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Home > Documents > Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

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FD8162 Product Announcement. Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager. Confidential. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ. - PowerPoint PPT Presentation
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Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager FD8162 Product Announcement Confidential
Transcript
Page 1: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Date: July 22, 2011Presenter’s Name : Bruce WuPresenter’s Title : PMD Deputy Manager

FD8162 Product Announcement

Confidential

Page 2: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Page 3: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Features

■ 2MP with 1080p Full HD ■ PIR Sensor for Human Detection■ 15 Meter IR illuminators■ Focus Assist Button■ 3-9 mm F 1.2 lens■ Triple Codec (H.264 / MPEG4 / MJPEG)■ Multiple Stream■ WDR Enhancement■ AC24v, DC12v, PoE■ DI/DO: 1/1■ Mirco SD/SDHC■ ONVIF Support■ 36m Warranty

Page 4: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

WDR EnhancementWDR Enhancement

2MP with Full HD2MP with Full HD

15M IR Illuminators15M IR Illuminators

PIR SensorPIR Sensor

Focus Assist ButtonFocus Assist Button

Hassle-free InstallationHassle-free Installation

FD8162 Selling Points

Page 5: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – 2MP with Full HD

Page 6: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

2MP with Full HD

Page 7: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

• Analog video outputAnalog video output

• Focus assist buttonFocus assist buttonFocus assist button

Analog video output

Focus Assist Button

Page 8: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Focus Assist Button

• Advantage

• Benefit

Provide precise focus adjustmentProvide precise focus adjustment

Shorten time for focus adjustment Shorten time for focus adjustment

Focus assist button

Page 9: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – WDR Enhanced

Page 10: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – WDR Enhanced

• Advantage

• Benefit

Better visibility under high-contrast Better visibility under high-contrast scenesscenes

Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)

Ability to capture details even when Ability to capture details even when facing lightsfacing lights

Page 11: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

• Advantage

• Benefit

More Accurate for Human DetectionMore Accurate for Human Detection

Save event recording storage from Save event recording storage from false alarmfalse alarm Reduce human cost from false alarmReduce human cost from false alarm

Built-in PIR Sensor

Page 12: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Built-in 15 meters IR illuminators

• Advantage

• Benefit

Provide 15 meters range night visionProvide 15 meters range night vision

Work normally even indoor light offWork normally even indoor light off Save external IR installation and cost Save external IR installation and cost

Page 13: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Micro SD Card

• Advantage

• Benefit

A. Local storage for system redundancyA. Local storage for system redundancyB. Local storage to replace NVRB. Local storage to replace NVRC. Local storage for seamless recordingC. Local storage for seamless recording

A1. Make system more reliableA1. Make system more reliableA2. Save BandwidthA2. Save BandwidthB. Save NVR costB. Save NVR costC. Make system more robustC. Make system more robust

Page 14: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

The screw with a spring

2. Push and lock

3. Swing to the position

1. Secure it on the ceiling

4. Insert and secure the others screws

Hassle-free Installation

Page 15: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

• Advantage

• Benefit

Prevent part fallingPrevent part falling Installation convincesInstallation convinces

More safe while installing More safe while installing Save installation time and cost Save installation time and cost

Hassle-free Installation

Page 16: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Page 17: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Entry Level

SMB

Professional

Project

VGA D1 HD 1.3M 2M Full HD 3M 5M

Indoor Dome Position Map

FD8135H

FD8152

Page 18: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Target Market Segment

Project

Professional

SMB

Entry Level

Target Market Segment TrendValue Position

Unique Specification Software Integration

Cost/Performance valueUnique SpecificationSoftware Integration

Install friendly User friendly Cost efficiency

Cost efficiencyEasy install ionUser friendly

Scale

Page 19: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Company Profile

FD8162 Value Matrix

  Cost Function Service

Experience

OfUse

ExperienceOf

Possession

Communication

Time V   V   V V    

Money V V   V   V   V    

Function   V V   V      

Psychological state

V   V   V V   V   V  

Physiological state

  V     V      

Social status V   V   V   V     V V  

Page 20: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Positioning Statement

Our FD8162 for those who waste human cost and be nervous in false motion alarm. The built-in PIR can provide more accurate intrusion detection.

Unlike other products, FD8162 can provide focus assist button and video output that save installers more time and cost in installing and focusing.

Unlike Axis’s dome camera, FD8162 can provide 15 meter IR illuminations that can save customers external IR cost and installation fee.

Page 21: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight Product Comparison

Product Information

Marketing Plan

FAQ

Page 22: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Indoor/Full HD/PIR / 15 IR Illuminators

Banking/FinanceBanking/Finance Health Care Health Care

GovernmentGovernment

CommercialCommercial

Education/CampusEducation/Campus

Application Highlight

AirportAirport

Page 23: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight

Product Comparison Product Information

FAQ

Page 24: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Axis

P3346

  AXIS VIVOTEK

Models P3346 FD8162

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 9mm/F1.2 3-9mm/F1.2

Horizontal angle 9mm: 84-30 31.7~93.0

Min Illumination9mm: 0.5 / 0.08

(B/W)0.08/0.01(BW)

Video compression

H.264Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

2048x1536 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (2048x1536)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support Two-way Two way

Power PoE Class 3 DC/AC/PoE Class3

WDR/L storage V V

Video output V

PIR V

IR Illuminator -   15 meters

P-Iris V -

Warranty 3 Years 3 Years

Page 25: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

SONY

SNCDH220/240

  SONY VIVOTEK

Models SNCD220/240 FD8162

MSRP USD $ $

Image Sensor 1/2.8“ 1/2.7“

Lens Type 3.1-8.9mm/F1.2Powered Focus

3-9mm/F1.2

Min Illumination 0.4 lux 0.08/0.01(BW)

Video compression

H.264/MPEG4Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

1920x1440 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (1920x1440)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support None/Two-way Two way

Stream Dual Stream Multiple Stream

Video output V

PIR V

IR Illuminator -   15 meters

WDR -/View DR V

Video output V   V

Local Stroage - Micro SD/SDHC

Warranty 3 Years 3 Years

Page 26: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Pelco

IDE20DNB-1

  Pelco VIVOTEK

Models IDE20DN8-1 FD8162

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 2.8~8mm/F1.2

CS/ auto back focus3-9mm/F1.2

Horizontal angle 89~32 31.7~93.0

Min Illumination 0.03 lux 0.08/0.01(BW)

Video compression

H.264/Motion JPEGH.264/MPEG4Motion JPEG

Max video resolution

1920x1080 1920x1080

Frames per second

30 (1920x1080) 30 (1920x1080)

Audio support Two-way Two way

Power AC/PoE Class3 DC/AC/PoE Class3

PIR V

IR Illuminator -   15 meters

WDR V V

Video output V   V

Local Storage V V

Warranty 3 Years 3 Years

Page 27: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight

Product Comparison

Product Information Marketing Plan

FAQ

Page 28: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Package

Page 29: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Accessory List

WB-WP /900004300GPendant Pipe(need to be used with WB-82-CV)

Mounting Kit

<TBD>WB-82-CV Converter

WB-8203 / 900005100GJunction Box

WB-WG /900004201GWall Mount Bracket(need to be used with WB-82-CV)

WB-WH /900004100GPendant Head(need to be used with WB-82-CV)

Page 30: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Accessory List

WB-8212/ 900003002GCorner Mount Adaptor

Mounting Kit

AT-C9 / 900002901GPole Mount Adaptor

<TBD>AM2000 / 900004400G

Wall mount kit

<TBD>

Page 31: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Web page

Page 32: Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

The End

Thank you for your attention


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