1. 22-10-2013 / LOCATION: EINDHOVENDUTCH DESIGN BY: PROF. AD VAN BERLOAll the information in this presentation is confidential 2012 / Copyrights VanBerlo

2. 3 3. Leadership and cooperation in DNA 4. STRIJP S PHILIPS FACTORIES 5. STRIJP PHILIPS FACTORIES 6. STRIJP S DESIGN & TECHNOLOGY CAMPUS 7. ClickNL / network8 8. 10 9. Maarten BaasKiki van EykStudio JobPiet Hein EekHella JongeriusMarcel Wanders11 10. 12 11. 13 12. 2. C r e a t i e ve i n d u s t r i e 13. 2.000+ designers355 activiteiten78 locaties200.000+ bezoekers16 14. 17 15. DESIGN WIDTH /SOCIAL DESIGN MULTI-MEDIA / GAMING GRAPHIC PRODUCT FASHION INTERIORAUTONOOMMULTINATIONALS18 16. Veranderende rol designers /Bron DMI:review Walking The Walk van Paul Gardien & Ferdy Gilsing19 17. Transition moment / ?TRENDS FinancialPost industrialSocial media20 18. World / ChangeOPEN NO BOUNARIESCOMPLEX MANY ELEMENTS AND RELATIONDYNAMIC CHANGE OVER TIMENETWORKED ACROSS ORGANISATIONS 21 19. Albert Einstein / QuoteWE CANT SOLVE PROBLEMS BY USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM. 22 20. Design is not about styling. Its not about technology.Its about radical change in meaning.DESIGN DRIVEN INNOVATION Robert Verganti 2010 21. Business thinkingAnalysis > DecisionDesign thinkingAnalysis > Idea > Prototype > Evaluation > Decision 24 22. Re-framing / DOC MethologyProf. K. Dorst25 23. Human Centered Design Model /26 24. DESIGN THINKINGcreates new and unexpected ways to solve problems. Philips 27 25. DESIGN IS EMPATHY 26. journey JOURNEY Philips 29 27. scenarios SCENARIOS Philips 28. VISIONS Philips 29. EXPERIENCES Philips 30. Vision / BusinessSimon Sinek/ VanBerlo 33 31. Business Innovation / creative equity34 32. Alex Osterwalder / Business Model Canvas35 33. Business Innovation / Strategy36 34. Entrepreneurial Design /37 35. VANBERLO / CREATE THE DIFFERENCE38 36. What we do Creating your value Developing the content Shaping the future Making the difference Developing your value proposition Connecting strategic partners Generating... your profit Improving... your impact Creating your exit 39 37. MORE THAN 5000 PROJECTS HAVE CREATED THE DIFFERENCE 38. Our clients / Local presence and global reach! From bigger corporates to smaller start-ups. Designing for internationally leading companies that are located all over Europe, Asia and America has trained our staff in designing for global purposes.There is no competitive conflict with your packaging program and the projects we execute for our other clients 41 39. Portfolio / ProductFOODSERVICEFMCGHOMECONSUMER ELECTRONICSMOBILITYPUBLIC DESIGNPROFESSIONAL EQUIPMENTMEDICAL 42 40. Portfolio / User interfaceFOODSERVICEFMCGHOMECONSUMER ELECTRONICSMOBILITYPUBLIC DESIGNPROFESSIONAL EQUIPMENTMEDICAL 43 41. Portfolio / DevelopmentFOODSERVICEFMCGHOMECONSUMER ELECTRONICSMOBILITYPUBLIC DESIGNPROFESSIONAL EQUIPMENTMEDICAL 44 42. Portfolio / CommunicationsFOODSERVICEFMCGHOMECONSUMER ELECTRONICSMOBILITYPUBLIC DESIGNPROFESSIONAL EQUIPMENTMEDICAL 45 43. Solaytec /46 44. Delphi / HPV Screener47 45. Satino / Black 46. Durex / Embrace VanBerlo designed both structural designs, the new bottles and the new pack design. The graphic design was executed in collaboration with the design agency The Brand Union London.49 47. Social Design / Verschuiving van station als doorgangsroute naar station als verblijfplaats Veiligheid hoort eigenlijk onder het kopje service voor de NS: 'pride', 'trust' en 'care' voorkomt problemen Sociale veiligheid (NS) vs fysieke veiligheid (gemeente) Faciliteren van 'the last mile': de reis houdt niet op bij het station; de belangen lopen veel meer in elkaar over dan waar men nu naar handelt 50 48. IF YOU DONT MAKE A DIFFERENCE, YOU DONT MATTER51