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© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. Revolution Across the Information Industries Matt Turner, CTO Media & Publishing December 2015
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© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Revolution Across the Information IndustriesMatt Turner, CTO Media & PublishingDecember 2015
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2
Any Structure Era“For all your data!” Massive scale Built for heterogeneous
and unstructured data Faster time-to-results Commodity hardware Fraction of the cost
Generational Shift in Database Market
Relational Era“For your structured data!” Bad for heterogeneous and
unstructured data Proprietary hardware Expensive
Hierarchical Era“For your application data!” Proprietary hardware Expensive
LET’S REVIEW
CHANGE IS THE ONLY CONSTANT
FROM PUBLISHING
FORM BASED PRODUCTS
DEDICATEDPRODUCTINFRASTRUCTURE
Product A Dedicated Infrastructure
(database + search engine)
Product B
Product C
Company Data
Industry Data
Filings
Reports
TO INFORMATION PROVIDERS
FORMAT INDEPENDENT
INFORMATION CENTRIC
DYNAMIC DELIVERY
Company Data
Industry Data
Filings
Reports
Deliver the right content, to the right user,
in the right format, in real time
WHAT’S NEXT?
REVOLUTION!
REVOLUTION: DATA DRIVEN PUBLISHING
Bob PilzTaxonomy ManagerMitchell1
Bob PilzTaxonomy ManagerMitchell1
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14
CRM
Subscriptions
Personalized ExperienceSegmented
OffersTargeted Ads, Promotions,
RewardsImproved Loyalty
Customer 360°
Partner Sites
Traditional Traffic
Mobile Traffic
Offline Readers
Social Media
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 15
Offline Readers
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Social Media
Customer 360°
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Offline Readers
Social Media
Social Media
Customer 360°
Personalized ExperienceSegmented
OffersTargeted Ads, Promotions,
RewardsImproved Loyalty
Result: Symptom to Component
Role of the Publisher?
KNOW YOUR CUSTOMER …
AND KNOW YOURSELF?
REVOLUTION: CONTEXT
TIMING
CONTEXT
WHO’S SMARTER?
VS
Do domestic dogs interpret pointing as a command? Animal Cognition (2012): 1-12 , November 09, 2012By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael
DOGS GET CONTEXT!
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 26
Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc.http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 27
Enter Semantics!
Manu Sporny Founder/CEO - Digital Bazaar, Inc.http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 28
Context Drives Search
TalentKristen Wiig
Acted in
Episode 4Anne Hathaway and Killers
Part of
Played
CharacterMaharelle Sister
Season 34
SegmentThe Lawrence Welk Show
Aired on
Date10/4/08
Era
Acted in
Includes
Part of
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 29
And a Continuous Watch Experience
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 30
Great Content + Great UX =
REVOLUTION: HOW TO INNOVATE
INNOVATION
Why can’t good ideas take root?
We're all too busy making things run!
A Deliberate Plan for Innovation Execution
CORE REVENUE ENGINE
Optimized for Delivery Efficiency
INNOVATION PLATFORM
Measured Experiments in
Product Development
Integration Path
Separate Team
Unified Goals Communication
WHAT’S NEXT?
ITS UP TO YOU!
