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32 BROADCASTING & CABLE JULY 25, 2016 BROADCASTINGCABLE.COM DataMine Data provided by BIG SPENDERS Brands ranked by the greatest increase in TV spend from July 11 through July 17. TOP DIGITAL ENGAGEMENT Brands ranked by most digital engagement explicitly linked to linear TV from July 11 through July 17. PROMO MOJO Data provided by Who’s Spending What Where AD METER Our exclusive weekly ranking of the programming networks are promoting most heavily (July 11-17) Impressions: 172,568,505 The total impressions within all U.S. households including national linear TV (live and time-shifted), video-on-demand, OTT, and local. Estimated Media Value: $575,302 Estimated media value of in-network promos. 2. Mr. Robot, USA Network Impressions Est. Media Value 3. The Coroner: I Speak for the Dead, Investigation Discovery Impressions Est. Media Value 4. The ESPYs, ABC Impressions Est. Media Value 5. Cooks vs. Cons, Food Network Impressions Est. Media Value 163,498,357 $2,001,890 143,694,847 $699,987 124,904,841 $1,458,959 115,252,588 $1,313,672 TLC has been giving a big general push to its programming with the “TLC Summer” promo campaign, which scored the most impressions for July 11-17. Coming in a close second was USA Network, which has been plugging its Emmy-nominated hacker drama Mr. Robot with an appropriately mysterious nine-second spot that shows a dark silhouette of a character from the show but no dialogue and no action—just an on-screen question, “Who is Mr. Robot?,” followed by whoismrrobot.com. 1. TLC Summer, TLC Channel Spend Increase: 274% Estimated TV Spend: $5.1M Spend Within Industry: 36% Top Networks: Fox, ABC, NBC Digital Actions: 2.3M Estimated TV Spend: $3.3M Top Networks: NBC, TBS, Fox Top Show: The Big Bang Theory 180% $4.0M 4% within industry NBC, CBS, Univision 2.1M $2.1M Fox, NBC, NBC Sports Q13 News Special Edition 173% $6.1M 44% within industry Fox, CBS, ABC 1.7M $10.4M NBC, BET, Fox America’s Got Talent 136% $9.4M 10% within industry Fox, CBS, ESPN 1.6M $3.4M TNT, E!, Comedy Central America’s Got Talent 114% $5.8M 27% within industry ABC, Fox, AMC 397K $1.2M Fox News, CNN, HGTV Hannity 1. Target 1. Mazda 2. Volkswagen 2. Ram Trucks 3. Dell 3. Verizon 4. Chevrolet 4. Kia 5. Capital One 5. Volvo
