Data Visualization and Discovery:Start Today to Change Your Future
Adrienne Bryant, Member and Database ManagerAssociation of Florida Colleges
David Stephenson, Director, ITWorldwide ERC
Deborah Herrin, Senior Director, ITThe Optical Society
Debbie King, CEODSK Solutions
Agenda• Data Visualization and Data Discovery (Debbie King 10 min)
• “Data: Your Blueprint to Success” Infographic. The Association of Florida Colleges data story (Adrienne Bryant 10 min)
• Worldwide ERC (Employee Relocation Council) data story (David Stephenson 10 min)
• The Optical Society (OSA) data story(Debbie Herrin 10 min)
• Create a dashboard in 10 minutes with Tableau (Debbie King 10 min)
• Questions (All 10 min)
Top 4 Business Intelligence Trends:
• Data Visualization• Data Discovery • Predictive Analytics• Big Data
“In 2012 data discovery became mainstream” Gartner’s 2013 Magic Quadrant Report
Hal Varian, Google’s chief economist:
“The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”
http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers
The quality of your answers
depends on the quality
of your questions.
The Importance of Questions
Thoughtful Questions• Do our members use data to make decisions?
• What is important to our member’s customers?
• What is the profile of our “ideal” member?
• How does our data map to our strategic plan?
• Who are our “at-risk” members?
• How do we measure member engagement?
Thinking is slow. Seeing is FAST.
http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png
Cerebral CortexThinking
Visual CortexSeeing
A Picture is Worth a Thousand Numbers
It’s All Relative
Pattern Perception
Data Discovery
How do you make decisions today?
CREATE NEW MEMBER BENEFITSFIND NON-DUES REVENUERETAIN MEMBERSRECRUIT NEW MEMBERSINCREASE MEMBER SATISFACTIONINCREASE MEETING ATTENDENCE
The Importance of Data
According to Harvard Business Review, top performing organizations are 5x more likely to use data to make decisions
http://hbr.org/2012/10/big-data-the-management-revolution
Instinct Data
“A Bicycle for the Mind”
http://folklore.org/projects/Macintosh/images/bicycle.gif
Gartner’s analysis is the most anticipated and highly respected in the industry.
Gartner 2013 Magic Quadrant
ASAE Data Analytics Task Force
Data
: You
r Blu
eprin
t for
Suc
cess
http://blueprint2success.org/
Data Quality Management
www.blueprint2success.org
Data Visualization
www.blueprint2success.org
Data Discovery
www.blueprint2success.org
Predictive Analytics
www.blueprint2success.org
Big Data
www.blueprint2success.org
I’ve got data, now what?
www.blueprint2success.org
How Do I Get Started?
Thank You!
Adrienne Bryant, Association of Florida [email protected]
David Stephenson, Worldwide [email protected]
Deborah Herrin, the Optical [email protected]
Debbie King, DSK [email protected]
