David Safai

David Safai shared in an interview that when people upgrade, they usually believe that their old phone is worthless and they either keep their old phone in a drawer, donate it or just throw it away and there are 61 percent of U.S. adults in this category who think like this. In addition to this, he also told that Mobixa is the only online Smartphone upgrade advisor service that offers a top buy back price for iPhone 4S and pays around $300. Not only this, Mobixa.com also helps the consumers to identify the best time to upgrade and get a great price when they sell their old phone.

David Safai is the CEO of Mobixa which is headquartered in Commerce, California. The company was founded in September 2012 which is a wholly owned subsidiary of IMC, Inc. (the parent company of Mobixa). IMC, Inc. is an established vendor that has a dominant market presence in wholesale industry as the company has been refurbishing mobile handsets for 11 years. Unlike the founding team, Mobixa is more on the consumer side while IMC, Inc. has been in to the wholesale market of mobile phones. IMC, Inc. has established relationships with device manufacturers as well as carriers and with help of these relationships, the company has been able to access the latest information on current market value for used phones and device release dates. For more information about the company or to sign up and see upgrade eligibility, please visit http://www.mobixa.com.

David Safai has learned that aggressive mobile marketing simply doesn't work and overwhelming the consumers in not a smart move at all. He feels that this move has hindered the growth of endless firms as this approach can backfire time and again. David Safai also said that people are unaware of the fact that they can get a good price for their old handset and when they upgrade. As a result of unawareness, they either give their old phone to their friends or relatives or the phone simply takes a place in a drawer but if they trade-in with Mobixa, they can get an unbelievable price quote instantly. Mobixa has introduced a call center where the representatives attend all the calls dedicatedly and answer consumers' queries effectively. Apart from this, consumers are also sent email comprising a running tally of the worth of their device. For more information, please visit http://www.mobixa.com/

David Safai runs Mobixa LLC which is a small company that plays an integral role as it connects the sellers with potential buyers. Initially, David wanted to be more aggressive with the marketing aspect and wanted to play the Internet ads thrice a week but his team advised that they should not overwhelm the consumers. To his surprise, the advice turned out to be the opposite of what he was expecting. David Safai feels that mobile marketing doesn’t work at all if one is too aggressive. He said, “If we educate people in time, they will come to us.”

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