Deborah Mills-Scofield at ILF2012 - Imaginatik & Fidelity

© Imaginatik plc 2011 | www.imaginatik.com

2012 Innovation Leader’s Forum

Making Innovation Real: Genetic Modification – How to Create a Blue Lobster

Deborah Mills-Scofield

3 © Imaginatik plc 2011 | www.imaginatik.com

Who the heck am I to talk about this?


Innovation: Genetic Modification

People People People

RCUS

Challenge


Challenge


20th to 21st Century: It’s Attitude, not Aptitude

20th C!“tangibles”!

21st C �“intangibles”�


What’s Easier to Change?

People: •  Mindsets •  Culture •  Habits (organic) •  Processes,

•  Programs, •  Tools (inorganic)


People, People, People


Biggest Innovation Asset: People!

Chip & Dan Heath: Switch: How to Change Things When Change is Hard

Processes Programs

Tools

Training

“SOPs”

Prototype

Iterate Experiment

Needs Clarity! • Long-term • Planning & Direction • Why5

Needs Motivation • Short-Term • Fatigue ≠ Sloth/Apathy • Buy-in, not Coercion

Innovation


People: Change/Modify the Genetic Code

•  Recognition •  Reward •  Review •  Compensation •  Training •  Autonomy •  Freedom •  Opportunity


Create a RCUS*

*”Random Collision of Unusual Suspects” Saul Kaplan Chief Catalyst/Founder – Business Innovation Factory


Random Serendipitous Collisions


How to Create a Blue Lobster


Thank you!

Deb Mills-Scofield [email protected] @dscofield

Date post:	14-Jul-2015
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