Data & Databases:
The Third Pillar
Interactivity Tips
1. Ask A Question
2. Download a PDF copy of today’s presentation
3. Social Networking Tools
4. Please complete survey at the end of the event
Data Team: The Third Pillar
Noel Yuhanna, Principal Analyst
October 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited 4
Data growth and new
business requirements are
driving the need for a new
Data Management
Organization.
© 2013 Forrester Research, Inc. Reproduction Prohibited 5
DB
CRM APP
DB
ERP APP
Tran App
DB
Customer
AppSCM App
DB
For decades, we have built Apps in Silos… each integrating with an independent database…
DB
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
Typically Apps have been supported by two key IT organizations – App Dev and Operational teams…
DB
CRM APP
DB
ERP APP
Tran
App
DB
Custom
er App
SCM App
DB
DB
App Dev
Operational
• Requirements
• App lifecycle
• Coding, testing
• Change management
• Prod Support
• Troubleshooting
• Performance/Admin
• Upgrade, MigrationsApp Stack
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
DBAs typically don’t have a separate team but are part of either App Dev or Operational or both…
D
B
CRM APP
D
B
ERP APP
Tran
App
DB
Custom
er App
SCM App
DB
DB
App Dev
Operational
• Requirements
• App lifecycle
• Coding, testing
• Change management
• Prod Support
• Troubleshooting
• Performance/Admin
• Upgrade, Migrations
DBA
DBA
App Stack
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
While having DBA function part of App Dev and Operational has worked well… it’s failing to meet new business requirements…why?
D
B
CRM APP
D
B
ERP APP
Tran
App
DB
Custom
er App
SCM App
DB
DB
App Dev
Operational
• Requirements
• App lifecycle
• Coding, testing
• Change management
• Prod Support
• Troubleshooting
• Performance/Admin
• Upgrade, Migrations
DBA
DBA
App Stack
© 2013 Forrester Research, Inc. Reproduction Prohibited 9
Data requirements are changing….
© 2013 Forrester Research, Inc. Reproduction Prohibited 10
Data volume growth
• The data explosion
is impacting all businesses• 100s of Terabtyes… Some into Petabytes…
• Volume, Velocity, Variety, Value
• Impacts Applications
• Creates management challenges
• Increases costs
1%
13%
1%
12%
26%
6%
30%
19%
25%
24%
14%
29%
13%
6%
16%
9%
5%
11%
Structured data
Semi-structured
data
Unstructured data
None <1TB 1-10TB 11-100TB 101-1000TB >1000TB
Base: 634 business intelligence users and planners
“Using your best estimate, about how much data is currently stored within your company?”
Source: Forrsights BI/Big Data Survey, Q3 2012
1-10TB
Data growth heading into Petabytes...
> 1 PB11-100TB
11-100TB > 1 PB
11-100TB > 1 PB
1-10TB
1-10TB
of data is on the
public net
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
50TB or more 11%
25 TB or more but less than 50 TB 7%
10 TB or more but less than 25 TB 13%
5 TB or more but less than 10 TB 18%
1 TB or more but less than 5 TB 20%
Less than 1 TB 18%
Don’t know 13%
What is the largest size of your production online
transaction processing (OLTP) database?
…this is for a single Application..
Most organizations have databases that have grown into Terabytes…
Base: 104 database management professionals (percentages may not total 100 because of rounding)Source: February 2013 Global Database Management Online Survey
Performance, Integration, And Resources Are Top Database ChallengesJune 2013 “The Steadily Growing Database Market Is Increasing Enterprises’ Choices”
© 2013 Forrester Research, Inc. Reproduction Prohibited 16
Data volume growth … requires more focus on data than ever before….
› 24x7 availability
› Improved data security controls
› Fast response times
› Support various Apps
› Ensure scalable to support more users…
Blogs
IM/chat
SMS
Ring tones Music
Search
News
VideoTV
Web browsing
Games
Maps
Health
PaymentCommerce
Banking
Ticketing
Parking
Social
networks
Pictures
Email/MMS
OrganizerVoice
New Apps are requiring data access that
integrated across many sources…
Prod
DataProd
Data
Real-time Apps are requiring data that’s centralized, trusted and integrated…
Dashboarding
Fraud detection
Call centers Collaboration
Law enforcement
Engineering
Innovation
Partner data
sharing
Stock trading
Predictive
analyticsReal-time BI
Support
compliance
Upsell/
cross-sellMerger/
acquisitions
Enterprise
search
© 2013 Forrester Research, Inc. Reproduction Prohibited 19
New Apps are requiring data to be decoupled from the application…
Application
(Mobile, real-time, social App…)
Infrastructure
(on-premise, cloud)
Data
(Integrated and real-time data)DB
ERP APP
© 2013 Forrester Research, Inc. Reproduction Prohibited 20
Data is the new oil…
© 2013 Forrester Research, Inc. Reproduction Prohibited 21
To innovate, gain competitive advantage and support agility, data management team (3rd Pillar) has become critical…
App Dev Operational
Data Management
© 2013 Forrester Research, Inc. Reproduction Prohibited 22
The data management team should evolve to include all related data functions…
Data Mgt
• Database administration
• Data warehouse/Data Marts
• Data operations
• Data governance
• Data security
• And other data related functions
© 2013 Forrester Research, Inc. Reproduction Prohibited 23
Why have a separate data management team?
› Delivers Agility to support new App initiatives such as
mobile, real-time apps, integrated apps
› Deals with data more efficiently - the key focus for the
team - from security and availability to ensuring its
trustedness and integration.
› Centralizes policies and governance
› Delivers innovation – allowing the team to focus on
new data management technologies such as in-memory,
Hadoop and NoSQL.
© 2013 Forrester Research, Inc. Reproduction Prohibited 24
In addition, managed database services can help lower costs and improve efficiencies.
› Using third party managed database services helps complement
your existing staff
› Managed services can help with installation, monitoring, backup,
recovery, restoration, tuning, optimization, migrations and
upgrades.
› Managed services can lower operational costs and pinpoint areas
of improvements – such as 24x7 operations, consolidation and
upgrade strategy.
› Managed services makes the data management team more
efficient – allowing them to focus on core business issues such as
high availability, requirements and innovation.
© 2013 Forrester Research, Inc. Reproduction Prohibited 25
Recommendations
› All organizations must consider the “third pillar” - a separate data
management team – starting out by moving data-focused personnel
and expanding the team over time.
› Data management team should include – DBAs, data architects,
data warehouse specialists, data stewards and data security
personnel.
› Enterprises that have a “third pillar” strategy are more likely to
innovate, increase revenue and stay ahead of the competition.
› Also, consider managed database services that can help lower your
data management costs and improve efficiencies.
The evolution of the topic
If you were to ask a CIO…
Where should your DBAs, BI
specialists and data analysts
report?
What would he/she say?
The evolution of the topic
Years of seeing infrastructure outsourcing
providers ignore data and database operations as
a domain of expertise
Watching the data and database teams struggle
to obtain the necessary resources for delivery of
24x7 operations
Observing organizational tension as the
importance of data has regained center stage
Decisions, Politics, Change
We don’t need to radically upset organization
structures to begin down a path of embracing the
changes that are needed
We do have to recognize not everything
important means it has the largest headcounts
within it
Start to think differently about data and the
operational components in that umbrella –
• Staff it differently
• Source it differently
Datavail
The largest pure-play provider of database
services in North America
• Over 350 DBAs
• On-shore / off-shore provider
• 60% CAGR over last 4 years
• Bought Blue Gecko in Seattle & the database
services division of Bluewolf within the past
12 months
• Deliver a real 24x7 managed services
solution for Oracle, Oracle EBS, SQL Server,
MySQL, DB2 & MongoDB
Datavail.com
866-700-7128
Thank You,
QUESTIONS?
Attendee Services
• Download a copy of today’s presentation
• Provide your feedback! Please complete our survey.
• A recorded version of this seminar will be available at
www.eSeminarsLive.com
• View a calendar of our Upcoming Events