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TSXV: EVC INVESTOR PRESENTATION - July, 2017 TSXV: EVC
TSXV: EVC
INVESTOR PRESENTATION- July, 2017
TSXV: EVC
TSXV: EVC
DisclaimerThis presentation is being made available in the United States on a confidential basis only to persons reasonably believed to be “accredited investors” within the meaning of Rule 501(a) of Regulation D under the Securities Act (“Accredited Investors”) and specifically authorized to view this presentation. This presentation is being provided solely to enable the offeree to evaluate DATAMETREX(“the Company”) and the securities being offered.
This information does not constitute an offer to any other person or a general offer to the public of, or the general solicitation from the public of, offers to subscribe for or purchase any of the securities in the United States. The securities offered have not been registered under the U.S. Securities Act of 1933, as amended, or any other securities laws and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. Purchasers of the securities in the United States will be required to be Accredited Investors. Any unauthorized use of the presentation is strictly prohibited.
The material available in this presentation may contain forward-looking statements, which are subject to risks, uncertainties and assumptions. In some cases, you can identify these statements by forward-looking words such as “may”, “might”, “will”,“ should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, or “predict” and other comparable terminology. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. The Company’s actual results, performance and achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company does not assume responsibility for the accuracy or completeness of any forward-looking statement and offerees should not rely on forward-looking statements as predictions of future events. The Company is under no duty to update any of these forward looking statements.
The information provided in this presentation is not intended to provide financial, tax, legal or accounting advice. Each offeree, prior to investing in the Securities, should perform and rely on its own investigation and analysis of the Company and the terms of the offering of the Securities, including the merits and risks involved.
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TSXV: EVC
• About Us
• Why Datametrex
• How our Technology Works
• Dashboard Design
• Development Completed
• Upcoming Product
• Future Developments
• Competitive Advantage
• Target Markets
• Go to Market Strategy
• Executive Summary
• Executive Team & Boar
Table of Contents4
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7 - 9
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14 - 15
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18 - 21
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TSXV: EVC
We are IoT (Internet of Things) believers. Every day we challenge ourselves to come up with new and better ways to get retail data into the hands of those who need it. It may be more detailed information, real time data access or improvements to data analysis and presentation. Our job is to get the best retail data possible and deliver it to our customers in the way they need it in order to do their jobs better.
About Us
IoT REAL TIMEACCESS
COLLECT &
ANALYZE
AT DATAMETREX
Datametrex Ltd. is a wholly owned subsidiary of Everfront Ventures Corp., a publicly listed company on the Toronto Venture Exchange. ( TSXV: EVC )
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TSXV: EVC
• Datametrex is a plug and play retrofit solution for vendors
• We extend the life of existing Point of Sale (POS) terminals and upgrade them to have the benefit of new cloud based terminals:
• Link POS terminals to aggregate data from one location or many locations
• Real time access to data is key
• Remote access to data is key to manage multiple locations
• Bricks and mortar vendors are under financial pressure making large capital expenditures difficult:
• increased operational costs
• increased staffing costs
• Increased competition from ecommerce
• DataTap is a low capex solution to gain access and control of critical data.
Why Datametrex
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TSXV: EVC
• DATAMETREX’s DataTap (DT) device is installed between the POS and receipt printer using serial port
• The DT captures all data sent from POS to Receipt Printer
How Our Technology Works
• Captured data is then sent, via wifi to the cloud server
• It is then scrubbed and populated to vendor Dashboard
• Captured data can include: unit price, total price, description, quantity, weight, etc.
• Vendors’ Dashboards are accessible from; PC’s, Laptops, Tablets and soon on their smartphones
• This allows vendors to monitor data remotely freeing up time to focus on business development
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DASHBOARD IN DEVICE MOCKUP
DASHBOARD IN DEVICE MOCKUP
TABLET PC MOCKUP MOBILE MOCKUP
TSXV: EVC
ü APPROVED
DATAMETREX’s DataTap (DT) device is patent pending and FCC approved
ü DATATAP IS OUT OF SCOPE FOR PCI
DT does not capture any payment card information
ü RAPIDLY BUILD A LARGE NETWORK
The DT’s low unit cost ($60 Cdn) will allow Datametrex rapidly build a large network of installed devices to provide the widest coverage of retail locations by any company
Development Completed
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TSXV: EVC
Upcoming Product (Q3 2017)
USB DataTap
DataTap with Hardwired Internet Interface
Similar to serial type DataTap, but captures data from devices with a USB interface (e.g. printers, scanners, displays) to provide access to new markets
Provide the ability to manage back office inventory management system using provided data
Versions of the DataTap that have a hardwired connection (e.g. ethernet cable) to a local network instead of using a WiFi connection to support retailers that have internet access, but no WiFi network
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TSXV: EVC
Future Developments
Weekly Competitive Sales Report provide to retailers. Report to describe:
• Retailer’s top selling products, price charged by retailer and price range that competitors sold the same product for
• Competitor’s top selling products and price rangethat products were sold for
• Mobile application downloaded to consumers’ cellphone
• Consumer selects products they want pricing for
• App presents prices from retailers, within local geographic area, for selected products
• Revenue generated through advertising and app sponsorships
B2B B2C
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TSXV: EVC
Competitive AdvantageDataTap – The new source for retail data:
• The current method of data extraction is a time consuming and labour intensive process.
• Until the DataTap, only new cloud based POS systems could link POS terminals and aggregate information.
• Each different POS system has its own proprietary format and usually requires modifications to the POS system in order to access data via the cloud.
• DataTaps are inserted into a data flow between two components of a POS system. These taps do not require modification of the POS and are invisible to the operation of the POS system.
• DataTaps do not interrupt/interfere with data flow, they sit outside of the flow and tap the information as it passes
• Similar to the 407 ETR scanning license plates for information as cars drive rather than Toll Booths that interrupt the flow and potentially cause bottlenecks
• There is zero risk of downtime to a merchants POS terminal as a result of installing a DataTap
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TSXV: EVC
Goal
To create multiple revenue streams from retail sales data obtained from a large number of small-medium sized retailers
Objectives
• Quickly create a large network of installed devices in small-medium sized retailers
• Create multiple revenue streams from:1. Installed devices2. Data aggregators3. Private equity 4. Brands 5. Master franchise
Target Markets
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TSXV: EVC
Target Markets
01 02
03
Small-medium Retailers• A low-cost service that provides sales
reports, basket analytics and product sales recommendations
• Cost to retailer:
National brands, Marketing/ad agencies• Data sales• Brand specific programs • Understanding demographic purchasing
patterns
Marketing/ad agencies• Real-time access to network of
devices to measure effectiveness of promotional campaigns
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TSXV: EVC
Go To Market Strategy
STEP1- Selling DT units to SME
retailers- Internal sales coupled with
channel partners and VARs- Plug and play solution to
retrofit existing POS terminals to have the benefits of cloud based POS
STEP2Selling big data to the data aggregator such as Nielsen, NPD, Google, etc.
STEP3Be the link to the end user via App. (Example: Tobacco, Diaper, Wine prices.)
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TSXV: EVC
Executive Summary
Voracious need for retail sales data by many target markets
DATAMETREX has the low cost, plug-and-play, scalable technology to acquire retail data
DATAMETREX will rapidly build an unrivaled North American network that covers all major population centres
90,000 retail locations, 82 cities, 24/7 retail data acquisition – DATAMETREX will be the “Go To” source for retail data
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TSXV: EVC
Andrew Ryu is a seasoned and experienced entrepreneur and operator in public and private companies. He was a founder and CEO of TLA Inc., president of business development of Archer Group, founder and CEO of Loyalist Group Limited, which was nominated as the top TSXV company in 2013, ranked fourth in 2014, and was the top pick of the street in 2014, CEO of Cozumo Inc., and CEO of Yourtime Financial Services Inc. He was nominated by EY entrepreneur of the year in 2014.
Executive Team & BoardAndrew Ryu
Jeff brings over 18 years of professional experience in the Canadian Capital Markets, largely focusing on raising capital for micro-cap and small cap companies. He currently sits on the board of two public companies assisting with project selection and financing. He has worked on the Retail, Buy, and Sell sides of the industry, having held positions as Assistant Investment Advisor, Arbitrage Trader, as well as having been the head of two Sales and Trading desks for a US-based investment bank in Toronto. During his tenure Jeff was involved in raising in excess of $500M for public and private companies with a client base including Institutional Money Managers, Hedge Funds, Mutual Funds and Family Offices in Canada, US and Europe.
Jeff Stevens
Chairman & Chief Executive Officer
Chief Operating Officer & President
Mr. Clifford has over twenty-five years of corporate management and consulting experience with numerous public and private companies in a wide variety of industries. Mr. Clifford was the Chairman from 1996 to 2006, Chief Executive Officer (“CEO”) from 1999 to 2006 and a director from 1996 to 2006 of Cash Canada Group Ltd. During his tenure with Cash Canada he organized the company’s graduation from Tier 2 to Tier 1 issuer status on the TSX Venture Exchange (“TSXV”), and assisted in procuring debenture and bank financing. Mr. Clifford was a director of Firebird Capital Partners Energy Inc. a capital pool corporation (“CPC”) on the TSXV, now Emerald Health Therapeutics Inc. with a market capitalization in excess of $100,000,000. Mr. Clifford was a director and officer of Wise Oakwood Ventures Inc. (“WOW”), a CPC listed on the TSXV. Mr. Clifford spearheaded WOW’s qualifying transaction with Zomedica Pharmaceuticals Corp. in April of 2016, Zomedica is now a Tier 1 listed company on the TSXV with a market capitalization of approximately $250,000,000.
Randy Clifford Chief Financial Officer
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TSXV: EVC
Charles is a senior level marketing executive in the insights industry, with a proven track record for strategically identifying opportunities and launching new products successfully. He lead, motivated and attracted high performance teams by inspiring staff and committing to ongoing coaching and mentoring. As a founder and former President of NPD Canada, and with over 25 years of sales & servicing background, takes ownership of goals in both company and client. He Embraces industry leadership roles through speaking engagements at industry functions.
Executive Team & Board
Charles Schade Board of Director
Joshua Gerstein has spent the past 6 years as Managing Director of Everfront Capital Corp., a merchant banking and strategic advisory firm, where he has worked on a variety of transactions for both private and public companies. Mr. Gerstein currently serves as Director and CEO of Everfront Ventures Corp., a Capital Pool Company on the TSX Venture Exchange. Prior to setting up Everfront Capital, Mr. Gerstein worked in the investment banking industry from 2003 until 2010. Mr. Gerstein holds a JD (1999) and MBA (1999) from the University of Toronto.
Joshua Gerstein Board of Director
Jonathan Hobbs has been involved in the development and implementation of electronic information systems for over 30 years. As a serial entrepreneur and inventor he has created many new technologies for the collection, processing and dissemination of electronic data. Jonathan is the inventor of the DataTap technology.
Jonathan Hobbs Chief Technology Officer
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TSXV: EVC
Executive Team & Board
Taylor most recently served as the Senior Vice President and Country Manager at Elavon Inc. and is an accomplished Financial Services Executive with over 20 years of experience in the Merchant Card Services and Lending industries. Throughout his decade at Elavon, Taylor built key relationships and developed the strategic plan for their successful market entry into Canada.Elavon is now a leader in the payments industry in Canada, providing services to almost 70,000 Canadian businesses. Prior to Elavon, Taylor held the position of Vice President at Tricor Lease and Finance Inc. and served as the General Manager, Sales & Product for Merchant Mastercard at Canada Trust. Throughout his career, he has worked on many complex projects providing him with experience on all aspects of strategic planning, compliance, and go-to-market analysis.
Cory Taylor Board of Director
Andrew Male is an experienced director and Chief Executive Officer of international public and private investment, mining and oil & gas companies. Presently a Director of two (2) TSX-V Issuers, Maxim Resources Inc. and Africa Hydrocarbons Ltd. and most recently a Director and CEO of Greatbanks Resources Ltd. An Associate of Columbus Energy Partners. Specialising in the financing and joint venture opportunities in the Oil & Gas sector, providing Interim Management, Incubation & Turnaround, Value Creation, Business De-risking, Leadership Mentoring, Strategic Design, Accelerated Deployment, Capitalisation, Active Partnering, Corporate Governance, Sustainable Practice, and Energy Technologies. Mr. Male is also Managing Director of a privately held Corporate Finance & Investment entity. Specialties include: corporate finance, M&A, turnaround and corporate transitional implementation, start-up businesses, private to public markets transition with financing and, TMX Group and London Stock Exchange. As the former CEO of Cancana Resources Corp., a TSX Venture Exchange Top 50 Company, ranked 9, guiding the company through financing initial phases, project acquisitions, deployment of exploration programs, development financing, transitioning greenfield to brownfield of mining assets and acquisition of adjacent producers.
Andrew Male Board of Director
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TSXV: EVC
Executive Team & Board
Dr. David Klein, MD, MBA, is a physician, researcher, healthcare entrepreneur, and corporate advisor. Dr. Klein trained in medicine at the University of Toronto and maintains an active practice in critical care medicine at St. Michael’s Hospital. In addition, he completed an MBA at the Kellogg school of business through Northwestern University. Dr. Klein is a former management consultant at McKinsey & Company where he advised companies in healthcare, financial services, and other industries. Since leaving consulting Dr. Klein has advised government, small and large healthcare companies, technology startups and investment funds. He is the CEO partner for Canadian Healthcare investments for Imperial Capital (Toronto, Canada) and has served on several board of directors including AIM Healthcare and STI technologies Inc. He also is a senior advisor to the Biomedical Zone – a partnership between Ryerson University and St. Michael’s Hospital to incubate, develop and commercialize health technology companies in Canada and abroad.
David Klein Advisory Board Member
Dwayne brings over 19 years of sales and sales leadership to the team. In 17 years with Pitney Bowes, Dwayne held many senior leadership roles which included Director and VP titles in both Canada and USA. Following his career at Pitney Bowes, Dwayne was responsible to build and guide a company called Sameday Worldwide, where he was the AVP sales, for the company in North America. Today, Dwayne works for SCI Group, responsible for Omni-Channel Retail solutions, responsible for strategy and go to market. Dwayne’s passion and success in sales leadership will help shape the future of the go to market strategy and sales coverage for Datametrex. As a senior sales leader, Dwayne is an active member in associations including RILA, NAMMU, RCC, Etail etc.
Dwayne Johnson Advisory Board Member
Adam Somers is the President of Anderson Somers Johnston Search Group Inc. Combining knowledge, integrity and expertise gained over the past 17 years in the Canadian marketplace, Adam Somers provides a professional service level that is unparalleled in Executive Search. Drawing upon his extensive industry experience as well as his financial services background with CIBC Wood Gundy, Adam consistently exceeds the expectations of both clients and candidates by successfully utilizing leading edge technologies, marketing strategies, and negotiating skills to expertly fill roles. Simplyput, Adam has refined the art of human resource capital management and brings with him a breadth of knowledge that can help companies across Canada to hire and retain the best talent for their organizations. Recruiting is in Adam’s DNA and shows through in his passion, work ethic, and high energy commitment to always providing the results needed by all involved parties.
Adam Somers Advisory Board Member
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