Internet Marketing and Interactive Media Engineering

43053 Pemberton Square, Suite 120 - 127South Riding, VA 20152 800-483-1262

KME Internet Marketing is a boutique technical marketing and communications firm offering a full scope of services for interactive media promotion, integrated

online advertising and management of Internet digital assets.

We are:• Certified Systems Engineering Professionals• Program and Project Managers• Alumni of Global “Big 6” Professional Services Firms• Certified Google Adwords and Analytics Professionals• Certified Enterprise Information Architects and Content Managers• Professional, Technical Copywriters, Editors and SEO Specialists• Emmy Award-Winning Video Digital Media Producer• A virtual, scalable network of PR and Interactive Media partners

Principals

Kelly McLaughlan is the CEO of KME Internet Marketing, with over 15 years of IT Engineering, Online Marketing and Business Analytics Experience from companies including PricewaterhouseCoopers and Electronic Data Systems.

Ted McLaughlan is the Senior Technology, Security and

Marketing Advisor, with over 20 years Enterprise Information

Management, Architecture, and Interactive Media experience with

firms like Blackstone Technology Group, Accenture and EDS.

KME Internet Marketing offers a wide range of very current, informed expertise and professional services for small and large clients – delivering individual,

commercial, nonprofit and government solutions.

Core Services Include:

• Search Engine Optimization and Marketing (SEO/SEM)• Social Media Marketing and Profile Management• Email Marketing, Viral Marketing and CRM Management• Copywriting, Technical Editing, Article and Blog/Microblog Content• Pay-per-Click (PPC) Setup and Management• Website Design, Build, Hosting, Maintenance and Analytics• Multimedia Video Production and Marketing• Online Publisher and Network Advertising – Media Buys• Reputation Management• IT Investment and Digital Asset Management• Retargeting/Remarketing Services• Call Tracking Services• QRCodes, Mobile Applications, Print Media and Logos

Website Design & Development. We build websites that combine beautiful interactive design with intelligent technology. Before proceeding with the

website design, we listen carefully to your overall goals and use the information to make strategic recommendations.

• Web Survey

• Graphic/Web Design

• Content and Navigation Strategy

• Content Development

• Database Development

• Coding and Scripting

• Web-based Application Integration

• Social Network Integration

• Hosting

• Maintenance

Our Web Design Services Include:

Search Engine Optimization (SEO) refers to techniques that help your website, and ALL your digital assets on the web, rank higher and longer in search engine “organic”, trusted search results – this helps more people who are looking for

your product or service on the Internet find you, first!

Key Facets to Consider for Great SEO

•25% of Search Result success is driven by “on page” content, 75% by “off page” factors (like links, conversations, 3rd-party references)• Your keywords and phrases are your most important, critical asset – but have to be tested against competitors and matched to business goals• An integrated Plan and way to monitor/analyze/report success is critical• “On Page” factors to improve:

• Technical Performance and Website Structure, Metatags• Written Copy with Keywords, Highlighting, “Tagging”• Placement of External Objects, Images, Links

• “Off Page” factors:• Inbound Links from great sites, directories, articles, blogs• Social media links, references, bookmarks, mentions, comments• Optimized and distributed articles, pictures, videos, press releases

Pay-Per-Click (PPC) is a search engine marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its

site. This is a more interactive, results-oriented method compared to paying for just a banner ad on a Web page regardless if anyone clicks on it.

• PPC setup , monitoring, analyzing and reporting can be complex – KME is Google Adwords Certified

• PPC ads can be placed and managed on Google, Bing, Yahoo, AOL, LinkedIn, Facebook, YouTube, etc.

• PPC can result in highly-focused, highly relevant customer traffic and conversions - and be worth significant investment

• Competitive terms may cost many dollars per click

• PPC Campaigns can greatly enhance SEO results – especially for newer products and services

• PPC should be monitored very closely to avoid loss

Organic Results

PPC Advertising

Email Marketing is a form of direct marketing which utilizes email as a means of reaching out to consumers with personalized, relevant, dynamic messages.

E-mail marketing is reported as second only to search marketing as the most effective online marketing tactic.

• Exact Return on Investment Can be Tracked• Allow You to Respond Automatically to Important Consumer Events• Easy to Segment Promotions to Specific Groups of Customers or Prospects• Results are Virtually Instantaneous

eNewsletters ~ Loyalty-builders• Enhance Relationships• Encourage Customer Loyalty and Repeat Business

eMail Campaigns ~ Business-builders• Helps in acquiring new customers• Convinces current customers to purchase something immediately

Key Facts to Consider

Social Media Marketing employs tactics to create content that attracts attention, generates online conversations, and encourages readers to share it. The message spreads from person-to-person and truly resonates because it’s

coming from a trusted source, rather than the company itself.

• Inexpensive platform for implementing meaningful communications campaigns• Allows you to:

• Repurpose content• Managing your reputation online• Increase your brand awareness• Facilitate conversations with your customers and prospects• Receive direct feedback from your customers and prospects

• Most Popular Platforms:• Blogs• Facebook• Twitter• LinkedIn• YouTube

Key Facts to Consider

Follow us on Twitter:

@kmeintmktg@loudoun

Our Clients range from large, international organizations to very small local stores and franchisees, from strategic partners to regional nonprofit and government organizations.

KME Internet Marketing offers two levels of service – Local and Enterprise. KME Local provides small to mid-sized businesses everything they need to dominate the online local or regional search engine results and social media conversations – with very reasonable

pricing and professional services. KME Enterprise provides world-class Interactive Marketing and IT Consulting for large organizations with many departments and digital

asset management processes, sophisticated integrated marketing campaigns, and requiring large volume advertising management.

Organization Size & Roles

Digital Content Object Types

Content Management Processes & Roles

Annual Enterprise IT SW Budget

Corporate Personas/Entities

Integrated Marketing Campaigns

Small Business Large Enterprise

KME - EnterpriseKME - Local• 1 Entity/Persona• < 5 Campaigns• < 100 employees• 1 approval process• HTML, Pics/Video• <50K IT SW Budget

Significant Enterprise Content Management, Integrated Marketing, Media, CommunicationsRequirementsAcross Departments

– Compare with Other DC Regional Media/Marketing Provider Types*

Y = Fully DeliversL = Limited OfferingsN = Not Evident

KME

ISP (i.e. Network

Solutions)

Directory (i.e. ReachLocal,

Yellowpages)

Product Vendors

(eCommerce, CMS)

Internet Application Providers

(Facebook, Twitter,

Foursquare, etc.)

Online Press Release/ Content

Syndication Services

Local Web Design/ Graphics

Shop

Local Newspaper

/ Blog

Traditionl Local

Broadcast Media (i.e. COX Cable)

Online Advertising

Network (Google,

Bing, AOL/Patch)

Offshore SEO

Providers

Online Media Producer,

(AOL, TBD.com,

Washington Post)

Traditional Advertising/ PR Firm (i.e.

Ogilvy)

Local PR

Service

Newbie Digital Marketing

Provider - i.e. Recent Grad, Affiliate, etc.

Traditional Management

Consulting Firm (Accenture,

IBM)

In-Person, Local, Dedicated Client Service

Y L L N N N Y L N N N N L Y L Y

Significant, Mature Interactive Marketing Industry and Technical Expertise

Y Y Y Y Y L N N L Y L Y Y N N Y

DC Regional Online Marketing Expertise

Y Y N N N N L Y N N N L L Y N N

SEO - Onsite (Your Site) Y Y N L N N L N N N Y N N L Y L

PPC Y Y L N L N N N N Y L L Y N L N

SEM/SEO - Offsite (Other Sites) Y L L N Y L N L N Y Y L N N Y L

Marketing Analytics Y Y L L Y Y L N L Y N Y Y N L Y

Online Advertisement Placement/Media Buying

Y N Y N Y N N Y L Y L Y Y Y L L

B2B Marketing/Research Y N N N N N L N L N N N Y N N Y

Social Media Management Y L N N N N L N N N N N Y Y Y Y

Social Media Marketing Y L N N Y L N N N Y N L Y L L L

Email Marketing Y Y N N N N L L N N N L Y Y L L

Online PR Y Y L N N Y L Y N N L Y Y Y L L

Online Articles/White Papers (For Marketing)

Y N N N N Y N N N N N L Y L L N

SEO for eCommerce Y Y N Y N N N N N N L N Y N N L

Local Search Visibility Y Y Y N Y L N L N Y N L L N L N

Budget-focused Pricing Y L N L L L Y L N L Y N N L Y N

IT Integration/Consulting Y N N L N N N N N N N N N N N Y

Integrated Marketing Y N N N N N N N N N N N Y N N Y

Project Management Y N N N N N N N N N N N Y L N Y

Creative Design/Branding Y N N N N N Y L Y L N L Y L L L

Multimedia Production Y N L N N N Y N Y N N Y Y N L Y

Mobile Marketing Y N N N N N N N N N N Y Y N N L

Website Development Y Y N N L N Y N L N Y N L N Y Y

Web Application Development Y N N N L N L N N N Y N L N L Y

Web Hosting/Management Y Y N L N N Y N Y N Y N N N L Y

Marketing, Advertising and Media Provider Types - Washington DC Area

• Based on KME Industry Observation and Evaluation - KME will contract with other Service Providers as Necessary

Contact KME Internet Marketing Today – for a free estimate or consultation for Marketing Services and

Engineering Strategy!

http://www.kmeinternetmarketing.com

800-483-1262  

Twitter: @kmeintmktg