developing

ACTIONABLE

SOCIAL MEDIA PLANS

12 MONTH

From Sherpa…

To Guide!

PRACTICE LIFE CYCLE

Emerging Growth Mature Saturated

PRACTICE LIFE CYCLE

Emerging Growth Mature Saturated

Y2K!

The Y2K of Our Generation?

PRACTICE LIFE CYCLE

Emerging Growth Mature Saturated

PRACTICE LIFE CYCLE

Emerging Growth Mature Saturated

PRACTICE LIFE CYCLE

Emerging Growth Mature Saturated

Be a Trend-Watcher

Once you have the niche…

An Integrated Approach

• MarketingPRSpeakingPublishingAdvertisingEmail

marketingSEO

• Business DevelopmentBlogNetworkingSocial:

Sharing/BrandingMeetings/

Pitches

Q1. Brand AwarenessQ2. Listen & RefineQ3. Content CreationQ4. Conversion

Q1. Brand AwarenessQ2. Listen & RefineQ3. Content CreationQ4. Conversion

Sometimes the best aggregation tool is a personBe the person other’s want to find

Q1. Brand AwarenessQ2. Listen & RefineQ3. Content CreationQ4. Conversion

LinkedIn Groups

Q1. Brand AwarenessQ2. Listen & RefineQ3. Content CreationQ4. Conversion

Know Your Target

Finding your

ideal client

The Law of Multiplication

RELATIONSHIP

How do we turn traffic into contacts?

• Whitepaper, opt-in required• Collect business cards at

speaking events• Prompt newsletter sign-up• Connect blog efforts to

email efforts

STRATEGY

SERENDIPITY

Test against analytics

• Traffic numbers• Who, not just how many• What drives traffic?• What search terms?• Responses on email and social

• Analytics slides!

Inform attorneys for:

• More frequency• Better topics• Insight into client perspective• Client-centric language• Feed the bizdev cycle