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| Date post: | 22-Jan-2015 |
| Category: |
Economy & Finance |
| Upload: | lkcs |
| View: | 300 times |
| Download: | 1 times |
New Account Holder
Lives Close to Branch?
No Yes
Has Checking Account?
Welcome and CD/Money Market
Letter
Welcome and Rewards Checking
Letter
No Yes
Has Auto Loan?
Auto Loan LetterNo
Yes
Has Credit Card?
Credit Card LetterNo
Has Mortgage or
HELOC?
Home Loan LetterNo
Yes
Has Checking Account?
Platinum Checking Account 2nd
Chance Letter
NoYes
End of Matrix
LKCS can identify zip codes close to your facilities as
needed.
Welcome, E-Services,
Surcharge FREE ATMs
18-45 years old?;
Possibly an alternate
higher interest checking letter
for older customers
Credit scores over 650
Credit scores over 650
Credit scores over 680
Could filter on age, income, current total
deposit balance, current checking balance.
Yes
Lives Close to Branch? Yes
No
Balance Transfer Offer Letter Yes
New Account Holder
Age 21-45Age 15-20 Age 45+
Has Checking Account?
Welcome and Checking Letter
Has Auto Loan?
Auto Loan Letter
Has Credit Card?
Credit Card Letter
No
No
No
No
No
Yes
Yes
End of Matrix
Has Checking Account?
Welcome and Checking Letter
Has Auto Loan?
Auto Loan Letter
Has Mortgage?
Mortgage Letter
No
No
No
No
No
Yes
Yes
End of Matrix
Less than 3 Years Old?
Yes
HELOC Letter
NoYes
Has Checking Account?
Welcome and Checking Letter
Has CD or MMA?
CD/MMA and Investment Letter
Has HELOC?
HELOC Letter
No
No
No
No
No
Yes
Yes
End of Matrix
New Indirect Lending Account Holder
Convenience/Locations/Online Services/Direct
Deposit
Has Credit Card?
End of Matrix
Could filter on age (over age 25?), home ownership,
available equity, credit score, etc.
Welcome/Our Difference/More than just Auto
Loans
Visa/Balance Transfer LetterNo
Has Home Loan?
Home Loan LetterNo
Yes
Has Checking?
Checking Options LetterNo
Yes
Single Service Account Holder
Lives Close to Branch?
NoYes
Rewards Checking Letter
Auto Loan Letter
Credit Card/Balance Transfer
Letter
Home Loan Letter
End of Matrix
LKCS can identify zip codes close to your facilities as
needed.
CD/Money Market Letter
OpensAnother
Account?End of Matrix Yes No
OpensAnother
Account?End of Matrix Yes No
OpensAnother
Account?End of Matrix Yes No
OpensAnother
Account?End of Matrix Yes No
Loans denied last 12-18 months? Credit Score
over 650?
Loans denied last 12-18 months? Credit score
over 650?
Loans denied last 12-18 months? Credit Score
over 680?
New Merger/Acquisition Account
Holders
Has Checking?
Yes
End of Matrix
Welcome/Business as Usual/New Services
Money Market/CD LetterYes
General Lending/VISA Balance
Transfer
Checking Options Letter
Has Home Loan?
Mortgage LetterNo
Deposit Balance over
$5,000?No
No
Electronic Services (home banking, bill pay,
direct deposit, etc.)
Yes
Relatives/Referrals
New Merger/Acquisition Account
Holders
Has Checking?
Yes
End of Matrix
Welcome/Business as Usual/New Services
Money Market/CD LetterYes
General Lending/VISA Balance
Transfer
Checking Options Letter
Has Home Loan?
Mortgage LetterNo
Deposit Balance over
$5,000?No
No
Electronic Services (home banking, bill pay,
direct deposit, etc.)
Yes
Relatives/Referrals
