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“Social Networking NEXT…”
2009 NSA Convention
Social Networking Strategy
1. Identify Key Relevant Stakeholders2. Sources of Internal and External Insights
3. Engage with Unique Value-Add
4. Deliver Exceptional Experiences!5. Influence Best Practices for Future Success
Engage & Influence – often without Authority…
“Listen Louder!”
The Art of Listening, Learning, and
Engaging
Influence
When you light a single match…
It burns out without any effect…
But if …
Leading Trends…
1. INTEROPERABILITY
2. VISUAL INSIGHTS
3. ENTERPRISE
1. Interoperability
David Nour - “Google Me”
Search 2.0
2. Visual Insights…
Source: The Coming Change in Social Media Business Applications – Josh Gordon, May 2009
3. Enterprise Social Networking
Why Build a Social Network?
Web 2.0
Source: McKinsey Survey
Pick a Starting Point…
Learn
Dialog
SparkSupport
Innovate
David NourRelationship Economics®Atlanta404-419-2115RelationshipEconomics.NET
@davidnour#NSA09