Date post: | 13-Aug-2015 |
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Education |
Upload: | sameer-mathur |
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Decisions made by the Intermediaries
A presentation made by Shalvi Rathi,MNNIT Allahabad under
Prof. Sameer Mathur,IIM Lucknow,Marketing Internship,2015
Channels to reach the audience-retail channel, a direct-response Internet site, virtual malls, and thousands of links
on affiliated sites.
2.Channels
The retailers product assortment must match the target market shopping expectations in breadth and depth.
3. PRODUCT ASSORTMENT