- 1. ONRECs 2011 ONREC"Excellence in SourcingInnovation"
AwardMost Strategic Use of Dave Mendoza &Technology Award at
the ERE Associates, Inc.Expo 2011 Recruiting Capabilities
Outline:Excellence Awards. CRM back-end to front-end Integration
Social Data Aggregation & Talent Mapping Talent Knowledge
Libraries SEO Social Strategies & Niche TalentAudience
Engagement TA Technology Review & Selection Advanced Sourcing
CurriculumDave Mendoza & Associates, Inc.
2. Dave Mendoza & Associates, Inc. 3. About Dave Mendoza
Dave Mendoza serves as Global Talent Strategies Consultant. The
talent strategy architecture directlybased upon his deliverables
earned ONRECs 2011 ONREC "Excellence in Sourcing Innovation"Award (
http://bit.ly/tvwgHs ) in addition to Most Strategic Use of
Technology Award at the EREExpo 2011 Recruiting Excellence Awards.
In the past 12 months, his deliverables has earned his clients as
many as 8 award nominations, 2/3of which were as winners or
finalists. His advancement of Talent Mapping research is a
keydifferentiator in the pipeline effort; a product aligned
strategy intertwined with competitiveintelligence. He formulated a
comprehensive "Talent Knowledge Library" as the by-product of his
CompetitiveTalent Mapping initiative. In summation, this
methodology is in a class of its own; a hybrid ofproduct-based,
competitive intelligence which is in turn made actionable by
automating the datapoints collected into a customized, plug &
play automated, Sourcing Toolbar consisting of over 5,000sourcing
string urls & macros. Most recently, he served as project
manager from cradle to grave in one of the first
end-to-endintegrations of Jobs2Web and ATS to an AvatureCRM
implementation. Spearheaded a Shared Services sourcing model on
behalf of his clients India team to supportNorth America & EMEA
talent acquisition initiatives Dave has presented/consulted &
trained around the World; Singapore, Poland, UK, India, Spain,Czech
Republic, France, Luxembourg, Netherlands and Australia. In 2010,
he was recognized byHRExaminers Top 25 Most Influential Online
Recruiters and Top 25 Online Influencers in TalentManagement. Dave
Mendoza & Associates, Inc. 4. CRM Innovation:"Futurecasting
Strategies" promoteLongitudinal History Futurecasting: By retaining
dynamic versus static data - our workforce flow is where our
leads/candidates are going as opposed to the current paradigm that
is dependent on where they are now. Longitudinal History: With an
emphasis upon the active/consistent gathering of Personal Emails,
Mobile, & social media links, we produce a functional
capability to ensure leads are trackable over a span of time;
regardless of current employer as source. As a by-product we aim to
enhance market intelligence gathering capability Functionality:
All-in-one approach of knowledge management; i..e search terms,
source of hire tracking, with a one platform consolidation of all
job board, social data, and SEO produced leads with a means to
timestamp, automate scheduling of re-engagement and hold stake
holders accountable. 5. Talent Mapping Talent Mapping Research
Created Source of Hire focused, Competitive Intel Research
compilation meeting highest industry standards. Factors include,
but not limited to: Talent Demographics, Bench-marking of
competitor(s) social media channels & audience engagement
Niche-based approach to catalogue Talent Audiences, industry
Influencers, monitor & engage Talent Ecosystem within Linkedin
Groups, Meetup events, RSS feed gatherings of Blogospheres, Twitter
follower listings, and segmented search by product-line, industry
awards & recognitions Identify Speakers & Luminaries
Co-Branding Strategies lead generated to extend data shelf life
Extension of data shelf Life: catalogue social media registries of
Linkedin, Facebook, Twitter, etc to add value to lead generation,
past & presentImmediate Result: TAM Knowledge Library at
Enterprise LevelImmediate Benefit: In-House Talent IP Development,
Retention & SecurityGlobal Ambition: Standardized &
Actionable, By Top Level DomainDave Mendoza & Associates, Inc.
6. 6Dave Mendoza & Associates, Inc. 7. Talent Knowledge
LibrariesKnowledge Library & SourcingToolbarDave Mendoza &
Associates, Inc. 8. Talent Mapping, Knowledge Library &Sourcing
Toolbar Automation Imagine Global Teams researching at the same
speed, exhausting as many methodologies, with syntax as advanced as
a webinar seminar. Talent Mapping Inputs for the Competitive Intel
enthusiast exponential outputs Talent IP Knowledge Library Sourcing
Standardization that is Actionable, Secure & Automated
Extending Data Shelf-Life & Channels Widget APIs The Universal
Branding Platform Global Sourcing Hubs One Standard, customized at
the Top Level Domain & CertifiableDave Mendoza &
Associates, Inc.Informatica & Dave Mendoza &
Associates,Inc. 9. Competitive Intel ConversionActionable Syntax
& Macros Dave Mendoza & Associates, Inc.Align To Workforce
Plan 10. Knowledge Library:Templates, Contact Finder Repository,
etc.Dave Mendoza & Associates, Inc. 11. Talent
CommunitiesTalent Community Enhancements The innovative community
solution administered by platforms such as Jobs2Web (J2W) is valued
for its backend analytical wealth. Additional enhancements may
complement its baseline attributes. Dynamic content is an ideal
enhancement. Video, forums, twitter feeds, and aggregated
influencer blog RSS feeds for automated content optimizes
community. Develop a comprehensive strategy which benefits from
existing J2W analytic reports based upon traffic sources, i.e. IP
Address geo location, company source. We know where talent
community subscribers come from, where they work what is being done
in the immediate with that data stream? Is the data potential
maximized? How do we leverage data into actionable talent strategy
wisdom?Dave Mendoza & Associates, Inc. 12. Game-ification
ModelGamer Model EngagementTrivia to Hire Xbox features the popular
1 vs 100 Live, a two-hourlive game show. Each episode features live
gameplaybetween players, prize winning, multiple rounds, plus ahost
who comments on the action. Contestants compete for prizes such as
Microsoft Points(Incentives) and Xbox LIVE Arcade games.Dave
Mendoza & Associates, Inc. 13. Sample: Trivia to HireSocial
Engagement opportunities exist across several corporate
channels,external to routine social media platforms. Talent
engagement through existingdigital assets offers several candidate
development & employment brandinginitiative opportunities:
Talent Community Ecosystem: Linkedin, Facebook, & Twitter
Groups, Career& Fan pages, & Discussions Buzz factor
potential across technical forums, Influencer Blogs,
OnlineMagazines, & Mashable Key Functionality Feature to
Enhance Mobile Engagement Channel, i.e.Mobile Alerts, Mobile App
across smartphone platforms Dave Mendoza & Associates, Inc. 14.
Niche Talent AudiencesNiche-Targeted, Employment Branding Channel
Marketing Specific technically-oriented Audiences Dave Mendoza
& Associates, Inc. 15. Niche Site Channel Marketing Identify
niche oriented blogs,forums, (online magazines withhigh traffic,
relevant demographicswell suited to leverage talent poolaudiences.
Align PPC employment advertisingstrategy to niche sites
ideallysegmented to attract captiveaudiences. Promote Talent
Community,mobile initiatives, career events,etc. via logo and ads
to redirecttraffic channelsDave Mendoza & Associates, Inc. 16.
Niche Talent AudiencesTalent Community CRM ATS Gap Analysis CRM
Vendor Review Lead Generation Data Compilation & Validation
Cradle to Grave Integration & ImplementationDave Mendoza &
Associates, Inc. 17. Dave Mendoza & Associates, Inc.Interactive
RecruitmentMarketing Strategy Now Candidate Marketing 18. Talent
Community Live RSS Feed+ CRM = Searchability We identified
limited,to overall inability todo precise keywordsearches within
CRMsearch. For Example,the phrase CallCenter "Cloud" OR"Consulting"
OR"Data" subset filterwithin search agentlocations Enable within
WebSources CRMPeople next to alljob boards. MakesCRM instance into
ajob board.Dave Mendoza & Associates, Inc. 19. Trust &
Verify ... Extending Your Lead Gen Shelf-LifeSet up an Automatic
Action Triggering Portal Request to Confirm& Update Contact
DataDave Mendoza & Associates, Inc. 20. TrainingGlobal
Standardized Training Established a sourcing curriculum that
encompasses upto 30 methods of exhausting a search Identified &
added Native, top level domain orientedsocial media, groups, blogs,
research resources Corporate TAM Global Knowledge Library Establish
certification program to standardize baselinesourcing capability on
global basis. Train to Testingrequirements & certify by both
country, region toadjust training curriculum. Dave Mendoza &
Associates, Inc. 21. 21 ContactDave MendozaGlobal Talent Strategies
ConsultantDenver, Colorado, United States(303)
[email protected]:
http://www.linkedin.com/in/ldavemendozaTwitter:
http://twitter.com/#!/davemendoza
