The Leading Internet Venture Builder

Crossing borders with your business: our lessons learned

Patrick Hurenkamp – MD Rocket Internet Benelux

#1 Start with a !exible set-up

Involve existing talent Small new team

Flexible infrastructure External help as-needed

Create an entrepreneurial and learning environment

…be ready to scale when you get traction

#2 Invest in local talent and dare to give them autonomy…

…but make sure to share knowledge and track performance

#3 Test your product and roadmap against all country markets

Swipe & Sign Chip & PIN

Clear differences in product needs from country to country

#4 Adapt marketing to local context

#5 Be ready to make mistakes…

… but learn fast and document for the next roll-out