Data query & custommetrics - User & Partner Conference 2013

Online Intelligence Solutions


CUSTOMIZE YOUR TOOL – ALL ABOUT DATA-QUERY AND

CUSTOM METRICS

User & Partner Conference 2013

ONLINE INTELLIGENCE SOLUTIONS© COPYRIGHT 2012

AGENDA

Custom Metrics

o What are Custom Metrics?

o Where can I find them in the Interface?

Data Query

o What is Data Query?

o Where can I find it in the interface?

Case Study/Usage


CUSTOM METRICS


THE METRICS

The metrics can be accessed via the M tab which is available at

the top right of the analysis tables on the Analyzer interface.

Metrics are specific to each analysis.

BASIC APPROACH


THE METRICSBASIC APPROACH

BORING!!!


DEFINITION

Create quick and easy custom metrics based on your needs

The aim of Custom Metrics is to allow you to customise and

complete the metrics which are available to you.

No rework of the data, direct access to the information within the

tool

Your KPIs will be available as part of this information, which you

will be able to integrate into your reports.

CUSTOM METRICS


A CUSTOM METRIC ONLY IF…

Custom metrics should only be used if:

o You want to carry out operations between two standard metrics

on the interface

For example: finding out the number of page views per visitor

o You want to multiply a metric by a numerical value

For example: obtaining a sales figure inclusive of all taxes by

multiplying the figure by 1.19

o You want to apply a segment to just one metric

For example: finding out the number of visits coming from Germany

DIFFERENT USE CASES


A CUSTOM METRIC ONLY IF…

Custom metrics should only be used if:

o You want to carry out operations between a basic metric and a

custom metric

For example: finding out the share of visits coming from Germany

compared to the total number of visits

o You want to carry out operations between custom metrics

For example: finding out the total number of visits coming from

France and Italy


QUESTIONS TO BE ASKED

Which operation would I like to carry out?

Which metrics will my custom metric be based on?

Will I need to use a previously created custom metric?

Do I need to apply a segment to an entire metric, or to just part

of a metric?

What output format should be used for my custom metric?

What will the name of my custom metric be?


ACCESSING THE INTERFACE

Custom Metrics can be used within the interface of Analyzer NX

and within Data Query



The Custom Metrics interface is available to all users of the Analyzer

interface.

But only administrators, power users and users with custom rights

having full rights on 1 site can create custom metrics.

The Custom Metrics interface can be accessed from:

o The Metrics menu of the Data Query interface

o Analyzer interface (in a view with custom metrics)

o The following URL:

http://www.atinternet-solutions.com/CustomMetric

s

http://www.atinternet-solutions.com/CustomMetrics

http://www.atinternet-solutions.com/CustomMetrics


DATA QUERY


INTRODUCTION

With the Data Query module you can create quickly and easily

custom exports containing:

o Crossed dimensions

o Metrics of your choice

The aim of Data Query is to allow you to export data for the

periods of your choice into:

o Excel, via an updateable ‘template’

o Other internal tools (API with the REST URL)

DATA QUERY


DIMENSIONS

The term dimension is used to refer to the overall item to be

analysed.

It corresponds to the first column of the table in the Digital

WorkSpaceNX, and contains items. a

b The search engine Google is

an item [b] which makes up

the dimension [a] Search

engines.


QUESTIONS TO BE ASKED

Have I already created a template which can be duplicated?

Which site and which period am I going to create my template

for?

Which dimensions and metrics will I need?

Will I need custom metrics? Have they already been created?

Will I need to have a segment ?

Will I need to have a filter for one or more columns?

What will the name of my template be?



The Data Query interface is available to all users of the Analyzer

interface.

The Data Query interface can be accessed from:

o the Analyzer interface (Tools menu)

o the following URL: http://www.atinternet-solutions.com/DataQuery

http://www.atinternet-solutions.com/DataQuery


EXAMPLETRAFFIC SOURCES

https://dws2.atinternet-solutions.com/DataQuery/


CASE STUDYExample


CASE STUDY

eCommerce Websites selling conditioning systems

Most of the business is done during May and August

Assumption: daily orders depend on the weather

the hotter and sunnier it is, the more people come on your

website and order an AC system.


CASE STUDY

Recommendation to your boss:

o Vary the number of employees and/or increase/decrease

working hours in relation with weather forecast each week

Boss wants figures to verify this

This would require a heavy organization and negotiation with

human resources and trade unions so you need to get figures to

demonstrate and confirm your hypothesis


OBJECTIVE/TASK

Set up a Dashboard highlighting the relationship between sales

and weather

Conversions are measured via Analyzer

Turnover is not measured

o Use amount of medium basket on your website

o We do not sell all products online just ones with quite similar

price (200€, 230€, 260€)

You sell approximately the same quantities of each product

Calculate a medium price and call it “Estimated turnover”


APPROACH Create a custom metric for the „Estimated Turnover“

We do not sell all products online just ones with quite similar

price (200€, 230€, 260€)

Export a list with the top five regions

Create an excel file with three different tabs:

o Dashboard

o List

o Analyzer Raw data

Connect your IQY file with your new excel file





THANKS FOR YOUR ATTENTION!


[email protected]

Date post:	12-Jan-2015
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Data query & custommetrics - User & Partner Conference 2013

Technology