Date post: | 14-Jul-2015 |
Category: |
Data & Analytics |
Upload: | semrushwebinars |
View: | 157 times |
Download: | 2 times |
Validating link sources
SEMrush & links
Simple idea: Google ranks a website = links have value.
Google doesn't rank a site = no value to those links.
SEMrush = qualifier for rankings.
Link analysis tools don’t track rankings (typically), therefore their metrics can be misleading.
Why?
Penguin Disavow
Correlations between Majestic & SEMrush are there, but loose
Example
There is a huge
disparity between
the number of
keywords a site
ranks for and its
majestic trust flow.
randomwebsite.com
http://www.randomwebsite.com/
Majestic/randomwebsite.com (link)
‘Best backlink’ analysis: DataGrabber
Referring domains over keywords
Outcome: identify sites worth approaching (Link)
Source file
Import into Buzzstream: custom mapping (link)
https://app.buzzstream.com/manage_configuration
Insight & Analysis
Casino. Ref Domain < TF15 / Maj TF / Organic cost of traffic.
Key: Blue is Referring Domains with a TF above 15 / Grey is trustflow / Black line is No. of keywords ranked.
Source Data (excel 14mb)
Majestic Million / iGaming Correlation tables.
SEMrush. No. of keywords
SEMrush. Value/Cost of keywords
SEMrush. Traffic from keywords
Core insights
My main take: When Google trusts a domain, they will rank it across anything the site is optimised for, almost irrespective of topic. Links seem to be a driver, but not as much as I had previously thought.● Casino seems to be a links game with 71.1% Maj TF and
70.9% Maj CF correlation on number of keywords ranked
● The more money in a sector, the better the link correlations.
● For the rest of the internet, correlations with ‘links’ is far lower for value and traffic volumes, but not for number of keywords.
But...what about sites which aren't getting expected volumes/ quality of links and rank really well?
Do social shares get rankings?
Correlation tables on social shares. (Excel Link)
Based on this data, it seems links get you rankings and a social shares are indicative of the link-ability of a page. So if you're writing content, you could say that a great KPI for linkable content is getting more shares. Once you have those shares, you can get out and acquire links for those pages.
Post here
Who is my competition?
Competition Analysis (Excel Link)
Being able to analyse competition for a particular keyword landscape quickly
Who is spending?
Mortgages (Excel Link)
90 DataGrabber also queries SEMrush pay per click data. It behaves much like organic research data acquisition.For this table :
1. picked some key phrases2. identified top ranking domains3. looked at the top paid key phrases per
domain4. filtered out everything except keyword
mortgages5. sorted by cost per click
Wrapping up
Data science: key is to understand what questions to ask and have the data you need, organised in the right way, to give you actionable answers.