Presented By:-

Tarun Bhasker Chaniyal

BBA-III (11201697)

Lovely Professional University

CASE STUDY

The case about a Graduate guy ,who want to buy a

car for his personal & professional needs, as he works in a packaging plant for 30 hours per week.

A guy was in the line to a next supervisor, and he need a car to transport boxes across the city and need a large trunk spaces in his vehicle.

As he have two choices ,one is Honda CRV and another one is Red ford mustang convertible.

Introduction

He took a test drive of both cars.

As he likes Red ford mustang because of its color, status and looks.

But later on he found that Red Ford mustang wouldn't match with his daily needs and it got less space as he compared it with Honda CRV.

Now he is confuse while he go for Honda CRV or Ford mustang.

Choice between Honda CRV and Ford Mustang.

Comparison between two product’s prices, gas

consumption, insurance premium and functionality.

whether go for convenience or functionality.

Problems

Decision making process

Social Factors : reference groups

Don, a sales guy in his company suggested him to buy Honda CRV. Moreover he always heard great things about Honda CRV from people

Factors Affecting Buying Decision

Personal Factors : Age, occupation, personality and

lifestyle.

According to his occupation he worked in packaging industry, so he needs a vehicle that would be more convenient to done with his daily work.

Buying Behavior is the decision processes and acts of

people involved in buying and using products.

There are 3 things we need to understand about buying

behaviour model are:

why consumers make the purchases that they make?

what factors influence consumer purchases?

the changing factors in our society.

Buying Behaviour Model

CRV v/s MUSTANG

Honda CRV would be a better car to buy.

This car is under the student budget and gives functionality purpose and to an extent convenience as well.

As far Ford is concerned is more of a car that is used for only personal purposes not for professional as a whole.

solution

Student if choose to buy Ford then have to rent another car on daily basis for delivering boxes which is costly.

Savings which student have and the circumstances Honda CRV is an appropriate car.

To fulfil the desire of heart can be fulfilled later with more savings in Future.

Succession

ANY QUERIES