DB ActivationsDB ActivationsA DAINIK BHASKAR Group Co.A DAINIK BHASKAR Group Co.

Why activations ?

Beat Media Clutter Increasing Migration of Clients from

REACH, TRP`s deliveries to Measuring & Managing CONSUMER INTERACTION

Answers to : Why Should I Believe You? INCREMENTAL SALES

What activations does ?

Brings Brand Proposition Into Consumer Life Space

Provides Brand Experience

OUR APPROACH

Strategic Development

&

Identification of Activation Tools

Implementation &

Evaluation

Defined Objective

ABOUT DB Activation

We’re about Great Ideas & Great People. Unique ideas Passionate and talented set of team 17 Offices all Across India

DB Activations conceptualizes & executes Effective business events & BTL marketing initiatives,

To access markets & to engage your channel & customers.

OUR PARTNERS

PRINT

ELECTRONIC

WEB

Dainik Bhaskar

(MP, Rajasthan, Chattisgarh, Haryana, Chandigarh, Punjab, Himachal)

Divya Bhaskar (Gujarat)

Bhaskar TV

(Indore, Bhopal, Jaipur, Jabalpur)

Bhaskar Net

RADIO MY FM (17 Cities)

WHAT MAKES US DIFFERENT ?

A Pan India presence coupled with thorough

Knowledge of Markets& the Consumers we

Interact with.

A Team of Hand Picked Professionals with

Experience Across a Variety of Categories From

Personal Products to Automobiles, to Financial

Products And Services, to Travel, Tourism &

Hospitality, from commercial clients to social

sector & government work Both in the Urban,

Semi-Urban & Rural Markets

We Realize a Good Idea can Come from Anywhere.

We Know that Big Ideas aren’t Necessarily Easily Contained.

That’s Why we Develop a One-of-a-kind Solution , treaing every challenge as unique.

Be It a Promotion. Or a Promotion & an Event.

Or a Combination of our Five Focus Areas

( Retail, Event, Promotion, Outdoor & Rural Communication).

WHATEVER IT TAKES TO GENERATE AWARENESS AND ACTIVATE DEMAND

WHAT MAKES US DIFFERENT ?

OUR SERVICES

School & College Promotions

Retail Programs- In-store Promotions And Product Sampling

Pub & Restaurant Promotions

Trade Promotions

Promotion Marketing

Event Marketing

Retail Marketing

Large Format Stage Events & Entertainment Programs

Road Shows

Exhibition Design And Fabrication

Product Launches

Dealer/Corporate Conventions

Merchandising/POP Solutions

Logistics & Fulfillment

Festival Store Design

Promotional Merchandise

OUR SERVICES

Printing on Large Format Digital Construction of Hoardings Outdoor solutions / retail Branding Kiosks Mobile Outdoor Innovative Outdoors

Outdoor

Rural Communication

Promotion of Social/ Commercial Marketing. Evolution of the Strategy Statement for the Mega IEC Program. Development of Appropriate Tools and Techniques of Mass Communication. Transfer of Skill and Logistics to the Stakeholders on IEC. Development of Audio/Visual/Print /Electronic /Film Project. Constitution and Operational Management of the IEC HUB. Outdoor & Indoor Event Management.

CLIENTELE

BAJAJ Auto Ltd. Titan Industries Ltd HLL

LifebuoyBrooke Bond

Taaza TeaWheel

DetergentFair & Lovely

Fairness CreamLux Body WashBru Coffee

Pantaloon Stores

Gillette Mountain Dew Whirlpool Appliances DNA (Daily News &

Analysis) Dainik Bhaskar ITZ Cash Dupont Ten Sports Pantaloon Stores

Coming Forward is the flight so far….

BAJAJ AUTO LTD.

Celebration No -1, 8 City carnival with

Mika Singh & Rushali Arora

8 city show

Bajaj when it acquired position of No – 1 in the 100 cc category of motorcycles. Wanted to celebrate the success with the distribution network & Loyal Bajaj Customers

A 8 city Musical tour was organised in Sikar, Alwar, Bharatpur, Kota, Ajmer, Jodhpur, Udaipur and Jaipur.

The Artist : Punjabi Pop Star No – 1, Mika Singh accompanied by upcoming Singer Nitika Singh (daughter of famous Punjabi singer Bhupi) and Rushali Arora as the item girl.

Titan Industries Ltd

Promotion of

“NIBULA”At Vivah Exhibition

Delhi

Float Activity

Bar Storming

Tape on Mouth

Kiosk Activity

Feet on Street

DNA A

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Char

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DNA A

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D N A D N A

Lifebuoy Lifebuoy

Activity conducted in 10 Major cities of Rajasthan, Madhya Pradesh & Chattisgarh.

To communicate to students and parents the protection that Lifebuoy provides. Phased implementation at Schools, Road show and reaching even the homes, on the World’s Health Day a special SAFHAI ABHIYAAN was organized where the local Celebs and the civic authorities along with the students and team Lifebuoy swiped the roads of the city and finally a grand Finale was organized as a stage show.

The Brand Tagline KOI DARR NAHI was on the top of the mind.

School Students Contacted 56,902

Glow Germ Demo54,631

Ting Tong Activity871

World’s Health Day 1,810

Brooke Bond Taaza

Activations did an year’s promotional campaign for the brand extensively and intensively that include:

1. Road Show in the major cities of Rajasthan & Madhya Pradesh.2. Road Show in the interiors of Kota & Udaipur District.3. Inshop Activity in 10 major Towns of Rajasthan.4. Sponsored Abhivyakti Garba Mahaotsav (Dainik Bhaskar’s In house Activity)

The Promotional activity designed to promote the Taaza Yellow Packet which gives strong taste and dark colour to the tea and is suitable for the water of that region. And DB Activations helped the brand communicators to achieve the targets

Fair & Lovely Multivitamin Fairness Cream

The task was to convey the message to the women of Indore, Bhopal & Nagpur the scheme and the challenge that claims to make them fairer by applying the cream twice a day for 4 weeks or they get their money back.

The same message was also communicated through Van & Mall Activity followed by WALL OF FAME ACTIVITY where the women who benefited by the cream got a chance to display their photographs on the Wall of fame, subsequently 10 Lucky Winners were selected who got Year’s supply of the cream Free.

The Activity was conducted in phases 1. Inshop Activity 2. Van & Mall Activity 3. Wall of Fame Activity in the best Mall of the town.

Wall of Fame Activity

Wall of Fame Grand Finale

Lux Body Wash

The activity was conducted for a period of three months in five phases.

Glamour Spotting : Spotting the glamour gals in the city of Ahmedabad taking her photograph (with her consent ) and publishing that in City Bhaskar.

Loyalty Card Malls & Road Show : Promoters conveying the loyalty card scheme which entitles the purchaser of the LUX BODY WASH a free pass for the Dandiya Rain Dance.

Dandiya rain Dance : A mega Dandiya Rain Dance was organized for all the loyalty card holders which showered a huge figure of 2000 people.

Amplification Phase : A one day workshop on skin care, conducted for the loyalty card holders by leading skin specialist.

The task undertaken was to promote the product and highlight its USP to the target audience Push clean technology Affordability

Enhance Brand visibility & increase brand awareness.

Induced trials and sampling of the product.

Achieved the above through an innovative roadshow and exciting interactive activities built around it.

Gillette Vector Gillette Vector PlusPlus

Activity conducted in the interiors of MP & Chattisgarh for the period of 60 days.

GROUND

Vector + Ground Activation

RADIOPRINT

OUTDOORPR

360 Degree Approach360 Degree Approach

LOCAL CABLE

EVENT

DESIGNED CANTER

“Chalo hum bhi try karke dekhte hai…”

Sapat Tea Roadshow

WhirlpoolWhirlpool

An activity was specifically designed to involve not only the women but her entire family by conducting recipe contest for her, Drawing & Fancy Dress Competition for her Children & an Entertainment Stage show for her entire family.

Covering 7 major cities comprising Ahmedabad, Surat, Baroda, Indore, Bhopal, Jaipur & Chandigarh.

Activity drawn a huge response in the form of no. of entries from all corners and all classes and also all ages.

Ten Sports Champions ShootoutTen Sports Champions Shootout

The idea was to promote the then upcoming TEN SPORTS CHAMPIONS SHOOTOUT THROPHY and our national game Hockey and for the same a Road Show was designed wherein the participants were asked to shoot penalty corner and winner from each city was awarded a free ticket for India-Pakistan Match to be held in Chennai.

The activity was conducted in the state of Maharashtra, Gujarat, Rajasthan, Punjab, Haryana, MP & Chattisgarh

HUTCH

Current Campaigns

STAR conference

Bhaskar Summer HolidaysYet Another Achievement

Objective – Leverage the potential of Bhaskar Markets for promoting travel & tourism

Markets – Top 8 Bhaskar cities with population of 1mn+

A high-decibel multi-media campaign consisting of print, radio, sms, online & ground

Bhaskar Summer Holidays

The travel related coverage and promotions culminated in a 2-Day ground event in these 8 cities

Participants – All the top travel houses in the country – SOTC, Thomas Cook, Cox & Kings, MakemyTrip, etc in addition to other travel related brands

Bhaskar Summer Holidays The Event a grand success

Attracted over 8,000 visitors across these cities

Number of on-the-spot bookings done by the Participants

Quite a few enquiries

The event to be held twice a year for Summer & Winter Holidays

Other Campaign

PSI – Rural Campaign

Educating TG on benefits of using modern contraceptives

Market – Rajasthan

Covering 4 districts having 158 villages

For 2 months

Experienced team Team Insight

A team of handpicked people from the industry who have a experience of handling some of the biggest brand promotions

in India like

Pears Sunshine camp ITC Sunfeast Golden Bake ( Mall Activity)

ITC Sunfeast Pasta (SCP) Motorola ( Road Show)

Motorola ( Mystery Consumer) Motorola Haryali ( Rural Activity)

Rin Safedi Ka Shahenshah ( Consumer Promo) Rin Advance White Star Hunt (SCP)

Pepsi Café Chino Launch ( Mkt Activity & Mall Activity) Handi ( Mkt Activity)

Airtel (Loyalty Program)

Conti..

Pepsi Toss ka Boss ( Consumer Promo + Road show + SCP)

Pepsi Khuffia (Consumer Promo)

Surf Color your future (SCP) Nickelodeon Channel Launch (SCP)

Aquafresh Launch (Road Show+ SCP) Kwality Walls Ek Din ka Raja ( Consumer

Promo) Pepsi TV ( Teaser Campaign )

Hutch Marathon Philips ( Road Show)

Disney (SCP) Kissan Pokeman (Consumer Promo)

Our Reach A database and strong relationship with

over 3000 schools across north & west India

Over 500 colleges where we have carried out activities.

100 Malls where we can execute almost any BTL

activity 50 call centers in North India

itself In touch with major youth

hangouts & office complexes in all Bhaskar states

Rich understanding and solution on all the major market places in most cities in North & West India