with traditional disaster recovery methods

Identical hardware required for recovery Costs are doubled, complexity is increased Accurate configuration information is critical

Idle hardware Standby hardware is needed for faster recovery time objective Servers that need repurposing at time of disaster are labor

intensive and time consuming

Slow, complex recovery process Different solutions for different availability tiers Separate procedures for system and data disks Separate procedures for desktop PCs Multistep recovery processes

Configure hardware

Install OS

Configure operating system (OS)

Install backup andrestore agent

Start “Single-step automatic recovery”

Site A Site B

Full Server Resiliency



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IBM BCRS Cloud Virtualized Server Recovery

IBM BCRS Cloud Virtualized Server Recovery provides reliability and efficiency for server recovery in the Cloud

Faster Recovery – automated fail-over and fail-back

Shorter RTO & RPO

Improved recovery reliability

Recovery to un-like hardware

Remote access self-management tools

Avoid travel for DR exercises or events

IBM BCRS Cloud Virtualized Server Recovery




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IBM BCRS Cloud Virtualized Server Recovery … provides faster recovery, increased reliability and limited data loss

Our service can help you:

Achieve near-zero recovery point objective (RPO) and a recovery time objective (RTO) within minutes

Reduce the risk of failure while recovering on unlike hardware at a recovery center

Support your physical, cloud and heterogeneous environment with a single, unified recovery procedure

Client benefits

Facilitates reduced downtime

Enables improved reliability Helps shorten RPO

Improved return on investment (ROI) More predictable costs Supports physical and virtual servers Enables near-seamless failover

1BCRS – Business continuity and resiliency services


VSR



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IBM BCRS Cloud Virtualized Server Recovery … is one of the most highly rated services in its category

IBM was named a Leader among disaster-recovery-as-a-service providers by Forrester Research in 2014.1

IBM received the CSIAward for Excellence inIT 2013 in the IT Infrastructure & Equipment Solutions (Merged with) Health care category forIBM Cloud VirtualizedServer Recovery.2

IBM Cloud Virtualized Server Recovery earned an “excellent” in the product viability category in Gartner’s vendor analysis for Recovery as a Service.3

1BCRS – Business continuity and resiliency services2The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014,” January 20143CSI National Awards 2013, Computer Society of India, http://www.csi-india.org4Gartner Critical Capabilities for Recovery as a Service, November 2013




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IBM BCRS Cloud Resilience Portfolio … increases your competitive advantage while supporting reduced complexity and risk in your IT operations

IT cost efficiency Helps increase efficiency through integrated operations More predictable costs and reduced need for up-front investment

Speed to market

Tools and processes from IBM can help reduce application installation period

More flexible information technology (IT) capacity to respond to constantly changing business requirements

Optimizing business impact

Client focus on strategic competencies Ability to increase competitive advantage by enabling more

rapid implementation of application or new functions Potential benefits from scalable cloud-based environment

Infrastructure stability

Near-continuous improvement of service through integrated IT services operation

Around-the-clock proactive monitoring and management Leverages advanced tools and technology

1Based on IBM experience with Latin America clients. Individual client results will vary.


IBM Integrated Technology Services Available from IBM Business Partners

Partner Solution Offerings

Business Continuity & Resiliency Services

SecurityServices

DataCenterServices -Server, Storage and Site & Facilities

Technical Support Services

Cloud Services

Henry ObanaChannel Services Leader - [email protected]

Henry ObanaChannel Services Leader - [email protected]

Michelle Klein-SwansonChannel Services Leader – [email protected]

Michelle Klein-SwansonChannel Services Leader – [email protected]

Dick FranchiChannel Services Leader - [email protected]

Dick FranchiChannel Services Leader - [email protected]

Please contact:Please contact:



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Next steps—options for getting started on the path to value

• What is your cost of losing an hour of uptime?

• If you had to revert to your last backup, how much data would you lose?

• Do you have the expertise in-house needed to run and maintain an effective disaster recovery program?

• Do you care about Capex vs Opex?

• Do you need remote management and resource provisioning?

1 Ask yourself some simple questions 2 Take a deeper look at

what IBM has to offer

• Consulting Services to help identify, quantify, and prioritize business and IT risks, then develop strategies and designs to address those risks

• Managed Services to help reduce application, data and system loss with near-zero recovery times while assisting with planning, managing and recovering IT

• Infrastructure Recovery Services to helps eliminate the impact of disruptive events using both cloud and non-cloud based services designed to help store, protect and recover IT



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Stay Connected!

@IBMBCRS

IBM BCRS Business Continuity & ResiliencyServices

IBMITServices

IBM BCRS on ibm.com - ibm.biz/BdRght



Thank You !

Questions / Discussion

Resiliency Consulting | Cloud & Application Resilience | High Availability | Infrastructure Recovery | Managed Resiliency



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Appendix



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VSR to Customer Data Center

33

Any HypervisorAny Hypervisor

Physical and virtual servers

BCRS LAN

BCRS SAN

Customer Data Center

IBM BCRS Recovery Center

Recovery servers

Replication &DR Connect

Internet

LinuxLinux

WindowsWindows

FailoverFailback

Authenticate

Dashboardreports

VSR portal

PowerVMPowerVM

X86 HypervisorX86 Hypervisor PowerVMPowerVM

AIXAIX

Replication servers

VSRrecovery

management system

Customer DR

Customer Sys Admin

Client WAN

Customerend-users



34

VSR to SoftLayer and Customer Data Center

34

BCRS LAN

BCRS SAN

SoftLayer Data Center

IBM BCRS Recovery Center

Recovery servers


Internet

FailoverFailback

Authenticate

Dashboardreports

VSR portal

X86 HypervisorX86 Hypervisor PowerVMPowerVM

Replication servers

VSRrecovery

management system

Client WAN

Customer end-users

Customer Admin

SLayer Admin





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Hosting VSR on SoftLayer (later in 2014)

35




Internet

FailoverFailback

Authenticate

Dashboardreports

VSR portal

Client WAN

Customer end-users

Customer Admin

SLayer Admin



VSR

SoftLayer Fiber Optic Network

VSR & SoftLayer



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BCRS Delivery Focus : Best Client Experience and speeding time to value

Operate annual and a long term cost optimization programs

Maintain and develop activities that enables BCRS’ global scale and capabilities to work in maximizing streamlined, integrated, efficient, and very progressive fashion.

Focus on Corporate Energy Efficiency Program, optimize site utilization, Site capacity and reduce costs

Provide high quality service that delights Clients @ an affordable price

Effectively manage risk or key business services in a 24 / 7 world

Operate efficiently as One Global Service Community

One Service DeliveryTeam

Manage Risk

ServiceExcellence

Energy Efficient

Cost Optimization

Multi Platform, Multi Vendor delivery & expertise

Enable Countries local expertise & capabilities to maintain superior project management,delivery & supportof existing services while deploying, supporting, & scaling fast the Cloud Resiliency Services.



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Globally-Optimized Delivery Era Geographically-Optimized

Delivery era

20thCentury

21stCentury

Deployed Globally Command Centerd (GCC) designed to enable BCRS to dynamically mobilize our global teams to better support our Clients regardless of their Location within the World, and operate on “Follow the Sun”

Cloud Resiliency Offerings

Services that requires a physical presence at the Center or need to be delivered from the same Country:

• Service Coordination - Manages the Service for the Client

• Smart Remote Hands - Provides on site support of infrastructure

• Etc….

Services that can be cost optimized to achieve maximum savings:

• Level 1 Support - Event Management & Monitoring - Incident Management - Help Desk

• Level 2 Support

• Etc …

In-Country Delivered Service

Globally Delivered Service

Global Command Centers for an “Always On” & global world



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Global Service Delivery 3 Tiered Cloud Support Structure

Global Command

Centers

Provide In Country Support

- Support Local Smart Cloud Infrastructure- Implements and supports the hardware- Provides a Service Coordinator to handle contractual matters and to act as an escalation path to the Client.

Provide 24 x 7 Operations

Includes monitoring, operations, 1st and 2nd level technical support for the Smart Cloud

Offerings

Operations 2nd Level Support- Client Interface - Problem Resolution- Incident Management - Synchronize Service- Event Detection - Configure and Support- Respond to Alerts (network, servers & storage- Problem Determination database, application)- Resolve Basic Problems Ticketing

Global Virtual

CoC

Client

Provide 3rd Level Support

Virtual Global Team of Specialists

- Problem Resolution

- Lead Country Deployments

- Input to Development Team

- Design Service Delivery

LocalCountry



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With SoftLayer, IBM provides cloud services and hosting to over 22,000 customers through a global network of Data Centers. This is added to our 152 Resiliency Centers around the world.

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