IN DATA WE TRUSTPRESENTED BY OLIVER ROUP

Performance Marketing SummitToronto, Canada

June 16, 2016

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Oroup@viglink.comOliver Roup & VigLink

• CEO & Founder of VigLink • Started in 2009 based in San Francisco• Elected PMA Board Member

What is VigLink?

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Affiliated Clicks

Conversion Data

Insights to Purchase

80

80Commission

Clicks Traffic80

Publishers

80

DSP’s & DMP’s

80

CSE’s

80DIRECT

80

Affiliate Networks

Advertisers

2 Million sites

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What we have observed…

The Deal and Promotion sites are years ahead!

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Oroup@viglink.comDeal and Coupon….

Problem: Advertisers have a love/hate relationship with them

Opportunity: Apply the sophistication of the Deal and Coupon to content

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Oroup@viglink.comYour Goal…

Maximized revenue while maintaining trust with your audience

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Oroup@viglink.comOld vs. New Attitude

Old Attitude: You just need a lot of traffic

New Attitude: Need highly engaged audiences

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Oroup@viglink.comCollect the Data

Views

Clicks

Conversions

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Oroup@viglink.comData Learnings…

• There is a lot of content, but only a tiny fraction yields the majority of conversions

• It is important for Publishers find what content is resonating with their readers for clicks, views and conversions• Lists work best for converting purchases• Using words like “BEST” and “WORST” drove conversion

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Oroup@viglink.comThe numbers…

• 52% of purchases happen on weekend in our network

• Females Sunday evening mobile/tablet purchasing is increase rapidly

• Weekend shopping spend is 4x greater than weekdays on a per day basis

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Oroup@viglink.comKey Trends

1. Deal and Coupon sites are getting squeezed… so are content publishers

2. Advertisers are looking for ways to improve ROI so really looking at traffic quality and conversion

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Oroup@viglink.comWhat to do…

Keep Competition in both attitude and in reality

Any questions about data, trends and insights, please reach out!

Oroup@viglink.comwww.viglink.com