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Dear Zija Distributor, Welcome to the growing family of Zija Distributors. On behalf of the entire Zija team, we congratulate you for making this important decision to improve your health and potentially create a profitable home-based business. We know you’ll enjoy the Zija experience with us. There has never been such an exciting time to enjoy the benefits of one- on-one interactive marketing. Zija began with the only complete Moringa product line in the industry today. Now our expanding product offering includes world-class weight management and personal care lines. The word is getting out that Moringa is nothing short of incredible. Known as “The Miracle Tree,” botanists and pharmacologists call it one of the most nutrient-rich plants on the face of the earth. We have chosen to use Moringa as the basis for all our products. As a valued member of the Zija team, please take the time to familiarize yourself with the Zija Policies and Procedures that include retail sales, internet activity, marketing practices and more. These guidelines are in place to protect your Zija business. Thousands of people from all walks of life have already experienced the physical and financial benefits of Zija. We look forward to working together and creating a legacy of health and prosperity—one person at a time. Your Management Team
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Page 1: Dear Zija Distributor, › zija › zija_Zija_Business_Kit_2010.pdfIt’s all in the plant— Moringa oleifera “There are over 500,000 known species of plants on the planet and,

Dear Zija Distributor,Welcome to the growing family of Zija Distributors. On behalf of the entire Zija team, we congratulate you for making this important decision to improve your health and potentially create a profitable home-based business. We know you’ll enjoy the Zija experience with us.

There has never been such an exciting time to enjoy the benefits of one-on-one interactive marketing. Zija began with the only complete Moringa product line in the industry today. Now our expanding product offering includes world-class weight management and personal care lines.

The word is getting out that Moringa is nothing short of incredible. Known as “The Miracle Tree,” botanists and pharmacologists call it one of the most nutrient-rich plants on the face of the earth. We have chosen to use Moringa as the basis for all our products.

As a valued member of the Zija team, please take the time to familiarize yourself with the Zija Policies and Procedures that include retail sales, internet activity, marketing practices and more. These guidelines are in place to protect your Zija business.

Thousands of people from all walks of life have already experienced the physical and financial benefits of Zija. We look forward to working together and creating a legacy of health and prosperity—one person at a time.

Your Management Team

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Ken’s StoryKenneth Brailsford. A figurehead. An icon. A true innovator, Ken was the first to use herbal encapsulation, a strategy that literally created a new market within the networking industry.

But Ken’s influence in networking didn’t stop there. Ken created and managed two nutritional companies, each of which reached hundreds of millions of dollars in sales. And many executives in the networking industry can thank Ken for their start and much of their career development.

A legend, indeed.

Although retired at the time he first heard the Moringa oleifera story, Ken felt obligated to take Zija’s message to the world. You see, when someone with his background in herbal nutrition sees something this unique and important, action is required. So the wheels were put into motion.

Ken hand-picked the incredible team that now leads Zija. But he didn’t select just anyone; he chose a team whose experience and abilities are unrivaled in the networking industry. But then, that’s what you’d expect from a master team-builder like Kenneth Brailsford.

03

“Individual commitment to

a group effort — that is

what makes a team.” —Vince Lombardi

KENNETH BRAILSFORDFounder & President

ROD LARSENExecutive Vice President

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It’s all in the plant— Moringa oleifera

“There are over 500,000 known species of plants on the planet and, to date, only 1% have been studied for medicinal and nutritional purposes”

—Monica Marcu, PhD.

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“It’s an extraordinary plant. It’s a plant that has all the nutrients that could be found in a perfect food.”

—Monica Marcu, Ph.D.

Found primarily in sub-tropic, arid regions, Moringa oleifera may be Nature’s most giving plant. Overflowing with nutrients, antioxidants, and vital proteins, Moringa is possibly the most amazing botanical ever studied.

» Moringa grows in over 80 countries and is known by over 200 different names.

» Moringa is referenced in over 300 folk medicine remedies.

» Moringa is considered to have the highest protein ratio of any plant so far studied on earth.1

» Moringa is recognized throughout the world as an amazing source of nutrition by The National Geographic Society, The National Science Foundation, The United Nations World Food Program and The National Institutes of Health.

» “...perhaps like no other single species, this plant has the potential to help reverse multiple major environmental

problems and provide for many unmet human needs.” 2

— The National Institutes of Health

1 “Miracle Tree”, Dr. Monica Marcu

2 “NIH Celebrates Earth Day 2008”, NIH Record, VOL. LX, No. 6, March 21, 2008

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Gram for gram, freshMoringa leaves contain:

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Natural Benefits from Moringa:

» Nourishes body’s immune system

» Promotes healthy circulation

» Supports normal blood glucose levels

» Natural anti-aging benefits

» Anti-inflammatory support

» Promotes healthy digestion

» Heightens mental clarity

» Increases energy

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

“There is no liquid beverage for beneficial long-term health currently on the market that gets anywhere near Zija’s quality.” — Russ Bianchi, World Renowned Nutritional Food Formulator & Scientist

4 x the Calcium of Milk4 x the Vitamin A of Carrots2 x the Protein of Yogurt3 x the Potassium of Bananas7 x the Vitamin C of Oranges

Why change nature’s perfect food?Zija is formulated for bioavailability and easy absorption in the body. Just one serving of Zija per day provides you with vital antioxidants, minerals, omega oils and essential amino acids. Zija has rediscovered nature’s masterpiece.

Each Zija beverage contains a proprietary blend of organicallyharvested Moringa leaf, fruit, and seed.

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Are you active?Proper nutrition is just one of the factors that affect your ability—and your desire—to engage in daily, physical activity. Zija’s Moringa product line may be one tool to help with your nutrition. Here are some facts about physical activity that we hope will help you choose to be active in your quest for a healthy life:

» Appropriate regular physical activity is a major component in preventing chronic disease.

» At least 60% of the global population fails to achieve the minimum recommendation of 30 minutes of moderate intensity physical activity daily.

» The risk of getting a cardiovascular disease increases in people who do not follow minimum physical activity recommendations.

» Chronic diseases...including cardiovascular diseases, diabetes, obesity, cancer and respiratory diseases now account for 59% of deaths annually.

» A few risk factors—high cholesterol, high blood pressure, obesity, smoking, and alcohol—cause the majority of the chronic disease burden.

» More than one billion adults worldwide are overweight; at least 300 million of them are clinically obese.

(World Health Organization)

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Are you healthy?

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Liquid Nutritionals

The Zija Smart DrinkZija’s Smart Drink is overflowing with cell-ready nutrients, antioxidants and vital proteins. Zija is the first—and only—company to channel Moringa’s dramatic nutritional properties into a refreshing, nourishing beverage for everyday use.

Our proprietary Zija beverage is 100% natural, Halal and Kosher certified, and contains over 90 verifiable nutrients and benefits in each serving. Our product is overflowing with vitamins, antioxidants, minerals, omega oils and vital proteins.

Just grab a chilled can of Zija, shake andDRINK LIFE IN to the fullest.

The Zija Smart MixZija’s Smart Mix is a convenient, easy-to-open packet that allows you to instantly mix up Zija anywhere! Simply add the Zija Smart Mix packet to 8-12 ounces of cold water. The Smart Mix contains even more nutrient content than our 5.5 ounce Smart Drink can contains. Our proprietary Smart Mix is 100% natural, Halal and Kosher certified and contains over 90 nutrients and benefits in each serving.

Zija uses 100% Natural MoringaVitaminsVitamin A (Alpha & Beta-Carotene), B, B1, B2, B3, B5, B6, B12, C, D, E, K, Folate (Folic Acid), Biotin, and many more

mineralsCalcium, Chloride, Chromium, Copper, Fluorine, Iron, Manganese, Magnesium, Molybdenum, Phosphorus, Potassium, Sodium, Selenium, Sulfur, Zinc

all 8 essential amino acidsIsoleucine, Leucine, Lysine, Methionine,Phenylalanine, Threonine, Tryptophan, Valine

10 additional amino acidsAlanine, Arginine, Aspartic Acid, Cystine, Glutamine,Glycine, Histidine, Proline, Serine, Tyrosine

other Beneficial nutrientsChlorophyll, Carotenoids, Cytokinins, Flavonoids,Omega (3, 6, 9) oils, Plant Sterols, Polyphenols,Lutein, Xanthins, Rutin and more

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Zija’s liquid nutritionals are formulated forbioavailability and easy absorption in the body.Just one serving of our beverages per day providesyou with vital antioxidants, minerals, omega oilsand essential amino acids.

Drink life In!

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Natural IngredientsNatural Caffeine: Found in many plants, leaves, beans and fruits, it is a safe central nervous system stimu-lant, providing alertness in humans for thousands of years.

Desert Tea: First used by Native Americans and then western Pio-neers, this plant increases cardiovas-cular capacity and improves oxygen-ation and circulation for improved metabolic energy and immunity.

Green Tea: Enjoys a long list of proven health benefits such as weight loss, improved brain function, and circulatory benefits dating back thousands of years.

Fruit Pectin: Recently publishedstudies have shown fruit pectin to have cell protective benefits andcontributes to the reduction ofharmful cholesterol absorption.

TMG: Organic compound fromplant roots that assists fat loss and appetite control.

Ginseng: Has a long natural herbal history in weight control as well as beneficial metabolic energy without harmful side effects.

Allium sativum: A plant bulb dating back to ancient Egypt in agricultural human use, Allium has been shown to improve circulatory andcardiovascular health.

13These statements have not been evaluated by the FDA. Information herein is NOT intended to be taken as medical advice. No therapeutic or medical claims are either implied or made. DO NOT ALTER ANY MEDICAL TREATMENT, OR THE USE OF MEDICATIONS WITHOUT THE PERMISSION OF YOUR MEDICAL CARE PROVIDER. FDA regulations prohibit the use of therapeutic or medical claims in conjunction with the sale of any product not approved by the FDA.

Why XM3Drink?In response to the current state of undernourishment and relatedconditions, Zija has developed the first efficacious, highly potent and naturallyoccurring Moringa-based beverage, containing dozens of essential nutrients fromthe remarkable Moringa oleifera plant.

In an effort to address three real con-cerns—appetite control, healthy energy, and pure nutrition—Zija developed XM3.

XM3 delivers real, all-natural metabolic benefits with none of the harmful neurostimulants, artificial in-

gredients, flavors, preservatives, stabilizers andsweeteners, of other so-called “energy drink” brands.

In an energy beverage industry teeming with unsubstantiated claims and an overabundance of hype, many energy drinks simply offer “false” energy and can actually be harmful. XM3, on the other hand, works. Its energy enhancement,

appetite suppression, and nutrition all result from safe and all-natural ingredients.

An ancient Asian saying goes, “In every disaster there is opportunity.” Today’s health disasters like obesity, poor diet, decreased exercise levels, and lack of energy are well documented. XM3 is a modern solution for health problems. It is a safe and all-natural beverage that provides authentic energy, appetitecontrol and pure nutrition benefits.

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Weight Management

XM3 CapsulesYears of research from our scientific team has produced a break-through formula that raises the bar on weight management products.Simply put, when you combine the synergistic effects of Zija’s proprietary blend of Moringa, Vitamin B6, Minerals, Cocoa, natural Caffeine and Phenylethylamine to name a few—magic happens. One or two capsules should kick you into gear and turn off your hunger switch!

Zija Weight Management promotes a lean body through appetite sup-pression. The System combines Xm3 extreme moringa capsules for support and balance, Zija miracle tea for cleansing and detoxing the body, and the Zija smart mix for pure nutrition.

Our breakthrough formula is designed to enhance thermogenesis and weight con-trol. Our research team has found a way to further enhance over three decades’ worth of research to create these new formulas.The Zija Weight Management System combined with moderate and regular exercise could be the key to putting your body in balance.

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Serving Size: 1 CapsuleServings per container: 30

Calcium (Coral) 30 mg 3%Magnesium (Coral) 16 mg 3%Vitamin B6 (Pyridoxine HCI)5 mg 250%Chromium (polynicotinate) 120 mcg 100%

Zija Proprietary Blend 241 mg *Moringa Blend (moringa leaf powder, crystalline moringaleaf puree, moringa seed cake powder, crystalline moringafruit powder); Dutch Cocoa Powder; Trace Mineral Complex;Phenylethylamine HCl; 1,3-dimethylpentylamine (activefrom geranium)

Natural Caffeine 80 mg *Percent Daily Value is based on a 2,000 calorie diet.* Daily Value not established.Other Ingredients: Cellulose, Silica, Magnesium Stearate, Gelatin Capsule, Stearic Acid

These statements have not been evaluated by the Food andDrug Administration. This product is not intended to diagnose,treat, cure or prevent any disease.

These statements have not been evaluated by the Food andDrug Administration. This product is not intended to diagnose,treat, cure or prevent any disease.

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Zija’s Miracle Tea is a pleasant-tasting blend of tradition-al eastern and western herbs. This proprietary herbal combination aids in digestive cleansing and acts as a natural laxative, fat metabolizer, diuretic and appetite-suppressor. This premium formula is a mild and versatile product that is both nutritious and delicious! Zija’s Miracle Tea is an important addition to the Zija Weight Management System

Zija Miracle Tea

With the Zija Weight Management System you can be energized throughout the day. Your appetite can be reduced and you may eat less.

Health ExpertsRecommend Moringa

In her book,“The Miracle Tree”Dr. Monica Marcu providescomprehensive informationon most of the 90-plus nutrients andbenefits found in the Moringa oleifera plant. Some researchers claim Moringa to be the most nutrient-rich plant yet discovered!

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next generation skin care

Everyone wants beautiful skin. Why look any further thannature? Zija Skin Care offers a complete anti-aging line of all-natural skin treatment products using Moringa-based ingredients. Since your cells are also replenished from within, Zija offers a complete line of liquid nutritional beauty drinks for optimal health. Zija Skin Care goes way beyond regular topical skin care—it’s skin care at the cellular level with Zija Inner Health, Outer Beauty products.

Since we begin at the cellular level, Zija Skin Care is great foralmost all skin types. Our concept is to address skin conditions more than just skin types. We understand that your skin can change daily, weekly, seasonally and hormonally. Thus, designing a product for a particular skin type just doesn’t make sense. Our products are formulated to adjust to your changing body by maintaining your skin’s proper moisture levels and pH balance. Our formulations work with your body, not against it.

genm skin care products:• Contain no Parabens, Paraffins, Phthalates, Mineral Oils, or Sulfates.

• Are Noncomedogenic

• Are Free of harsh Chemical Preservatives

• Are Free of Artificial Colors and Fragrances

• Are Cruelty-Free

What’s not in genm ?

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Skin Care

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Zija OilThis all-natural, restorative oil improves fine lines and wrinkles, helps tighten the skin’s pores, purifies the skin, keeps skin healthy and glowing, and has excellent moisturizing, nourishing and medici-nal qualities. Our beauty oil features organic, cold-pressed, extra vir-gin plant and essential oils, which are highly valued in the cosmetic industry for their exceptional anti-aging properties.

Spa MasqueThe Spa Masque pore refiner lifts and removes unwanted debris and dead skin cells. This all-natural formula created from a nutrient-rich plant extract is extremely potent with vitamins and minerals.

The Masque takes away all the impurities of the skin by absorbing excess oil, clarifying and toning the skin, and leaving it with a rich, smooth feel once the treatment is complete.

Creamy Face CleanserOur cleanser is suitable for all skin types. This cleanser is gentle enough to use every day and is effective as a makeup remover and shave cream.

Daily Moisturizer SPF 15This amazing, multi-active day moisturizer combines sun protection and major antioxidant properties. Our proprietary formula is unique because it protects while allowing your body to absorb its daily dosage of Vitamin D, which is best provided from sunlight.

Rehydrating TonerSuitable for all skin types, this evaporation-resistant, all-natural toner will plump and rehydrate your skin. Our Rehydrating Toner is an ideal daily moisturizing product. This Rehydrating Toner gives you a quick shot of vitamins, amino acid peptides and trace minerals.

Anti-Aging Night RepairFormulated with moisturizing herbs and essential oils that will drench your skin, our night repair product relaxes fine lines with a Botox-like active called Snowflake. We have incorporated peptide complexes that promote cell turnover rate and enhance collagen production for a more youthful looking skin.

Eye SerumFormulated to firm and reduce redness, puffiness, and dark circles, this refreshing eye treatment serum is filled with active ingredients to mois-turize, soothe and strengthen the delicate tissue around the eyes. Upon application these ingredients begin to repair, protect and diminish signs of aging.

Skin care you can feel good about

All of our skin treatment products are designed to be body-friendly and protect the all-important pH balance of your skin—just the way nature intended. We formulate in the only way that makes common sense, using next-generation ingredients that are Moringa-based and all natural. We are very proud of our no-com-promise position: We refuse to use parabens, chemicals, or man-made substances. Genm is the skin care brand that is raising the bar on beauty products.

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The ScienceThe proprietary Zija beverage line was developed to contain efficacious levels of90-plus cell-ready nutrients and benefits.Our patent-pending formulations deliver multiple anti-aging and anti-inflammatory compounds that vitalize the mind and the body. The science and quality control that goes into making Zija is the reason we have the premiere product line in the wellness industry today. Zija provides you with a balanced, convenient approach to your nutrition.

Russ Bianchi, world-renowned food formulator and scientist, collaborated with respected botanist and molecular pharmacologist, Dr. Monica Marcu, author of “The Miracle Tree” to create the original Zija Smart Drink. Since then, all of Zija’s products are made using only the finest ingredients and state-of-the-art technology. Enjoying the health benefits of nature’s miracle botanical has never been easier.

Dr. Monica MarcuScientist, Researcher and Author

Russ BianchiScientist and Food Formulator

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Our PhilosophyZija sought to develop and formulate a product family that would provide the natural nutrients found in Moringa. The search culminated in the discovery of this largely unknown, but nearly perfect botanical—the miracle tree Moringa.

We asked one simple question: why change nature’s perfect food? Moringa naturally supplies essential fatty acids, antioxidants, vitamins, minerals, amino acids, and phytonutrients. Zija has rediscovered Nature’s masterpiece.

People everywhere are experiencing the remarkable taste and real benefits of Zija products. Now, you can drink life in with newfound confidence and begin achieving renewed health and financial well-being today by enjoying and sharing Zija with others.

“If I had to set out to design a plant which would yield the maximum benefit to mankind, I’d be hard put to do better than Moringa.”

—Lowell J. Fuglie Director, Church World Service, West Africa

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Meet Your Management Team

rodneY larsen

Executive Vice PresidentRodney’s experience includes both consulting for small companies and negotiating multimillion-dollar deals with Fortune 500 companies. Previously a senior executive at other leading network marketing companies, Rodney’s responsibilities in operations, project management, business development and strategy have set the stage for Zija’s success.

Kenneth Brailsford

Founder and PresidentMr. Brailsford is well known as a pioneer in the network marketing industry, as well as the “Father of Herbal Encapsulation” being first to introduce herbs commercially in capsules in the 1970s. He has over 35 years in the nutritional supplement and network marketing industries. He was former Co-Founder, CEO and President of Nature’s Sunshine; Founder, CEO and President of Enrich International.

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Meet Your Science Teamruss Bianchi

Product Formulator and AdvisorRuss is the formulator of Zija’s Moringa oleifera beverage, and consults with Zija on product development. Russ is founder and Managing Director of Adept Solutions, Inc., a global product development, formulation creation, and existing brand conversion firm. Russ is an expert in nutritional bioavailability and a highly respected formulator of many recognized nutritional branded products.

loWell fuGlie

Scientist, Humanitarian and AuthorLowell Fuglie is known as one of the foremost experts on Moringa the world over. His many publications have been read and distributed around the globe. Lowell has become known as the Johnny Appleseed of the Moringa tree. For years now he has been spreading the news—and the seeds—of the remarkable Moringa tree.

miKe hershBerGer

Vice PresidentMike is the rarest of all breeds. He’s a consummate IT professional with a keen sense of business acumen and people skills. Zija’s resident data protector has nearly a decade of experience in the networking industry, focusing on his expertise. All told, Mike’s twenty-plus years in business qualify him and make him truly peerless.

“These leaves could save millions of lives.” - Trees for Life International

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Everything is ReadyOne thing is certain, the Zija opportunity is as simple as sharing and serving others. As a Zija Distributor, you’ll benefit from the stability and foundation of an established company, an industry icon leading the way, and resources dedicated to explosive growth. Everything is ready—and the best part is that you can fully realize your dreams with Zija.

Take the New Year’s Eve TestWere you happy with how you had spent your time the year before or did you have regrets? Were you happy with your career path last year or did you promise to make some dramatic changes? Were you able to affect others around you for good, or spend meaningful time with the ones you love?

Zija may be able to provide you with the opportunity you’ve been looking for...

...the chance to make the changes you’ve been thinking about for years.

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Realize Your Dreams

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The Opportunity

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In a changing and challenging economy,the global marketplace is a part of everyone’s life.

People from all walks of life are searching for personal empowerment and global opportunity. The direct sales industry has grown by 100% percent in the last decade and has reached an unprecedented $100 billion in annual sales.

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Building BusinessWithout BoundariesInternational borders are disappearing as Zija expands worldwide. So you determine what part of this global opportunity works best for you. Telling family and acquaintances about the product is a great way to start. Taking it to the next level and teaching others to spread the word can take you worldwide.

Invest in yourself and you will be amazed at the return. We think you’ll find the Zija Compensation Plan could be the perfect way to achieve your goals.

DIRECT SALES

FIRST ORDER BONUS (FOB)

BUILDER BONUS

VOLUME ORDER REBATE (VOR)

TEAM COMMISSIONS

LEADERSHIP CHECK MATCH (LCM)

DIAMOND POOL

MULTIPLE BUSINESS CENTERS

All references to income, implied or stated, through the Zija Compensation Plan are for demonstration purposes only. Zija does NOT guarantee any level of income or earnings to any Distributor. Earnings from the Zija Compensation Plan solely depend on each Distribu-tor’s skill, ability, and personal application.

8 Ways To Earn Income

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1. direct sales

Earn income by purchasing product at wholesale price and selling it at retail price. You keep the profit.

2. first order Bonus (foB)

Receive a 10-20% Bonus (up to $100) when your personally sponsored Distribu-tors place a first-time order.

3. Builder Bonus

As a Qualified Active 150 Distributor, you earn a $30 Builder Bonus each time a personally sponsored Distributor reaches the rank of Builder.

4. Volume order reBate (Vor)

When your PV exceeds 250 in any one period, you will receive up to a 10% personal rebate on your PV greater than 250. And when one of your personally sponsored Distributors does the same, you’ll receive up to a 10% rebate on their PV greater than 250!

5. team commissions

The Team Commission gives you the benefit of being placed in one of two legs in your sponsor’s group. You are compensated based on being qualified with at least one personally sponsored Active Distributor on your left and right leg. And, if you and two personally sponsored distributors are Active 75s, you will earn the rank of Builder and qualify for up to 15% in Team Commissions.

6. leadershiP checK match (lcm)

At the Senior leadership level, you can earn a check match bonus based on a percent-age of Team Commissions of the people you personally enroll, the people they enroll, and so on. You can earn LCM on up to 8 generations.

7. diamond Pool

We have reserved up to 4% of the company’s total commissionable Group Volume for qualified Diamond Executives.

8. multiPle Business centers

As your organization expands, you can essentially sponsor yourself by addingadditional Business Centers. You may insert your new centers anywhere in your organization.

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Everything is in place...The only thing missing is youNo matter what level of experience you have, Zija provides an outstanding opportunity to jump right in and build your own highly profitable business. The combination of the right products, the right timing, and the right compensation plan makes forunlimited opportunities in your life.

Take control of your life today» You are now a part of the greatest wellness company to

emerge in decades!

» It’s your time to create the lifestyle of freedom you’ve always wanted.

» It’s your time to taste true success.

» It’s your time to Drink Life In!

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“You are the storyteller of your own life, and you can create your own legend or not.”

—Isabel Allende

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The Moringa Company


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