1. Datatium Radiation freeresponsive experiencesWeb Directions South18 October, 2012Andrew Fisher - CTO@JBA@ajfisher

2. Welcome back AndrewImage (CC) @pevennett 3. What I wanted 4. What I got insteadImage (CC) flickr Michael Gil 5. github.com 6. Is this too much to ask?Image (CC) flickr Lisa Brewster 7. Where is the web now? 8. 0DaDatatium0.000751 9. 1. Conditionally responsive experiences2. Behaviourally responsive experiences3. Contextually responsive experiences 10. Conditionally responsive experiences 11. if THISthen THAT 12. Getting the data 13. Using conditional data 14. Show off what youve gotImage (CC) flickr Andrew Hitchcock 15. Dont annoy your usersImage (CC) flickr Joe Shlabotnik 16. Simple can go a long wayImage (CC) Wikipedia 17. Remove friction for funImage (CC) flickr martinhoward 18. Beautifully frictionlessTSS Surry Hills R Stolz 19. Take users on a journeyImage (CC) flickr wolfgangstaudt 20. Set lots of small goalslinkedin.com 21. Users dont start as heroesZelda Twilight Princess Nintendo 22. Design process 23. User data as process 24. Remove optional items 25. Small things matterVirgin Australia check-in 26. Behaviourally responsive experiences 27. Getting the data 28. Aggregate behaviour 29. Ask questions about behaviourWhy did the user do that?Are they getting stuck somewhere?How can I tell what they are doing?What do they do next?How do I validate my views on their behaviour? 30. Understand desire linesImage (CC) flickr wetwebwork 31. Using behavioural data 32. Recommendations 33. Start by recommendingNYTimes 34. Repetition 35. Home Account login Recharge Payment ExitComplete 36. Empower your users 37. Design process 38. Consider behavioural slots 39. Failure means learningImage (CC) flickr Aristocrats Hat 40. Be transparent to usersamazon.com recommendations 41. Capture failure datafacebook.com ads 42. If youre not buying theproduct then you are theproduct. 43. Provide feedback to userslast.fm playlist data 44. Build data productslinkedin.com profile stats 45. Contextually responsive experiences 46. The Avengers, 2012 Marvel 47. Mostly worksthemoderngentleman.de 48. Getting the data 49. Device shapes behaviour 50. Time shapes behaviourImage (CC) flickr Martina Photography 51. Location shapes behaviour 52. Context shapes behaviourImage (CC) flickr Henry Stratford 53. Context variables 54. Using contextual data 55. Externally adaptive contexts 56. Change assets as well 57. Task oriented contexts 58. Context drives needANZ GoMoney 59. Micro momentsImage (CC) flickr Ed Yourden 60. Consider desktop tooGoogle Docs 61. Adaptive contexts 62. Starting to adapt to meGoogle Now 63. A responsive real worldImage (CC) flickr Design.Gallery 64. Design process 65. Embrace the chaosImage (CC) flickr Page Dooley 66. Responsive experiencesConditionalBehaviouralContextual 67. Creating responsive experiences 68. 1. You dont know everything 69. 2. Data is worth more than opinionIf we have data, lets look at data. If all wehave are opinions, lets go with mine -- Jim Barksdale, former Netscape CEO 70. 3. Take the bold decisions 71. Learn to love dataImage (CC) flickr Zebrasquares 72. Starting a punk band From Sideburns magazine, December 1976 73. Data science punkWith apologies to Sideburns mag 74. Datatium Radiation freeresponsive experiencesWeb Directions South18 October, 2012@ajfisherslideshare.net/andrewjfisherjbadigital.com