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Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

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FD8362/62E Product Announcement. Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ. - PowerPoint PPT Presentation
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Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager FD8362/62E Product Announcement
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Page 1: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Date: June 17, 2011Presenter’s Name : Bruce WuPresenter’s Title : PMD Deputy Manager

FD8362/62E Product Announcement

Page 2: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Page 3: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Features

■ 2MP with 1080p Full HD ■ Smart Focus System■ 3-9 mm F 1.2 lens■ Vandal-proof IK 10 Rated■ Weather-proof IP-66rated■ Triple Codec (H.264 / MPEG4 / MJPEG)■ Multiple Stream■ WDR Enhancement■ AC24v, DC12v, PoE■ Temp. spec.: -40 ~ 55 degree(FD8362E)■ DI/DO: 1/1■ Mirco SD/SDHC■ ONVIF Support■ 36m Warranty

Page 4: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

WDR EnhancementWDR Enhancement

2MP with Full HD2MP with Full HD

Micro SD/SDHCMicro SD/SDHC

Extreme Weather ProofExtreme Weather Proof

Smart focus systemSmart focus system

Easy Installation HousingEasy Installation Housing

FD8362/62E Selling Points

Page 5: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – 2MP with Full HD

Page 6: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

2MP with Full HD

Page 7: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – 2MP with Full HD

• Advantages

• Benefits

Wide CoverageWide Coverage Better details especially when Better details especially when zoomed inzoomed in HDTV (16:9) compatible standardHDTV (16:9) compatible standard

Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD softwares Compatible with Full HD softwares (e.g. Youtube HD)(e.g. Youtube HD)FD8362E is equivalent to a FD8362E is equivalent to a D1 45x analog speed dome D1 45x analog speed dome -- -- Better quality & Cost-saving!Better quality & Cost-saving!

Page 8: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Smart Focus System

• Advantage

• Benefit

A. Auto focus while installingA. Auto focus while installingB. Provide precise focusB. Provide precise focus

A. Shorten installation timeA. Shorten installation timeB. Provide better image qualityB. Provide better image quality

Page 9: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃• Advantages

• Benefits

Ability to work in extremely cold Ability to work in extremely cold or hot areasor hot areas

Ability to withstand pouring Ability to withstand pouring water & dustwater & dust

Monitoring extremely hot areasMonitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…)(e.g. Mines, Deserts, Power Generators…)

Monitoring extremely cold areasMonitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)(e.g. Arctic areas, Mountain areas…)

Page 10: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – WDR Enhanced

Page 11: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit – WDR Enhanced

• Advantage

• Benefit

Better visibility under high-contrast Better visibility under high-contrast scenesscenes

Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)

Ability to capture details even when Ability to capture details even when facing lightsfacing lights

Page 12: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Product Benefit (FD8362E)– Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃

High-temperature Areas

Arctic Areas

Page 13: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Micro SD Card

• Advantage

• Benefit

A. Local storage for system redundancyA. Local storage for system redundancyB. Local storage to replace NVRB. Local storage to replace NVRC. Local storage for seamless recordingC. Local storage for seamless recording

A1. Make system more reliableA1. Make system more reliableA2. Save BandwidthA2. Save BandwidthB. Save NVR costB. Save NVR costC. Make system more robustC. Make system more robust

Page 14: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Easy Installation Housing

Flexible Mounting PlateFlexible Mounting Plate

Conduit AdaptorConduit Adaptor

Cable-less DesignCable-less Design

Page 15: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Flexible Mounting Plate

Easy Installation

Page 16: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Conduit Boxes

Page 17: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

One Plate for Different Boxes

Page 18: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Flexible Mounting Plate

• Advantage

• Benefit

A. Easy installingA. Easy installingB. One plate for different conduit boxedB. One plate for different conduit boxed

A. Shorten installation timeA. Shorten installation timeB. Extra effort cut off in conduit boxes B. Extra effort cut off in conduit boxes installation installation

Page 19: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Conduit Adaptor (Bushing)

Page 20: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Conduit Adaptor (Bushing)

• Advantage

• Benefit

A. Adaptor for ½ inch conduitA. Adaptor for ½ inch conduit

A. Shorten installation timeA. Shorten installation timeB. Solution for wall mount water proofB. Solution for wall mount water proof

Page 21: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Old thick cable problem

Page 22: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Actual Complaints about FD7141 Cable

“The black covers that were removed are a bad design of their product. Try taking the .75” + rubber sheathed cover that is about 2.5 feet long and get it into a junction box. Not possible. On commercial jobs all wires must be run in conduit. We would have had to add extra junction boxes behind the mount point to accommodate this which is not standard.”

“I could be selling 50% more of these cameras if the camera didn’t have the cable coming out of it.”

“How do you expect me to install that?”

Page 23: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Cable-less Design

Page 24: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

RJ45 connector

Page 25: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Water-proof connector

Page 26: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Cable-less design

• Advantage

• Benefit

A. Do not handle thick cableA. Do not handle thick cable

A. Manage cable more efficientlyA. Manage cable more efficiently

Page 27: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Page 28: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Entry Level

SMB

Professional

Project

VGA D1 HD 1.3M 2M Full HD 3M 5M

Outdoor Dome Position Map

FD8335H

FD8362/62E

Page 29: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Target Market Segment

Project

Professional

SMB

Entry Level

Target Market Segment TrendValue Position

Unique Specification Software Integration

Cost/Performance valueUnique SpecificationSoftware Integration

Install friendly User friendly Cost efficiency

Cost efficiencyEasy install ionUser friendly

Scale

Page 30: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Company Profile

FD8362E Value Matrix

  Cost Function Service

Experience

OfUse

ExperienceOf

Possession

Communication

Time V   V   V V    

Money V V   V   V   V    

Function   V V   V      

Psychological state

V   V   V V   V   V  

Physiological state

  V     V      

Social status V   V   V   V     V V  

Page 31: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Positioning Statement

FD8362(E) is a professional Full HD dome camera specialized on clear video quality.

Unlike other domes cameras, FD8362E is equipped with remote focus lens, bringing installation more convenience .

With extreme weather proof design, FD8362E is more capable and robust than others in outdoor environment.

Page 32: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight Product Comparison

Product Information

Marketing Plan

FAQ

Page 33: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Vandal Proof / Extreme Weather Proof

BankingBanking Casino Casino

PrisonPrison

GovernmentGovernment

SchoolSchool

Application Highlight

IndustryIndustry

Page 34: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Extreme Weather Proof

CanadaCanada NordicNordic

RussiaRussia

Focus Countries

Page 35: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight

Product Comparison Product Information

FAQ

Page 36: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Axis

P3346-VE

  AXIS VIVOTEK

Models P3346-VE FD8362E

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 9mm/F1.23-9mm/F1.2

Remote focus

Horizontal angle 9mm: 84-30 31.7~93.0

Min Illumination9mm: 0.5 / 0.08

(B/W)0.08/0.01(BW)

Video compression

H.264Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

2048x1536 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (2048x1536)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support Two-way Two way

Power PoE Class 3 DC/AC/PoE Class3

Vandal V   V

WDR/L storage V V

Video output -   V

W tamper Range V   V

P-Iris V -

Warranty 3 Years 3 Years

Page 37: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

SONY

SNCDH260/280

  SONY VIVOTEK

Models SNCD260/280 FD8362E

MSRP USD $ $

Image Sensor 1/2.8“ 1/2.7“

Lens Type 3.1-8.9mm/F1.2Powered Focus

3-9mm/F1.2Remote focus

IR Illumination 15m ---

Min Illumination 0.4 lux 0.08/0.01(BW)

Video compression

H.264/MPEG4Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

1920x1440 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (1920x1440)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support One way/Two-way Two way

Stream Dual Stream Multiple Stream

Vandal V   V

WDR -/View DR V

Video output V   V

W tamper Range-20~50(AC)

0~50   -40~55

Local Stroage - Micro SD/SDHC

Warranty 3 Years 3 Years

Page 38: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Panasonic

WV-NW502S

  Panasonic VIVOTEK

Models WV-NW502S FD8362E

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 2.8~8mm/F1.23-9mm/F1.2

Remote focus

Horizontal angle

H: 35.0° (Tele) ~ 100° (Wide), V:

26.2° (Tele) ~ 73.4° (Wide)

31.7~93.0

Min Illumination 1 / 0.08 (B/W) 0.08/0.01(BW)

Video compression

H.264/MPEG4Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

2048x1536 (3MP)HDTV 1080P

1920x1080

Frames per second

10 (2048x1536)15 (HDTV 1080P)

30(720P)30 1920x1080)

Audio support Two-way Two way

Power PoE Class 3 DC/AC/PoE Class3

Vandal V   V

WDR V V

Video output -   V

W tamper Range -30~50   -40~55

Local Storage V V

Warranty 3 Years 3 Years

Page 39: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Pelco

IEE20DNB-1

  Pelco VIVOTEK

Models IEE20DN8-1 FD8362E

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 2.8~8mm/F1.2

CS/ auto back focus3-9mm/F1.2

Remote focus

Horizontal angle 89~32 31.7~93.0

Min Illumination 0.03 lux 0.08/0.01(BW)

Video compression

H.264/Motion JPEGH.264/MPEG4Motion JPEG

Max video resolution

1920x1080 1920x1080

Frames per second

30 (1920x1080) 30 (1920x1080)

Audio support Two-way Two way

Power AC/PoE Class3 DC/AC/PoE Class3

Vandal V   V

WDR V V

Video output V   V

W tamper Range-30~50(AC)

0~50(PoE)   -40~55(PoE)

Local Storage V V

Warranty 3 Years 3 Years

Page 40: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Market Status Report

Product Feature, Advantage, Benefit

Product Position

Application Highlight

Product Comparison

Product Information Marketing Plan

FAQ

Page 41: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

FD8362/62E Part No.

P/N Region

100064600G FD8362MAEBN

100064610G FD8362,ARG

100064700G FD8362E,MAEBN

100064710G FD8362E,ARG

Page 42: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Package

Page 43: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager
Page 44: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Accessory List

<TBD>IR LED

IR LED

WB-WP /900004300GPendant Pipe(need to be used with WB-82-CV)

Mounting Kit

<TBD>WB-82-CV Converter

WB-8203 / 900005100GJunction Box

WB-WG /900004201GWall Mount Bracket(need to be used with WB-82-CV)

WB-WH /900004100GPendant Head(need to be used with WB-82-CV)

Page 45: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Accessory List

WB-8212/ 900003002GCorner Mount Adaptor

Mounting Kit

AT-C9 / 900002901GPole Mount Adaptor

Power Supply

MS-POE-PD1212/ 900002202G(PoE Splitter)

Page 46: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

Web page

• FD8362/62E Datasheet

Page 47: Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

The End

Thank you for your attention


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