Date post: | 09-Feb-2015 |
Category: |
Career |
Upload: | mandy-vrieze |
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DCI 30-60-90 PLAN
AMANDA VRIEZE
Public Relations
Communications Specialist
Creative Marketer
Forward Thinker
Change Agent
BRAINSTORM WITH DCI EMPLOYEES
Introduce myself and schedule a meeting with various different
departments within DCI and discuss the following topics:
1) The vision for their department and DCI as a whole.
2) Goals they want to achieve or tasks they want to accomplish.
3) How are they currently trying to achieve that goal.
4) What issues or struggles they are having.
5) Relationships with DCI audience/target market.
6) Brainstorm ideas on achieving the goal.
7) Coming up with a game plan on achieving those goals.
SELF PREPARATION
Prepare and gather information for presentations and
answers to questions.
Begin creating the following:
Film/ clip videos for media outlets, social media and
websites
Tip handouts (ex: Tips how to keep your kidney healthy)
Information about services
Inventions and awareness on social media and website for
events or purpose workshops.
Coming up with fun involvement for during health fairs
Text mobile text, ect.
REVAMP ONLINE AND SOCIAL MEDIA RESOURCES
Help brainstorm ways to revamp DCI websites and making it more interactive and visual to public audience.
Gain social media followers and create interaction. Reward Advocates Provide private place for discussion Encourage feedback Make personal connections
DEVELOP ONLINE PRESS KITS, ADS, PROMOTE ACTIVITIES AND EVENTS AND DONATION
OPPORTUNITIES TO THE PUBLIC
Create Social Media Ads
Use online fundraising events by using Crownfunding
tools such as FundRazr.
Fact sheets and Quizzes
Information on events, purpose workshops or
opportunities.
Create calendars or add events on website, social
media, local magazines and news papers.
Develop blog pitching strategy
WORKING ON INVOLVEMENT AMONG THE COMMUNITY, ADVOCATES, PATIENTS AND THEIR FAMILIES. ECT.
1. Work with social workers to start support groups and
community awareness or charities and donations.
2. Contacting families that have struggled with End-Stage
Renal Disease.
Encouraging them to start support groups and/or starting
some community involvement.
3. Search for key public figures who have been personally
affected by End-Stage Renal Disease.
Ask for assistance or support in promoting DCI.
Share there experiences or be a spokes person for the DCI.
Keep focus on key events on specific and events :
Kidney Awareness month and O camp
Using Google Ad words and social media
Ads.
Infographics
Media kits
Adding widgets to social media
Informing media outlets and local
advocates.
Create direct mail pieces that can be
distributed to your target audiences.
MEDIA OUTLET
Leverage the media to provide editorial coverage of
the issue and the ongoing programs .
Develop a statewide media list that includes:
Name and type of publication
Editor/reporter contact information
Preferred method of contact.
REACHING OUT TO PHYSICIANS
Reaching out and speaking with
Nephrologists at conferences on
helping them receive funds on
research development.
Providing them a simple online
resources and educating them on
different methods of treatments.
DEVELOP PARTNERSHIPS WITH HEALTH LEADER OR RETAILERS, MANUFACTURERS AND COMMUNITY
ORGANIZATIONS
Find companies that believe in DCI cause and work with their
communications department to calibrate in raising awareness
on donations, events, and involvement.
Partner with companies and organizations that sell health
products.
Examples of targeted retailers and community organizations
include:
Goodwill
CVS Pharmacy
Faith based organizations