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Ser i ous bus iness p l ay

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Crisis Management and Business Continuity

DC ANALYSTS’ ROUNDTABLE

November 2016

Sean S. MurphyLootok, CEO

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Agenda 1.  What is Business Continuity Management (BCM)? 2.  What model should we use in complex situations? 3.  How do we market our programs?

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Build a common language

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Traditional risk management

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Are you too focused on the task at hand to notice threats in your environment?

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Now what?

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Do you understand how threats today will impact you tomorrow?

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Crisis timeline 1.  Facilitate evacuation or

sheltering-in-place2.  Determine if the incident is

a crisis 3.  Relocate employees to

continue critical processes4.  Restore servers and

networks per recovery priorities

5.  Monitor the media for potential media impact

6.  Conduct investigations into malicious threats

Security

Emergency Response

Crisis Management

Time

Inte

nsity

of a

ctiv

ity

Incident Management Business Recovery

IT Recovery

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What does a linear environment look like?

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What model do we need for complex situations?

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Understand our environment

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We’ve evolved

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What model can we use? Command and Control model

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Command and control The nature of the situation and its significance.

UNDERSTAND

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We’re back

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Command and control Picture the desired outcome

VISUALIZE

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Command and control Share the vision with the entire team, so they can focus their efforts and make decisions to achieve the desired outcome.

DESCRIBE

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Command and control Establish relationships, provide continued guidance, assess and adjust as required, and allocate required resources.

DIRECT

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Command and control Lead and assess

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Crisis Cards activity •  Choose a card at random from the deck and

reads the scenario to the group.•  Based on the scenario, would you declare this

a crisis? Explain your answer. Fragments of blue plastic are found in your product in the morning. All product from the previous day’s production are still within your control.

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Run your program like a business

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How invested are your customers?

EVANGELIST Endorses the program to

other audiencesLOYALIST

Proactively participates in the program and sees its

valueENLISTED Is a willing

participant in the program but does not ask for it or endorse it

DRAFTEE Has been

mandated to participate in the program, does not see

its value

UNAWARE Does not know that Business

Continuity exists

Lootok Demand �Model®

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Have you walked in your users’ shoes?

Lootok Experience Model®

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Be a brand

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Be a destination

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Be timely

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Questions?

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Thank you!