DC Vibrant Streets Toolkit:Overview and Applicability to

Fairfax Revitalization

October 22, 2012

BEGINNINGS…

MARKET ANALYSIS PLANNING BRANDING BROKERAGE INTERIORS ARCHITECTURE

process

DEFINED

VIBRANT STREET (adj + noun):

A neighborhood’s core. A retail environment that is treasured by its residents, customers and retailers whose daily actions ensure its enduring vitality.

ANALYSIS

Small-Scale Shopping StreetsCarytown • Richmond, VA

North Market Street • Frederick, MD

Main Street • Manayunk, PA

Charles Street • Boston, MA

Oak Street • Chicago, IL

Madison Park • Seattle, WA

Bethesda Row • Bethesda, MD

East Davis Street • Culpeper, VA

O’Donnell Square • Baltimore, MD

Atlantic Avenue • Brooklyn, NY

ANALYSIS

Destination Streets

Walnut Street • Philadelphia, PA

Newbury Street • Boston, MA

North Michigan Avenue • Chicago, IL

Third Street Promenade • Santa Monica, CA

Champs-Elysees • Paris, France

Omotesando Dori • Tokyo, Japan

DATA COLLECTION

Year Established

Avg Sidewalk Width

# of Blocks in Length

Public Open Space?

Streetscape Design

Located within a BID

Supported by an Assoc./Org.

Within an Historic Dist.?

Underground Utilities?

Residential Population

Median Household Inc

Daytime Population

Average Retail Rents

Condition of Ownership?

Retail Vacancy Rate

Mix of Retailers

Locals : Nationals

Civic /Cultural Anchor

Average Daily Traffic Count

walkscore

Vehicles per HH

# of Bus Routes

Subway/LR/ Streetcar Stop

Parking Facilities

FINDINGS

• 100% have an active and unifying management/representation structure.• Population, income, and employment data alone

did not ensure retail success.• Traffic counts had a “sweet spot”: 10k – 16k AADT• Small shopping streets: Avg retail rent = $18/sf;

Destination streets: Avg retail rent = $120/sf.• 100% have underground power lines.

PROCESS DIAGRAM

education

retail decision-making trees:regional home decor

Example Neighborhoods

Population: 35,000 + within 3 miles

Avg HH Inc:$50k+ within 3 miles

Min. Education:College

Competitive Environm’t:Low to Moderate

Appropriate SiteAvailable

1 2 3

39k 52k 16k

$63k

Grad College

HighLow

$83k

4,000 sf signed

retail decision-making trees:national nail salon

Example Neighborhoods

Population: 5,000+ within 1 mile

Avg Household Income:$25,000+

Daytime Population:10,000+ within ¼ mile

Competitive Environment:High

Appropriate SiteAvailable

1 2 3

32k 17k

$45k

9k 11k

High

$38k

1,200 sf signed

8k

High

1,800 sf signed

1,000 sf signed

18k

High

$82k

retail decision-making trees:regional organic grocery store

Example Neighborhoods

Population: 10,000+ within 1.5 miles

Avg Household Income:$45,000+

Traffic Count:12,500 AADT+

Applicable Incentives:Priority Development Area

Appropriate SiteAvailable

1 2 3

30k 18k

$85k

14k

$62k

27k

6,500 sf signed

22k

Yes

$44k

7k

No

MARKET DIAGNOSTIC

Neighborhood Goods & Services

Food & Beverage

General Merchandise, Apparel, Furnishings & Other

RESOURCE ALLOCATION

implementation

VISION

We want to give every neighborhood the necessary tools to create a Vibrant Street of their own, regardless of population, ethnic composition, location, income, or budget.

WEBSITE

WEBINAR SERIES

• Series• Guest experts• FREE• Market Analysis and

Neighborhood Broker Training $$$• All webinars available for

download on our website

PARTICIPANTS COME FROM…

To-date, 260 participants from 190 cities, suburbs, towns, and villages.

ON-GOING RESEARCH

• Areas in most need are the suburbs.• Not all suburbs are alike!

Vibrant Streets offers tools for 4 community typologies: incl. suburban and urban-suburban.• Vibrant Streets™ Toolkit to

be released next spring.

urban

suburban

rural

LEARNING LAB (April 29-30, 2013)

• Hands-on training. How to grow a great retail environment “from the grassroots up.”

• Developers, retailers, economic development experts, planners, market analysts.

• A new way of thinking about street retail.

• Everyone leaves with a “do this NOW!” list.

Herndon

Centreville

McLean

Annandale

VIBRANCY for FAIRFAX CO.

Fairfax

Tysons Corner, 2050

VIBRANCY for FAIRFAX CO.

Today, a vibrant retail center:1. Is driven by “experience,” perhaps

even more than commerce;

2. Impacts home purchasing decisions;

3. Creates community identity (+/-);

4. Is considered a RIGHT, not a privilege.

5. Establishes common ground, and allows stakeholders to become invested in one another.

QUESTIONS?