December 2015 Volume XVI // No. 12 // ₹ 100
Issue No.
12
12 fashion forward BRANDS
fashion’s role in MAKE IN INDIA
RESEARCHdenim
marketin
India
// sportswear
international section inside
fashion from SURATfocus on JACKETS
iconic DENIM ADS
denim TRENDS
COVER BOF_Final.indd 1 12/18/2015 6:34:41 PM
Despite our country’s strong cotton
foundations, denims were not a core part
of the Indian fashion genes. Things are
changing now and while it may still be
too early to predict a denim-ifi cation of
India the denims category is likely to
outshine most others in terms of pace of
growth, more innovation, as well as deeper
geographic penetration.
In this the Special Denim Issue we take a
deep look at the category across its several
facets. We study the top international
denim players in India, the top Indian
brands and few regional favorites. We also
look at key fashion infl uencers, leading
trends and innovations from fi ber to
fashion. Team Teachnopak maps, sizes and
understands the denim market for us.
Please also read the special focus feature on
the thriving fashion hub Surat and a study
of some top Surat entrepreneurs that are
driving innovation there.
Its winters and we also take a quick look at
Jackets as a category exploring what Indian
majors predict for the category, the latest
in high-tech jackets and of course how the
stars jacket up.
Team Wazir Advisors takes a look at the
role of the fashion sector in the “Make in
India” vision, while Team NIFT shares
interesting thoughts on innerwear retailing
as well as maps great international work in
fashion retail technology. And lots more in
this big year end issue. Happy reading.
We invite readers to also read the
December issue of Images Retail magazine
which is a South India special. Interesting
insights, in there, for fashion stakeholders,
as we map the legendary strengths of
South India’s great traditional fashion and
jewellery majors.
The 12th of December is now a key date on
the retail calendar as retailers thank their
front line sales associates for the great job
they do. 8 hours a day, 6 days a week the
sales associates, often also undergoing
great hardship, are on the fl oor making
the consumer experience come alive. The
Retail Employees’ Day conceptualized
by TRRAIN (Trust for Retailers & Retail
Associates of India) and partnered by RAI
is a very thoughtful initiative. Kudos to
TRRAIN and its charismatic leader BS
Nagesh…”for he is a jolly good fellow…so say
all of us”…at Images BoF. Images Group will
always stand fi rmly supporting the cause.
Wish you dear reader a very merry
Christmas and a Happy New Year.
All material printed in this publication is the sole property of Images Multimedia Pvt. Ltd. All printed matter contained in the magazine is based on the information provided by the writers/
authors. The views, ideas, comments and opinions expressed are solely of the writers/authors or those featured in the articles and the Editor and Printer & Publisher do not necessarily
subscribe to the same.
Printed & published by S P Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at Swan Press of Lahore, B-71, Naraina Industrial Area, Phase – 2, New Delhi 110028 and published by S P
Taneja from S- 21 Okhla Industrial Area Phase – 2, New Delhi.110020 Editor : Amitabh Taneja
In relation to any advertisements appearing in this publication, readers are recommended to make appropriate enquiries before entering into any commitments. Images Multimedia Pvt.
Ltd. does not vouch for any claims made by the advertisers of products and services. The Printer, Publisher and Editor-in-Chief of the publication shall not be held for any consequences in
the event of such claims not being honored by the advertisers.
Copyright Images Multimedia Pvt. Ltd. All rights reserved. Reproduction in any manner is prohibited. All disputes are subject to the jurisdiction of competent courts and forums in Delhi/
New Delhi only. Images Business of Fashion does not accept responsibility for returning unsolicited manuscripts and photographs.
Amitabh Taneja
www.imagesfashion.com
FASHION FOREWARD
Dear Readers,
Editorial.indd 39 12/18/2015 6:00:24 PM
Zodiac Clothing-
Running the extra mile
towards sustainable
development
Pg No. 46
FASHION BUSINESS
Good Earth
Contents Fashion Business
REPORT
Textile and Apparel
focus sector for Make in
India
Team Wazir Advisors explores the
signifi cance of the textile and apparel
sector in the “Make in India” vision.
Pg No. 48
w
FOOTWEAR
HEEL & BUCKLE: FOOTNOTES
OF ELEGANCE
The Managing Director of Heel &
Buckle, talks about the company’s recent
foray into footwear manufacturing and
its further retail expansion plans.
Pg No. 52
OMNI CHANNEL
The brassiere shouldn’t lose the
woman
rwr
This article unbinds the loop of lingerie
buying behaviour-from objection to
sustenance. And explores a better world
of innerwear retailing in India.
Pg No. 56ILLUSTRATION BY
Apoorva Bisht
COVER STORY
DENIM MARKET
IN INDIA
With very low per capita consumption
currently, and increasing acceptance
of denim as a major fashion choice,
the denim sector isto grow at a much
faster pace now. Amit Gugnani (Senior
Vice President, Fashion) and Kanti
Prakash Brahma (Principal Consultant,
Fashion), Technopak, map the status of
denims in India today.
Pg No.72
FASHION TECH
AUGMENTED REALITY: YOUR
WISH IS MY COMMAND
We are blessed is this era where IT
innovators have time and again ensured
that our every shopping wish is their
command.
Pg No. 66
BESPOKE
BLENDING DESIGN, QUALITY
AND PERSONALITY
It’s My Life Jeans Co., the pioneer
of Bespoke Luxury Jeans in India
discusses its journey hitherto and the
future plans.
Pg No. 86
INDUSTRY TALK
DESTINATION DENIM
We take a look at how much the denims
market has changed over time.
Pg No. 80
OPINION
Denim brand retailing in India: Emerging vistasPg No. 82
46-86
contents.indd 1 12/18/2015 8:08:12 PM
IMAGES Business of Fashion
DENIM BRAND RETAILING IN INDIA
EMERGING VISTAS
THE NEW AGE CASUAL WEAR
MARKET.
Over the past few years, the casual wear
market in India has witnessed accelerating
growth, driven by growth in income
levels, changing lifestyles and the entry
of foreign players. Casual wear brands in
India have shown potential in all segments
of the market - premium, medium, lower
and is transgressing beyond the urban
boundaries of the major metros, into mini
metros, and tier II & III cities.
DENIM MARKET FACTS AND FIGURES
Denim is touted by experts to be the most
promising category in India’s apparel
market. According to industry reports, the
denim market of India in 2013 was worth
1̀5,310 Crore; which accounts for 5 percent
of the total apparel market of the country.
The market is projected to grow at a CAGR
of 14 percent to become a 3̀0,070 Crore
market in 2019.
ITS GROWTH AND CONSUMPTION
The denim market in India is skewed
towards men’s wear with 85 percent
contribution from the segment, while
women’s denim segment contributes about
9 percent and the remaining 6 percent
comprises the kids segment. The women’s
and kid’s denim segments are expected
to witness higher growth rates due to an
increased focus of brands and retailers on
those segments.
ITS GROWING SIGNIFICANCE IN THE
TIER II AND III MARKETS
The emergence of semi-urban clusters
across the country has opened a plethora
of opportunities for regional brands
and retailers alike. These cities are
fast emerging as favourite markets of
the apparel industry. A typical denim
consumer of the semi-urban cluster
demonstrates a blend of characteristics
of both the urban and rural consumers;
like an urban consumer he or she exhibits
As India’s casual wear gains
momentum, it opened up a
new door for Denim brands from
across the world. Today, the
denim market in India has pushed
itself beyond the major metros to
tap into the potential of smaller
cities and towns.
By KAVINDRA MISHRA
Opinion_Pepe.indd 82 12/17/2015 8:40:26 PM
FASHION RETAIL
Contents
92-160
STORE OF THE MONTH
Being Human
Deal
GAS
Indian Terrain
Killer
LP Jeans
Mufti
Pepe
Spykar
Turtle & London Bridge
Jack & Jones
Vero Moda
Courtyard
Kraburs
Breakbounce
UJC
Blood Jeans
Camaro
Force Denims
Mexico
Moustache
Rookies
Sheriff
Sunnex Jeans
Pg No. 98 - 138
FOCUS SURAT: OVERVIEW
SURAT’S TEXTILE INDUSTRY
Sailesh Sharaf, Director, Triveni Sarees,
looks back at the evolution of Surat as
the textile capital of the country
Pg No. 140
FOCUS SURAT: TECH-PLAY
E-COMMERCE AND INFORMATION TECHNOLOGY IN SURAT’S
TEXTILE INDUSTRY
Pg No.144
Manjula Fashions: exemplifying elegance in women’s ethnic wear
Innovative and quality print fabrics by Mukesh International
Fashion glitters at Nakshatra Creations Dress elegantly with Parvati fabrics Priya Fabrics: Delivering quality print fabrics
RK Green Vogue: Delivering premium fabrics worldwide
Timeless fashion by Krishna Terine Family shopping @ G3 Fashions Lace and trimmings from Romy Lace
Premium ethnic wear by Shivam Prints
Dress-up pretty with Vivek Fashion Celebrating women’s fashion with Fiona
Creative drape by Allol Sarees
Pg No. 146-158
COLLECTIONS
DEAL JEANS GETS GROOVY
WITH ITS NEW PARTY WEAR
RANGE
Deal Jeans now has something
more to off er with an all new
party wear range, calling on the
ladies to groove in style.
mxnPg No. 159
FOCUS JACKETS: LEADER
TALK
JACKETS THIS SEASONToday, fashion wear has transformed
jackets from a functional purchase to a
dedicated medium of self-expression. A
talk with jacket leaders.
Pg No. 160
Fashion Retail
DENIM BRAND PROFILES x
ILLUSTRATION BY
Apoorva Bisht
FOCUS SURAT: KEY PLAYERS
GAS, GURGAON
AHUJA SONS PRIVE
LA MARTINA
STYLE CRECHE
BREAKBOUNCE
Pg No. 94 - 97
STORES
Pg No. 92
contents.indd 1 12/18/2015 7:39:14 PM
IMAGES Business of Fashion
> Brand: BEING HUMAN
> Total no of EBOs: 39
> Total no of MBOs: 54
> Presence in LFS: Central,
Jade Blue, Globus, Lifestyle,
Shoppers Stop, Splash and
Westside.
> Flagship stores: 1
> Presence in online retail and
expansion plans: Amazon,
Flipkart, Koovs, Jabong,
Myntra and Snapdeal.
a brand with a great heart
Being Human, a clothing line with a heart, was launched in 2012 by Mandhana
Industries Ltd. The idea came into realization when Salman Khan met Manish
Mandhana - MD Mandhana Industries Ltd and the latter undertook to convey the
values of and contribute to the Being Human – The Salman Khan Foundation through
the language of fashion.
BEING HUMAN
Denim Brand Profile_Being Human.indd 98 12/17/2015 3:24:08 PM
FASHION CREATION
INNOVATIONS
Contents
NEO CULTURE
CREATING A SPLASH WITH
THE BURQA
Denim has an all new avatar with a new
collection of burqas in the market. We
explore this altogether new ‘traditional
chic’ look.
Pg No. 188
FABRIC TALK
DENIM DYNAMICS
IMAGES BoF speaks with industry
stalwarts on the changing trends seen in
denim fabrics.
Pg No. 190
FIBER MAJORS
INVIYA
sxuIndorama Industries Ltd. (IIL), the
pioneers of spandex development in
India and its deep connection to the
Indian denim industry.
Pg No. 194
DIY DENIM CRAFTWhether you are a novice crafter or a
advanced sewist, old jeans are a great
starting point for a huge number of DIY
projects. Here are a few ideas.
Pg No. 182
FABRIC MAJORS
DONEAR: WEAVING GLOBAL APPEAL WITH FABRICS
Pg No. 196
NEW FRONTIERS
KHADI DENIM: AN EMERGING
TREND
Khadi Denim, a hand-spun and hand-
woven soft-feel fabric, is the new rage in
the fashion world. Arun Kumar Jha, CEO,
KVIC spoke to Images BOF on KVIC’s
eff orts to promote the fabric.
Pg No. 200
SHIRTINGS
DRAPE IN THE PURITY OF THE
‘GANGES’. . . WITH MORARJEE’S
SUPERFINE GIZA COTTON
SHIRTINGS
Pg No. 207
DIVAS
CHARGE OF THE DENIM
A quick round up of who among B-town’s
venuses rock the denim look.
Pg No. 212
TRENDS
FASHION FORWARD DENIMSome classic, some cutting edge and
a little wild, we tell you what to expect
from denim in 2016.
Pg No. 224
STAR TALK
DEVOTED TO DENIMBollywood’s best dressed too wouldn’t mind
trading their designer robes for a pair of good
well-fi tted jeans. We talk to a few.
Pg No. 208Pg no. 229-256
166-224
Fashion Creation
SPORTSWEAR INTERNATIONAL Next Section
ILLUSTRATION BY
Apoorva Bisht
DESIGNER WATCH
DESIGNS ON DENIM
A new generation of designers is taking
denim to hyper-crafted heights. A report
Pg No. 218
contents.indd 1 12/18/2015 7:40:47 PM
FASH
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DEC
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FO
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CK
ETS:
HIS
TORY
Jackets and Bollywood has been inseparable from the very inception
of the fi lm industry. Aarti Kapur Singh looks into the ever- evolving
Bollywood jackets that created a fan-following among the Indian
‘fi lmy audience’ and into how they became a part of the fi m industry’s
glorious history.
JACKETSTHAT CREATEDBOLLYWOODHISTORY
Bachchan donated his iconic Silsila jacket
to a homeless man to battle the cold.
When Shakespeare’s character Polonius
in Hamlet advises his son Laertes “For
the apparel oft proclaims the man”, he
inadvertently sealed the fate of millions of
costume designers and stylists who would
make those lines the cornerstone of their
professions many decades later.
Whatever the avatar may be
- long coats to biker chic,
denim or leather - jackets
have created celluloid history in some
celluloid appearances. Recently, the iconic
candy-striped jacket worn by Dick Van
Dyke in Disney classic ‘Mary Poppins’ has
been sold for 40,000 pounds.The satin-
lined jacket, which has Van Dyke’s name
and ‘Western Costume Company’ written
on an inside label, had been on sale 50
years since the timeless 1964 fi lm, which
starred Julie Andrews as a magical nanny
who helps unite a dysfunctional British
family. Back home, and recently, Amitabh
IMAGES Business of Fashion
Focus Jacket_History_Designer Jacket.indd 174 12/17/2015 4:57:04 PM
contents | DECEMBER 2015
DENIM AND FASHION TRENDS – CAPSULE FOR INDIA
Editor-in-Chief: Sabine KühnlCreative Director: Gian Luca FracassiSenior Editors: Maria Cristina Pavarini/Christopher BlomquistFashion Editor: Juliette NguyenManaging Editor: Wolfgang Lutterbach
Credits for India Capsule
FACTS/BRANDS 232 His and Hers H.I.S. charts a clear path in fashion retail.
FOCUS/FABRICS233 Ingredients for Success The rise of denim ingredient brands in the US
market.
FABRICS 234 Power to Fabrics A sneak peek at the biggest trends that will be
unveiled in the global fashion market
FABRICS236 Design with De-Light Wearable tech goes fashion bling, as well, with
the latest innovations
FABRICS 237 Chemistry Matters New high-tech fi bers, For the fashion meets
function era
SHOOT 238 Denim Icons
FASHION/OUTDOORS250 New Outdoor Labels Our top 5 of new outdoor fashion labels. Plus
great outdoor fashion pickups.
SAMPLES 254 Samples Our pick of great thoughts, innovations and
products
232
237
238
250
254
Contents_SWI .indd 231 12/18/2015 6:15:15 PM
252 | December 2015 | IMAGES Business of Fashion | Capsule for India – Sportswear International
FASHION/OUTDOOR
WHY WOMEN ARE STILL IN LOVE WITH STAN. HOW EASY IT IS
TO PIMP UP YOUR SNEAKERS AND WHY IT IS TIME TO BREAK A
LANCE FOR FLARED DENIM FOR MEN. Text Juliette Tafreschi
FASHION PICK-UPS
Isn’t it nice to get a good advice from time
to time? French fashion experts Frédérique
Veysset and Isabelle Thomas explain the
hype of certain shoe types and clear up the
Dos and Don’ts of outfit combinations.
Shoe Service
How to pimp up
your sneakers?
French designer
Aurélie Chadaine
offers us a
simple solution.
Her leather
tassels are easy
to fix on every
sneaker and will
turn your old
trainers into real
eyecatchers!
Tassel Sneakers Sorry girls, times of the messy bun are over.
The sleek hair look is in full trend. During
Fashion Week designers like Derek Lam, Chloé
and Donna Karan all went for the straight
and more sophisticated cool sleek look.
Dos and Dont’s
Still in love with Stan. Even if the white
sneaker has been on trend for a couple of
seasons now–it seems that fashionistas can’t
get enough of this easy-to-style sneaker. And
if the hip girls in Paris still wear it, you know
that this trend definitely ain’t over yet....
The ’70s are back and the
flared jeans experience a
huge comeback this year.
At least that’s what fashion
experts agree on for the
womenswear segment. And
what’s with flared denim
for men? We think that it’s
time to break a lance for
this denim silhouette to
become more fashionable
for male customers as well.
Equal rights for all!
Photo: Topman
Street Looks Paris
PHO
TOS:
LEN
A J
ÜR
GEN
SEN
+ -
OURFAVORITE
DENIM
Fashoin Outdoor.indd 252 16/12/15 9:51 PM