July 2014 to Dec 2015

Website integrations and social platform integration

Post this all our pages were individual and not recognized under a brand. Doing this we have put all the platforms together and authenticated it with the brand thus giving them more exposure.

leveraging the more popular platform to promote a new/unused platform. content standardizing and multiple exposure gained

Highlights

July 2014 to May 2014

July, 2014

8700

Dec 210537,673

• Increase in 28973 likes/ fans/followers

• Increase started post diwali2014 period.

March 2015 to oct 2015 contributes 81%

of like in the page achieved during this

period

• Burst of likes during the Diwali campaign

& the Christmas / Chennai store opening

campaign

Page Likes/ fan base

Reach history till date

TotalReach- 28,00,000+The number of people who have seen any content associated to our Page –15,00,000+The number of people engaged – 6,00,000+Organic reach – 7,32,000+Paid reach – 20,85,000+

No of fans acquired Region wise

People engaged Region wise

(average 20 days)

• Women TG consume more content than the Male

TG . The targeting was done equally for both the

genders

• Age group 18 – 44 is the audience that follow our

brand footprint on social platforms, with 25-34

leading the pack

D’Decor Dairies is a platform that gives you a regular dose of ideas, inspirations, style and everything else you need to make your home even more fabulous! It’s a collection of all the tips and know-how’s to make every room in your house more beautiful. A melting pot of genius minds in the field of architecture, home fashion and interior designing. A medium, for us to connect with you, and of course we would love to hear from you.

SEPTEMBER, 14

http://ddecor.com/ddecordiaries/

• 444 increase in fan base

• 5600 people engaged

• 2,59,000 + people seen our brand at

least once a day in Delhi

• 239 people participated, shared and

commented

• On reaching our page 2011 people

have seen our albums and other

pages

• Video views – 3200 organic views

• In addition to this we are also posted

on active women groups in Delhi

with large fan bases

• Mums at work – 2000+

• Gurgaon moms – 5000+

NOVEMBER, 14

New year ResolutionDECEMBER 14

No Media Spent.Highest Traction for an organic Campaign

2000+ likes, over 200+ wishes made on the page.

Highest Number of participants for a contest in D'Décor

700+ page likes

4000+ post likes

50,000+ people engaged

7,00,000+ people reached

18,30,200 + people see our brand

at least one a day in chennai

200 people participated, shared

and commented

On reaching our page 1048

people have seen our albums

and other pages

Achievement - on a single post

- 534 like,

- 6495 click,

- 194500 impressions,

-148,000 reach on a single day

JANUARY, 15

Bandra store - sale promotion using FacebookFEBRUARY, 15

Ghatkopar store launch - public

invite through FBFEBRUARY, 15

‘What’s In’ campaign using Facebook

https://www.facebook.com/media/set/?set=a.952534881425264.1073741830.151772061501554&type=3

FEBRUARY, 15

• 3,21,100 + people reached

• 12,000 + Video views on Facebook

• 1,800+ Fans acquired on Facebook

• 10,000+ Fans acquired on Facebook

• 4000+ post likes

• 83 people participated and shared stories

of Beautiful Women they know

https://www.facebook.com/Ddecor/videos

Women’s day campaignMARCH, 15

• Integrated a contact us button page since

march which helps people to get in touch

with the stores – on an average 8 clicks

per day to get the store address

APRIL, 15

JUNE, 153,21,042 People Reached

12,607 Post Likes

577 Comments

917 Shares

101 Participants

50+ Vouchers distributed

10 Daily winners

1,093 Fans Increased from

Bangalore

4,253 Video Views on YouTube

141 Hours, time spent by our

viewers on the video

Achievement –

Most Shared D’Décor Content, In total

8 post got shared more than 900

times making the Reach up

organically

- 3190 like on single post

- 1654 click on a single post

78000+ Reach on single post

Highest Participation for Magical

makeovers

Highest Shared Content for D’Décor

Highest reach for any D’Décor FB

campaign

August, 15

7294 People Reached

310 Post Likes

Celebrating freedom.

Fo the first time we used our

new handel #Asyoulike it

Pure organic campaign

Sep- oct, 15 As you like it campaign – post

Only reach not engagement

5217 People Reached

243 Post Likes

Facebook D'Decor TVC - As You Like It – 1 minPeople Reached- 43593Likes- 2300Shares- 47Comments- 29

Facebook D'Decor TVC - As You Like It – 30 secPeople Reached- 489997Impression- 496086Views- 61435Likes- 1082Shares- 110Comments- 26

Sep- oct, 15 As you like it campaign video

Only reach not engagement

111516 People Reached

10328 Post Likes

607 Fans Increased

183 Comments

166 Shares

40 Participants

2 winners have already been

announced with gift worth

Rs.15000 each happened

NOV, 15 Pinterest – Dream décor contest - P.S contest is still on

and its an extension to the pintrest contest

Contestants were asked

to create pinboard on

pinterest using D’Décor

collection and share it on

FB. Max shares or likes

on a board wins for that

week

Currently the for regular every day post

-11 post a week

• 5 product post

•1 blinds

• 1sunbrella

• 4 generic (DIY or topical)

Topical post are done on season, occasion, or topic for the season eg world

yoga day, father of the nation, id, diwali and even our brand ambassador

birthday

Highest Reach on single post- paid

2nd Highest Reach on single post- paid

Most Shared Post of D’Décor -155 - Organic

3rd Highest Reach on single post- paid

Most liked Post On D’Décor Wall - Organic

Highest Reach of a post on

a single day

•75,737

2nd Highest Reach of a post

on a single day

•73,667

3rd Highest Reach of

a post on a single day

60,230

Most Shared Post of D’Décor -155 - Organic

Highest Reach on single post - organic

2nd Highest Reach on single post - organic

3rd Highest Reach on single post - Organic

• 11 videos uploaded

• 44,500 channel views

• 164 subscribers for the channel

• Please note the channel was created in 2011 but

has been inactive. Since Nov Dec 2014 the channel

has been active

• Only one paid media campaign for Asyoulikeit

TG and traffic source

TG In details

Time spent and views

Highest viewed Video - lifetime

Optimized the last 4 Videos for Mobile Viewing making sure that the consumption goes up

Last 9months Highlights• 7 New Videos Uploaded• In total approx 1,30,000 video views• Total minutes watched – 82,100 minutes• 389 likes• 243 shares• 114 shares• average per video view 39 seconds

Audience over view

Youtube D'Decor TVC - As You Like It – 30 secImpressions - 378152Views- 110021Minutes Watched- 57576Likes- 157Shares- 96Comments- 5

Paid campaign

Youtube D'Decor TVC - As You Like It – 1 minViews- 11181Minutes Watched- 11150Likes- 169Shares- 113Comments- 6

organic

Bangalore makeover•The video had an average view duration of 62% people seeing the complete 3 Min Video

141 Hours, time spent by our viewers on the video

https://www.youtube.com/watch?v=YlZt-qQuA3w

organic

https://plus.google.com/b/109982881710759303875/+ddecor

Google + activated for the brand

• Every store has its own page and collections thus helping search results

• Google mapped every store for ease of navigation.

• Store contacted activated for customers to get in touch through Google search if using mobile.

• Cleared all the irrelevant Google pages that were made by users which would hamper the search result.

• Collated all the stores Under one large brand page thus making search more relevant.

• Driving traffic to D’Décor.com using google+

Audience View for Google plus

86 followers|51,464 views

Please note there is no paid activity done yet. Also no platform specific activity done. We only replicate the

FB posts to this page

Google+ D'Decor TVC - As You Like It – 1 minViews- 16860Likes- 204Shares- 11Comments- 8

As you like it campaign video for Google+

https://www.pinterest.com/DDecorDiaries/

Pls note the previous page with 22 boards and collections started last year expired as was un authenticated as a brand page. New page started from March 2014 and has been authenticated. We have just started promoting the page since last nov 15 with no paid activity done

Currently –240 collection boards with 1200+ imagesThere is no media spends or advertising push initiated yet and is planned for the coming quarter

Post promoting our Pinterest page on FB we have seen an average of 520 impressions on the page137 images views on the page16 repins and sharing every day

Most repinned image – 7 unique repins

Highest viewed image -1300+ views

Top performing pins

Total Interaction

Week 1 Week 2

Followers increase

32 44

Entries 16 17

Pinterest – Dream décor contest - P.S contest is still on and its an extension to

the pintrest contest

Contestants were asked

to create pinboard on

pinterest using D’Décor

collection and share it on

FB. Max shares or likes

on a board wins for that

week

https://twitter.com/DDecorDiaries

We have just started promoting the page since last sep15 with no paid activity or promoted thread doneWe link our facebook posts to replicate on twitter so if the Brand though has only 95 exclusive tweets only but we have 3 twitter handles that are populated which is#Ddecor#DDecorDiaries#AsYouLikeIt

Highlights for Dec 2015

Highlights for Nov 2015

Highlights for Oct 2015

Highlights for Sep 2015

Asyoulikeit campaign trended for 30 mins organically on 13 sep Post trending we had an organic reach for 9 days.

Twitter D'Decor TVC - As You Like It –1 minTotal Impressions- 12461Total Engagement- 465ReTweets- 90Link Clicks- 91Favourites- 62Follower- 6

Asyoulikeit ad on twitter – organic, not promoted