61
DATA SCIENCE
DATA
SCIENCE
PROCESS
MODEL
20.11.14 The unbelievable Machine Company 3
Florian Dohmann Data Scientist @ *um
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*um The unbelievable Machine Company GmbH
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C L O U D S E R V I C E S
INTERNET APPLICATIONS
B I G D A T A
S P E C I A L I S T F O R
F R O M B E R L I N
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We create data
solutions.
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From idea
to cable.
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BORN
2008
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DATA SCIENCE
2011
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2013
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2015
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~100 Employees in Berlin & Vienna
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Data Science
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Custom Big
Data Analytics,
Machine
Learning & Co.
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Workshops
& Trainings
Support in creating
own Data Science
Teams
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= Full-
Service
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„We need a perfect
interplay of human &
machine intelligence“
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Process?
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http://en.wikipedia.org/wiki/Software_development_process#mediaviewer/
File:Three_software_development_patterns_mashed_together.svg
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Data Science Process Model: Stages
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Data Science Process Model
“What is needed to provide our customers a perfect search result?”
“Why does my conversion rate raise/fall?”
“How can we analyze 100GB+ of user data in a few hours for our recommender system?”
“How can we automatically tag our content to optimize targeting, advertising & search?”
“How can we segment customers based on interests?”
“In which context do customers talk about my products online?”
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Data Science Process Model
“Why does my conversion rate raise/fall?”
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Data Science Process Model: Stages & Lanes
Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
Te
ch
no
log
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La
ne
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
y
La
ne
Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
y
La
ne
Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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log files
~ 100 GB
~ 2 Monate
Sample: 200 K
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
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Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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80.18xxxx - - [19/Nov/2014:15:55:21 +0100] "GET /hd_de/checkout/onepage/success/ HTTP/1.1" 200 10341 "https://adomain/hd_de/checkout/onepage/"
"Mozilla/5.0 (iPad; CPU OS 7_0_4 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11B554a Safari/9537.53" 1635552
https
Conversion Rate Based On ..
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Exploration
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Exploration
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Exploration
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
y
La
ne
Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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*umDataMonitor Data Data
Automation
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
y
La
ne
Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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Ideation / StorylineData Pool Creation
Explorative Analysis
Automated Analysis
Delivery & Storytelling
Production /Data Product
Business Owner
DataScientist
Machine Intelligence
Bu
sin
ess
La
ne
Da
ta S
cie
nce
La
ne
System Engineer
Infrastructure/Cloud
Te
ch
no
log
y
La
ne
Human-Machine Interplay
Data Science Process Model
created 2013 by *um - The unbelievable Machine Company GmbH
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Development
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Thanks!
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The unbelievable Machine Company GmbH Grolmanstr. 40
10623 Berlin
Contact:
Florian Dohmann
Tel. +49-30-889 26 56 – 36
Mobile +49-173 75 22 140
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What we also
need ..
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A Great Team
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+ Algorithms
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Machine Learning
Magic?
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Machine Learning & Co.
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+ Programming
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created 2013 by *um - The unbelievable Machine Company GmbH
Python & Co.
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e.g. PYTHON
created 2013 by *um - The unbelievable Machine Company GmbH
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Hadoop
created 2013 by *um - The unbelievable Machine Company GmbH
Hadoop & Co.
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+ Stream
processing
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Storm & Co.
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+ Infrastructure
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Dedicated
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Cloud
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Data visualisation
Visuals /
Interfaces
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Thanks 2!
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The unbelievable Machine Company GmbH Grolmanstr. 40
10623 Berlin
Contact:
Florian Dohmann
Tel. +49-30-889 26 56 – 36
Mobile +49-173 75 22 140
