David Veibl - Content in Boring Niches

Content in

Booring

Niches

Tips, tools and inspiration

By David Veibl – SEO Operations @

[email protected]

@DavidVeibl

mailto:[email protected]



HigherClick Do these sound

interesting? Payday loans Accounting software CPA Accounting Customer

management outsourcing

This is when our crew finds something awesome!

David VeiblContent in booring niches

Where to find amazing….

Content ideas and inspiration Tools to make it less of a hassle

What I will talk about

Where to find the spark for a great blogpost or other content


Great content is something that makes your jaws drop literally.Also, it’s extremely hard to produce.


But My Industry Isn’t Interesting

Viral Content Won’t Create Revenue

We Don’t Have the Resources

There is no real excuse


The Inspiration

Only the overlaps are worth anything


When you only have talent, you’ll sell out probably


This happens when you say: „The trainees have time anyways.”


When you have money and that’s all, you may end up here


Impact? You have to at least aim for this qualityhttp://www.dollarshaveclub.com/


http://www.dollarshaveclub.com/

http://www.dollarshaveclub.com/

Content Strategy Planning Step 1: Asking the Right Questions (Learning About

the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and

Identifying Project Goals Step 4: Prospecting Influencers / Determining

Shareability Step 5: Creating the Content Step 6: Analyzing the Results


Ask the right questions.


Opensiteexplorer Ahrefs

Compile your data – Check for top pages in Open site explorer


Compile your data – Invstigate link volume increases with Ahrefs


http://www.slideshare.net/ipullrank/past-present-future-of-personas-in-search-extended-version

Michael King does it right






Wil Reynolds has an awesome method for identifying the industry influencers. http://www.slideshare.net/wilreynolds/stalking-for-links


http://www.slideshare.net/wilreynolds/stalking-for-links

Introducing Facebook graph search


My colleague Jared Rimmer has written a great article about the content creation process.

http://www.higherclick.com/blog/the-ultimate-guide-to-link-building-content-creation

/


http://www.higherclick.com/blog/the-ultimate-guide-to-link-building-content-creation/




Analyze, reuse recycle


Don’t be afraid to cross the borders of your niche


Tools to useFor finding ideas

Gathering data

Event to produce the content


Social input for inspiration


Some more social input


Additional data input


Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr


http://goo.gl/FTHBr

http://goo.gl/FTHBr

To try the Infographic content


For Video content


Great Sources

A good place to start when you have nothinghttp://www.quora.com/


http://www.quora.com/

http://www.quora.com/

Some other Q&A platforms to get ideas from


There are not always results for your search, but when there are, it’s probably something awesome.


The best top10 and social top10 sites.It’s great for inspiration.


A very cool search engine that draws from a number of API's.Guaranteed to give you an idea!


Use the best tools out there to optimize your content


Readability matters…. a lot


Very few people are able to easily interpret score below 70.


Key Takeaways? Producing good content is hard, only invest if you

have all the factors In the boring niches especially: have a plan and

stick to it Ask a lot of questions at key points Think different, cross the border


More resources: http://www.copyblogger.com/create-content-infogr

aphic/

http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content


http://www.copyblogger.com/create-content-infographic/









List of Tools http://opensiteexplorer.org/ https://ahrefs.com/ http://

www.findpeopleonplus.com/ http://followerwonk.com/ http://www.facebook.com/

about/graphsearch http://seogadget.com/content-

strategy-generator-tool-v2-update/

http://www.surveymonkey.com/ http://www.powtoon.com

http://vimeo.com/ http://quora.com/ https://www.inboxq.com/ http://www.kickstarter.com/ http://listverse.com/ http://list.ly/ http://www.imdb.com/ http://www.spezify.com/ http://scribecontent.com/ http://yoast.com/ http://www.read-able.com/ http://creately.com/ http://piktochart.com/


Sources: John Doherty: Producing Great Content with No Budget

http://www.distilled.net/blog/distilled/content/producing-great-content-with-no-budget/

Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries http://

www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries

Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos http://

searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos





http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries



http://searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos



Thanks for watching!


[email protected]

@DavidVeibl

http://www.higherclick.com/






Date post:	28-Oct-2014
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