Date post: | 13-Jan-2015 |
Category: |
Business |
Upload: | bruno-bensaid |
View: | 1,035 times |
Download: | 4 times |
Mobile Location Based Service (LBS)
Location Based Service (LBS) is Growing
0
500
1000
1500
2000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2000~2010 China Car salesUnit:10K
Chinese car sales and public The scope of everyone’s lives Social interactions are
Chinese car sales and public
transportation show ten years of
continuous and dramatic growth
The scope of everyone’s lives
are constantly expanding
Social interactions are
constantly growing
Increase in the
frequency of trips
Fast changing plans
and locations
Increase in the visits to new places and
locales
Where is this place,
what is this place
about?
User
Needs
Smart Phone Tablet Smart TVGPSDesktop
Laptop
Top ChoiceX X
2nd Choice Rarely Used
Smartphone is top choice
Smart Phone Tablet PND GPS
• Light weight
• Very portable
• Multifunctional
• Everyday essential
• 3G/WiFi capability
• Work and Personal
• Mid-weight
• More limited
portability
• Multifunctional
• Not absolutely
essential
• 3G/WiFi capability
• Work and
entertainment
• Light weight
• Very portable
• Limited functionality
• Not absolutely essential
• Limited connectivity
• Primarily navigation
and POI
Answering “What is there?”
Where /
what is this
place?
A particular geographic location?
e.g. map
Provide the what the user needs when he needs it
User’s interests in POI location and information
Fix
Loca
tion
When a user is in an unfamiliar environment, they will ask themselves “What is this place?”
This does not necessarily mean that they do not know where they are, but that they would
be more comfortable with more and accurate information about the new environment.
e.g. dining, hotel, metro, parking, gas stations….
User’s interests in affiliated POI information
e.g. coupons, gas prices, transportation
schedules,parking prices
Se
rvice
LBS Cross Border Nature
LBS Mode1:
Locales and activities in the
vicinity of work and residence
LBS Mode2:
Locales and activities in the Which Which
airport
Movie show
timesLocales and activities in the
vicinity of target destinationterminal?
airport
terminal?
Can I park
here? Where to
dine?
times
Which
stay at?
Which
hotel to
stay at?
Additional POI Information
Cross industry / cross platform
LBS Information needs to be timely and accurate
Timely and accurate
POI information will
make him happy
Additional useful and
relevant POI information
will be icing on the cake
Start LBS
POI search
If he gets the wrong or out-of-date
POI Information, he might try again
If information is still wrong,
he will say goodbye
make him happy will be icing on the cake
Try again
LBS+ POI =
ddmap.com’s LBS Products
DD Life APP
LBS+ O2O =
LBS+ Social =
DD Coupons APP
DD Check-In APP
DD Life LBS
POI Information
DD Coupons LBS
POI Additional Information