Mapping NetworksUsing Social Network Data to Understand Places

Dave Troy (@davetroy) Tech Summit Puerto Rico

About Me• First-ever third-party Twitter developer

• Developed groundbreaking mapping visualization of Twitter traffic (Twittervision), exhibited at MoMA

• Entrepreneur and urban activist in Baltimore

• Long-time student of maps & data

Twittervision (2007)

The Burbs & Government Food &

Beer

Media & Arts

Advertising

Geeks

Nonprofits

Mayor

The DMV (55.5%)

Ravens Nation (15.25%)

Smalltimore (29.25%)

Baltimore Twitter Users

MayorSRB

Orioles

RavensRayLewis

92QJamsBaltimore

DMVFollowers

TEDxBaltimore

BaltimoreSun

DaveTroy

White

Black and Latino

Technique• Use All Parts of Twitter API: Streaming (Track/Follow/Geo), REST, Search

• Use Crowdsourced Credentials to Amplify Capacity

• Find Tweets + Users In Target Geography

• Look at who those users follow

• Record top-followed users if they are in target geography

• Repeat — Inspect as you go, discarding BieberHoles + OneDirection Landmines

• 7 Days yielded ~17M users, ~62M connections

• ~53K users, 5.5M connections in Puerto Rico

• Same basic approach can work for LinkedIn, Facebook, etc.

Who Uses Twitter? Pew Report, 2012

Puerto Rico

Puerto Rico, June 2014

2.5 to 7.3 Years

2.3 to 5.4 Years

2.3 to 7.1 Years (San Juan + Arecibo)

1.4 to 5.4 Years

1.7 to 5.8 Years

1.0 to 5.0 Years (Ponce)

Mobile vs. Desktop

2.5 to 7.3 Years

68% Mobile

2.3 to 5.4 Years

56% Mobile

2.3 to 7.1 Years 80% Mobile

1.4 to 5.4 Years 88% Mobile

1.7 to 5.8 Years 94% Mobile

1.0 to 5.0 Years 95% Mobile

English vs. Español

52% Spanish

67% Spanish

54% Spanish74% Spanish

58% English (or Non-Spanish)

77% Spanish

Common Operating Systems

iOS 34% Android 30%

Web 20%

Android 30% iOS 20% Web 20%

iOS 48% Android 30%

Web 12%

iOS 50% Android 37%

Web 7%

iOS 72% Android 20%

Web 4%

iOS 60% Android 35%

Web 3%

You Are Here: @techsummitpr

Mainstream, Old-School,

Desktop Users, 52% Spanish

Top Hashtags AGT 3542 TurnUpTheTalent 2555 SeanAndLuke 1147 lisbon 1076 WorldCup 807 Brazil 755 Bergdahl 721 DaVida 594 photography 481 Taliban 382 Kabah22 370 EntreCristianosNosSeguimos 364 Cuba 346 ForçaPortugal 342 Obama 323 AllHailDaCheifScout 312 LaGata 306 ConversatorioGye 288 pjnet 283 BringBackOurMarine 281 Rihanna 279 vida 278 TPMP 276 art 264 elcolorDeLapasion 254 puertorico 247 Thailand 215 illustration 209 Correa 201 MQSFinal 191 Slenderman 191 Brasil2014 187 Earthquake 182 TiffanyAtlas 180 Wadowice 177 elreyabdica 176 SelfieTD 168 LoQueLaVidaMeRobo 150

Sports-Oriented, 54% Spanish,

Old Media

Top Hashtags worldcup 3098 BPL 2369 MEXvBOS 1813 ElChiringuitoLaSexta 1775 mexico 1571 eltri 1449 RG14 1153 motivation 1099 Cubs 817 QuieroCreer 605 atp 572 ThinkLikeAManToo 539 Walkoff 519 tennis 516 BSN 506 KCCO 500 MK8 482 Jugones 464 BRASIL2014 458 PowPlaying 421 LFPWorldChallenge 373 DaVida 371 RuinARealityShow 328 MundialBrasil2014 305 June20th 301 Gulbis 293 3DS 283 allinrealmadrid 280 MercadoFichajes 272 RedSox 269 TomodachiLife 266 Amistoso 262 Nintendo 253 MundialOle 244 E3 239 WiiU 229 rippj 221

Football, Baseball,

Video Games, Television

Younger, Nearly ALL Mobile, Not Paying Attention

to Old Media or Politics (yet), Strong Divide Between

English and Spanish Speakers

Top Hashtags LlorandoComoYadiel 1079 MundialBrasil2014 995 ConmigoTuTeJodiste 979 ElDiaEstaBuenoPara 789 ARIES 602 TAURO 502 APorLaTerceraRepublica 431 DaVida 405 ESCORPIO 354 CÁNCER 303 GÉMINIS 297 LIBRA 264 VIRGO 258 RelationshipGoals 233 hayes2to60k 206 LEO 188 SAGITARIO 186 OpTicXgames 174 DIY 169 TeDoyUnConsejo 164 ACUARIO 164 video 161 PISCIS 154 CAPRICORNIO 126 RT 99 RaymondOrgulloBoricua 94 PicheaPaLoco 91 tutorial 90 MGWV 90 FOLLOW 89 FOLLOWTRICK 88 HayesTo1M 79 Curiosidades 75 BuenosHumos 75 ass 71 RaymondLoLogro 70 culo 68 booty 67

Group 4 (Spanish, Young, iOS)

IfWeDate 1750 ConmigoTuTeJodiste 1704 Virgos 1267 DumbBitchOfTheYear 1075 FijiPro 1029 ICantLiveWithout 543 volleyballprobs 522 MGWV 502 TeamFollowBack 458 TweetYourHeight 455 FOLLOWTRICK 426 Virgo 390 RETWEET 374 FOLLOW 371 Offthebat 358 AnotherFollowTrain 348 VolleyballLogic 332 HitTheBallOrHitTheRoad 299 RelationshipGoals 288 MentionPerfection 261 TFBJP 223 F4F 212 sluttygirlproblems 190 ＦＯＬＬＯＷ 160 Curuguaty 137 RetweetsFollowTrain 124 RT 122 ConmigoTuTeJodistes 121 TweetYourBreastSize 115 HayesTo1M 110 TheHungerGames 106 samwilk200k 101 ConmigoTeJodiste 99 ThisCouldBeUsBut 98 realtalk 96 YesAllWomen 89 itsON 89

Group 5 (English, Young, iOS)

ConmigoTuTeJodiste 2459 LlorandoComoYadiel 191 RelationshipGoals 158 1h 103 davida 102 RT 98 FollowBack 84 Followme 78 FOLLOWERS 77 ElDiaEstaBuenoPara 76 RETWEET 76 NewFollower 68 LloracomoYadiel 62 TEAMFOLLOWBACK 60 SORTEO 48 Follow2BeFollowed 42 RaymondLoLogró 38 ThisCouldBeUsBut 37 microcuento 35 ThisCouldBeUsButYouPlayin 35 TweetYourHeight 33 TeDoyUnConsejo 32 LloroComoYadiel 31 OdioQue 31 José 28 TFIOS 26 respect 26 IfWeDate 24 Rihanna 21 normal 21 FOLLOWTRICK 20 PuertoRico 20 MileyForMMVA 17 happy420 17 PicheaPaLoco 16 TB 16

Group 2 (Spanish, Young, iOS)

Vine is HUGE on Mobile!

53% of Top Mobile URLs shared are Vine Videos!

Users with GPS

Mapped

Segregated Together

Open Data is

Everywhere

Mailstrom for iOS (Coming Fall 2014)

Join In!• Contribute your Credentials —

http://twitter.peoplemaps.org and http://peoplemaps.org

• Make your own graph visualizations: http://gephi.org

David Troy, CEO@davetroy

dave@410labs.com

Made with in Baltimore