DEAFBLIND
DARKNESS
#TOUCH4SENSE
CHALLENGE
INSIGHT
Lack of Awareness Limited FundLack of Empathy
Young People love to
have Fun
Heavy use of mobile
and social media
They love music, fashion
and lifestyle
They are proud and conspicuou
s consumers
FACT
All over the world 90% of DEAFBLIND people are missing out on life
TARGETGEN Y
Young and
energetic
Loves the life of Fun
Touch is how they Learn
What do you know about DEAFBLIND???
IDEA
#TOUCH4SENSE
SENSE ACTTOUCH
STRATEGYTOUCH
Drive up your Klout score with a “TOUCH”
For every ten (20) friends you get to like facebook.com/senseinternational
You get one (1) Klout score
For every ten (20) friends you get to follow @SenseInternatl
You get one (1) Klout scoreThomas
HenryMary
PoppinsYing Lee Sola
Ameobi
10
30 32
49
Klout Score for Today
STRATEGYSENSE
HOUSE 4 SENSE
Winners are
celebrated weekly on
Sense facebook
page
Touch to round up? € 36.00You require your sixth SENSE to Act!!!
Partner with e-commerce sites to enable donation at point of payment
Extend to mobile portals as well
STRATEGYACT
Touch to round up? € 36.00
DELIVERABLES
OWNED MEDIA
PAID MEDIA
EARNED MEDIA
With little or no investment in social media, we would kickstart #TOUCH4SENSE
Sense International’s website. Facebook fan page
and twitter account will experience a surge in fan
base and awareness
GEN Y will generate content and share with
friends as they progress, this extends from word of mouth to facebook and
DAALU
THANK YOU
ESEPUPO
NAGODE