“Think of personal data as the digital record of everything a person makes and does online and in the world”

Image licensed from sevensheaven.nl

Source: Forbes Blog Post by Venessa Miemis

Source: Flickr.com/dunechaser

Source: Economist.com Satoshi Kambayashi

Image licensed from sevensheaven.nl

Source: Kevin Kelly

Source: Layar.com/Youtube

SmartDumb

Dumb Smart

Source: Trendspotting.com

Source: PaidContent.org

Hat tip to Shelly Palmer

Better service: fluid, clean, safe and easy

Better interface

Social and inter-connectedBetter tools

Fair and attractive pricing *

Timely & contextual

Likable

Transparency: data usage disclosure, at all times

Control: opt-in participation with immediate

feedback in rewards balance, re-set options

Trust: certified by standards and maybe a

recognized and acceptable identity consortium

Value: discounts, special offers and lots of ‘free

stuff’ as a result of allowing data collection