Data to Decisions: Use Data to design a Competitive Advantage

Badhri Krishnamoorthy Global Head, Marketing & Alliances, Enterprise Information Management

| ©2014, Cognizant

Cognizant From a captive arm to a market leading Global Services Providers

1197+ active customers

$8.84 Billion 2013

171,400+ Employees Globally

12,000+ Projects in 40 countries

25+ Regional Sales Offices

50+ Global Delivery Centers

North America 77.6%

Europe 17.9%

Rest of World 4.6%

Financial Services: 42.0%

Healthcare: 25.6%

Retail, Manufacturing & Logistics: 21.1%

20.4%

$10.3Billion 2014 (Guidance)

16.5%

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| ©2014, Cognizant

Emergence of Chief Data Officers Learning from the history

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Johannes Kepler (1571-1630) Tycho Brahe (1546-1601)

| ©2014, Cognizant

Business Leaders – Today & Tomorrow Businesses that understand the meaning and impact of data have flourished

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and those which did not

have perished…

`

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Success lies in effective use of Data Assets Today many of the enterprise are…

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Data Rich Information Poor Insights Starved

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Introducing Code Halos™

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| ©2014, Cognizant

Code Halos™ Data, devices and interactions surrounding all of us

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Code Halo™ /kohd hey-loh/.noun

The information that surrounds

people, organizations, processes

and products

Code Halo™

| ©2014, Cognizant

Personal Code Halos Making meaning from digital footprints

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A storyline is being

written for those who

can read it and act

A company that knows

my Halo knows my

habits – and can be

my partner

Data, devices and

interactions are

creating “Code Halos”

that surround all of

us, describing our

lives and habits

| ©2014, Cognizant

Code Halos Reshape the Enterprise Code Halos are empowering today’s businesses

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Employees

Products, services, institutional knowledge powered by big data…

Products

Products usage, feature preferences, service requirement…

CODE

HALOSTM

The data that accompanies people, organizations, devices etc... contains a richness of potential business meaning

Partners

Demand trends, servicing needs, stock information, delivery challenges…

Customers

Past buys, searches, history, preferences, location, family, friends…

| ©2014, Cognizant

Code Halos Collide The ignition that catalyzes new opportunities

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CREATE CUSTOMER CODE HALOS

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Flight Info Duty Free

Customer and Product Code Halos Increase Revenue & Customer Satisfaction

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Improve customer profile base by 50%

Improve revenue from rewards program by 30%

Improve customer satisfaction score by 20%

While passengers use the application, the airport is able to capture needs, intents etc…

By analyzing the passengers Code Halo, airport services can create a 1:1 experience. For example, Duty Free shops can suggest offers based on passengers previous buys.

Social component allows these services to be extended in a meaningful way.

Passengers can use the mobile app to navigate the hustle and bustle of the airport.

| ©2014, Cognizant

CREATE PRODUCT CODE HALOS

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| ©2014, Cognizant

Product and Employee Code Halos Improve product efficiency

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Reduce maintenance cost by 20%

Reduce fuel expenses by 15%

Improve fleet utilization by 30%

Driver : Abbey Rhode Heading : Westminister Speed : 30 kmph Driving score : Normal mode Fuel gauge : 10% (100 m to closest fuel station) Maintenance beacon : Green

Driver : James Patterson Heading : London Eye Speed : 55 kmph (warning) Driving score : Eco mode Fuel gauge : 40% Maintenance beacon : Red

Driver : John Nash Heading : Piccadilly Circus Speed : 40 kmph Driving score : Eco mode Fuel gauge : 85% Maintenance beacon : Yellow

Data captured by sensors can be actively tracked through the mobile app.

The mobile apps provides fleet managers and drivers with information such as driving behavior and vehicle maintenance information.

Data is uploaded to the cloud using mobile networks allowing fleet managers access to the information from anywhere.

By applying analytics over the information fleet managers can continuously optimize fleet operations.

| ©2014, Cognizant

CREATE PARTNER CODE HALOS

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| ©2014, Cognizant

Partner and Customer Code Halos Grow the business

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Improve lead info capture by 75%

Increase lead conversion by 10%

Improve prospect info capture by 75%

Increase portfolio size by 20%

Get insights from discussions between agent and customer.

Mobile app reduces the paperwork for agents improving their productivity.

Mobile app helps agents demonstrate policy merits better.

By capturing 3rd party agent activities on the field through the mobile app and analyzing them, the company is clued into customers needs and agents challenges enabling them to bring to 1:1 experiences to life.

| ©2014, Cognizant

Increasing expectations from CDOs

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Sophisticated BI & Analytics

Leverage Universal Data

Choose proven Technologies

Agility for Business Change

Easy to Build and Manage

Need to spend time on BI & Analytics, where it matters most (not on

building infrastructure)

Manage all-structures of data (Universal Data Management)

Deliver Subject Areas in days & weeks, not in

months or years

Faster business value realization

with proven set of technology options

Install, Configure & Customize, don’t develop

| ©2014, Cognizant

BigDecisions Business Solution Platform A new paradigm for seamless, end-to-end information management & analytics value

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Robust Core Platform

Acquire, Manage and Use Any-Data

Rapid Value Delivery

Flexible, Agile & Economical

Relevant Business Apps

Intuitive, focused and bite-size BI & Analytics

| ©2014, Cognizant

In Summary

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CDOs to drive organizations’ transformation for embracing Universal Data

BigDecisions Business Solution Platform: a Platform based approach to Universal Data Management with a Suite of business ready analytical apps

Enterprise halos to reshape businesses, & create value

| ©2013, Cognizant 20

Explore the Future of Work at: www.unevenlydistributed.com

BigDecisionsTM Business Solution Platform http://www.cognizant.com/enterprise-analytics/big-data

Thank You