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Kategori Notebook
The HIGH in Acer Toshiba HP Apple Sony
Realibility 26.2% 24.1% 18.0% 8.8% 6.8%
Durability 20.5% 26.6% 19.5% 7.5% 11.3%
Feature 16.7% 19.1% 17.7% 27.3% 12.3%
Design 17.7% 15.3% 20.4% 22.8% 13.6%
Easy to get 54.3% 12.8% 16.8% 2.2% 7.8%
Kategori Printer
The HIGH In Canon HP Epson
Realibility 48.4% 24.2% 25.6%
Durability 36.3% 38.6% 22.3%
Feature 45.1% 34.0% 20.5%
Design 41.4% 32.1% 26.0%
Easy to get 50.8% 25.8% 23.3%
Kategori SIM Card
The HIGH In simPATI IM3 XL Indosat Flexi
Realibility 54.0% 15.2% 11.3% 6.1% 3.6%
Durability 46.3% 19.4% 11.3% 7.8% 3.2%
Feature 42.1% 28.8% 14.6% 5.5% 1.6%
Design 29.8% 31.1% 18.4% 6.8% 3.2%
Easy to get 40.1% 24.1% 11.8% 6.9% 5.6%
Kategori Mesin ATM
The HIGH In BCA Mandiri BNI BRI CIMB Niaga
Realibility 54.8% 25.3% 6.2% 8.9% 3.1%
Feature 59.6% 22.3% 5.8% 8.2% 2.4%
Design 51.7% 27.4% 4.1% 9.6% 3.8%
Easy to get 63.1% 21.1% 2.2% 10.5% 2.4%
Kategori Internet Banking
The HIGH In BCA Mandiri BNI BRI CIMB Niaga
Realibility 52.5% 28.8% 3.4% 6.8% 8.5%
Feature 52.5% 25.4% 5.1% 8.5% 8.5%
Design 40.7% 33.9% 5.1% 8.5% 10.2%
Easy to get 63.3% 20.9% 0.0% 6.2% 9.6%
Kategori M-Banking
The HIGH In BCA Mandiri BNI BRI Permata Bank
Realibility 55.6% 30.6% 5.6% 5.6% 2.8%
Feature 56.9% 25.0% 5.6% 8.3% 4.2%
Design 50.0% 31.9% 6.9% 5.6% 4.2%
Easy to get 65.2% 25.4% 2.7% 5.0% 1.4%
Kategori Kamera Digital
The HIGH In Canon Sony Olympus Samsung Nikon
Realibility 30.6% 43.8% 5.8% 5.0% 9.3%
Durability 23.6% 46.9% 5.8% 5.0% 11.2%
Feature 24.4% 48.4% 6.6% 5.0% 12.0%
Design 29.8% 45.7% 7.0% 4.7% 6.2%
Easy to get 42.4% 37.6% 5.3% 4.9% 2.7%
Kategori Handycam
The HIGH In Sony Canon JVC Panasonic
Realibility 81.6% 9.2% 5.3% 3.9%
Durability 78.9% 10.5% 3.9% 5.3%
Feature 77.6% 18.4% 1.3% 1.3%
Design 77.6% 14.5% 6.6% 1.3%
Easy to get 81.5% 14.9% 1.3% 2.1%
Kategori Mp3
The HIGH In Sony Apple Samsung Advance Philips
Realibility 38.9% 41.6% 12.4% 0.9% 2.7%
Durability 40.7% 35.4% 15.9% 0.9% 2.7%
Feature 31.9% 54.0% 8.8% 0.9% 2.7%
Design 36.3% 46.9% 10.6% 1.8% 1.8%
Easy to get 54.5% 18.3% 14.2% 6.5% 3.2%
KATEGORI PRODUK DIGITAL
Kategori Printer
The HIGH In Canon HP Epson
Realibility 48.4% 24.2% 25.6%
Durability 36.3% 38.6% 22.3%
Feature 45.1% 34.0% 20.5%
Design 41.4% 32.1% 26.0%
Easy to get 50.8% 25.8% 23.3%
Kategori Internet Banking
The HIGH In BCA Mandiri BNI BRI CIMB Niaga
Realibility 52.5% 28.8% 3.4% 6.8% 8.5%
Feature 52.5% 25.4% 5.1% 8.5% 8.5%
Design 40.7% 33.9% 5.1% 8.5% 10.2%
Easy to get 63.3% 20.9% 0.0% 6.2% 9.6%
Kategori M-Banking
The HIGH In BCA Mandiri BNI BRI Permata Bank
Realibility 55.6% 30.6% 5.6% 5.6% 2.8%
Feature 56.9% 25.0% 5.6% 8.3% 4.2%
Design 50.0% 31.9% 6.9% 5.6% 4.2%
Easy to get 65.2% 25.4% 2.7% 5.0% 1.4%
Kategori Kamera Digital
The HIGH In Canon Sony Olympus Samsung Nikon
Realibility 30.6% 43.8% 5.8% 5.0% 9.3%
Durability 23.6% 46.9% 5.8% 5.0% 11.2%
Feature 24.4% 48.4% 6.6% 5.0% 12.0%
Design 29.8% 45.7% 7.0% 4.7% 6.2%
Easy to get 42.4% 37.6% 5.3% 4.9% 2.7%
Kategori Handycam
The HIGH In Sony Canon JVC Panasonic
Realibility 81.6% 9.2% 5.3% 3.9%
Durability 78.9% 10.5% 3.9% 5.3%
Feature 77.6% 18.4% 1.3% 1.3%
Design 77.6% 14.5% 6.6% 1.3%
Easy to get 81.5% 14.9% 1.3% 2.1%
Kategori Mp3
The HIGH In Sony Apple Samsung Advance Philips
Realibility 38.9% 41.6% 12.4% 0.9% 2.7%
Durability 40.7% 35.4% 15.9% 0.9% 2.7%
Feature 31.9% 54.0% 8.8% 0.9% 2.7%
Design 36.3% 46.9% 10.6% 1.8% 1.8%
Easy to get 54.5% 18.3% 14.2% 6.5% 3.2%
Kategori Mobile Phone
The HIGH In Nokia Sony Ericsson BlackBerry Samsung Nexian
Realibility 44.5% 5.5% 30.2% 15.6% 1.0%
Durability 62.3% 10.4% 7.8% 17.9% 0.3%
Feature 36.2% 3.3% 44.6% 11.1% 0.3%
Design 41.9% 4.2% 34.1% 14.0% 1.3%
Easy to get 84.3% 0.7% 4.4% 7.1% 1.0%
Kategori USB Flash Disk
The HIGH In Kingston SanDisk V-Gen Sony Transcend
Realibility 61.2% 17.0% 2.7% 5.8% 4.4%
Durability 57.5% 17.7% 6.1% 6.1% 3.1%
Feature 56.8% 17.1% 4.5% 11.3% 2.4%
Design 55.8% 18.5% 6.2% 9.9% 2.7%
Easy to get 67.4% 13.6% 8.1% 5.1% 0.7%
Kategori Toko Handphone Resmi
The HIGH in OkeShop Global Teleshop SentraPonsel Erafone SelularShop
Reability 50.4% 23.5% 15.2% 3.5% 4.3%
Feature 42.8% 25.1% 17.2% 6.1% 4.4%
Design 54.8% 17.8% 15.7% 4.3% 4.8%
Easy to get 65.7% 13.0% 13.5% 3.5% 3.5%
Kategori PC Tablet
The HIGH In Apple iPad
Samsung Galaxy
Tab
BlackBerry PlayBook
Realibility 66.7% 33.3% 0.0%
Durability 73.3% 20.0% 6.7%
Feature 66.7% 33.3% 0.0%
Design 86.7% 13.3% 0.0%
Easy to get 44.4% 53.3% 0.2%
Segmen Utama
Kategori PC Tablet
The HIGH In Apple iPad
Samsung Galaxy
Tab
BlackBerry PlayBook
Realibility 66.7% 33.3% 0.0%
Durability 73.3% 20.0% 6.7%
Feature 66.7% 33.3% 0.0%
Design 86.7% 13.3% 0.0%
Easy to get 44.4% 53.3% 0.2%
KATEGORI WEBSITE
Kategori Perbankan
Brand BCA Mandiri HSBC CIMB Niaga Permata Bank
Website klikbca.com bankmandiri.co.id hsbc.co.id cimbniaga.com permatabank.com
Dimensi Mean Mean Mean Mean Mean
Content 3.98 3.81 3.27 3.34 3.17
Contex 4.04 3.97 3.46 3.32 3.27
Customization 3.79 3.73 3.22 3.16 3.11
Connection 3.99 3.91 3.39 3.46 3.31
Commerce 3.94 3.80 3.39 3.38 3.22
Community 3.88 3.80 3.46 3.38 3.21
TOTAL 23.62 23.02 20.18 20.03 19.29
Rata-rata 3.95 3.83 3.34 3.34 3.2
Kategori Jasa Kurir
Brand TIKI JNE DHL Fedex
Website tiki-online.com jne.co.id dhl.co.id fedex.com/id
Dimensi Mean Mean Mean Mean
Content 3.63 3.49 3.39 3.37
Contex 3.66 3.51 3.37 3.34
Customization 3.59 3.44 3.31 3.17
Connection 3.72 3.47 3.47 3.31
Commerce 4.13 3.43 3.29 3.32
Community 3.67 3.42 3.34 3.26
TOTAL 22.39 20.77 20.17 19.77
Rata-rata 3.7 3.45 3.37 3.31
Kategori Elektronik (Home Appliance)
Brand LG Toshiba Panasonic Polytron Cosmos
Website lg.com pc.toshiba-asia.com panasonic.co.id polytron.co.id starcosmosgroup.
com
Dimensi Mean Mean Mean Mean Mean
Content 3.83 3.93 3.64 3.40 3.46
Contex 3.82 3.63 3.67 3.36 3.36
Customization 3.65 3.66 3.45 3.24 3.25
Connection 3.81 3.73 3.61 3.44 3.35
Commerce 3.74 3.52 3.48 3.38 3.28
Community 3.67 3.43 3.40 3.37 3.36
TOTAL 22.53 21.90 21.26 20.19 20.06
Rata-rata 3.77 3.72 3.57 3.37 3.37
Kategori Elektronik (Mobile & Computer)
Brand Nokia Sony Samsung Philips Epson
Website nokia.co.id sony.co.id samsung.co.id philips.co.id epson.co.id
Dimensi Mean Mean Mean Mean Mean
Content 4.15 4.02 3.78 3.65 3.54
Contex 4.11 3.84 3.72 3.62 3.61
Customization 3.88 3.82 3.62 3.26 3.38
Connection 3.98 3.89 3.72 3.61 3.54
Commerce 3.90 3.65 3.52 3.43 3.49
Community 3.97 3.83 3.66 3.46 3.48
TOTAL 23.98 23.05 22.01 21.02 21.05
Rata-rata 4.03 3.88 3.69 3.54 3.52
Kategori Jasa Kurir
Brand TIKI JNE DHL Fedex
Website tiki-online.com jne.co.id dhl.co.id fedex.com/id
Dimensi Mean Mean Mean Mean
Content 3.63 3.49 3.39 3.37
Contex 3.66 3.51 3.37 3.34
Customization 3.59 3.44 3.31 3.17
Connection 3.72 3.47 3.47 3.31
Commerce 4.13 3.43 3.29 3.32
Community 3.67 3.42 3.34 3.26
TOTAL 22.39 20.77 20.17 19.77
Rata-rata 3.7 3.45 3.37 3.31
Kategori Asuransi Jiwa
Brand Prudential Jamsostek Commonweath Life Askes Allianz
Website prudential.co.id jamsostek.co.id commlife.co.id ptaskes.com allianz.co.id
Dimensi Mean Mean Mean Mean Mean
Content 3.59 3.46 3.29 3.35 3.37
Contex 3.59 3.51 3.28 3.39 3.29
Customization 3.53 3.38 3.20 3.236 3.34
Connection 3.57 3.42 3.27 3.36 3.28
Commerce 3.52 3.38 3.21 3.27 3.27
Community 3.57 3.48 4.34 3.42 3.35
TOTAL 21.37 20.63 20.60 20.02 19.90
Rata-rata 3.56 3.44 3.4 3.34 3.33
Kategori Asuransi Kendaraan
Brand Adira Garda Oto Sinar Mas ACA
Website auransi.adira.co.id
asuransi.astra.co.id sinarmas.co.id aca.co.id
Dimensi Mean Mean Mean Mean
Content 3.67 3.54 3.30 3.12
Contex 3.66 3.55 3.41 3.21
Customization 3.57 3.41 3.24 3.12
Connection 3.65 3.70 3.41 3.57
Commerce 3.56 3.53 3.33 3.22
Community 3.71 3.43 3.40 3.29
TOTAL 21.82 21.16 20.08 19.53
Rata-rata 3.64 3.52 3.33 3.21
Kategori Pembiayaan (Motor)
Brand FIF BAF WOM Finance
Website fifkredit.com baf.co.id wom.co.id
Dimensi Mean Mean Mean
Content 3.66 3.69 3.32
Contex 3.77 3.53 4.08
Customization 3.48 3.42 3.23
Connection 3.59 3.55 3.49
Commerce 3.50 3.49 3.40
Community 3.67 3.60 3.40
TOTAL 21.67 21.28 20.91
Rata-rata 3.62 3.58 3.44
Kategori Pembiayaan (Mobil)
Brand Oto Multiartha ACC Tunas Financindo
Website oto.co.id autocybercenter.com
tunasgroup.com
Dimensi Mean Mean Mean
Content 3.27 3.17 3.02
Contex 3.38 3.31 3.01
Customization 3.27 3.08 2.95
Connection 3.41 3.28 3.12
Commerce 3.26 3.21 3.17
Community 3.44 3.29 3.08
TOTAL 20.03 19.34 18.36
Rata-rata 3.32 3.21 3.05
Kategori Direct Selling
Brand Tupperware Sophie Martin CNI Amway K-Link
Website tupperware.co.id sophiemartin.com cni.co.id amway.co.id k-link.co.id
Dimensi Mean Mean Mean Mean Mean
Content 3.66 3.64 3.50 3.34 3.19
Contex 3.65 3.66 3.40 3.36 3.20
Customization 3.57 3.48 3.28 3.31 2.98
Connection 3.67 3.64 3.50 3.42 3.20
Commerce 3.58 3.50 3.38 3.31 3.11
Community 3.58 3.62 3.57 3.35 3.23
TOTAL 21.72 21.54 20.63 20.10 18.90
Rata-rata 3.63 3.61 3.45 3.35 3.12
Kategori Otomotif (Motor)
Brand Yamaha Honda Suzuki
Website yamaha-motor.co.id astra-honda.com suzuki.co.id
Dimensi Mean Mean Mean
Content 4.07 4.07 3.48
Contex 4.13 4.07 3.48
Customization 3.94 3.85 3.43
Connection 4.02 4.10 3.55
Commerce 3.85 3.87 3.40
Community 4.03 4.02 3.50
TOTAL 24.04 23.99 20.83
Rata-rata 4.02 4.01 3.47
Kategori Otomotif (Mobil)
Brand Mercedez BMW Ford Audi Peugeot
Website mercedes-benz.co.id bmw.co.id ford.co.id audi.co.id peugeotindo.com
Dimensi Mean Mean Mean Mean Mean
Content 3.76 3.75 3.54 3.67 3.31
Contex 3.80 3.77 3.44 3.33 3.27
Customization 3.75 3.54 3.49 3.28 3.26
Connection 3.84 3.73 3.47 3.38 3.27
Commerce 3.81 3.70 3.37 3.33 3.25
Community 3.86 3.85 3.41 3.22 3.38
TOTAL 22.83 22.34 20.73 20.23 19.74
Rata-rata 3.78 3.73 3.48 3.44 3.3
Kategori Restoran
Brand McDonald’s J.CO Dunkin’ Donuts KFC BreadTalk
Website mcdelivery24hrs.com jcodonuts.com dunkindonuts.
co.idkfcindonesia.
combreadtalkindonesia.
com
Dimensi Mean Mean Mean Mean Mean
Content 3.92 3.74 3.70 3.58 3.26
Contex 3.81 3.65 3.60 3.49 3.38
Customization 3.80 3.63 3.54 3.41 3.17
Connection 3.89 3.72 3.52 3.43 3.38
Commerce 3.86 3.62 3.57 3.42 3.33
Community 3.93 3.67 3.64 3.46 3.47
TOTAL 23.22 22.02 21.58 20.79 20.00
Rata-rata 3.89 3.69 3.63 3.5 3.32
Kategori Telekomunikasi (Provider)
Brand Indosat Telkomsel XL Esia Telkom Flexi
Website indosat.com telkomsel.com xl.co.id myesia.co.id telkomflexi.com
Dimensi Mean Mean Mean Mean Mean
Content 4.01 3.95 3.76 3.43 3.35
Contex 3.90 3.78 3.79 3.47 3.37
Customization 3.86 3.75 3.74 3.36 3.27
Connection 3.79 3.90 3.78 3.33 3.33
Commerce 3.78 3.91 3.64 3.37 3.30
Community 3.94 3.99 3.59 3.43 3.42
TOTAL 23.28 23.28 22.30 20.39 20.04
Rata-rata 3.93 3.89 3.73 3.42 3.34
52 10/XI/OKTOBER 2011 MARKETING.co.id
Kategori Penerbangan
Brand Garuda Indonesia Air Asia Lion Air
Website garuda-indonesia.com airasia.com lionair.co.id
Dimensi Mean Mean Mean
Content 3.86 3.65 3.35
Contex 3.79 3.67 3.44
Customization 3.75 3.58 3.25
Connection 3.94 3.75 3.32
Commerce 3.90 3.65 3.36
Community 4.02 3.67 3.48
TOTAL 23.27 21.98 20.20
Rata-rata 3.87 3.6 3.36
Kategori Retail
Brand Carrefour Indomaret Alfamart Hero Ranch Market
Website carrefour.co.id indomaret.co.id alfamartku.com hero.co.id ranchmarket.co.id
Dimensi Mean Mean Mean Mean Mean
Content 4.00 3.71 3.70 3.30 3.05
Contex 3.91 3.77 3.67 3.33 3.27
Customization 3.80 3.60 3.47 3.11 3.05
Connection 3.89 3.68 3.58 3.32 3.22
Commerce 3.95 3.56 3.59 3.38 3.20
Community 3.94 3.69 3.70 3.41 3.32
TOTAL 23.49 22.01 21.71 19.86 19.11
Rata-rata 3.93 3.67 3.63 3.3 3.12
Kategori Rental Kendaraan
Brand Bluebird Group Cipaganti Group Trac
Website bluebirdgroup.com cipaganti.co.id trac.astra.co.id
Dimensi Mean Mean Mean
Content 3.74 3.58 3.22
Contex 3.59 3.65 3.19
Customization 3.62 3.47 3.12
Connection 3.64 3.63 3.23
Commerce 3.72 3.59 3.26
Community 3.72 3.59 3.28
TOTAL 22.02 21.52 19.31
Rata-rata 3.68 3.58 3.21
Di dukung oleh :
10/XI/OKTOBER 2011MARKETING.co.id 53
Indomilk 8.03%
Bear Brand 6.37%
Frisian Flag 5.11%
ultra Milk 4.88%
BISKUIT BUKAN WAFER
Brands EMSS Index
Oreo 66.82% HIGH
Biskuat 24.39% HIGH
Monde 16.61% HIGH
Roma 15.35%
Good Time 8.13%
Better 7.35%
Regal 5.95%
Nissin 1.22%
KACANG BERMEREK
Brands EMSS Index
Garuda 48.41% HIGH
Sukro 17.79% HIGH
Dua Kelinci 14.36% HIGH
Gajah 5.75%
Iyes 5.16%
Kayaking 4.85%
Katom 2.20%
Mayasi 1.25%
KECAP MANIS
Brands EMSS Index
ABC 48.67% HIGH
Sedap 27.72% HIGH
Piring Lombok 6.65%
Cap Bango 5.60%
Angsa 5.51%
Nasional 3.54%
Indofood 2.32%
MAKANAN & MINUMANTEH CELUP
Brands EMSS Index
Sariwangi 64.09% HIGH
Tong Tji 15.52% HIGH
2 Tang 11.55% HIGH
Teh Sosro 5.46%
Teh Bendera 3.38%
TEH HIJAU DALAM KEMASAN SIAP MINUM
Brands EMSS Index
Nu Green Tea 63.00% HIGH
Frestea Green 18.64% HIGH
Zestea 9.60%
Super Green Tea 7.15%
Sosro Green-t 1.61%
SUSU CAIR SIAP MINUM
Brands EMSS Index
Milo 60.06% HIGH
Real Good 15.56% HIGH
Earned Media Share by Sentiment (EMSS) Index - 2011
MINUMAN KESEHATAN WANITA
Brands EMSS Index
Kiranti 99.19% HIGH
Kunyit Asam Sidomuncul 0.81%
Di dukung oleh :
54 10/XI/OKTOBER 2011 MARKETING.co.id
KOPI BUBUK INSTANT
Brands EMSS Index
Nescafe 63.31% HIGH
Indocafe 29.96% HIGH
Kopi Ya 3.80%
Cappuccino Super 2.93%
TEH DALAM KEMASAN SIAP MINUM
Brands EMSS Index
Teh Botol Sosro 64.73% HIGH
Frestea 17.44% HIGH
Fruit Tea 9.80%
Mountea 4.28%
Tekita 2.27%
MINUMAN PENAMBAH TENAGA CAIR
Brands EMSS Index
M-150 57.56% HIGH
Kratingdaeng 19.94% HIGH
Fit-up 13.49% HIGH
Lipovitan 7.11%
Hemaviton Energy Drink 1.90%
MINUMAN PENAMBAH TENAGA NON CAIR
Brands EMSS Index
Extra Joss 90.59% HIGH
Hemaviton Jreng 6.73%
Kuku Bima Ener-G 2.69%
WAFER
Brands EMSS Index
Tango 55.67% HIGH
Nissin 39.79% HIGH
Gery 9.30%
Tim Tam 6.64%
WAFER STICK
Brands EMSS Index
Astor 45.79% HIGH
Twister 42.45% HIGH
Gery Chocolatos 8.73%
Stiko 2.65%
WAFER LAPIS KEJU
Brands EMSS Index
Oops Wafer Krim Keju 42.71% HIGH
Richeese Nabati 42.52% HIGH
Gery Wafer Cream 21.29% HIGH
Zuper Keju 2.67%
WAFER COATING COKLAT
Brands EMSS Index
Top 44.11% HIGH
Kit-Kat 21.41% HIGH
Beng Beng 14.95% HIGH
Gery Saluut 10.54%
Tim Tam 8.98%
MIE INSTANT KEMASAN BAG
Brands EMSS Index
Indomie 87.65% HIGH
Sarimi 10.09% HIGH
Supermi 6.54%
Mie ABC 1.51%
SOSIS
Brands EMSS Index
So Nice 85.75% HIGH
Fiesta 3.95%
Kimbo 2.58%
Champ 2.07%
Sozzis 1.87%
Vida 1.87%
ES KRIM
Brands EMSS Index
Walls 66.67% HIGH
Campina 15.30% HIGH
Miami 9.41%
Diamond 8.62%
SELAI
Brands EMSS Index
Nutella 45.80% HIGH
Ceres 42.04% HIGH
Morin 21.06% HIGH
Mariza 8.28%
Buddy Jam 1.44%
ROTI TAWAR
Brands EMSS Index
Sari Roti 73.28% HIGH
BreadTalk 5.78%
Swiss 5.36%
Lauw 4.73%
Holland Bakery 3.61%
Majestik 2.87%
Suisse 2.79%
Buana 1.59%
BIR
Brands EMSS Index
Heineken 40.87% HIGH
Guinness 27.61% HIGH
Bir Bintang 14.33% HIGH
Carlsberg 8.35%
Stout 7.42%
Anker Beer 1.42%
Di dukung oleh :
10/XI/OKTOBER 2011MARKETING.co.id 55
MIE INSTANT KEMASAN CUP
Brands EMSS Index
Pop Mie 94.44% HIGH
Mie ABC 5.56%
MINYAK GORENG
Brands EMSS Index
Bimoli 50.37% HIGH
Sania 19.92% HIGH
Tropical 13.98% HIGH
Filma 8.74%
Sunco 3.08%
Fortune 2.01%
Kunci Mas 1.89%
MINUMAN ISOTONIK
Brands EMSS Index
Pocari Sweat 60.90% HIGH
Mizone 31.72% HIGH
Fatigon Hydro 4.79%
Vita Zone 1.80%
MINUMAN BERSODA
Brands EMSS Index
Fanta 35.19% HIGH
Coca cola 26.72% HIGH
Pepsi 20.47% HIGH
Sprite 12.95%
Tebs 4.66%
OBAT- OBATANOBAT FLU
Brands EMSS Index
Inza 36.89% HIGH
Neozep 14.50% HIGH
Mixagrip 11.50% HIGH
Decolgen 8.99%
Bodrex Flu & Batuk 6.86%
ultraflu 6.86%
Procold 6.60%
Sanaflu 4.11%
Panadol Cold & Flu 3.08%
OBAT BATUK
Brands EMSS Index
Komix 47.49% HIGH
Woods 21.51% HIGH
OBH Combi 14.01% HIGH
Laserin 4.78%
Bisolvon 4.28%
Konidin 3.11%
Vicks Formula 44 1.99%
Mextril 1.41%
Bodrex Flu & Batuk 1.01%
OBAT MASUK ANGIN
Brands EMSS Index
Tolak Angin 89.86% HIGH
Antangin 7.59%
Menara Lima 2.55%
BALSEM
Brands EMSS Index
Geliga 33.16% HIGH
Cap Kaki Tiga 29.60% HIGH
Cap Lang 14.60% HIGH
Vicks Vaporub 9.04%
Balpirik 6.97%
Rheumason 3.17%
Afitson 2.80%
OBAT MAAG
Brands EMSS Index
Promag 63.66% HIGH
Mylanta 23.68% HIGH
Waisan 5.46%
Polysilane 4.57%
Magasida 1.58%
OBAT DIARE
Brands EMSS Index
Diapet 42.93% HIGH
Entrostop 16.83% HIGH
Norit 14.88% HIGH
Imodium 12.56%
Diatabs 7.54%
Dialet 3.42%
Cap Koepoe-koepoe 1.85%
MULTIVITAMIN
Brands EMSS Index
Enervon C 28.10% HIGH
Fatigon 26.84% HIGH
Hemaviton 19.52% HIGH
Cerebrovit 9.92%
Sangobion 5.06%
Neurobion 3.54%
Tonikum Bayer 1.87%
Sakatonik Liver 1.85%
OBAT PEGAL LINU
Brands EMSS Index
Neo Rheumacyl 30.14% HIGH
Neurobion 28.71% HIGH
Oskadon SP 24.81% HIGH
Antalinu 16.34%
KRIM OTOT
Brands EMSS Index
Geliga 45.15% HIGH
Salonpas 22.76% HIGH
Counterpain 20.98% HIGH
Voltaren 6.83%
Neo Rheumacyl 4.28%
Di dukung oleh :
56 10/XI/OKTOBER 2011 MARKETING.co.id
Calcium D Redoxon 1.83%
OBAT SAKIT KEPALA
Brands EMSS Index
Panadol 32.75% HIGH
Bodrex 30.55% HIGH
Paramex 11.84% HIGH
Oskadon 11.51%
Decolgen 5.83%
Procold 3.39%
Antalgin 1.58%
Neuralgin 1.57%
PERAWATAN PRIBADISABUN PEMBERSIH WAJAH
Brands EMSS Index
Dove 36.78% HIGH
Nivea 13.51% HIGH
Olay 11.96% HIGH
Pond’s 10.70%
Gatsby 10.12%
Clean & Clear 7.81%
Biore 5.88%
Shinzu’i 2.40%
KRIM PEMUTIH
Brands EMSS Index
Garnier 37.34% HIGH
Olay 17.57% HIGH
Nivea 15.56% HIGH
Pond’s 10.87%
Tje Fuk Sukasari 6.89%
Sari Ayu 4.96%
Hazeline 3.60%
Citra White 1.84%
SHAMPOO
Brands EMSS Index
Clear 28.74% HIGH
Dove 25.90% HIGH
Pantene 16.20% HIGH
Rejoice 9.77%
Sunsilk 7.12%
Lifebuoy 5.34%
JAM TANGAN
Brands EMSS Index
Casio 20.43% HIGH
Swatch 15.58% HIGH
Monol 13.22% HIGH
Swiss Army 11.27%
Alba 11.06%
Gucci 10.93%
Seiko 6.80%
Rolex 4.32%
Citizen 3.93%
Guess 2.46%
BEDAK MUKA
Brands EMSS Index
Viva 46.08% HIGH
Caring 21.39% HIGH
Pigeon 7.15%
Mustika Ratu 6.43%
Revlon 4.82%
Pixy 3.85%
Marcks 3.18%
Sariayu 2.83%
SEPATU OLAH RAGA
Brands EMSS Index
Nike 18.56% HIGH
Adidas 18.49% HIGH
Converse 16.93% HIGH
Bata 11.58%
Puma 8.60%
Specs 7.74%
Reebok 4.53%
Eagle 4.51%
New Era 3.16%
Fila 3.06%
TISSUE
Brands EMSS Index
Tessa 40.09% HIGH
Mitu 18.09% HIGH
Paseo 13.46% HIGH
Nice 11.61%
Indomaret 8.58%
Carrefour 4.88%
Toply 3.29%
SARUNG
Brands EMSS Index
Cap Gajah Duduk 31.20% HIGH
Atlas 27.48% HIGH
BHS 20.04% HIGH
Cap Mangga 14.55%
Al - Ma’ruf 6.73%
Head & Shoulders 2.45%
Zinc 2.32%
Emeron 2.15%
PERLENGKAPAN PRIBADIPEMBALUT WANITA
Brands EMSS Index
Charm 46.78% HIGH
Whisper 36.78% HIGH
Kotex 14.09% HIGH
Laurier 12.52%
Hers Protex 1.40%
SIKAT GIGI
Brands EMSS Index
Formula 38.56% HIGH
Pepsodent 27.99% HIGH
Oral-B 14.58% HIGH
Ciptadent 8.87%
Omega 5.59%
Manful 4.41%
LIPSTIK
Brands EMSS Index
Oriflame 50.10%
Viva 28.80%
Revlon 4.73%
Pixy 3.61%
Mustika Ratu 3.58%
Maybelline 3.18%
Sari Ayu 2.10%
La Tulipe 1.83%
Di dukung oleh :
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Pada tahun 2011, properti diperkirakan bisa tumbuh hingga 20%.
PRODUK RUMAH TANGGA
LAMPU HEMAT ENERGI
Brands EMSS Index
Philips 64.34% HIGH
Shinyoku 10.61% HIGH
Osram 9.20%
Chiyoda 8.93%
Hannochs 6.92%
SABUN PENCUCI PIRING CAIR
Brands EMSS Index
Sunlight 89.72% HIGH
Mama lemon 8.62%
Mama lime 1.66%
PEMBERSIH LANTAI
Brands EMSS Index
Karbol 21.02% HIGH
Detol 17.30% HIGH
So Klin 16.04% HIGH
Wipol 15.90%
SOS 10.00%
Super Pell 6.81%
Porstex 5.48%
Supersol 4.67%
PEWANGI DAN PELEMBUT PAKAIAN
Brands EMSS Index
Molto 91.99% HIGH
Baby Soft 4.83%
Soft & Fresh 1.27%
CAT TEMBOK
Brands EMSS Index
Dulux 41.69% HIGH
Vinilex 33.64% HIGH
Nippon paint 15.48% HIGH
Catylac 7.16%
Avitex 4.20%
Sanlex 3.15%
Al-Tex 3.15%
Metrolite 1.68%
PERLENGKAPAN RUMAH TANGGA
AUDIO
Brands EMSS Index
Sony 39.52% HIGH
Sharp 16.54% HIGH
LG 13.73% HIGH
Panasonic 11.76%
Philips 11.57%
Aiwa 2.35%
Polytron 1.90%
POMPA AIR LISTRIK
Brands EMSS Index
Sanyo 37.36% HIGH
Maspion 25.79% HIGH
Shimizu 14.22% HIGH
DAB 9.32%
Panasonic 8.33%
Hitachi 4.98%
LEMARI ES
Brands EMSS Index
Samsung 36.27% HIGH
Toshiba 16.60% HIGH
Sharp 13.35% HIGH
Sanyo 12.65%
Hitachi 6.70%
Mitsubishi 5.94%
LG 5.87%
Polytron 5.16%
PESAWAT TELEVISI
Brands EMSS Index
Sony 33.70% HIGH
Samsung 21.03% HIGH
Toshiba 16.93% HIGH
Sanyo 9.54%
Sharp 6.72%
Akari 5.18%
Panasonic 4.61%
SABUN PENCUCI PAKAIAN BUBUK
Brands EMSS Index
Rinso 38.83% HIGH
Surf 28.09% HIGH
Attack 19.61% HIGH
Daia 9.50%
So Klin 5.52%
SABUN PENCUCI KRIM
Brands EMSS Index
BuKrim 41.61% HIGH
Ekonomi 39.18% HIGH
Wings biru 22.43% HIGH
Sabun Dangdut 10.96%
DVD PLAYER
Brands EMSS Index
Polytron 30.13% HIGH
Crystal 16.56% HIGH
Samsung 15.99% HIGH
Toshiba 12.99%
Vitron 12.76%
Akira 9.81%
Sony 7.02%
Panasonic 5.71%
Di dukung oleh :
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MESIN CUCI
Brands EMSS Index
Samsung 26.01% HIGH
Sharp 15.35% HIGH
Electrolux 15.21% HIGH
LG 13.20%
Panasonic 9.59%
Daichi 6.93%
Sanyo 6.74%
Toshiba 4.90%
TELEKOMUNIKASI
SIM CARD CDMA
Brands EMSS Index
Esia 39.05% HIGH
Smart Fren 35.83% HIGH
Telkom Flexi 19.07% HIGH
Indosat Star One 4.18%
Hepi 1.87%
SIM CARD GSM
Brands EMSS Index
Telkomsel 35.97% HIGH
Axis 25.71% HIGH
Indosat 17.70% HIGH
Three 11.42%
XL 9.20%
HANDPHONE
Brands EMSS Index
Nokia 30.09% HIGH
Sony Ericsson 24.93% HIGH
Nexian 14.77% HIGH
Samsung 14.65%
Motorola 10.87%
Huawei 4.70%
SMARTPHONE
Brands EMSS Index
Blackberry 31.34% HIGH
Samsung 22.00% HIGH
Nokia 17.90% HIGH
iPhone 17.78%
Sony Ericsson 10.99%
NOTEBOOK
Brands EMSS Index
Apple 23.79% HIGH
Toshiba 14.60% HIGH
Acer 14.18% HIGH
Asus 13.34%
HP 11.15%
Dell 8.36%
Lenovo 6.13%
Axioo 4.42%
PRINTER
Brands EMSS Index
Epson 37.32% HIGH
HP 19.41% HIGH
Samsung 15.17% HIGH
Canon 11.37%
IBM 10.80%
Brother 5.94%
ISP FIXED
Brands EMSS Index
Speedy 43.74% HIGH
Telkomsel Flash 26.02% HIGH
Smart 16.20% HIGH
Indosat Broadband 4.83%
WiMode 4.05%
XL Broadband 3.85%
PROVIDER LAYANAN BLACKBERRY
Brands EMSS Index
Telkomsel 36.16% HIGH
XL 31.27% HIGH
Three 21.40% HIGH
Indosat 11.18%
OTOMOTIF
MOBIL CITY CAR
Brands EMSS Index
Honda Jazz 52.16% HIGH
Toyota Yaris 18.69% HIGH
Suzuki Swift 10.41% HIGH
Hyundai Atoz 7.56%
Daihatsu Ceria 4.01%
Suzuki Aerio 3.64%
Suzuki Karimun Estilo 3.53%
MOBIL MPV
Brands EMSS Index
Toyota Kijang 36.03% HIGH
Suzuki APV 19.30% HIGH
Toyota Avanza 16.80% HIGH
Daihatsu Xenia 13.11%
Nissan Grand Livina 11.21%
Isuzu Panther 3.55%
MINYAK PELUMAS MOBIL
Brands EMSS Index
Top 1 69.29% HIGH
Motul 13.44% HIGH
Evalube 9.97%
BM-1 7.53%
Fastron 6.63%
Repsol 2.45%
CBN 39.65% HIGH
FastNet 12.15% HIGH
Indosat.net 2.40%
Telkomnet Instant 2.06%
ISP MOBILE
Brands EMSS Index
IM2 46.83% HIGH
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BAN MOBIL (Luar)
Brands EMSS Index
GT Radial 36.23% HIGH
Dunlop 27.01% HIGH
Goodyear 26.62% HIGH
Bridgestone 13.86%
BAN MOTOR (Luar)
Brands EMSS Index
Mizzle 31.21% HIGH
IRC 29.95% HIGH
Swallow 27.41% HIGH
Federal 11.43%
MINYAK PELUMAS MOTOR
Brands EMSS Index
Repsol 38.86% HIGH
Top 1 30.16% HIGH
Evalube 18.00% HIGH
Shell Helix 4.13%
Federal 3.07%
Mesran Super 1.96%
Castrol 1.63%
Yamalube 1.41%
SEPEDA MOTOR BEBEK
Brands EMSS Index
Yamaha Jupiter 32.17% HIGH
Honda Supra 30.18% HIGH
Honda Absolute Revo 19.91% HIGH
Suzuki Shogun 15.82%
Yamaha Vega 1.92%
BANKING & FINANCE
PRODUK TABUNGAN
Brands EMSS Index
BNI Taplus 47.41% HIGH
Tabungan Danamon 17.54% HIGH
Tabungan Mandiri 17.25% HIGH
BRI Simpedes 9.78%
BRI BritAma 8.99%
TABUNGAN SYARIAH
Brands EMSS Index
Bank Muamalat 56.50% HIGH
BNI Syariah 24.13% HIGH
Mandiri Syariah 14.29% HIGH
CIMB Niaga Syariah 9.52%
KARTU KREDIT
Brands EMSS Index
Mandiri 24.10% HIGH
BCA 21.11% HIGH
BRI 16.15% HIGH
BNI 15.43%
Bank Mega 5.30%
ANZ Panin 4.81%
CIMB Niaga 3.72%
HSBC 3.53%
Citibank 3.44%
ASURANSI MOBIL
Brands EMSS Index
Garda Oto 37.46% HIGH
Autocillin 34.00% HIGH
Simas Mobil 16.57% HIGH
Jaya Proteksi 12.84%
ProAKTIF 7.79%
ACA Motor Assurance 2.64%
LEASING MOBIL
Brands EMSS Index
Adira Finance 67.82% HIGH
Oto Multiartha 14.18% HIGH
BCA Finance 12.62% HIGH
Astra Credit Company 5.38%
LEASING MOTOR
Brands EMSS Index
Adira Finance 71.71% HIGH
Bussan Auto Finance-BAF 8.73%
Summit Oto Finance 6.75%
Federal International Finance
6.38%
Bina Danatama Finance-BDF 3.61%
Wahana Ottomitra Muliaartha 2.82%
SEPEDA MOTOR MATIC
Brands EMSS Index
Yamaha Mio 29.45% HIGH
Honda Beat 24.20% HIGH
Honda Scoopy 24.05% HIGH
Honda Vario 17.56%
Suzuki Skywave 4.71%
SEPEDA MOTOR SPORT
Brands EMSS Index
Kawasaki Ninja 49.18% HIGH
Yamaha V-IXION 24.69% HIGH
Honda Tiger 8.97%
Honda MegaPro 8.44%
Yamaha Scorpio-Z 5.02%
Suzuki Thunder 125 3.70%
Di dukung oleh :
60 10/XI/OKTOBER 2011 MARKETING.co.id
aLVin andrOniCUS GM MARKETING PODOMORO CITY
ASURANSI JIWA
Brands EMSS Index
Axa Mandiri 31.38% HIGH
Allianz Life Indonesia 15.04% HIGH
ACA Asuransi 9.47%
Manulife Indonesia 9.31%
Prudential Life Assurance 8.05%
BNI Life 7.89%
Bumi Asih Jaya 5.49%
Jiwa Bersama Bumiputera 5.23%
Jiwasraya 4.40%
Axa Life Indonesia 3.73%
RETAIL
DEPARTMENT STORE
Brands EMSS Index
Matahari 38.52% HIGH
METRO 26.70% HIGH
Ramayana 18.64% HIGH
SOGO 12.28%
ADA Swalayan 3.01%
HYPERMARKET
Brands EMSS Index
Carrefour 25.87% HIGH
Hypermart 25.44% HIGH
Superindo 22.43% HIGH
Lotte Mart 14.90%
Giant 11.35%
RESTORAN FAST FOOD
Brands EMSS Index
KFC 31.33% HIGH
McDonald’s 29.03% HIGH
Hoka-Hoka Bento 23.68% HIGH
Solaria 8.70%
A & W 6.78%
KAMERA DIGITAL
Brands EMSS Index
Nikon 23.47% HIGH
Olympus 19.69% HIGH
Kodak 14.40% HIGH
Samsung 11.52%
Canon 10.17%
Panasonic 8.20%
Konica 4.73%
Casio 2.86%
Sony 2.83%
Fuji 2.12%
SEMEN
Brands EMSS Index
Tiga Roda 28.37% HIGH
Gresik 24.84% HIGH
Padang 21.03% HIGH
Holcim 19.23%
Andalas 3.88%
Tonasa 2.65%
LAINNYA
TV BERBAYAR
Brands EMSS Index
Indovision 36.17% HIGH
Yes TV 23.65% HIGH
Aora 19.62% HIGH
Top TV 12.06%
First Media 3.51%
OK TV 2.51%
Telkom Vision 2.48%
SPBU
Brands EMSS Index
Pertamina 85.26% HIGH
Petronas 8.56%
Shell 6.18%
KERTAS PHOTOCOPY
Brands EMSS Index
Bola Dunia 62.85% HIGH
Sinar Dunia 21.82% HIGH
E Paper 7.19%
Paper One 4.19%
Paperline Gold 3.94%
Di dukung oleh :