Date post: | 19-May-2015 |
Category: |
Technology |
Upload: | datalicious-pty-ltd |
View: | 1,076 times |
Download: | 1 times |
PREMIUM
brought to you by
> Why Google Analytics Premium?
Why Google Analytics?– Market leader with most R&D– Cross-device analytics– Universal analytics
Why Premium?– Flat fee, no hidden costs– Faster, unsampled data– Up to 50 custom variables– Enterprise grade security & reliability– Google Analytics Premium integrations
DoubleClick: Advanced re-targeting & attribution BigQuery: Customer data export for advanced analysis
November 2013 © Datalicious Pty Ltd 2
> Datalicious value add
Google Analytics Premium PLUS any 2 of the value-added service packages below AT NO EXTRA COST:
Datalicious value-added service packages– Weekly tech & tag management support– Monthly analytics & reporting support– Quarterly testing & optimisation support– Quarterly media attribution support– Quarterly best practice review
November 2013 © Datalicious Pty Ltd 3
> 70+ new feature launches
November 2013 © Datalicious Pty Ltd 4
Shortcuts
Change History
Multi-Currency Support Dashboard
Sharing
AdWords Enhanced
Campaigns
Goal Templates
Cost Data
Upload
90-Day Attribution Lookback
Real-Time API GDN
Impressions for Attribution
Access Control
Lists
Google Drive
Integration
Real-Time Conversions
& Events
Solutions Gallery
AdWords Account Linking
Mobile Apps Reporting
Admin Setting
s
Data Driven Attribution
Google Play Integration
Attribution Modeling
Tool
Apps SDK v3 Android /
iOS
Mobile Metrics
Google Tag ManagerSegmentation
Open
Measurement
Protocol
Content Experiments
APIGoogle Tag Manager for Mobile
Dimension Widening
> Universal analytics across channels
November 2013 © Datalicious Pty Ltd 5
Cross-device & cross-channel analytics for a full 360 view
> Cross-device tracking & analytics
November 2013 © Datalicious Pty Ltd 6
Actionable customer insights for a complex multi-device world in order to improve user experience
> Cross-channel media attribution
November 2013 © Datalicious Pty Ltd 7
Actionable media insights for a complex multi-channel world in order to boost marketing ROI
© Datalicious Pty Ltd 8
> Visitor demographics & interests
November 2013
Actionable audience insights to help with your marketing strategy and media planning
© Datalicious Pty Ltd 9
> A quick glimpse of the future
November 2013
> More accurate data much faster
November 2013 © Datalicious Pty Ltd 10
10x VariablesCustomize your data.
50 variables (vs. 5)
Standard Premium
>100x Data LimitsSend in more data. Lots more.1B – 20B hits/month (vs. 10M)
600x Larger ReportsGet more of your data out.
3M rows (vs. 5K)
>12x Fresher DataAccess your data faster.
SLA 4 hours (vs. 48)
Standard Premium Standard Premium Standard Premium Standard Premium
200x Custom AccuracySegment your data with
confidence.100M visits (vs. 500M)
> Google Analytics integrations DoubleClick
– Import ad impression data for advanced media attribution
– Export custom segments for advanced ad targeting
BigQuery– Export raw website data for advanced
analytics & modeling Wildfire
– Integrate social media data Drive
– Export reportsNovember 2013 © Datalicious Pty Ltd 11
© Datalicious Pty Ltd 12
> Potential analytics data flow
November 2013
Client pages with Google Tag Manager
Google Tag Manager, CDN code hosting
Google Analytics data warehouse,
analytics interface
Additional Google data (i.e. ads, social, etc)
Client side analytics, BI
platform
Additional clientdata (i.e. CRM, IP, social, etc)
Client side data warehouse, admin interface
OVERSEASAnonymous behavioral
data only, does not contain any personal identifiable
information (PII), i.e. customer ID only but
no name, date of birth, email, etc
LOCAL AU/NZSensitive customer data including personal identifiable information (PII) is stored locally within the client network or in the local hosting center of a cloud provider, i.e. AWS
Tags
Click level data
Visitor level data
Google BigQuery data warehouse, admin interface
> Fast growing customer base
November 2013 © Datalicious Pty Ltd 13
> Enterprise level security & SLAs
November 2013 © Datalicious Pty Ltd 14
SLA on data collection: 99.9% data
collection uptime per month, guaranteed
Guarantees on reporting:
Report interface accessible a
minimum 99% of the time
Guarantees on freshness: Your data,
processed & accessible within
4 hours
Explicit data ownership language:
T&Cs crafted specially for enterprises
> Datalicious full-service model
November 2013 © Datalicious Pty Ltd 15
Dedicated local account management
Strategy, best practice and
implementation
Ongoing tech support and tagging help
TrainingDatalicious value-added
services
Google Analytics Premium for 1 year plus any 2 of the value-added service packages below at no extra cost: Weekly tech & tag management support Monthly analytics & reporting support Quarterly testing & optimisation support Quarterly media attribution support Quarterly best practice review
SUPERCHARGE
YOUR ANALYTICS
> About Datalicious
101011010010010010101111010010010101010100001011111001010101010100101011001100010100101001101101001101001010100111001010010010101001001010010100100101001111101010100101001001001010
November 2013 © Datalicious Pty Ltd 16
> About Datalicious
Datalicious was founded in 2007 Strong web analytics background 360 data agency with team of specialists Combination of analysts and developers Blue chip clients across all industry verticals Carefully selected best of breed technology Lobbying & defining data best practice ADMA Executing smart data driven campaigns Turning data into actionable insights November 2013 © Datalicious Pty Ltd 17
> Using data to widen the funnel
Media Attribution & ModelingMaximise reach, awareness & increase ROI
Testing & OptimisationRemove barriers, drive sales
Boosting ROMI
Targeting & MerchandisingImprove engagement, boost loyalty
“Turning data into actionable insights to widen the conversion funnel”
November 2013 © Datalicious Pty Ltd 18
> Wide range of data services
DataPlatformsData collection and processing
Adobe, Google Analytics, etc
Web and mobile analytics
Tag-less online data capture
Retail and call center analytics
Big data & data warehousing
Single customer view
InsightsAnalyticsData mining and modelling
Tableau, Splunk, SPSS, R, etc
Customised dashboards
Media attribution analysis
Marketing mix modelling
Social media monitoring
Customer segmentation
ActionCampaignsData usage and application
SiteCore, ExactTarget, etc
Targeting and merchandising
Marketing automation
CRM strategy and execution
Data driven websites
Testing programs
November 2013 © Datalicious Pty Ltd 19
> 50+ years of team experience
November 2013 © Datalicious Pty Ltd 20
Christian BartensFounder & Director
Bachelor of Business Management with marketing focus
Web analytics and digital marketing work experience
Space2go, E-Loft, Tourism Australia
SuperTag founder, ADMA Analytics Chair, I-COM EMR Board
LinkedIn profile
Elly GillisGeneral Manager
Bachelor of Communications with print and digital focus
Digital marketing and project management work experience
M&C Saatchi, Mark, Holler, Tequila, IAG, OneDigital, Telstra
Australian gold medal in surf boat rowing
LinkedIn profile
Michael SavioHead of Insights
Bachelor of Arts & Science with applied mathematics focus
CRM and marketing research and analytics work experience
ANZ Bank, Australian Bureau of Statistic, DBM Consultants
ADMA lecturer on marketing testing
LinkedIn profile
Juan DelardHead of Data
Engineering Diploma & Bachelor of Science in Electrical Engineering
IT architecure, ERP, web analytics, big data, telecommunications work experience
Quotify, Binaria, Codelco
Mathematics fan and avid scuba diver
LinkedIn profile
> Unique combination of skills
November 2013 © Datalicious Pty Ltd 21
Data visualisation/reporting
Data mining/analysis
Data modelling
Fast analytics
Data processing/enhancing
Big data
Data collection
The Datalicious team Data scientists Business analysts Data engineers Web engineers Platform admins Project managers Data strategists
Dat
a st
rate
gy
> Google trained & qualified team
All team members, both developers and analysts, are required to complete the Google Analytics certification as part of their induction processat Datalicious.
Please visit http://data.li/15jTYJL for a copy of all certificatesNovember 2013 © Datalicious Pty Ltd 22
> Best of breed technologies
November 2013 © Datalicious Pty Ltd 23
> Clients across all industries
November 2013 © Datalicious Pty Ltd 24
> Great customer feedback“[…] Datalicious quickly earned our respect and confidence […] understand our business needs, deliver value, push our thinking […]. Likeable, transparent and trustworthy. I would be happy to recommend Datalicious to anyone.” Murray Howe, Executive Manager, Suncorp Group
"[…] Datalicious brought with them best practice analytics to demonstrate the true value of our marketing dollars […] have become a critical business partner […] provided great insights which have driven key business decisions.” Trang Young, Senior Marketing Manager, E*Trade Australia
“The Datalicious guys are great to work along side […] 'no stone unturned' approach to finding solutions to challenges […] knowledge and passion for web analytics and best of breed web optimization was second to none” Steve Brown, Senior Business Analyst, Vodafone
“[…] The Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 […]. It is an amazing foundation for taking action on the data and improving ROI.” Adam Greco, Consulting Lead, OmnitureNovember 2013 © Datalicious Pty Ltd 25
> Great customer feedback"[…] Datalicious understand the value of information and how to leverage it using best of breed software. I would recommend the team without hesitation [...]." James Fleet, Marketing Director, Appliances Online
"[...] Datalicious have been intimately involved in building our analytics solution. Most importantly their knowledge of best practice combined with innovative solutions has allowed our business to remain nimble and current. They are also nice guys." Tzvi Balbin, Group Digital Marketing Lead, Catch of the Day
"[...] Datalicious are helping us to move from a last click campaign measurement model to a more accurate media attribution approach. [...] potential to significantly change our media planning [...]. Highly recommended." Keith Mirgis, Senior Digital & Social Media Marketing Manager, Telstra
"We engaged Datalicious to support a strategic change in our business [...] understand our customers [and their transactions] better to ensure we retained as many as possible [...]" Natalie Farrell, Direct Marketing Manager, LuxotticaNovember 2013 © Datalicious Pty Ltd 26
© Datalicious Pty Ltd 27November 2013
Contact [email protected]
Learn moreblog.datalicious.com
Follow ustwitter.com/datalicious
© Datalicious Pty Ltd 28
Smart data driven marketing
November 2013