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December's Issue of La Voz

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Page 1: December's Issue of La Voz
Page 2: December's Issue of La Voz
Page 3: December's Issue of La Voz

IIANM Staff

2011-2012 OfficersChairScott JonesVice-ChairPJ WolffSecretary/TreasurerDiana HobbsNational DirectorSam ConleeImmediate Past ChairKathy Yeager

FeaturesThis publication is intended to provide accurate and authoritative information on the subject matter covered, but is distributed with the understanding that neither IIANM, nor any contributing author, publisher, contributor or advertiser is rendering legal, accounting or any other professional service and assume no liability whatsoever in connection with its use. Further, the electronic links to our advertisers and/or contributors found in this publication are provided as a courtesy to our readers and do not necessarily indicate an endorsement by IIANM.

News items from members of Independent Insurance Agents of New Mexico and the general insurance industry are encouraged. The advertising deadline is the fifteenth day of the month, preceding publication.

Advertising rates are available upon request.

Please contact Rachel Sheffield at [email protected] for details

Thank You! To Our 2011 IIANM Company Partners 04

Umbrella Policies May Offer Coverage for Animal Liability 07

New Mexico Mutual - Twenty Years Down the Road 08

Is Comprehensive Coverage "All Risks" or Named Peril? 15

Industry Tidbits 17

Is Private Insurance the Answer to Long-Term Care Costs? 19

The Prescription for Keeping Workman's Comp Costs Down 21

Big "I" Set to Launch Consumer/Agent Portal 23

How Agents Are Leveraging Trusted Choice 24

10 Reasons America Needs Agents 27

Acuity 14

American Mining Insurance Company 18

Burns & Wilcox 06

FUSA Insurance Agency 16

Market Finders, Inc. 26

Mountain States Insurance Group 20

New Mexico Health Insurance Alliance (NMHIA) 18

New Mexico Mutual 02

Risk Placement Service 22

Tech Talk 12

Education Edge 28

ABEN - The Next Big Thing in Continuing Education 29

December's Clickable Calendar 30

Odds n Ends 31

In Every Issue

Advertiser Index

"The Voice" of Independent Agents since 1934

President/CEOThom Turbett

Vice PresidentLorri Gaffney

Communications DirectorRachel Sheffield

Insurance Programs AdministratorJulie A. Franchini

Member Services Associate Renee Trujillo

“La Voz” is the official monthly publication of the

Independent Insurance Agents of NM 1511 University Blvd. NE Albuquerque, NM 87102.

(505) 843-7231. Fax (505) 243-3367. Web site www.iianm.org.

La

oVZ

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P a r t n e r s P r o g r a mindependent insurance agents of new mexico

2 0 1 1

Letcher, Golden & Associates

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When it comes to Lessor’s Risk coverage, Burns & Wilcox is the top banana. We offer coverage for virtually any tenant occupied building. Plus, our unlimited access to admitted and non-admitted markets means we offer the broadest protection possible. So remember, when it comes to Lessor’s Risk, there’s one company who never slips up – Burns & Wilcox, the largest independent wholesale broker and underwriting manager.

The Lessor’s Risk insurance your clients need to cover any slip up.Le

ssor

’s R

isk

• Commercial• Personal • Professional • Brokerage • Binding • Risk Management Services

Albuquerque, New Mexico | 505.822.0018toll free 866.643.8538 | fax 505.822.0092scottsdale.burnsandwilcox.com

29519_BURNS_NM1_LaVos_LessorsRisk.indd 1 10/19/11 9:32 AM

Page 7: December's Issue of La Voz

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 7

I nformation provided by the insurance information Institute shows why a significant number of insurers issue homeowners policies with animal liability exclusion endorsements. In fact, the Insurance Services Office (iso) has rolled out a “canine exclusion” endorsement in the 2011 Homeowners program. each year in the united states, there are about 4.7 million injuries from dog bites. of those, 900,000 bites require medical treatment and 50% of bites happen at the resi-dence where the dog lives. in addition, 33% of all dollars paid out for homeowners policy liability coverage can be attributed to dog bites: $412 million was paid by insurers for dog bites in 2009, and the average dog bite claim was more than $24,000. since many homeowners policies do not cover animal liability—or in the case of iso, canine liability—it begs the question of how personal umbrella and excess liability policies respond for dog bites and other animal liability claims. it’s important to remember that excess liability policies are known by various names and all respond differently. each policy is different and no analysis of a claim can take place without reading the policy. How an excess or umbrella policy responds to an animal liability claim (or any claim for that matter) depends on the type of policy in question. an umbrella policy—sometimes called a “broad form umbrella”—typically increases the underlying policy limits by $1 million or more. in addition, it provides coverage for some claims that the underlying policies do not cover. relating to animal liability claims, therefore, it’s possible that some umbrella policies would respond for an animal liability claim, even if excluded by the homeowners policy. this is often referred to as a “drop down provision.” in such a circumstance, a “self insured retention” or “re-tained Limit” applies, typically $250 to $1,000 on personal umbrella policies. each umbrella is different so it’s impor-tant to read each policy to determine coverage. a following form policy exactly tracks the underlying poli-cies in all respects. therefore, if the homeowners policy covered an animal liability claim so, too, would a following form policy. Likewise, if the homeowners policy excluded an animal liability claim, the following form policy would

also exclude the claim. each following form policy is different so it’s important to read each one to determine coverage. an excess liability policy typically provides only higher lim-its of liability above the underlying policies and does not cover claims that are excluded by the underlying policies. it’s possible, however, that an excess liability policy would exclude a claim that would be covered by an underlying policy. as it relates to an animal liability claim, an excess policy would typically respond only if the underlying policy also responded. even if the underlying policy did respond, the excess liability could exclude the claim. each excess li-ability policy is different so it’s important to read each one to determine coverage. if the underlying homeowners policy excludes an animal liability claim, the most likely policy to respond is the umbrella policy. as pointed out earlier, each umbrella is different. some umbrella policies will cover animal li-ability claims that are excluded by the homeowners policy (subject to the self insured retention), while others will exclude them. agencies looking for a stand-alone animal liability market can look to various sources for the coverage. so, put a muzzle on rover, read the policies and hope for the best. David Thompson is an education instructor for the Florida Association of Insurance Agents. Copyright 2011 by the Florida Association of Insurance Agents.

Umbrella Policies May Offer Coverage for Animal Liability

Animal liability claims typically excluded from homeowners policies.

by david thompson

Page 8: December's Issue of La Voz

Page 8 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

e begin the story in 1987, when it was becoming apparent to almost everyone that our workers com-pensation system was becoming a critical issue not just for the insurance industry, but for the future economic well be-ing of new mexico. we were burdened with a system that was widely regarded as having the most generous work-ers comp benefits in the nation, including almost unlimited medical care and generous disability payments. insurance carriers were paying out $1.21 for every premium dollar col-lected, and the assigned risk pool was assessing insurers staggering amounts to make up for its losses.

despite the creation of the workers’ compensation admin-istration in 1986 to take litigation out of the district courts, a mountain of litigation remained in the system due to a lack of necessary controls, regulations and the subjective nature of the current law. as a result new mexico had a serious problem and it became clear that the system was broken. much like our health care system today, costs were escalating exponentially in what speaker of the House ray-mond sanchez called a ‘death spiral’.

at a time when the rest of the country was enjoying unem-ployment figures of around 5.5% , New Mexico’s rate was 9.3% in early ’87. not only were new mexico businesses struggling to pay the high cost of their mandatory workers compensation coverage, but they were also losing con-tracts to competitors in other states with much lower wc costs. closely related was an inability of the state to attract new industry to create jobs for out-of-work new mexicans. in short, our workers compensation system was killing our economy.

The Plot Sickenson June 30, 1987, something happened to begin a domino effect that would catapult iianm into action. on that date, NCCI filed a 27.7 percent workers compensation rate increase for nm on top of already burdensome rates. the first thing that happened was an exodus of most of the remaining workers comp carriers from the state. within a year only four carriers would remain. that development resulted in an interim legislative proposal to create a state workers compensation fund to fill the void. In response to the building crisis, chris Krahling made a motion at the winter board meeting, which appropriately was held on de-cember 7 (pearl Harbor remembrance day). the motion created a task force that was to:

1. evaluate the proposed wc rate increase and de-velop a recommended position on behalf of the Big i concerning the ramifications of the rate filing as well as the proposed state fund.

2. recommend the component parts of a public rela-tions campaign needed to focus attention on the need for reform of the system.

3. Have association staff develop support material to help advocate for the solutions developed.

thus began the efforts of the independent agents associa-tion to help guide our state through the deepening crisis. with their insurance and business backgrounds, our lead-ers were in a unique position to evaluate and understand the complex issues involved and then suggest potential solutions. the following series of bulleted events are docu-mented from the archives of ‘La Voz’. they show not only how the crisis evolved, but more importantly, how commit-

The Big Picturedr. martin Luther King once said, “the ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

these individuals are called leaders, and the independent insurance agents of new mexico have been blessed with many such individuals throughout our long history as an association.

this is the story of how the leaders of our association reacted during perhaps the biggest crisis in the history of the new mexico insurance industry, and how their efforts helped change our state for the better.

by thom turbett, ceo of iianm

W

Look ing Back 20 YearsThe Story of the Creation of

New Mexico Mutual

Page 9: December's Issue of La Voz

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 9

Page 8 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

ted and central the Big i was to the eventual resolution.

• April, 1988: iianm, in partnership with the nm Busi-ness Journal, hosts the ‘insurance crisis roundtable’ at our newly constructed headquarters building in albu-querque.

• April, 1988: Bob Bersell, iianm chief executive of-ficer, is appointed by Governor Gary Carruthers to the ‘governor’s insurance and tort reform task force’, mandated by the 1988 legislative session.

• May, 1988; fabian chavez replaces Vincente Jasso as superintendent of insurance. although he supports the formation of a state fund, he appoints an industry advisory committee consisting of Jim Hartman, John franchini, chris Krahling, Bob ferguson, rich seeley, and Bill turbett to make recommendations.

• October, 1988: John franchini takes over from Jim Hartman as iianm chair, and proposes hiring our first professional lobbyist in Santa Fe. Nick Franklin is hired for the 1989 ‘long’ session. manny gonzales of alamogordo is appointed Legislative committee chair, and proceeds to set up our fist grassroots communica-tion system, called the “Legislative Loop”.

• January, 1989: at this point, due to the restricted number of carriers writing workers’ compensation, the option of creating a state workers’ compensation fund is beginning to gain traction. Legislation supported by superintendent chavez is introduced in the 1989 legis-lative session to create a state fund for workers’ com-pensation insurance based on the arizona model. it’s a difficult and courageous decision, but the Big I decides to oppose the superintendent’s bill. despite the lobby-ing efforts of nick franklin and chris Krahling the bill is passed out of the House Judiciary committee by a vote of 9–2. We also lose a bill to reduce benefits, spon-sored by senator ray Kysar, an independent agent from farmington.

• February, 1989: following the results in the House Judiciary committee, association leaders knew it was time to ‘circle the wagons’. testimony was quickly developed against the creation of a state workers compensation fund for presentation in other legislative committees during the session. Jack Little of farmington delivered the testimony on behalf of the agents (copy attached) that helps kill the effort to create a state workers compensation fund.

• June, 1989: the three servicing carriers for assigned risk workers comp, usf&g, mountain states, & travel-ers; report a 500% increase in policy count in the past 3 years. almost 60% of workers comp policies now reside in the pool.

• October, 1989: rich seeley from ruidoso takes the helm at the iianm annual meeting, and the board com-mits to raise $75,000 to fund our lobbying and public relations campaign on behalf of proposed iianm insur-ance solutions. a letter is drafted and sent to every insurance agency principle in new mexico. it features a board resolution that each member agency should con-tribute at least 2% of their annual commission income from workers’ compensation writings to the cause.

• November, 1989: the result is the creation of ‘the new mexico citizen’s committee for workers’ comp reform’, which is run from the association headquarters building.

• December, 1989: ncci announces a 64% rate increase for the assigned risk pool, which is rejected by superintendent chavez.

• April, 1990: iianm joins with aci and other business trade associations to hire national workers compensa-tion expert Howard Bunn to help draft workers compen-sation reform for nm. edward Lujan, Jamie Koch, and iianm lobbyist nick franklin are chosen to represent iianm on a joint business committee.

• April, 1990: association leaders have also met with state sen. marty chavez and speaker of the House raymond sanchez to encourage them to call a special session to fix the workers compensation crisis. They are informed of a proposal championed by Jamie Koch. Based on legislation passed in minnesota, it would cre-ate a private mutual insurance company based in new mexico to help replace lost markets.

• May, 1990: a Legislative task force is appointed by speaker sanchez and senate president manny aragon. it is comprised of over 40 business and labor leaders. Labor leaders are now on board with the reform effort due to the growing loss of labor jobs re-

continued...

Page 10: December's Issue of La Voz

sulting from new mexico’s anemic economy. no voting member of the task force is permitted to be from the insurance, legal, or health care professions, except for one: iianm Legislative chair Jamie Koch.

• June, 1990: in anticipation of a special Legislative session on workers compensation, iianm chair rich seeley appoints a legislative committee to assist Jamie Koch in evaluating bills and amendments. the commit-tee consists of: edward Lujan, John franchini, chris Krahling, george shaffer, chuck Harrington, and Bob pratte.

• September, 1990: the workers’ comp reform act passes the special session of the nm Legislature and is signed into law by governor carruthers.

the passage of the wc reform act was historic, and succeeded in no small part because of the leadership of speaker of the House raymond sanchez along with sena-tor marty chavez, who co-chaired the wc task force with representative fred peralta. it took an unprecedented coalition of business and labor organizations to accomplish, and many of the reforms that passed had their genesis in the Big i’s original reform plan. during this time our legisla-tive endeavors were definitely a Big I group effort. Many association members, including some not mentioned here, put in copious hours for the cause. we also had a great deal of help from our insurance company partners. for example, gary Kilpatric, the lobbyist for the american insurance association (aia) was instrumental in getting the carriers on board with the reforms being pushed by iianm.

that said, it must be noted that many of the reforms and language supported by iianm were included in the bill that eventually passed because of the tenacity and lobbying acumen of one man: our Legislative chair and point man, Jamie Koch. many people who know Jamie well would describe him as a force of nature. His abundant energy, in-telligence and keen instincts serve him well in business and in politics. in a recent interview with Heather gray of the albuquerque Journal, Jamie described part of his personal philosophy that he shares with former president Harry tru-man: “carry the battle to them. don’t let them bring it to you. put them on the defensive and don’t ever apologize for anything”.

that classic truman quote gives great insight into how the most controversial piece of the reform legislation came to be, despite the reservations of many people Jamie refers to as ‘the naysayers’ (which included many insurance profes-sionals at the time). that legislation was the nm employ-ers mutual act, and it was Jamie’s brain child. for all his efforts, Jamie was unanimously selected as iianm’s “agent of the Year” in 1991.

The Creation of New Mexico Mutual

However, the story doesn’t end here. although the en-abling legislation from the special session is in place, many things must happen before the company becomes a reality, including the approval for funding. that funding is put into serious jeopardy ten days before new mexico mutual is supposed to come into being. on december 20, 1990 attorney general Hal stratton declares the legislation to be unconstitutional, primarily because of the anti-donation clause in the state constitution, which states that taxpayer money cannot be used to benefit a private company.

Jamie Koch and the iianm leadership, now chaired by chris Krahling, go to work resolving the new dilemma. it is solved by convincing legislators and the new governor, Bruce King, that a majority of gubernatorial appointments to the Board of directors of the new mutual company would give the state sufficient control. An amendment to the mutual company act is quickly passed in the early days of the 1991 session, including a provision that the governor’s control of the board would not cease with the re-payment of the state loans.

on march 20, 1991, new mexico mutual is incorporated. now that the attorney general’s concerns had been allevi-ated and the legislature had given its final approval, one final hurdle remained: The New Mexico State Investment council and the Board of finance had to approve the as-sociation’s for-profit entity, IASC, as the marketing arm and general agent for the new company, and they also had to approve the issuance of $10,000,000 in bonds for the startup costs.

this is where the Big i leadership effort really kicked into high gear. essentially, the new mexico association had to convince the state investment boards that sales by mem-ber insurance agencies would be sufficient to pay back the loan of state money in a reasonable period of time. to accomplish that, association staff surveyed every inde-pendent insurance agency in the state asking for a list of every workers compensation accounts that could be placed with the new company. a list was prepared detailing the number of accounts and premium volume that would be produced in the first year, including monthly totals each member agency would produce. a sum of 5,109 accounts totaling $6,761,381 in premium volume were committed.

in addition, a general agency agreement and individual agency contracts were drafted that held agencies account-able with volume and persistency clauses. these docu-ments were all combined in a Business plan, which was finished in July, 1991. Authored by John Herder, a well known actuary hired by iianm, it also contained projected

Page 10 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

Page 11: December's Issue of La Voz

Mutual Milestones

• July, 1991: Warren Smalley is hired as the first ceo of new mexico mutual

• January, 1992: The Mutual begins operations and the first policy is placed by the Insurance Center of roswell for a local drugstore.

• February, 1992: In the first month of opera-tions, the independent agents services corp (iasc) processes $2 .5 million in premium volume from wc applications.

• May, 1993: Daniels Insurance becomes the 1st million dollar agency for nmmcc.

• August, 1994: Southwest Casualty is launched as the second tier company.

• October, 1994: The Talbot agency becomes the 1st two million dollar agency.

• November, 1994: The 10,000th policy is written.

• December, 1994: Agents place over $30 million in premium volume with nmm during 1994, and the company ends the year with assets of $60 million, double the previous year.

• May, 1995: The First Annual IIANM/NMM Schol-arship golf tournament is held

• February, 2000: Ground is broken on the new corporate office building.

• April, 2001: WC rates are now 31% of what they were when nmm began operations.

• September, 2003: Chris Krahling becomes the 2nd ceo of the mutual.

• October, 2007: Named the 2nd Best Place to work in new mexico by the nm Business weekly.

• February, 2008: Named the 14th Best Place to work in the united states.

• March, 2008: Won Samaritan Counseling center’s ethics in Business award.

• April, 2008: Norm Becker becomes the 3rd CEO of new mexico mutual.

Page 10 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

start-up costs & loss ratios, suggested rates & un-derwriting guidelines, and almost everything else the new mutual company would need to quickly begin operations and succeed. Looking back at the 1991 plan and comparing its 15 year projections with what actually happened, it is uncanny how accurate those projections were.

fortunately for all concerned, with that business plan in hand, Jamie Koch and chris Krahling, were able to convince the investment council and the state Board of finance to approve the bonds, and new mexico mutual was born. in reality, it was a no-brainer because the independent insurance agents of new mexico essentially guaranteed the repayment of the loans. Because of the incredible success of the company, the loan was paid in full five years before they were actually due. The most controversial part of workers compensation reform had now become one of the best investments the state had ever made!

today, the 1990 workers compensation reform leg-islation is still considered one of the greatest legisla-tive success stories in the history of new mexico. it became a model for other states to emulate, and new mexicans have enjoyed greatly reduced rates and a much improved economic climate ever since. no small part in that was played by the men and women of iianm, and we are all extremely proud of our lasting legacy: a competitive and stable workers compensation market with over 200 competing carri-ers, including a terrific domestic insurance company called new mexico mutual that employs over 100 talented new mexicans.

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Page 12 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

W

How does your agency extend its reach on Facebook beyond current fans? This article explains step by step how you can use the Tagging, Questioning and Contests tools to create new potential business and individual prospects on Facebook.

hen working with agents in a recent progressive social media workshop, several participants asked how they could get their facebook posts to new audiences. fortu-nately, facebook offers a few easy tools for expanding your reach beyond current fans, enabling you to tap into their networks of hundreds, even thousands of prospects.

Here’s how:

Tool One: Tagging

What is it?tagging creates a connection between your agency’s facebook page and the facebook page of another local business you reference in your status update. there are two benefits of tagging rather than simply typing the busi-ness’s name in your status update. first, when you tag, not only does your status update appear in your news feed and on your wall, but it also posts directly to the wall of your subject’s facebook page, making it visible to anyone who visits your subject’s facebook page. secondly, the tag creates a link between your page and theirs; your fans can click the tag within your update to visit your subject’s page, and your subject’s fans can click the wall post to visit your page for more information.

How do you do it?Before you can tag, you must use your agency page to “like” the subject’s business page. once you’ve liked their page, you can now tag them in a status update. when referring to your subject, type the “@” symbol and their facebook page name. You’ll see a drop-down menu of potential subjects you can tag. once you post your update, it will appear on your wall and theirs, and the subject will receive a notification.

ExampleYou recently joined the townsville chamber of commerce, and at your first monthly meeting, you meet several small business owners in your area. searching on facebook, you find business pages for both the Townsville Chamber of commerce and fellow chamber member Bill’s Bikes, a popular motorcycle dealership. Both pages have 500 fans. after using your agency page to “like” the pages for the chamber and Bill’s Bikes, you type the following status update: great meeting today at the @townsville chamber of com-merce. met Bill miller from @Bill’s Bikes. planning to stop by this weekend to see what’s on the showroom floor and drop off a few business cards for his customers.By tagging their facebook pages, 1,000 additional fans (primarily small business owners and motorcycle owners) have the opportunity to see your update. the chamber and Bill’s Bikes benefit from your call-out, and fans of the chamber and Bill’s Bikes can click the update to visit your page and learn more about commercial auto and motor-cycle insurance from your agency.

Tool Two: Questioning

What is it?using the Question tool (rather than simply asking a ques-tion in a status update) enables your question to spread to the individual walls and news feeds of anyone who answers. as your question moves through your fans’ social networks and beyond, many more users have the oppor-tunity to answer your question and learn more about your agency.

How do you do it?on your agency’s facebook page, click the “Question” tab, then type the question you’d like to pose to your fans. check “add poll options” to create a list of potential an-swers, and check "allow anyone to add options" to enable participants to add to your poll. doing so creates more opportunity for engagement and can help circulate your agency name far beyond your original fan base as others add options to your list.

Three Tools for Maximizing Your Agency’s Facebook Reach

By Kevin ament

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Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 13

ing engagement and awareness. Vendors offer detailed measurement and data export functionality, so you can easily capture leads while monitoring traffic, submissions, engagement (comments and votes), and the effective-ness of your promotional communication.

Examplesay you want to promote a pet related coverage to pet lovers in your community. You hope to leverage your customers’ social networks to reach their friends and family, so you host a pet photo contest on facebook to spread the word. customers can submit their pet pic-tures online in two categories—pet/owner look-alike and cutest pet—then vote on their favorites. after setting up the contest, you email the link to your customers, asking them to upload pictures of their pets and encourage their friends and family to vote for their submission. custom-ers invite their friends and family to vote on the contest site, which includes information about pet related cover-age and contact information for your agency. the contest engages customers who are passionate about their pets, and as they ask their friends and family members to vote, helps build awareness of your agency and collect valu-able leads you can target with future marketing.

these three tools, when used strategically and creatively, extend your reach on facebook, engage existing fans and build connections with other businesses in your community. Be sure to incorporate these tools into your facebook strategy and learn how to use all the resources available to get the greatest return from your social media investment.

Note: See the “Websites & Social Media” page on the ACT website (www.iiaba.net/act )for additional articles and recorded webinars to assist your agency with your digital marketing strategies and implementation.

Kevin Ament, Marketing Communications Manager at Progressive Insurance, can be reached at [email protected] . Kevin

produced this article for ACT (www.iiaba.net/act ). It reflects his views and should not be construed as an official statement by ACT.

Page 12 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

ExampleYour agency participates in a number of charity events in your town, including several 5K walks. this year, three of the walks fall on the same saturday, and your agency can attend only one. You’re having trouble choosing, so you ask your facebook fans to vote on their favorite cause by posting the following Question: xYZ agency will be sponsoring one of the 5K walks be-low. Help us decide which one by voting for your favorite. [option 1] townsville walk for wishes [option 2] walk for the cure in downtown townsville [option 3] walk for Hunger supporting the townsville food Bankas your fans vote, the poll posts to their individual news feeds, bringing your philanthropic message to their friends and family. the poll not only gives you a free way to promote your agency beyond your fan base, but aligns your agency with a popular cause or local business. if these events (or the groups organizing them) have facebook pages, you can “tag” these pages in the list of options you post, building additional awareness for your agency.

Tool Three: Contests

What is it?using a third party vendor, facebook allows you to host contests on your agency’s page. You can choose from several different types, including photo, video, sweep-stakes, trivia and more. these contests can be used to build facebook fans, generate customer engagement, and leverage your fans’ networks to generate prospects and build broader awareness of your agency. How do you do it?Select a third party vendor (Progressive uses Wildfire) that offers turnkey facebook contests. there are a number of affordable options, some charging just $5 per campaign with an additional $1 a day while the contest is live. create your contest online, using the vendor’s web interface. You’ll need to provide details on timing, official rules, the winner selection process, and information you want to col-lect from your participants. once you’ve built your contest, you can publish it to your agency’s page and website, and you can promote it to your customers through email, facebook, or any other medium, using the unique contest urL. as your fans par-ticipate in the contest, they can post their submission to their own facebook pages and invite their friends to vote on an entry, build-

Page 14: December's Issue of La Voz

TRUST.

For All That Matters

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Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 15

Vu faculty

Is comprehensive coverage “All Risk” or Named Perils?

"our client sustained damage from a squirrel chew-ing on wires under the hood of the vehicle. the ve-hicle has other than collision coverage. i informed the insured the damage was covered. the claims

adjuster has declined coverage because the damage was not directly from one of the ten perils listed:

"policy reads: Loss caused by the following is considered other than collision.”

1. missiles or falling objects 2. fire 3. malicious mischief or vandalism 4. riot or civil commotion 5. theft or larceny 6. explosion or earthquake 7. windstorm 8. Hail, water or flood 9. contact with bird or animal; or 10. Breakage of glass.

"i always understood other than collision is comprehen-sive 'all risk' coverage and damage sustained is covered unless it is specifically excluded. I believe the perils listed are for clarification purposes only to distinguish between other than collision and collision claims. please give me your opinion."

as one of our faculty members points out below, i think the clear historical intent of otc coverage is to respond on an "all risk" basis. every reference manual and insurance textbook on the subject that

i've seen concurs with that opinion. However, at least one state supreme court has ruled that the coverage is on a named perils basis.

send the adjuster back to school. all direct physical dam-age is covered unless excluded. tell them to pay the claim.

in this case, it doesn't matter...the last i heard, a squirrel is an animal and if it chewed through the wires. isn't that "contact" with an animal, peril number 9? nothing says the animal can't initiate the contact, as opposed to the vehicle.

the adjuster needs some training. the 10 perils listed are just clarifying that they are considered other than "colli-sion" and not "collision." other than "collision" (aka com-prehensive) covers any direct and accidental damage not specifically excluded. When you have OTC and "collision" you essentially have "open peril" coverage. i hope the adjuster will reconsider the declination. it certainly should be covered.

sounds to me like "contact" with an animal.

the adjuster is doubly mistaken on this one. the cause doesn’t have to be on the list of ten perils, though in this case it actually is on the list.

first, the policy says that the list of 10 perils will be con-sidered “other than collision.” it doesn’t say that only the list of 10 perils will be considered “other than collision.” in looking at where coverage starts, the physical damage insuring agreement, the policy states that it will pay for all “direct and accidental” loss. Loss is later split into two categories, collision and “other than collision.” it stands to reason that if something isn’t a collision, it must then be “other than collision.” there’s no exclusion for animal damage or vermin either.

But, in this case the damage was caused by a rodent. a rodent is an animal. the damage was caused by contact with the animal's teeth. so the peril of “contact with an…animal” would clearly apply. companies pay these claims all of the time.

the adjuster is right, you are wrong. otc is named peril. comprehensive is all risk. that's why you can offer either one, and why otc is cheaper than comprehensive.

every seminar i've attended and every textbook i've read on the subject says that other than collision coverage is provided on an "all-risk" basis. the same is true in refer-ence manuals from irmi and fc&s. from what i can tell, a majority of courts have held likewise. However, in the 1998 case of colin mack, et al. v. acadia insurance co., 709 a.2d 1187, the maine supreme court ruled that otc was synonymous with named perils. so, in maine, that's apparently the law of the land under the current policy wording, but i think the historical intent of "all-risk" cover-age is obvious.

Faculty Response

Faculty Response

Faculty Response

Faculty Response

Faculty Response

Faculty Response

Faculty Response

Page 16: December's Issue of La Voz

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Page 17: December's Issue of La Voz

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 17

IIABA’s Bob Rusbuldt Named Among Top 50 Association Lobbyists in DCBob rusbuldt has been named one of the top 50 trade association lobbyists in washington, dc, by the respect-ed political newspaper, the Hill. Bob and the iiaBa gov-ernment affairs staff have been recognized repeatedly for a number of years as one of the top lobbying operations on capitol Hill, and Bob has also been recognized as one of the top association ceos. some of the others recognized on this year’s Hill list with Bob include the ceos of the american Bankers associa-tion, nfiB, u.s. chamber of commerce, motion picture association, Business roundtable and national associa-tion of Homebuilders. the Big “i” was the only producer group on the list. rusbuldt noted that this honor truly recognizes the out-standing work and dedication of the entire Big “i” govern-ment affairs team. rusbuldt said, “charles symington and our Big ‘i’ team are second to none in washington. we believe in our members and the independent agency system, and that motivates us to excel on the Hill.” the article noted, “Bob rusbuldt, independent insur-ance agents & Brokers of america. rusbuldt and ‘Big i’ members flooded the Capitol in the spring to discuss their priorities, including making sure health care reform regu-lations don’t hammer their commissions.”

NCOIL: Action Taken On Market Conduct

by Brian B cohen source: a.m. Best company, inc.

members of the national conference of insurance Legis-lators wrapped up their annual meeting in santa fe after reauthorizing model laws pertaining to market conduct and flex rating. But lawmakers held off on making a deci-sion on model laws dealing with state catastrophe fund reinsurance and certificates, opting to table those issues until the spring meeting after receiving industry feedback.

View this video at: http://bcove.me/9bv1adt7 View all news videos: http://www.ambest.com/video

Industry Gained 2,500 Jobs In OctoberBy sean p. carrsource: a.m. Best company, inc.

the u.s. insurance industry gained 2,500 jobs in octo-ber, on top of a smaller-than-previously reported drop in september, according to the latest employment report released by the u.s. Bureau of Labor statistics. on a year-to-year basis, industry employment, still standing at approximately 2.2 million jobs, is down 0.8% since october 2010.

the BLs previously reported a decline of 2,800 jobs in september (Best's news service, oct. 7, 2011). the new report revised that figure to 1,700 losses.

nationally, the number of jobs climbed by 80,000 as unemployment slipped a notch to 9.0%. payroll employ-ment has increased an average of 125,000 jobs per month over the past 12 months. private-sector employ-ment grew, with continued modest gains in business and professional services and health care. government employment continued to decline, with most of the october drop from non-educational positions in state government. .

total insurance industry payrolls are reported each month on a seasonally adjusted basis, along with the current month's nonfarm payrolls. separately, data by industry segment -- broken out by various insurance carrier and noncarrier categories -- are available only on an unadjusted basis for the prior month.

agents and brokers (+0.8% to 638,300) were the only sector to see year-to-year job growth, based on newly released september 2011 data. all other areas of insur-ance saw declining employment: life (-0.7% to 373,500), health (-1.9% to 417,400), property/casualty (-2.4% to 452,900), reinsurance (-1.1% to 27,500), claims adjust-ing (-2.1% to 47,400) and third-party administration of claims (-1.2% to 128,200).

title insurers saw a double-digit decline in weekly wages (-13.9% to $814.84) on a year-to-year basis, while reinsurers almost doubled that percentage on the upside (+26.3% to $1,127.78). all other sectors saw gains in weekly pay: life (+1.3% to $1,039.58), health (+6.9% to $1,037.62), property/casualty (+6.5% to $1,096.52), agents/brokers (+2.3% to $809.41), claims adjusting (+6.6% to $977.03) and third-party administra-tion of claims (+4.5% to $813.28).

Page 18: December's Issue of La Voz

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Page 19: December's Issue of La Voz

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 19

here have been two recent developments that independent insurance agents may want to consider, including what they portend for the future. Last month Health and Human services secretary Kathleen sebelius announced an end to efforts to implement the cLass act, a recent government-run voluntary long-term care insurance program authorized as part of the health care overhaul law. meanwhile, an increasing number of states are reducing coverage for medicaid recipients.

the cLass act was deemed unworkable under the pa-rameters spelled out in the law, mostly due to an amend-ment added by former sen. Judd gregg (r-n.H.) stipulat-ing that the new entitlement program must be actuarially sound over the course of 75 years.

The program was designed to pay out a minimum benefit of $50 per day and be paid for only by premiums, with no taxpayer funding. However, its design made that impos-sible because actuarial studies indicated an overwhelm-ing majority of americans would opt out of the program, resulting in an adverse selection of program participants. simply put, the less-healthy population would participate, and the healthier population would opt out.

the second development that has caught the public’s attention is that more states are reducing coverage for medicaid patients.

arizona announced plans last year to limit adult medicaid recipients to 25 days of hospital coverage a year. already, it received national attention last year for stopping cover-age of certain transplants for several months.

in addition, Hawaii announced that, beginning in april 2012, it will reduce hospital coverage to 10 days a year for adult medicaid patients, exempting pregnant women, those undergoing cancer treatment and those who are elderly, blind and disabled.

states cannot act in a vacuum because medicaid is jointly funded by state and federal governments. But federal approval is expected as a number of states already restrict hospital coverage, including alabama (16 days), arkansas (24 days), florida (45 days) and mississippi (30 days). also, massachusetts last year started a 20-day per-stay limit.

states are taking these actions due to the economic downturn and the loss of funding in the form of billions of federal stimulus dollars, which ended this summer.

in addition to reducing hospital stays, states are also tak-ing these steps:

• California plans to eliminate adult day care coverage and limit medicaid patients to seven doctor visits per year, beginning in november.

• North Carolina this month ended vision coverage for adults on medicaid.• Connecticut in July cut the number of dental exams covered for adults on medicaid from twice annually to once a year.• Pennsylvania began requiring adult Medicaid patients to receive state permission for crowns and certain other dental procedures.

in reviewing both developments in tandem, the public option for long-term care (Ltc) insurance is no longer a viable option.

currently, there are essentially two avenues for people who incur Ltc costs: self-insurance and medicaid. in or-der to be eligible to have medicaid pay for Ltc expenses, an applicant must meet the program’s financial guide-lines, which means people who have meaningful assets will have to pay substantially for their own Ltc expenses until they qualify for medicaid.

for many years there was a cottage industry of “medicaid planning,” whereby people transferred assets to fam-ily members and hoped they would not need medicaid assistance until they had satisfied the “look back” period. regardless of past and current rules, the number of changes made by a growing number of states foreshad-ows future cuts to medicaid. such cuts would likely make it even more difficult in the future to have Medicaid as a backstop—and perhaps the ability to transfer assets to loved ones.

given the cost of social security, medicare and medicaid—estimated to represent more than 50% of the federal budget by 2020—independent agents may want to consider advis-ing clients that LTC expenses are a significant peril. Studies indicate that two out of five Americans will incur significant LTC expenses for a period of six months or longer, and the government safety net is continuing to fray. agents may want to consider having this conversa-tion with clients, and also discuss how Ltc insurance and the new generation of combination policies would allow an Ltc rider under life and annuity policies to pay for Ltc expenses.

by dave evans TReduction of Medicaid benefits, end of CLASS Act prompts look at ways to pay for long-term care.

Is Private Insurance the Answer to Long-Term Care Costs?

Page 20: December's Issue of La Voz

Page 18 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

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Page 21: December's Issue of La Voz

Page 18 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 21

n many states, including new mexico, employers can make the initial choice of doctors for their injured work-ers. Yet some employers defer the choice to employees.

why is that a problem? first, employees are most likely to choose either an emergency room or their family doctor. emergency rooms are busy places and their primary task is to make sure people are not in imminent danger. since the job of the er doctors is to treat the patient, they don’t have time for detailed conversations with injured employ-ees about their work duties and how they might be modi-fied so they can get back to the job. More often than not, an injured employee will wind up spending much more time out of work than they should.

the only time an injured employee should go to the emer-gency room is when there is a 911 emergency or when there are no other treatment options (such as a third shift employee). even when someone gets hurt on third shift, the initial doctor’s visit can be postponed for a few hours until a preferred doctor is available.

the family physician presents other issues. they think of the employee as their client and, most commonly, they will grant their requests. if the employee asks for a week off, the doctor will approve it. why not? it keeps the client happy. Also, family physician offices are set up to deal with the small number of health insurance companies that operate in their state. the staff knows exactly how to deal with them. It’s cumbersome for them to figure out how to file the proper paperwork for a Workers’ Compensation insurance company with which they have no experience.

most family physicians have no experience with oc-cupational medicine. on the other hand, occupational physicians understand health in the workplace and the importance of getting employees back to work. You can find doctors who are members of the American College of occupational and environmental medicine by clicking here.

Don’t have a certified occupational physician in your area? You can still make this work. the key to choosing the right doctor, certified in occupational medicine or not, is communication. while it’s not possible to train a doctor to be an expert in occupational medicine, you can show them enough about how workers’ comp works to get bet-

ter outcomes for injured employees.

first, does the doctor know that you are willing to accept the employee back for modified/alternate duty? If doc-tors aren’t confident that their restrictions will be followed, they will almost always just tell the employee to stay out of work. once they know that the employer will accept injured employees back, then you can communicate with them about what information you need about the injured employee. the work restrictions, timeline for return to full duty work and so forth. these bits of information can help employers make the best decisions possible about return-ing the injured employee to the job.

In states where the employer doesn’t have first choice of a physician, it can be more difficult. With few exceptions, even when employers can’t choose a doctor, they can still recommend one. telling an employee, “dr. doe has treated many of our employees and does a great job” is often enough to convince an employee to seek that physi-cian for initial treatment.

a recent ncci report highlights the continuing growth of prescription drug costs in workers’ comp claims. physi-cians who understand how to treat injured workers are more effective in getting those employees back to work and healthy. this shortens the duration of an employee’s injury and leaves less opportunity to have “long tail” workers’ compensation claims where prescription drugs take up much of the total cost.

find out if physicians dispense prescriptions through their practice. the ncci report highlights the growing share of prescriptions that are being dispensed directly at the prac-tice, and often at a higher cost.

Kevin Ring is the Lead Workers’ Compensation Analyst for the Institute of WorkComp Professionals, the Asheville, NC-based organization that trains insurance agents to help employers reduce Workers’ Compensation expenses. A licensed insurance agent, he leads workshops, analyzes Workers’ Comp programs and is the co-developer of CompImpacta Workers’ Comp soft-ware suite that helps insurance professionals in working with employers. He can be contacted at 828-274-0959 or [email protected].

by Kevin ring

I

Page 22: December's Issue of La Voz

Page 20 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

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Page 23: December's Issue of La Voz

Page 20 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

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Big “I” Set to Launch

Consumer / Agent Portal

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 23

Where do you turn for information today? If you’re like most people, you check the Internet before doing any serious shopping. statistics show that three-fourths of people who are in the market for auto insurance begin that search online. You may be just down the street, but in today’s electronic age, your prospects can’t find you if you don’t have a active, information-packed website.

Here’s the good news. the same statistics show that the majority of people who seek an auto quote online end up buying from a local agent. This fact is confirmed by geico’s efforts to create a local agency presence. despite the industry’s attempt to commoditize auto insur-ance, most people value expert advice when making this complex and expensive decision. imagine how powerful an agency could be in the personal Lines market with a high profile Internet presence and local, established service.

Consumer Agent Portalthe independent insurance agents & Brokers of america, with the help of each state association, is building a new web presence for independent agents: consumer agent portal (cap). the cap project, which is funded in part by insurance companies, will provide a single online portal for comparative quotes from all participating independent agents and their insurance companies. in ad-dition, the site will provide iiaBa members with the latest in digital marketing training, tools, widgets, phone apps and website content. Best of all, by leveraging the 22,000 iiaBa member sites, the portal can optimize search engine ranking without spending millions of dollars on advertising. consistent message and strength in numbers will build the traffic needed to compete with direct writers.

What’s at stake?There is much work to be done before the first roll-out of what web portal next summer (in the second quarter of 2012). over the coming months you will have access to numerous training options and communications to prepare your agency and your personnel for participation in this new venture. cap is not a link you can just drop on your website. it will require, for most agents, a change in the way personal Lines is marketed in the agency and the use of new, unfamiliar tools. But the stakes are high. in new mexico, independent agents write only 24.58 percent of the personal Lines market. some people remember when independents wrote more than half the market. most business today is being lost to direct writers, not captive agents. if independent agencies are to grow, or even maintain, market share, we must move rapidly onto the digital playing field as a unified force. Just 1 percent of the personal auto insurance market in new mexico is equal to $14 million in commissions.

so, while the press will con-centrate on the bad news, there are emerging opportuni-ties for independent agencies. granted, we need a more robust economy where busi-nesses are being started and growing, people are buying new homes and cars and we are producing new products and services again.

But until that growth happens, independent agencies can survive—and thrive. the opportunities will require more work, diligence, new ways of thinking and doing business and new education. what is your agency doing today to meet the challenge?

Watch for more updates soon on this exciting project.

Page 24: December's Issue of La Voz

• Mailing the Pledge to customers with a letter from the agency owner.• Incorporating language from the Pledge in their tele-phone on-hold message.are you and your staff embracing the pledge and living up to its promises? are you maximizing the pledge’s power as a marketing tool?

Logo, Marketing Materials and Stationerythousands of participating agents and brokers are proudly displaying the trusted choice® brand name and logo. (remember that the logo has been tested, and consumers respond positively to it.) agents have reprinted their mar-keting materials and stationery around the trustedchoice® logo guidelines. examples include:

• Complete proposal kit (sales presentations, proposals and materials)

please note: every trusted choice® agency must adhere to the logo usage rules. random variations in colors, fonts, logo designs and messaging are not permitted for legal reasons and for consistency in presentation to consumers, just as is the case with any national brand. Visit the Logos/pledge tab at www.TrustedChoice.com/agents to down-load the logo and logo rules. the resource guide on the adjacent page can also help clarify which logo your agency should use.

Trusted Choice® WebsiteBesides refreshing their own websites with the trusted choice® logo and other materials, agents and brokers also are tying into the trusted choice® website (www.trusted-choice.com), which links consumers with local participating members and provides helpful information ona number of personal and business insurance topics.

the trusted choice® website plays a vital role in the pro-gram’s outreach to both agents and consumers. the site hosts an agency Locator through which consumers can find the agency that is right for them based on location, line of business and even languages spoken by agency staff. Member agencies are benefiting from this lead-generation tool by completing an agency profile at www.TrustedChoice.com/agents. agents also are keeping their agency profiles updated—for example, if they add new of-fice locations, they are updating their profiles at the Trusted choice® website.

click here to access a trusted choice® website user guide. This guide lists the benefits and how to access them.

What’s the key aspect to building a brand over the long term? dvertising, you might say? well, that is an important brand “touch-point.” But in any serious brand-building campaign, which takes place over multiple years—even decades—how the customer actually interacts with the product or service is most important. in insurance, these brand touch-points involve your staff working with custom-ers and prospects.

advertising messages can set the stage for those interac-tions, but how your staff serves customers and prospects is the true test of your brand. that’s why trusted choice® has put in place a dynamic branding program allowing for flexibility at the local level. How is this achieved? Remem-ber that trusted choice® does not replace your agency’s brand—it adds value to your agency’s brand. thus, if you already have a solid agency brand, you can position trusted choice® as adding further value to the services you already offer. (By way of example, think of “intel inside” or the “good Housekeeping seal of approval.”)

Here are some impactful ways agents and brokers are leveraging trusted choice®: pledge of performancetrusted choice® provides a road map for agents to offer a consistently positive customer experience— it’s called the pledge of performance.

the 10-point pledge responds to consumer demands for professionalism, choice, customization, 24/7 service and advocacy. in thinking of how to best serve your customers, you don’t have to reinvent the wheel! with language from the pledge, participating agents are writing open letters to clients, highlighting the benefits for customers of using their trusted choice® agency. agent and broker websites proudly highlight an overview of the pledge, with the full pledge just a click away.

Here are some other ways agents are using the pledge of performance:

• Running ads in their local paper stating the Pledge.• Having the Pledge made into a framed wall hanging in the reception area—and in every office or cubicle—as a visual reminder for employees and customers of the firm’s commitment.

• Discussing a different bullet from the Pledge dur-ing weekly or monthly staff meetings so employees will be fully invested in these performance criteria.• Using the Pledge as the basis for customer survey questionnaires.

A

How Agents Are Leveraging

Trusted Choice®

Page 24 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

Page 25: December's Issue of La Voz

Page 24 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 25

Advertising

all trusted choice® agencies benefit from the program’s national advertising. But they also can capitalize on profes-sionally developed tagable tV, radio and print ads that educate consumers on the value of doing business with their trusted choice® agency. these tV, radio and print ads direct consumers to look for their trusted choice® agency for choice of companies, customized policies and advocacy support.

savvy agents have learned that running their own tagged advertising (tagged with their name and contact informa-tion) in conjunction with the national ad buys gives their agencies the appearance of running a much bigger cam-paign than they actually pay for.

example: one agency is tagging the trusted choice® tV spots—then bought local time on the same programs trusted choice® chose for its media buy. this agency also tagged a trusted choice® radio spot and ran that through the following month on two local radio stations that match its target demographic. the result: everyone thinks the agency made the entire ad buy, even though it spent only about $2,500.

to preview and download these customizable ads, visit the advertising tab at www.TrustedChoice.com/agents.

Public Relations

trusted choice® members are benefiting froma national public relations program that drives consumers to www.trustedchoice.com, where they can find a local agent or broker. the pr campaign is focused largely on major consumer and business media. trusted choice® agents can use those same pr messages on the local level. and it doesn’t cost them anything. for example, agents are building a complete calendar of media releas-es that are timed to seasonal events (e.g. holiday safety or flood season).

the releases can be downloaded from www.trusted-Choice.com/agents and used locally with your agency’s letterhead. a list of pr ideas is available in Zoom in on Branding and under the public relations tab at www.TrustedChoice.com/agents.

we encourage you to embrace our new consumer brand for independent agents and incorporate it into your agen-cy’s marketing efforts. take advantage of the abundance of free marketing resources available through trustedchoice and use them to leverage the power of the brand in your agency. remember, trustedchoice® is not meant to replace or overshadow your agency’s personal identity, but it is simply another branding tool you can use to help your agency grow and gain back market share from the direct writers.

IIANM Member Benefit!

GOZip/Postal Code

FIND AN AGENT

Are You Being Located by Prospects?

One of the immediate benefits of being a

trusted choice® agency is the ability to be found

by prospective clients searching for an indepen-

dent agent through the online trusted choice

® agency locator. national trusted choice®

advertising directs consumers to trustedchoice.

com where they can enter their zip code to find a

local agent. only trusted choice® agencies are

listed.

To take full advantage of this benefit, IIANM

members are encouraged to complete their on-

line profile by logging into TrustedChoice.com/

agents and updating or adding information about

their agencies. principals who have not received

a “welcome” e-mail or a launch kit in the mail

should contact trusted choice® at (800) 221-

7917 or [email protected].

trustedchoice.com

TrustedChoice.com/agents

[email protected]

Page 27: December's Issue of La Voz

10 Reasons America Needs AgentsWe Need to Tell Our Story

10 Reasons America Needs Agents

Insurance Advocacyagents work for you - not the insurance company.

Save Moneyagents help you meet your budget by customizing and combining the plans.

Save Timeagents resolve claims. enrollment, and other issues without wasting your time.

Experienceagents have experience with almost every situation you may face involving insurance.

One Contactmake one call to your agent - and rest assured your concern is being addressed.

Carrier Relationshipsagents have long-time relationships with carriers and can use those relationships to resolve problems.

Employer Assistance with BenefitsUse agents to monitor your employee benefit program - and you can grow your business.

Comparison Datamarket analyses can be educational for individuals and businesses.

Benefit Consultationsagents can consult on a variety of products and ex-plain how they all work together.

Bolster the Economyagents help your community create and keep jobs.

source: iowa independent agents

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

despite popular opinion, there is one part of the health care system that isn’t broken. it’s the piece that provides consumers unbiased education on insurance plans and presents a range of options based on varying needs. and, it contributes to local economies and provides jobs to hundreds of thousands of americans.

independent insurance agents perform an invaluable, irreplaceable service to americans by providing trustworthy guidance on insurance purchases and acting as an ongoing resource for service after the sale.

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 27

Page 28: December's Issue of La Voz

Full Name:

First Name for Badge:

Agency / Company:

Address:

City, State, Zip:

Telephone:

Fax:

The pre-licensing classes are designed to be a review for the state licensing examination. We recommend that students be familiar with the study material prior to attending class.

Study materials are NOT included in class prices.

Pre-Licensing Classes

E-Mail:

Method of Payment:

Bill Agency (Members Only)

Check Enclosed (Payable to IIANM)

M/C Visa Disc Amex

Amount: (all prices include tax)

Card No:

Exp. Date:

Signature:

( )

Send in your registration:

Fax in:(505) 243-3367

Mail in:1511 University Blvd. NEAlbuquerque, NM 87102

Give us a call:(505) 843-7231 (800) 621-3978

Go on-line:www.iianm.org or E-mail:

The FINE PRINT: IIANM reserves the right to cancel/reschedule classes. Please call ahead to verify when classes will run. Decisions will be made three days prior to class. Cancellations received after 5 business days, will be assessed a $50.00 cancellation fee. Cancellations received on or after deadline and ‘no shows‘ will forfeit the registration fee altogether. A substitute is always welcome, with no extra fee, but prior notification would be appreciated.

Class Name/Date:

( )

Property & Casualty Review Class (2 days)

Regular Price: $150 Member Price: $120

Life & Health Review Class (1 day)

Regular Price: $115 Member Price: $90

Insurance Education Programs in New Mexico are critical to a successful and profitable career in the insurance industry. Every year, we offer exciting opportunities to expand your professional horizons. All of these education programs are designed to help insurance agents thrive in the most competitive of marketplaces.

Click here for a full listing of our education program.

Instructor: Kitty Leslie - December 6 - 7 8am - 5pm

Instructor: TBD - January 10 - 11 8am - 5pm

Instructor: Jeff Straight - December 8 8am - 5pm

Instructor: TBD - January 12 8am - 5pm

[email protected]

Page 28 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

IIANM’s

EducationEDGE

Page 29: December's Issue of La Voz

Page 28 Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011

High quality continuing education for independent insurance agents, brought to

you via live streaming video.

the agents and Brokers education network (aBen), founded by state associations of independent insur-ance agents, is dedicated to bringing highly relevant, interactive, and professionally produced continuing education programs to independent agents in the most convenient and economical ways possible.

ABEN's Live Webcasts will stream professional instructors right into your office, along with related course material. You can follow along with the presenter’s powerpoint, submit questions, take notes, get full access to written materials, and you have the ability to ask questions and chat with other students.

The Next BIG Thing in Continuing Education!

additionally, aBen’s help desk is standing by 24/7 to assist you, should you encounter any difficulty with the technology.

with aBen courses you get the benefit of best information out there, with the convenience of internet technology and the full educational experience you can only get through aBen’s platform.

For more information and to view course listings click here

INTRODUCING

CE

WEB

INA

RS!

Independent Insurance Agents of New Mexico - www.iianm.org - * December 2011 Page 29

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Looking to fill a position within your agency? Trying to find a job but don’t know where to look?Whether you are looking for somewhere new to share your special skills or an employer looking for quality, professional employees, we are there to lend a helping hand. Click here to take advantage of IIANM’s Job Bank.Do you have an agency you’re trying to sell, or in the market to buy one? Check out our Classifieds!

N e w M e x i c o ’ s J o b b a N k

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click on class title to register

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Office

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IIANM / NMM20th Anniversary

Holiday Party

Page 31: December's Issue of La Voz

OddsEndsn

Like a diamond in the sky?astronomers and gem dealers alike were no doubt excited by the discovery of a distant world that appears to be crystalline in its structure and chemical makeup—in other words, it’s a big fat

diamond. the planet, which orbits a pulsar some 4,000 light-years from earth, is about 20 times denser than the planet Jupiter (the largest planet in our solar system) and is about five times the diameter of Earth.

as reported by the journal science, scien-tists in australia, europe, and the united states detected the planet by analyzing the radio signals emitted from the pulsar it orbits. (a pulsar is a neutron star that gives off bursts of electromagnetic radiation as it rotates.) it’s located in the constellation serpens (the snake). the world is currently known as psr-J1719-1438, but we’re hoping for something with a slightly catchier ring.

How about Zirconia?

How to Prepare Your Home Before Holiday Travel and Avoid Insurance Claims:

-don't leave appliances on as you de-part: don't leave the dryer, dish washer or washing machine on as you leave the house. A hose can break or a fire can start and no one is home to turn the appli-ance off to avoid damage. -turn off the water to your hoses: turn the water off to your washing machine so if a hose breaks you can avoid a flood.

-set alarms: remember to set your burglar alarm as you leave. central monitoring alarms can detect a fire or break-in at your residence while you're away. -timers for Lights: set up timers for lights around the house so lights go on and off at random times. -stop your mail and newspapers: avoid pil-ing up news papers or mail on your door step. Contact your local post office or carrier.-don't invite intruders: don't post your vacation plans on facebook or twitter. Burglars watch social media to find out who is home and not home. consider having a trusted family mem-ber or friend check on your home while you're away. -wrap your pipes: if you live in a cold weather area, wrap your outside pipes with foam or towels and duct tape. don't turn your heater off completely while you're away. -Keep your important papers secure: place your most important documents in a safe de-posit box at a bank or in a fire-proof safe.

Don’t overdo the holiday eating follow this advice to maintain some balance:

• Don’t skip meals. If you avoid lunch in order to offset a big family dinner, you’ll probably eat more because you’re extra hungry. eat breakfast and lunch so you’re able to control your appetite when the mashed pota-toes and gravy come your way.

• Exercise portion control. Don’t overload your plate. Take sensible portions of whatever comes your way, and you won’t feel compelled to consume every last bite in order to avoid wasting food.

• Eat slowly. Your stomach can fill up before you’re aware of it, which means you may eat more than you really want or need—leaving you stuffed and uncomfortable. make an effort to put down your fork and chew thoroughly between bites, and drink plenty of water before and during your meal.

• Focus on the holiday. Remember that holidays are about more than just eating. Make an effort to talk to people and enjoy the season without just concentrating on food.

carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you. ~ princess diana

Page 32: December's Issue of La Voz

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