December 2014 - Automotive Digest · NADA’s average trade-in value divided by a vehicle’s...

December 2014

NADA Retention Review:

One-Year-Old Mainstream Models

Perspective | December 2014

NADA Used Car Guide | 8400 Westpark Drive | McLean, VA 22102 | 800.544.6232 | nada.com/b2b 2

© 2014 NADA Used Car Guide

TABLE OF CONTENTS

Introduction ................................................................................................................................. 3

Chevrolet Corvette Stingray ......................................................................................................... 3

Chevrolet Impala .......................................................................................................................... 4

Chevrolet SS ................................................................................................................................. 5

Chevrolet Silverado 1500 ............................................................................................................. 5

FIAT 500L ...................................................................................................................................... 6

GMC Sierra 1500 .......................................................................................................................... 7

Jeep Cherokee .............................................................................................................................. 7

Kia Cadenza .................................................................................................................................. 8

Kia Forte ....................................................................................................................................... 9

Kia Soul ......................................................................................................................................... 9

Mazda Mazda3 ............................................................................................................................. 10

Mazda Mazda6 ............................................................................................................................. 11

MINI Cooper Hardtop .................................................................................................................. 11

Mitsubishi Mirage ........................................................................................................................ 12

Mitsubishi Outlander ................................................................................................................... 13

Nissan Rogue ................................................................................................................................ 13

Subaru Forester ........................................................................................................................... 14

Toyota 4Runner ........................................................................................................................... 15

Toyota Corolla .............................................................................................................................. 16

Toyota Highlander ....................................................................................................................... 16

At NADA Used Car Guide ............................................................................................................. 18




NADA Retention Review: One-Year-Old Mainstream Models

December’s edition of Perspective is the second in a two-part series that details the one

-year retention performance of all-new or heavily revised mainstream models, which

follows last month’s review of luxury model retention.

Just as we did in our review of one-year-old luxury models, we provided retention

figures for the most popular trim level of the mainstream vehicles as determined by its

share of new vehicle sales. While retention for other styles (e.g., other trim levels or

body and engine types) within a model lineup may be better or worse than ones

provided, differences are generally small and do little to change the model’s overall

standing relative to either its competitive segment or to the outgoing model.

The retention calculation is a function of a three month average (Oct. – Dec. 2014) of

NADA’s average trade-in value divided by a vehicle’s typically-equipped Manufacturer

Suggest Retail Price (MSRP). Typically-equipped MSRP data was sourced from ALG and

NADA Used Car Guide. Note that a vehicle’s rate of depreciation, and ultimately

retention, is in part a product of the level of discounting at the time of new. As such,

MSRPs do not include any incentives or rebates available at the time of purchase.

Background information describing each model was provided by NADAguides.com,

whose broad range of data, products and services, informational articles, tips and advice

and video buying guides help make the vehicle purchasing process easier for consumers.

Chevrolet Corvette Stingray

With a 6.2-liter V-8 engine rated at 455 horsepower

and 460 foot-pounds of torque, the seventh-

generation 2014 Chevrolet Corvette Stingray (also

known as the C7) combines top-notch driving

capability with spectacular styling. The rear-wheel

drive muscle car can be configured either as a 6-

speed automatic with paddle shifters or a 7-speed

manual. The Corvette’s estimated fuel economy is 17

mpg city and 29 mph highway for the manual, with

both figures dropping by one mpg when equipped with the automatic. Starting at

$51,000, the Corvette is a tremendous value compared to other sports cars of its caliber.

http://www.nada.com/B2B/Portals/0/assets/NADA%20Perspective/2014/2014111-%20Year%20Old%20Retention.pdf

http://www.alg.com/

http://www.nada.com/b2b

http://www.nadaguides.com/

http://www.nada.com/b2b/NADAOutlook/UsedCarTruckBlog/tabid/96/entryid/548/driven-2015-chevrolet-corvette-stingray-convertible.aspx




Retention Report Card

Despite a nearly 7 percent increase in MSRP for a typically-equipped model, the wildly

popular 2014 Corvette has done exceptionally well from a retention standpoint. One-

year retention for the 2014 Stingray Coupe 1LT automatic stands at 84.7 percent, which

is an improvement of 10.7-percentage points over the outgoing model and an

impressive 14.7-percentage point lead over the average for the Upper Sport car

segment. Equally notable is the fact that retention for the stunning new Corvette is the

highest of all redesigned models for the 2014 model year.

Chevrolet Impala

Redesigned from the ground up for 2014, the

Chevrolet Impala is a full-size sedan with front-wheel

drive standard. It has an output of either 195 or 305

horsepower, produced by 2.5-liter 4-cylinder and 3.6-

liter V-6 engines, respectively. The Impala comes with

a 6-speed automatic transmission and its estimated

fuel economy is 21 mpg city and 31 mpg highway. A

hybrid model is also offered and can achieve up to 35 mpg highway.


While the typically-equipped MSRP for a 2014 Impala rose by roughly $1,000 from the

previous model, the average trade-in value improved by over $3,000, which translates

to a 9.1-percentage point increase in one-year retention versus the 2013 version. At

59.9 percent, the one-year retention for a new Impala LS 2.5L I-4 is also 4.3-percentage

points better than the 2014 Large Car segment average.

Make/Model/StyleTypically-Equipped

MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Chevrolet Corvette Stingray Coupe 1LT Automatic $55,345 $46,875 84.7%

2013 Chevrolet Corvette Coupe 1LT Automatic $51,845 $38,350 74.0%

Difference $3,500 $8,525 10.7 ppts

70.0%2014 Upper Sport Car Average


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Chevrolet Impala LS 2.5L I4 $27,670 $16,583 59.9%

2013 Chevrolet Impala LS 3.6L V6 $26,685 $13,550 50.8%

Difference $985 $3,033 9.1 ppts

55.6%2014 Large Car Average




Chevrolet SS

The Chevrolet SS full-size sport sedan is based on the

Australian market Holden VF Commodore and was

revived for 2014 to satiate fans of the discontinued

Pontiac G8. With German luxury sport sedans as a

benchmark, the rear-wheel-drive SS was developed

to achieve a 0-60 mph sprint in just five seconds,

thanks to its 425 horsepower 6.2-liter V-8 engine.

Using a 6-speed automatic transmission that includes

the company’s TAPshift technology, fuel economy for

the SS is estimated at 14 mpg city and 21 mpg

highway.


Although the 2014 SS has no previous model to compare against, one-year retention for

the SS is above-average relative to its peer group. While the Upper Sport car one-year

retention average is 70 percent for 2014 models, the 2014 Chevrolet SS 6.2L V-8 carries

a retention figure of 71.6 percent.

Chevrolet Silverado 1500

Amid stiffening competition and the rising popularity

of full-size pickups, Chevrolet completely redesigned

its Silverado 1500 for 2014 and fitted it with an all-

aluminum range of engines, including a 5.3-liter V-8

EcoTec3 with 355 horsepower and 383 foot-pounds

of torque. It’s claimed to be the most full-efficient V-8

found in any full-size truck, with fuel economy

checking in at 16 mpg city and 23 mpg highway. The

285 horsepower 4.3-liter V-6 is no slouch either, as

Chevy claims it bests its Ford and Ram rivals with the most torque and highest tow

rating of any standard V-6. The V-6 has an estimated fuel economy of 18 mpg city and

24 mpg highway using a 6-speed automatic transmission.


MSRP

Average Trade-In

Value1-Year Retention (%)

2014 Chevrolet SS 6.2L V8 $46,670 $33,408 71.6%

70.0%2014 Upper Sport Car Average





Comparing the 2014 Silverado Crew Cab LT 4WD 5.3L V-8 with the previous year’s

Extended Cab LT 4WD 5.3L V-8, the typically-equipped MSRP grew by over $3,000, yet

the disparity in one-year retention is a significant 6.3-percentage points. The 2014

edition’s 69.7 percent retention is also a solid 5-percentage points greater than the

Large Pickup truck segment average.

FIAT 500L

Following in the footsteps of the petite FIAT 500

compact car ― which was the Italian brand’s first

model upon its return to the U.S. market ― comes

the 500L multi-purpose vehicle (MPV), which is a

larger model based on its smaller sibling. Maintaining

a flair and style that’s distinctly Italian, but with four

doors and room for five adults, the 500L offers more

versatility and competes against vehicles such as the

Kia Soul, Nissan Juke, Mini Cooper Clubman and

Honda Fit. The car can be had with either a 6-speed manual or 6-speed Euro twin-clutch

transmission, mated to a 160 horsepower turbocharged 1.4-liter four-cylinder engine.

The second U.S. offering from FIAT achieves an estimated 25 mpg city and 33 mpg

highway.


With regards to value retention, FIAT’s first four-door subcompact is finding that being

the new kid on the block isn’t easy. While the 2014 Intermediate Subcompact car one-

year retention average is 62.4 percent, the retention for a 2014 FIAT 500L Pop 1.4L I4

Turbo is a mere 55.3 percent, which is 7.1-percentage points below the segment

average.


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Chevrolet Silverado Crew Cab LT 4WD 5.3L V8 $42,015 $29,292 69.7%

2013 Chevrolet Extended Cab LT 4WD 5.3L V8 $38,970 $24,733 63.5%


64.7%2014 Large Pickup Truck Average


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Fiat 500L Pop 1.4L I4 Turbo $20,045 $11,091 55.3%

62.4%2014 Int. Subcompact Car Average




GMC Sierra 1500

With new powertrain options for 2014, the

completely redesigned GMC Sierra 1500 full-size

pickup are stronger and more fuel-efficient than ever

before. The new 4.3-liter EcoTec3 V-6 (285

horsepower), 5.3-liter EcoTec3 V-8 (355 horsepower)

and 6.2-liter EcoTec3 V-8 (420 horsepower) engine

choices deliver the power to the rear wheels standard

through a 6-speed automatic transmission, while

optional 4WD can be selected with any of the three.

Fuel economy for the V-6 is estimated at 18 mpg city and 24 mpg, while the 5.3L V-8 is

rated at 16 mpg city and 23 mpg highway. Fuel economy for the 6.2L V-8 is rated at 14

mpg city and 17 mpg highway.


At $43,830, the typically-equipped MSRP for a 2014 GMC Sierra Crew Cab SLE 4WD 5.3L

V-8 is $5,000 more expensive than the 2013 Extended Cab SLE 4WD 5.3L V-8 it replaces,

but its one-year retention improved by 7.2-percentage points. The 2014 Sierra’s 72.7

percent retention separates the model even more from the 2014 Large Pickup truck

average, which sits at 64.7 percent retention.

Jeep Cherokee

After a long hiatus, Jeep brought back the Cherokee

nameplate in 2014 in the form of a sleeker mid-size

SUV that is more stylish and aerodynamic than the

boxy Liberty it replaced. A 2.4-liter Tigershark I-4

engine (184 horsepower/171 pound-foot of torque)

comes standard, while a 3.2-liter Pentastar V-6

engine (271 horsepower/239 pound-foot of torque) is

optional. Both are mated to a 9-speed automatic

transmission. Customers can choose between front-

wheel drive or four-wheel drive, with off-road equipment such as a locking rear


MSRP

Average Trade-In


2014 GMC Sierra Crew Cab SLE 4WD 5.3L V8 $43,830 $31,883 72.7%

2013 GMC Sierra Extended Cab SLE 4WD 5.3L V8 $38,795 $25,425 65.5%


64.7%2014 Large Pickup Truck Average




differential available on the latter. Fuel economy for the I-4 is estimated at 21 mpg city

and 28 mpg highway, while the V-6 is rated at 19 mpg city and 27 mpg highway.


The Jeep Cherokee has been a strong performer both in new vehicle sales and used

value retention. One-year retention for the 2014 Cherokee Sport 4WD 2.4L I-4 is 72.7

percent, which a few percentage points above the 2014 Compact Utility segment’s 68.9

percent average.

Kia Cadenza

Much like Hyundai, Kia continues to make strides in

improving customer perception of its brand and the

Cadenza is another step in the right direction. The full

-size front-wheel drive luxury sedan is completely

new for 2014 and is built on the same platform as the

Hyundai Azera. Sharing the same 293 horsepower 3.3

-liter V-6 and 6-speed automatic transmission with its

Hyundai cousin, the powertrain combination achieves

an estimated 19 mpg city and 28 mpg highway.


Kia has been fairly successful in its initial foray into premium territory, but the Cadenza

is experiencing growing pains as far as value retention goes. One-year retention for a

2014 Cadenza Premium 3.3L V-6 comes in at 56.5 percent versus the 2014 Upper Mid-

size car average of 61.2 percent, representing a 4.7-percentage point disparity.


MSRP

Average Trade-In


2014 Jeep Cherokee Sport 4WD 2.4L I4 $25,990 $18,900 72.7%

68.9%2014 Compact Utility Average


MSRP

Average Trade-In


2014 Kia Cadenza Premium 3.3L V6 $35,900 $20,267 56.5%

61.2%2014 Upper Mid-Size Car Average




Kia Forte

The compact Kia Forte sedan received a complete

redesign for 2014, with longer, wider and lower

proportions, improved performance and fuel

economy, a more refined ride and more comfortable

interior. Beneath the hood sits either a 148

horsepower 1.8-liter I-4 or an optional 173

horsepower 2.0-liter I-4 mated to either a 6-speed

manual or 6-speed electronically controlled

automatic transmission. Fuel economy for the Forte is

estimated at 24 mpg city and 37 mpg highway, depending on engine and transmission

selection.


Even though the average trade-in value for the 2014 Kia Forte Sedan EX 2.0L I-4 grew by

a few hundred dollars compared to last year’s version, it was overshadowed by the

model’s $1,725 hike in price, which negatively affected its retention. Not only is the

2014 Forte’s one-year retention 4.4-percentage points lower than the previous edition,

the retention average for 2014 Intermediate Compact cars is also 3.4-percentage points

higher.

Kia Soul

The 2014 Kia Soul compact hatchback is a redesign

that, despite maintaining its familiar looks, is built on

a brand new platform, which is more focused on ride,

handling and overall refinement than before.

Affordability, superior packaging and fuel efficiency

remain hallmarks of the Soul, with the latter achieved

using either a 130 horsepower 1.6-liter 4-cylinder or

optional 164 horsepower 2.0-liter 4-cylinder engine.

Buyers can choose between a 6-speed manual or a 6-


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Kia Forte Sedan EX 2.0L I4 $20,300 $12,550 61.8%

2013 Kia Forte Sedan EX 2.0L I4 $18,575 $12,292 66.2%

Difference $1,725 $258 -4.4 ppts

65.2%2014 Int. Compact Car Average




speed automatic with paddle shifters. Fuel economy is estimated at 26 mpg city and 36

mpg highway, depending on engine and transmission.


Despite its significant redesign, the 2014 Kia Soul’s retention fell to 68.7 percent from

the outgoing 2013 model’s figure of 72.3%. Even though retention fell, the 2014 Soul

still sits over 6-percentage points above the Intermediate Subcompact car segment

average of 62.4 percent.

Mazda Mazda3

An all-new Mazda Mazda3 compact car was

developed for 2014 displaying the company’s new

flowing Kodo design language in both sedan and 5-

door hatchback forms. SkyActiv technologies are

found throughout the vehicle and the 155

horsepower 2.0-liter 4-cylinder (6-speed manual or 6-

speed automatic) and optional 184 horsepower 2.5-

liter 4-cylinder (6-speed automatic only) engines do

wonders for the vehicle’s fuel mileage, while

maintaining a fun driving experience. Fuel economy is

estimated at 27 mpg city and 41 mpg highway, with efficiency supported by a new

regenerative braking system.


Used value retention for the redesigned 2014 Mazda3 has been good. One-year

retention for the 2014 Mazda3 I Sport reached 66 percent, up by over 3-percentage

points from the outgoing model’s 62.9 percent. Relative to its competitive set, the 2014


MSRP

Average Trade-In


2014 Kia Soul + 2.0L I4 $19,195 $13,192 68.7%

2013 Kia Soul + 2.0L I4 $18,500 $13,367 72.3%

Difference $695 -$175 -3.6 ppts

62.4%2014 Int. Subcompact Car Average


MSRP

Average Trade-In


2014 Mazda Mazda3 i Sport 2.0L I4 $20,290 $13,400 66.0%


Difference $270 $817 3.1 ppts


http://mazdausa.com/MusaWeb/skyactiv.action




Mazda3’s one-year retention is slightly above the Intermediate Compact car segment

average of 65.2 percent.

Mazda Mazda6

Preceding the release of the new Mazda3 was the

Mazda6 mid-size sedan, which was redesigned for

2014 with a stunning exterior design and a spacious

cabin full of high-quality soft-touch materials. The

Kodo “soul of motion” design language was such a

head-turner for the Mazda6 that the car was named a

finalist for World Car Design of the Year. The sedan

employs a 184 horsepower 2.5-liter SkyActiv-G direct-

injected 4-cylinder engine. Fuel economy for the

Mazda6 equipped with the 6-speed automatic is

estimated at 26 mpg city and 38 mpg highway.


Mazda’s redesigned 2014 Mazda6 has been warmly accepted. As a result, the 2014’s

retention of 70.6 percent is nearly 12-percentage points above the outgoing model’s

score of 58.8 percent. Retention for the new Mazda6 is also well above the Intermediate

Mid-size car segment average of 61.2 percent.

MINI Cooper Hardtop

A division of BMW of North America, MINI made its

U.S. debut in 2002 with the retro Cooper, which was

made famous in the 2003 Hollywood remake of The

Italian Job. For 2014, the brand released an all-new

front-wheel-drive Cooper Hardtop that keeps MINI’s

familiar design, but is longer, wider and taller than

last generation’s model. A 134 horsepower 1.5-liter

twin-turbocharged 3-cylinder engine powers the base

model, while the Cooper Hardtop S is fitted with a


MSRP

Average Trade-In

Value

1-Year Retention

(%)



Difference $970 $3,350 11.8 ppts

61.2%2014 Int. Mid-Size Car Average




189 horsepower 2.0-liter twin-turbocharged 4-cylinder engine. Three transmission

choices are available, including a 6-speed manual, 6-speed automatic, and 6-speed

automatic with paddle shifters. Fuel economy for the base model is rated at 29 mpg city

and 40 mpg highway, while the more powerful S can achieve 24 mpg city and 34 mpg

highway.


For the 2014 model year, the new Mini Cooper 1.5L I-3 Turbo actually became $1,500

less expensive than a similarly equipped 2013 model. The MSRP was not the only thing

to drop on the 2014 Mini Cooper though, as retention fell by more than 1-percentage

point compared to the 2013. However, retention for the 2014 Mini Cooper sits nearly 5-

percentage points above the Sport car segment average of 67.9 percent.

Mitsubishi Mirage

The Mitsubishi Mirage is an all-new model for 2014. It's a 5-door subcompact that is

powered by a tiny engine that helps make big EPA-

estimate numbers and its $12,995 MSRP make it one

of the least expensive new cars available in America.

The Mirage is powered by a 1.2-liter I-3 engine that

produces 75 horsepower and 75 pounds-foot of

torque. The Mirage can be paired to a standard 5-

speed manual transmission, or an optional

continuously variable transmission (CVT). Fuel

economy is within an EPA estimated range of 34 mpg

city to 44 mpg highway, depending on transmission

selection.


Retention for the 2014 Mirage has been subpar. One-year retention for the 2014 Mirage

DE 1.3L I-3 stands at 54.5 percent, over 10-percentage points lower than the Entry

Subcompact car segment average of 64.8 percent.


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Mini Cooper 1.5L I3 Turbo $21,995 $15,992 72.7%

2013 Mini Cooper 1.6L I4 $23,495 $17,333 73.8%

Difference -$1,500 -$1,341 -1.1 ppts

67.9%2014 Sport Car Average




Mitsubishi Outlander

The Mitsubishi Outlander is all-new for 2014, with a

new look that's more upright and rounded than that

of its predecessor. The Outlander comes in front-

wheel drive or four-wheel drive models, with a choice

of 4-cylinder or V-6 engines, as before. Fuel efficiency

is estimated at 25 mpg city to 31 mpg highway for the

front-wheel drive version, and 24 mpg city and 29

mpg highway for four-wheel drive.


Retention for the 2014 Outlander is below average. At 67.1 percent, one-year retention

for the Outlander SE 4WD 2.4L I-4 is nearly 5-percentage points lower than the outgoing

model’s 71.8 percent, and is also below the Compact Utility segment average of 68.9

percent.

Nissan Rogue

After its introduction in 2008, the Nissan Rogue went

on to become Nissan's second best-selling vehicle.

For 2014, it receives its first major redesign. The

Rogue is all-new inside and out, with updated styling

and more interior space. Though the new Rogue is

not really any bigger than the outgoing model, the

wheelbase is longer and the vehicle is taller, while the

front overhang has gotten shorter. Styling is modern,

confident and sleek, while the interior has been

updated and now features plenty of technology that


MSRP

Average Trade-In


2014 Mitsubishi Mirage DE 1.2L I3 $14,805 $8,075 54.5%

64.8%2014 Entry Subcompact Car Average


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Mitsubishi Outlander SE 4WD 2.4L I4 $26,645 $17,867 67.1%

2013 Mitsubishi Outlander SE 4WD 2.4L I4 $26,320 $18,900 71.8%

Difference $325 -$1,033 -4.7 ppts





has been steadily trickling down from luxury cars. The Rogue is powered by a 2.5-liter 4-

cylinder engine that produces 170 horsepower and 175 foot-pounds of torque. It comes

standard with front-wheel drive and a CVT automatic transmission, with an AWD option.

Fuel economy for the front-wheel drive model is estimated at 26 mpg city and 33 mpg

highway, while AWD versions can achieve 25 mpg city and 32 mpg highway.


Retention for the 2014 Nissan Rogue has been above average. One-year retention for

the 2014 Rogue S AWD stands at 73.1 percent, a figure 2.3-percentage points higher

than the outgoing model’s 70.8 percent figure. Compared to its competitive set,

retention for the 2014 Rogue is more than 4-percentage points ahead of the Compact

Utility segment average of 68.9 percent.

Subaru Forester

The Forester has been completely redesigned for

2014. It features a new exterior and interior as well as

a new turbocharged engine. Styling on the base

Forester has matured, while the turbocharged version

distinguishes itself with a much more aggressive front

fascia. The new vehicle is roomier than the one it

replaces, even though external dimensions have only

grown by a couple of inches. The 2014 Forester is

powered by a horizontally-opposed 2.5-liter 4-

cylinder engine that produces 170 horsepower. XT level trims are powered by a new 2.0-

liter horizontally-opposed 4-cylinder turbocharged engine that produces 250

horsepower. Transmissions include a standard 6-speed manual and an optional CVT with

manual shift mode. Fuel economy is estimated to be 24 mpg city and 32 mpg highway

for the 2.5-liter, and 23 mpg city and 28 mpg highway for the 2.0-liter turbo.


One-year retention for the 2014 Forester is exemplary. At 81.8 percent, retention for

the 2014 Forester i Premium 2.5L is substantially above the Compact Utility segment


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Nissan Rogue S AWD 2.5L I4 $25,025 $18,283 73.1%

2013 Nissan Rogue S AWD 2.5L I4 $22,455 $15,900 70.8%






average of 68.9 percent and is also 4-percentage points higher than the outgoing

model’s figure of 78.1 percent.

Toyota 4Runner

The 2014 4Runner gets refreshed styling inside and

out, but the overall styling still closely resembles the

outgoing 2013 model. Outside, the front grille and

headlights have been revised. Inside, the instrument

panel is new and every 4Runner trim gets a

touchscreen-based infotainment system with

Toyota's Entune smartphone integration. The re-

vamped 2014 Toyota 4Runner is powered by a 4.0-

liter V-6 engine that produces 270 horsepower and

278 foot-pounds of torque. Rear-wheel and four-

wheel drivetrains are paired with a standard 5-speed automatic transmission. Rear-

wheel drive fuel economy is estimated at 17 mpg city and 22 mpg highway, while city

and highway ratings for four-wheel drive models are 17 mpg and 21 mpg, respectively.


Despite all of the 2014 4Runner’s updates, used value retention has been depressed

compared to the 2013 model year. One-year retention for the 2014 4Runner SR5 4WD

stands relatively high at 77.1 percent, however, its score is down significantly from the

2013 4Runner’s 85.1 percent figure recorded last year. The 2014 4Runner’s retention is

nearly 10-percentage points higher than the Mid-size Utility segment average of 67.6

percent.


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Subaru Forester i Premium AWD 2.5L H4 $25,820 $21,133 81.8%

2013 Subaru Forester X AWD 2.5L H4 $23,290 $18,183 78.1%




MSRP

Average Trade-In


2014 Toyota 4Runner SR5 4WD 4.0L V6 $35,555 $27,417 77.1%

2013 Toyota 4Runner SR5 4WD 4.0L V6 $34,225 $29,142 85.1%

Difference $1,330 -$1,725 -8 ppts

67.6%2014 Mid-Size Utility Average




Toyota Corolla

The Toyota Corolla is completely redesigned for 2014.

The new car boasts a much more stylish and

aggressive look than in years past, with standard LED

headlights and an overall longer, lower and wider

presence. The result is a larger cabin for passenger

comfort, including more legroom. Inside, the Corolla

features premium materials and improved standard

features with plenty of technology to keep owners

connected to the information and entertainment they

crave. A CVT is now available, which boosts fuel efficiency in automatic-equipped

Corollas to 29 mpg city and 38 mpg highway.


The Corolla has traditionally been a solid retention performer and the 2014 model

continues to carry the torch. While retention for the 2014 Corolla L is down slightly from

2013’s, its score of 70.4 percent is over 5-percentage points higher than the

Intermediate Compact car segment average of 65.2 percent.

Toyota Highlander

The Toyota Highlander has been completely

redesigned for 2014. It features both new sheet metal

and a new interior and is now available as a hybrid.

Delivered as a front-wheel drive and four-wheel drive

crossover vehicle, the 2014 Toyota Highlander has

been given a sophisticated redesign involving the use

of high-strength steel and aerodynamic roof rails.

Engine options for the 2014 Highlander consist of four

-cylinder and six-cylinder options. Available only on

front-wheel drive LE models, the 2.7-liter four-cylinder engine features 185 horsepower


MSRP

Average Trade-In

Value

1-Year Retention

(%)

2014 Toyota Corolla L 1.8L I4 $18,225 $12,825 70.4%

2013 Toyota Corolla L 1.8L I4 $17,870 $12,758 71.4%

Difference $355 $67 -1 ppts






MSRP

Average Trade-In


2014 Toyota Highlander LE 4WD 3.5L V6 $32,865 $25,908 78.8%

2013 Toyota Highlander 4WD 3.5L V6 $32,705 $25,233 77.2%

Difference $160 $675 1.6 ppts

67.6%2014 Mid-Size Utility Average

as well as estimated fuel economy of 20 mpg city and 25 mpg. The remainder of the

2014 Toyota Highlander line-up is powered by a 270 horsepower, 3.5 liter V-6 engine. A

new six-speed automatic transmission featuring a sequential shift mode is paired with

the V-6 equipped versions of the 2014 Toyota Highlander, helping fuel economy reach

an estimated 18 mpg city and 24 mpg highway.


True to Toyota form, used value retention for the redesigned 2014 Highlander is

extremely good. One-year retention for the 2014 Highlander LE 4WD V-6 grew to 78.8

percent, up from the outgoing model’s 77.2 percent figure. Relative to its competitive

set, the 2014 Highlander’s one-year retention is over 10-percentage points higher than

the Mid-size Utility segment average of 67.6 percent.




AT NADA USED CAR GUIDE

Financial Industry, Accounting, Legal, OEM Captive Steve Stafford 800.248.6232 x7275 [email protected]

Director, Sales and Customer Service Dan Ruddy 800.248.6232 x4707 [email protected]

Credit Unions, Fleet, Lease, Rental Industry, Government Doug Ott 800.248.6232 x4710 [email protected]

Automotive OEMs Stu Zalud 800.248.6232 x4636 [email protected]

Automotive Dealers, Auctions, Insurance Jim Dodd 800.248.6232 x7115 [email protected]

Marketing Manager Jill Pritchard 800.248.6232 x4630 [email protected]

Business Development Manager James Gibson 800.248.6232 x7136 [email protected]

What’s New

The NADA Appraisal Suite is launched! Tired of the back and forth? Turn your entire appraisal process into something your customers can truly understand. Select NADA Appraisal, starting at $99/month with an annual subscription, or upgrade to NADA AppraisalPRO to include additional market data from trusted industry sources. Both provide you with an official appraisal document, backed by NADA, which gives customers the confidence to sign. Learn more at nada.com/appraisal or call 866.974.6232.

Used Car & Truck Blog

Stay up-to-date with the latest in the commercial truck industry by stopping by the Used Car & Truck Blog. Updated several times per week by members of the NADA Used Car Guide staff, the blog provides coverage of developments within the new and used car vehicle market. Additionally, the blog provides real-time industry analysis of incoming sales data from the industry’s leading used car and truck sales database.

About NADA Used Car Guide

Since 1933, NADA Used Car Guide has earned its reputation as the leading provider of vehicle valuation products, services and information to businesses throughout the United States and worldwide. NADA’s team collects and analyzes over one million combined automotive and truck wholesale and retail transactions per month. Its guidebooks, auction data, analysis and data solutions offer automotive/truck, finance, insurance and government professionals, the timely information and reliable solutions they need to make better business decisions. Visit nada.com/b2b to learn more.

nada.com/appraisal

http://www.nada.com/b2b/NADAOutlook/UsedCarTruckBlog.aspx

nada.com/b2b




NADA CONSULTING SERVICES

NADA’s market intelligence team leverages a database of nearly 200 million automotive transactions and more than

100 economic and automotive market-related series to describe the factors driving current trends to help industry

stakeholders make more informed decisions. Analyzing data at both wholesale and retail levels, the team continuously

provides content that is both useful and usable to the automotive industry, financial institutions, businesses and

consumers.

Complemented by NADA’s analytics team, which maintains and advances NADA’s internal forecasting models and

develops customized forecasting solutions for automotive clients, the market intelligence team is responsible for

publishing white papers, special reports and the Used Car & Truck Blog. Throughout every piece of content, the team

strives to go beyond what is happening in the automotive industry to confidently answer why it is happening and how it

will impact the market in the future.

Senior Director, Vehicle Analysis & Analytics Jonathan Banks 800.248.6232 x4709 [email protected]

Senior Manager, Market Intelligence Larry Dixon 800.248.6232 x4713 [email protected]

Automotive Analyst David Paris 800.248.6232 x7044 [email protected]

Automotive Analyst Joseph Choi 800.248.6232 x4706 [email protected]

ADDITIONAL RESOURCES

Connect with NADA

White Papers NADA’s white papers and special reports aim to inform industry stakeholders on current and expected used vehicle price movement to better maximize today’s opportunities and manage tomorrow’s risk.

Used Car & Truck Blog Written and managed by the Market Intelligence team, the Used Car & Truck Blog analyzes market data, lends insight into industry trends and highlights relevant events.

NADA Perspective

Leveraging data from various industry

sources and NADA’s analysts, NADA

Perspective takes a deep dive into a

range of industry trends to determine

why they are happening and what to

expect in the future.

Guidelines Updated monthly with a robust data set from various industry sources and NADA’s own proprietary analytical tool, Guidelines provides the insight needed to make decisions in today’s market.

Read our Blog

nada.com/usedcar

Follow Us on Twitter

@NADAUsedCarGde

Find Us on Facebook

Facebook.com/NADAUsedCarGuide

Watch Us on YouTube

Youtube.com/NADAUsedCarGuide

Disclaimer: NADA Used Car Guide makes no representations about future performance or results based on the data and the contents available in this report (“Guidelines”). Guidelines is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Guidel ines via email or the NADA website, you agree not to reprint, reproduce, or distribute Guidelines without the express written permission of NADA Used Car Guide.


https://twitter.com/nadausedcargde

https://www.facebook.com/NADAUsedCarGuide

http://www.youtube.com/user/NADAUsedCarGuide

http://www.nada.com/usedcar

https://twitter.com/nadausedcargde

http://www.facebook.com/nadausedcarguide

http://www.youtube.com/nadausedcarguide

http://www.nada.com/b2b/NADAOutlook/Guidelines.aspx

http://www.nada.com/b2b/NADAOutlook/NewsPress.aspx


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