Bernd Leger

@berndlegerVP of Marketing

CloudLock

David beats Goliath:

build an employment brand to compete

with the big guys

Jon Stanners

@jon_stannersHead of Global Talent Acquisition

Talend

Ed Nathanson

@ednathansonFounder

Red Pill Talent

Find a Common Ground with Marketing

Metrics & Measurement

Brand Recognition

PR Opportunities

Thought Leadership

Share of Voice

Funnel Management

The Old CloudLock (April 2014)

CloudLock Who?

It’s all about the People, Make it about the People!

1 Common Template

Takes >5 minutes to complete

Promoted on Social

Published in Career Section

Results: highest engagement!

Employee Spotlights

CloudLock in 2015

Create a Symbol you can rally around

Strong Increase in Key Performance Indicators

+46%

Reach (Impressions)

Engagement (Shares)

+76%

Engagement (Likes)

+51%

Followers

+22%

Change over last 6 Months

600% Increase in Page Views in 1 Year

Perfect Ratings in Glassdoor!

Industry Recognition @CloudLock

1.

2.

3.

4.

5.

10x Increase in Applicants in 6 Months

Brand Engagement

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Jan Feb March April May Jun July August Sept

LinkedIn

LinkedIn

Content Impression trends YTD – FY15

Brand Engagement

0

2000

4000

6000

8000

10000

12000

14000

16000

Jan Feb March April May Jun July August Sept

Twitter (Team Talend)

Twitter (Team Talend)

Content Impression trends YTD – FY15

Brand Engagement

0

2000

4000

6000

8000

10000

12000

Jan Feb March April May Jun July August Sept

GlassDoor

GlassDoor

Content Impression trends YTD – FY15

Talent Connect 2015