7 key questions every forward-thinkingorganisation should be asking about Social Media...

1. Strategy

Does our activity go beyond the typical: posting, follower gathering, group building?

2. Synergy

Do we integrate our activities across socialnetworks to optimal effect or do we still useeach in relative isolation?

3. ROI

When measuring this do we go beyond merequantitative metrics? If so, how much further?

4. Knowledge

Do the results of our social activity give uscontext – something qualitative – or do theyprovide less substance than they should?

5. Proactivity

Are we simply following the crowd, excited bysocial media’s potential but still unsure as towhat it is delivering for us?

6. Efficiency

Can we make our social strategy more meaningful – gain real results – without overspending or over-committing time and people?

...and finally...

7. Engagement

...and finally...

7. Engagement

‘Engagement marketing’:

• Directly engaging consumers

• Encouraging them to participate in an organisation’s evolution

• ‘Two-way’ with consumers: active involvers, not passive

• Developing a real relationship with the brand

• Two-way engagement = ultimate connection with consumer

Why is true two-way engagement so important?

• The more an organisation 'humanizes' itself:

• the more it successfully engages with people,

and

• the deeper the relationships it develops.

Why is true two-way engagement so important?

• The best way to ‘humanize’? Conversation, on social media.

• ‘Intimacy’ with the audience (the type derived from genuine conversation) is crucial to humanizing an organisation.

Why is true two-way engagement so important?

• Thanks to social networking, brands are:

• less about what they say about themselves,

• more about what people say to each other about them

• Brands must be a part of the conversation

...with all this in mind...

7. Engagement

...with all this in mind...

7. Engagement

Does our existing social media activity make true two-way engagement its highest priority?

“Everyone likes to be ‘liked’. But...the real question is, “How does this grow my business?”

“Social media is no popularity contest anymore: it’s about ROI. Leading companies are finding ways to learn from their results.

How are they integrating multi-platform strategies to get closer to customers, offer more responsive customer service, and betterunderstand markets?”

(BusinessInsider.com, September 2012)

2012: a real turning point...

“Social networks that provide users a meaningfulpurpose...will be the ones with true staying power...perfectly poised to take market share.”

“Intent-based networks have greater revenue-per-head potential...the top players will draw consumers in with obvious intent and a deeper purpose.”

(Forbes, October 2012)

Social media strategies raise more questions than they answer.

redresses the balance with uniqueness,distinction, relevance and purpose...

dbee is the world's first social platform designed specifically to produce genuine two-way conversationsbetween organisations, your people and the outside world.

It's got everyone talking...

will...

• Deliver more powerful, intelligent results

• Make usage of your other social tools more meaningful, and

• Give your social media activity more cohesion, purpose and relevance.

Why ?

• One platform for true two-way engagement for internal, B2B, B2C and public use

• Your very own social network: easy to use, manage and control

Why ?

• Perfect catalyst to integrate your social media activity: save time and money

• Know precisely what everyone is thinking: manage and enhance key relationships

Why ?

• Content in context: delivering knowledge through real-time discussion

• 'Dynamic Debating' via Twitter: increase breadth, depth and reach

Why ?

• Gamification: encourage rich data, identify key influencers

• Know precisely what everyone is thinking: manage and enhance key relationships

Why ?

• Smart data reporting, exporting, analysis and presentation

• Create buzz and harvest content at online and 'live' events

Why ?

• Flexibility of usage: sustained or event-specific, flexible purchasing

• CRM, marketing, R&D, HR, supply chain, strategic partnerships: delivering intelligence for your entire operation

• A true engagement tool, unlike others

• Complete internal & external capability

• Tailored to your precise requirements

• Proactive approach + optimum functionality = dynamic results & maximum ROI

...making unique.

• The best way to understand your audiences is to engage with them

• Talk with them, not at them

• Engagement is achieved with conversation

• NOT monitoring and scheduling

Make conversations happen...

dbee.me/corporate