Website Redesign, January 2016 De Anza College Research Office De Anza College Office of Institutional Research and Planning To: Marisa Spatafore, Associate Vice President of Communications and External Relations From: Mallory Newell, De Anza Research Stefan Trandafirescu, Student Assistant Date: 2/9/2016 Subject: Website Redesign Survey _____________________________________________________________________________ A web-based survey regarding the redesign of the De Anza Website was sent on January 25, 2016 and was open for two weeks. The survey was sent to 10,245 students, of those students, 5,192 opened the email and 468 clicked on the survey link. Overall, 241 students completed the survey. Highlights Include: 64% of respondents reported that they visit the De Anza website daily or weekly, 6% visit it more than once a day and only 8% visit the website a few times a year. (Q1) 70% of respondents stated that they visit MyPortal daily or weekly. (Q9) 79% of respondents stated that their main reason for using the website is to view the academic calendar/important dates. (Q2) 41% of respondents described that in order to find what they are looking for on the website it requires some effort, 9% said it is very hard or it takes a long time, 42% stated that it is easy and takes only a few clicks. (Q3) 44% of respondents think that they would most likely notice an advertisement for De Anza College on a bus, and 32% reported Facebook or other social media. (Q11)
Transcript
Website Redesign, January 2016 De Anza College Research Office
De Anza College Office of Institutional Research and Planning
To: Marisa Spatafore, Associate Vice President of Communications and External Relations
From: Mallory Newell, De Anza Research Stefan Trandafirescu, Student Assistant
Pulling up map to helppeople find aclassroom/building.
1
0-Get required textbookinformation for classes 1
1-Map 20-Faculty websites 10-all of the above plus
contact information 1
3. How easy is it to find what you are looking for on the De Anza website?Value Frequency PercentResponse Graph
236 100Total Valid
65Very easy 14434Easy takes a few clicks 101423Requires some effort 100
62Hard takes a long time 1431Very hard 7
Website Redesign - Students
Website Redesign - Students Page 22/10/2016
4. Which of the following best describes how you look for information on the De Anza website?Value Frequency PercentResponse Graph
200
236 100
8515
Total ValidMissingTotal
36
225I use the website searchbox first 53
04Google search 013I navigate using the A-Z
directory 3522I navigate using headings
and menus 122
91I use the search functionwhen I can’t find what I amlooking for throughnavigation
22
5. What information do you think is most important to include on an academic department page? Select allthat apply.
Value Frequency PercentResponse Graph
232
236 100
982
Total ValidMissingTotal
4
811Programinformation/description 191
822Degree/certificaterequirements 193
613Faculty/staff directory 144114Awards/recognitions 26255Links to external resources 60126Student/alumni stories 29
37Other: 8
Website Redesign - Students
Website Redesign - Students Page 32/10/2016
5. Other: What information do you think is most important to include on an academic department page? Select allthat apply.
Value Frequency PercentResponse Graph
236 100Total Valid
97- 2280-planned classes, next
semester 2 semesters 10-News and events 10-Transfer information 10-Calendar/ dates like
holidays and such 1
0-if Im signed in and I havesomething (to do or partof) it should show that
10-Syllabi 10-contact emails with 'at'
instead of '@' 1
0-Current updates for whatclasses are offered /replaced by other classes,or one quarter only, etc.
1
6. How useful would it be to have videos on the De Anza website that explain or add to the writtenmaterial?
Value Frequency PercentResponse Graph
233
236 100
991
Total ValidMissingTotal
3
251Very useful 59512Somewhat useful 121173Not very useful 41
54Depends: 12
Website Redesign - Students
Website Redesign - Students Page 42/10/2016
6. Other: How useful would it be to have videos on the De Anza website that explain or add to the writtenmaterial?
Value Frequency PercentResponse Graph
Website Redesign - Students
236 100Total Valid
96- 2270-
it might be useful but idk ifanyone would actuallywatch
1
0-
Depends on quality of saidvideos, and how conciseand clear they are. Wewant the information butdon;t want the videos todrag out.
1
0-In some cases, videos willwaste more time thanwritten information.
1
0-on the degree of difficult ofthe topic 1
0-
Just please don't makeany videos playautomatically! That can befrustrating. Also pleaseconsider students who areblind/are abled differently.
1
0-useful if they are donewell, but try to fix thewebsite instead
1
0-Really, the focus should beon being able to get theinformation as fast andeasily as possible
1
0-I don't think anyone wouldwant to watch them. 1
0-Not useful generally, andworse if the bandwidth isslowed to upload vids. Waste of time
1
Website Redesign - Students Page 52/10/2016
7. Think back to when you were applying to De Anza. Other than the application itself, what was the mostimportant information on the website? Select all that apply.
Value Frequency PercentResponse Graph
232
236 100
982
Total ValidMissingTotal
4
851Steps to register 201542Priority enrollment 127273Academic department
pages 63634Placement tests 149395Transfer 92406Financial aid 95
37Other: 8
7. Other: Think back to when you were applying to De Anza. Other than the application itself, what was the mostimportant information on the website? Select all that apply.
Value Frequency PercentResponse Graph
236 100Total Valid
97- 2280-Campus map 10-scheduling 10-contact information 10-Special student services (
DSS) 10-Catalog 10-How to actually search for
and add classes 10-finding the classes I was
interested in taking 1
0-I got lost constantly it took3 days to actually sortthrough the website and Ihad to go to de anza twice
1
Website Redesign - Students
Website Redesign - Students Page 62/10/2016
9. How often do you visit MyPortal (not the De Anza College website)?Value Frequency PercentResponse Graph
234
236 100
991
Total ValidMissingTotal
2
131More than once a day 30322Daily 75403Weekly 94144Monthly 32
15A few times a year 306I never visit MyPortal 0
10. What most influenced your decision to attend De Anza College?Value Frequency PercentResponse Graph
235
236 100
1000
Total ValidMissingTotal
1
441Reputation of the college 104172Friends/family 41
03Conference or OpenHouse held at De Anza 1
254Academic programs andservices 58
135Other: 31
Website Redesign - Students
Website Redesign - Students Page 72/10/2016
Website Redesign - Students10. Other: What most influenced your decision to attend De Anza College?
Value Frequency PercentResponse Graph87- 206
0-I didnt get in to anycolleges i applied to 1
0-I left a 4 year because DeAnza is a less expensiveway to get the sameeducation
1
0-reputation of the collegeand the transferopportunities offeredthrough the college
1
0-Middle College 10-Location. Cost. 10-It's local and cheap 10-
Reputation andconvenience (it is nearwork)
1
0-Recommendation from ateacher at other institution 1
0-Location 1
0-Originally it was becauseof the variety andavailability of distancelearning options
1
0-The teachets and staff areamazing, and the schoolprovides so manyopportunities foradvancement.
1
0-Money 10-I saw a bus that said de
anza college. 10-No other option 10-Having no money 1
0-A combination of family,reputation, affordability,the affluent nursingprogram, and how easy itis to reach from my home
1
0-Good transfer rate andonly 16 y/o 1
0-Thought the school woulddo me good for the future. 1
0-All of the above 1
0-Both Reputation andAcademic programs thatare not offered at othercolleges
1
0-Only college with Korean 10-Closest to home 1
Website Redesign - Students Page 82/10/2016
236 100Total Valid
0-close by 10-Affordability 1
0-De Anza is where I startedand De Anza is where I willfinish -- I LOVE MYSCHOOL!!!!!!
1
0-I wanted to gainemployment with a higherlevel of education andcredntials
1
0-Had the right classes andtimes for my schedule. 1
0-
I am attending through theFUHSD as part of theCollege Now program. Ihated high school and likethe college educationalstyle better.
1
0-
At the time, All the CADprograms were offered, butnow, two of the three havebeen cut, and thoseremaining have lost theAdvance levels. Sad. Hurts the reputation ofDeAnza as a forwardthinking college. Now it'sgetting diminished to thesmall commu
1
0-Quarter system to getdone faster 1
11. Where do you think you would be most likely to notice an advertisement for De Anza College?Value Frequency PercentResponse Graph
232
236 100
982
Total ValidMissingTotal
4
41Mall 9452Bus 106333Facebook or other social
media 7744Newspaper 965Radio 1326Online radio 467Other: 14
Website Redesign - Students
Website Redesign - Students Page 92/10/2016
11. Other: Where do you think you would be most likely to notice an advertisement for De Anza College?Value Frequency PercentResponse Graph
236 100Total Valid
95- 2240-Billboard on 85 and 280 1
0-
Ideally something withreputation pertaining touniversities. The big thingabout advertising schoolsis that if you're a goodschool, you shouldn't needto advertise to the public.You don't hear radioadvertisements forStanford. And De Anza isa good s
1
0-I ignore advertisement 10-
Televised ads, socialmedia, high school fieldtrip/showing type days.
10-No where 10-
You're at the point whereyou don't need toadvertise...
1
0-Please no more ads,there's so many studentshere already...registrationfor classes is so difficult
1
0-Bus but it is expensive andinappropriate, competitionwith Mission/WestValley/SJCC/Evergreen inother places
4. What social media do you use most frequently? Rank up to four. 4/4Value Frequency PercentResponse Graph
187
236 100
7921
Total ValidMissingTotal
49
121Instagram 2992Snapchat 21
133Facebook 30144Twitter 33
45YikYak 1066Vine 13
117Google 26118Other : 25
Website Redesign - Students
Website Redesign - Students Page 122/10/2016
Website Redesign Survey - Students
1. How often do you visit the De Anza website (not MyPortal or Catalyst)?
More than once a day
Daily
Weekly
Monthly
A few times a year
I never visit the De Anza website
2. What are your main reasons for using the website? Select all that apply.
Academic calendar/important dates
Catalog/schedule
Department/program information
Library resources
Admissions-related information (such as transcripts)
Counseling/advising information
Financial aid information
Transfer-related information
De Anza news/events
DASB or club information
To access MyPortal
Other:
3. How easy is it to find what you are looking for on the De Anza website?
Very easy
Easy, takes a few clicks
Requires some effort
Hard, takes a long time
Very hard
4. Which of the following best describes how you look for information on the De Anza website?
I use the website search box first
I navigate using the A-Z directory
I navigate using headings and menus
I use the search function when I can’t find what I am looking for through navigation
I use a search engine like Google or Yahoo
5. What information do you think is most important to include on an academic department page? Select all that apply.
Program information/description
Degree/certificate requirements
Faculty/staff directory
Awards/recognitions
Links to external resources
Student/alumni stories
Other:
6. How useful would it be to have videos on the De Anza website that explain or add to the written material?
Very useful
Somewhat useful
Not very useful
Depends:
7. Think back to when you were applying to De Anza. Other than the application itself, what was the most important information on the website? Select all that apply.
Steps to register
Priority enrollment
Academic department pages
Placement tests
Transfer
Financial aid
Other:
8. How would you suggest improving the De Anza College website?
9. How often do you visit MyPortal (not the De Anza College website)?
More than once a day
Daily
Weekly
Monthly
A few times a year
I never visit MyPortal
10. What most influenced your decision to attend De Anza College?
Reputation of the college
Friends/family
Conference or Open House held at De Anza
Academic programs and services
Other:
11. Where do you think you would be most likely to notice an advertisement for De Anza College?
Mall
Bus
Facebook or other social media
Newspaper
Radio
Online radio
Other:
12. What social media do you use most frequently? Rank up to four.
