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Deciding on marketing organizations

Date post: 16-Aug-2015
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How should the company manage and organize its International activities ?
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Page 1: Deciding on marketing organizations

How should the company manage and organize its International activities ?

Page 2: Deciding on marketing organizations

Depending on their level of International Involvement ........

Page 3: Deciding on marketing organizations

Export divisionInitial stage when firm just ships out the goods

Page 4: Deciding on marketing organizations

International DivisionCompanies engage in several international markets

Page 5: Deciding on marketing organizations

Global OrganizationTreats World as a Single Market

Page 6: Deciding on marketing organizations

Global Integration National Responsiveness

Choose accordingly .....

And if there is a tie.......

Page 7: Deciding on marketing organizations

“Glocal” strategy

Page 8: Deciding on marketing organizations

Thank you

Page 9: Deciding on marketing organizations

DisclaimerCreated by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com


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