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Decision Paralysis When is enough, too much? Carrie Hill Blizzard Internet Marketing [email protected] (888) 840-5893 Webinars to Make You Better, Faster, Smarter & Richer!
| Date post: | 18-May-2015 |
| Category: |
Design |
| Upload: | carrie-hill |
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Decision ParalysisWhen is enough, too much?
Carrie HillBlizzard Internet [email protected]
(888) 840-5893
Webinars to Make You Better, Faster, Smarter & Richer!
Homepages are the Billboards for your site
Carrie HillBlizzard Internet Marketing, Inc.
What do you remember about Billboards along the highway?
Contact Info?Brand Name?Gimmick?
How long do you have?
Carrie HillBlizzard Internet Marketing, Inc.
You have fractions of a second to capture a webpage viewer’s attention
What do you want them to see the most?
Too many things tend to distract the eye. If you’re offering multiple choices above the fold on a website, you’re endangering the click – Decision Paralysis ensues
What is Decision Paralysis?Defined as:
A condition of not being able to decide on a matter when there is no clear-cut best option.
Decide what the goal of each page on your website is, and create a dominant action to reach your goal on that page.
Carrie HillBlizzard Internet Marketing, Inc.
How does it work?
Carrie HillBlizzard Internet Marketing, Inc.
Source – Iyengar, S. & Lepper, M, 2000
30%
3%
40%
60%
1) Who purchased something?
2) Who stopped at the display?
Shoppers are ATTRACTED to greater variety, but were much less likely to make a decision.
Reality vs Actuality Actuality? - The user may SAY they want to
be able to make a bunch of choices. Reality? – The more choices you give, the
less money you make.
What did we learn?
Carrie HillBlizzard Internet Marketing, Inc.
NY Marriott Downtown
Booking Engines & Advanced Search
More Examples!
Carrie HillBlizzard Internet Marketing, Inc.
How do I Avoid It?First – Know how people use and navigate a page – and more specifically YOUR page!
It is okay to offer more than one choice, but make the choice you want them to make a VERY VERY clear winner!
Avoid extraneous clutter that might hurt your chances at a conversion.
Don’t lead visitors OFF the site when you want them to convert ON your site!
THEN!
THEN!
THEN!
THEN!
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If you have questions on how you can improve your homepage and interior page appeal to visitors – contact us at:
888-840-5893 [email protected]
Thanks!
Carrie HillBlizzard Internet Marketing, Inc.
