Date post: | 07-Apr-2017 |
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Business |
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Ge#ng Your Hands Dirty with UX GETTING YOUR HANDS DIRTY
WITH UX
Andrea Libelo, the UX
Kelly Hobbs, the BA
• Master’s degree in psychology • 6+ years of professional experience
in UX and related fields. • Member of UXPA • ContribuHng blogger for UXPA DC • Excella ConsulHng • @DreaLibelo
• 10+ years of experience as BA and PM • Lean Six Sigma Black Belt • PMP, CSM, CSPO • Member of IIBA • Excella ConsulHng • @KellyAHobbs
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco
What is Business Analysis?
“…the pracHce of enabling change in an organizaHonal context, by defining needs and recommending soluHons that deliver value to stakeholders.”
-‐Interna*onal Ins*tute of Business Analysis
h[p://www.iiba.org/Careers/What-‐is-‐Business-‐Analysis.aspx
Getting Your Hands Dirty with UX excella.com | @excellaco
What does UX mean to YOU?
Getting Your Hands Dirty with UX excella.com | @excellaco
What is User Experience?
“UX encompasses all aspects of the end-user's interaction with the company, its services, and its products.” "
– Jakob Nielsen & Don Norman!
h[p://www.nngroup.com/arHcles/definiHon-‐user-‐experience
Getting Your Hands Dirty with UX excella.com | @excellaco
UX Umbrella
h[p://www.dswillis.com/talks/2014/4/the-‐ux-‐umbrella
Getting Your Hands Dirty with UX excella.com | @excellaco
UX Process
h[ps://bravodesigninc.com/web-‐design-‐news/ergonomics-‐and-‐the-‐user-‐experience/
Getting Your Hands Dirty with UX excella.com | @excellaco
______ is responsible for the user experience.
Getting Your Hands Dirty with UX excella.com | @excellaco
Everyone
Magic triad
UX BA
Dev
Getting Your Hands Dirty with UX excella.com | @excellaco
UX/BA conHnuum
UX
BA
BUSINESS USERS
Adapted from: jamieclouting.co.uk, inews.berkeley.edu
Getting Your Hands Dirty with UX excella.com | @excellaco
BA + UX
“BAs are the voice of the business and UXers bring mul.ple perspec.ves together to form a cohesive view; to be successful both should be involved in ALL stages of the product’s lifecycle.” -‐ Aaron Majcher & Jacklyn Burgan
h[p://www.slideshare.net/jacklynburgan/lean-‐ux14-‐final-‐version
Getting Your Hands Dirty with UX excella.com | @excellaco
Get YOUR hands dirty!
Getting Your Hands Dirty with UX excella.com | @excellaco
Getting Your Hands Dirty with UX excella.com | @excellaco
HOW do you save the world?
Our Case Study Process Getting Your Hands Dirty with UX excella.com | @excellaco
Case Study • Business interview • Paper prototype • Brainstorming sessions • Sketches • User Interviews • Persona and Storyboard/Journey Map • Wireframes • High Fidelity Prototypes • User tests • IteraHve design changes
Getting Your Hands Dirty with UX excella.com | @excellaco
Now it’s your turn to SAVE the world!
Getting Your Hands Dirty with UX excella.com | @excellaco
Tips for BAs
• Talk to your users. • Work with your UX resource. • Observe UX pracHHoners. • Iterate
Getting Your Hands Dirty with UX excella.com | @excellaco
A great team combines both perspecHves.
A great UXer understands the needs of the user.
A great BA understands the language of the business.
Getting Your Hands Dirty with UX excella.com | @excellaco
Thank you!
Andrea Libelo (@DreaLibelo) Kelly Hobbs (@KellyAHobbs)
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco