Date: July 22, 2011Presenter’s Name : Bruce WuPresenter’s Title : PMD Deputy Manager
FD8162 Product Announcement
Confidential
Market Status Report
Product Feature, Advantage, Benefit Product Position
Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
Product Features
■ 2MP with 1080p Full HD ■ PIR Sensor for Human Detection■ 15 Meter IR illuminators■ Focus Assist Button■ 3-9 mm F 1.2 lens■ Triple Codec (H.264 / MPEG4 / MJPEG)■ Multiple Stream■ WDR Enhancement■ AC24v, DC12v, PoE■ DI/DO: 1/1■ Mirco SD/SDHC■ ONVIF Support■ 36m Warranty
WDR EnhancementWDR Enhancement
2MP with Full HD2MP with Full HD
15M IR Illuminators15M IR Illuminators
PIR SensorPIR Sensor
Focus Assist ButtonFocus Assist Button
Hassle-free InstallationHassle-free Installation
FD8162 Selling Points
Product Benefit – 2MP with Full HD
2MP with Full HD
• Analog video outputAnalog video output
• Focus assist buttonFocus assist buttonFocus assist button
Analog video output
Focus Assist Button
Focus Assist Button
• Advantage
• Benefit
Provide precise focus adjustmentProvide precise focus adjustment
Shorten time for focus adjustment Shorten time for focus adjustment
Focus assist button
Product Benefit – WDR Enhanced
Product Benefit – WDR Enhanced
• Advantage
• Benefit
Better visibility under high-contrast Better visibility under high-contrast scenesscenes
Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)
Ability to capture details even when Ability to capture details even when facing lightsfacing lights
• Advantage
• Benefit
More Accurate for Human DetectionMore Accurate for Human Detection
Save event recording storage from Save event recording storage from false alarmfalse alarm Reduce human cost from false alarmReduce human cost from false alarm
Built-in PIR Sensor
Built-in 15 meters IR illuminators
• Advantage
• Benefit
Provide 15 meters range night visionProvide 15 meters range night vision
Work normally even indoor light offWork normally even indoor light off Save external IR installation and cost Save external IR installation and cost
Micro SD Card
• Advantage
• Benefit
A. Local storage for system redundancyA. Local storage for system redundancyB. Local storage to replace NVRB. Local storage to replace NVRC. Local storage for seamless recordingC. Local storage for seamless recording
A1. Make system more reliableA1. Make system more reliableA2. Save BandwidthA2. Save BandwidthB. Save NVR costB. Save NVR costC. Make system more robustC. Make system more robust
The screw with a spring
2. Push and lock
3. Swing to the position
1. Secure it on the ceiling
4. Insert and secure the others screws
Hassle-free Installation
• Advantage
• Benefit
Prevent part fallingPrevent part falling Installation convincesInstallation convinces
More safe while installing More safe while installing Save installation time and cost Save installation time and cost
Hassle-free Installation
Market Status Report
Product Feature, Advantage, Benefit
Product Position Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
Entry Level
SMB
Professional
Project
VGA D1 HD 1.3M 2M Full HD 3M 5M
Indoor Dome Position Map
FD8135H
FD8152
Target Market Segment
Project
Professional
SMB
Entry Level
Target Market Segment TrendValue Position
Unique Specification Software Integration
Cost/Performance valueUnique SpecificationSoftware Integration
Install friendly User friendly Cost efficiency
Cost efficiencyEasy install ionUser friendly
Scale
Company Profile
FD8162 Value Matrix
Cost Function Service
Experience
OfUse
ExperienceOf
Possession
Communication
Time V V V V
Money V V V V V
Function V V V
Psychological state
V V V V V V
Physiological state
V V
Social status V V V V V V
Positioning Statement
Our FD8162 for those who waste human cost and be nervous in false motion alarm. The built-in PIR can provide more accurate intrusion detection.
Unlike other products, FD8162 can provide focus assist button and video output that save installers more time and cost in installing and focusing.
Unlike Axis’s dome camera, FD8162 can provide 15 meter IR illuminations that can save customers external IR cost and installation fee.
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight Product Comparison
Product Information
Marketing Plan
FAQ
Indoor/Full HD/PIR / 15 IR Illuminators
Banking/FinanceBanking/Finance Health Care Health Care
GovernmentGovernment
CommercialCommercial
Education/CampusEducation/Campus
Application Highlight
AirportAirport
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison Product Information
FAQ
Axis
P3346
AXIS VIVOTEK
Models P3346 FD8162
MSRP USD $ $
Image Sensor 1/3" 1/2.7“
Lens Type 9mm/F1.2 3-9mm/F1.2
Horizontal angle 9mm: 84-30 31.7~93.0
Min Illumination9mm: 0.5 / 0.08
(B/W)0.08/0.01(BW)
Video compression
H.264Motion JPEG
H.264/MPEG4Motion JPEG
Max video resolution
2048x1536 (3MP)HDTV 1080P
1920x1080
Frames per second
20 (2048x1536)30 (HDTV 1080P &
720P)30 (1920x1080)
Audio support Two-way Two way
Power PoE Class 3 DC/AC/PoE Class3
WDR/L storage V V
Video output V
PIR V
IR Illuminator - 15 meters
P-Iris V -
Warranty 3 Years 3 Years
SONY
SNCDH220/240
SONY VIVOTEK
Models SNCD220/240 FD8162
MSRP USD $ $
Image Sensor 1/2.8“ 1/2.7“
Lens Type 3.1-8.9mm/F1.2Powered Focus
3-9mm/F1.2
Min Illumination 0.4 lux 0.08/0.01(BW)
Video compression
H.264/MPEG4Motion JPEG
H.264/MPEG4Motion JPEG
Max video resolution
1920x1440 (3MP)HDTV 1080P
1920x1080
Frames per second
20 (1920x1440)30 (HDTV 1080P &
720P)30 (1920x1080)
Audio support None/Two-way Two way
Stream Dual Stream Multiple Stream
Video output V
PIR V
IR Illuminator - 15 meters
WDR -/View DR V
Video output V V
Local Stroage - Micro SD/SDHC
Warranty 3 Years 3 Years
Pelco
IDE20DNB-1
Pelco VIVOTEK
Models IDE20DN8-1 FD8162
MSRP USD $ $
Image Sensor 1/3" 1/2.7“
Lens Type 2.8~8mm/F1.2
CS/ auto back focus3-9mm/F1.2
Horizontal angle 89~32 31.7~93.0
Min Illumination 0.03 lux 0.08/0.01(BW)
Video compression
H.264/Motion JPEGH.264/MPEG4Motion JPEG
Max video resolution
1920x1080 1920x1080
Frames per second
30 (1920x1080) 30 (1920x1080)
Audio support Two-way Two way
Power AC/PoE Class3 DC/AC/PoE Class3
PIR V
IR Illuminator - 15 meters
WDR V V
Video output V V
Local Storage V V
Warranty 3 Years 3 Years
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison
Product Information Marketing Plan
FAQ
Package
Accessory List
WB-WP /900004300GPendant Pipe(need to be used with WB-82-CV)
Mounting Kit
<TBD>WB-82-CV Converter
WB-8203 / 900005100GJunction Box
WB-WG /900004201GWall Mount Bracket(need to be used with WB-82-CV)
WB-WH /900004100GPendant Head(need to be used with WB-82-CV)
Accessory List
WB-8212/ 900003002GCorner Mount Adaptor
Mounting Kit
AT-C9 / 900002901GPole Mount Adaptor
<TBD>AM2000 / 900004400G
Wall mount kit
<TBD>
Web page
The End
Thank you for your attention