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10 Ways to Decrease Cart Abandonment 1-888-540- 7698 clusive Concepts © 2011 … and Increase Revenue!
10 Ways to Decrease Cart Abandonment
1-888-540-7698Exclusive Concepts © 2011
… and Increase Revenue!
1-888-540-7698Exclusive Concepts © 2011
Presenters:
Dan TheirlVP of Product Development
Scott SmiglerPresident and Founder
Who Are We?
1-888-540-7698Exclusive Concepts © 2011
Founded in 1997, Exclusive Concepts continues to be the leading resource for online retailers seeking to convert online shoppers into loyal customers.
Our mission is to help you accelerate your revenue without the overhead.
Services include Scientific Conversion Testing, Advanced SEO, Profitable PPC, Lifecycle Email Marketing, and Site Speed Optimization.
10 ways to decrease cart abandonment.
How top online retailers address cart abandonment
Why shoppers abandon their carts
What you’ll learn
1-888-540-7698Exclusive Concepts © 2011
What is Cart Abandonment?
1-888-540-7698Exclusive Concepts © 2011
How much money are you leaving on
the table?
What is causing cart abandonment?
1-888-540-7698Exclusive Concepts © 2011
High Gas PricesAnd
Shipping Costs
InflationAnd
Poor Economy
IncreaseOf
Web SavvyShoppers
Cart abandonment…the facts
1-888-540-7698Exclusive Concepts © 2011
70% of shoppers have abandoned their carts at least once
57% of shoppers don’t want to pay high shipping costs48% of shoppers did not realize the full cost of
purchase until reaching the cart41% use the cart for research 15% find the shopping cart process too complicated
Forrester Research
Cart abandonment…the facts
1-888-540-7698Exclusive Concepts © 2011
40%
27%
17%
8%
8%
Average Number of Items Abandoned During Checkout
1 item2 items3 items4 items5+ itemsNo Answer
21%
54%
21%
4%
How much is lost per cart during abandonment?
<$25$26-$99$100-$500$501
10 Ways to Decrease Cart Abandonment
1-888-540-7698Exclusive Concepts © 2011
1. Be clear about shipping costs
1-888-540-7698Exclusive Concepts © 2011
Be clear on subcategory pages
Be clear again on product pages
2. Tell the customer when they will get their product
1-888-540-7698Exclusive Concepts © 2011
Estimated Delivery Date with Costs on Product Page
3. If you have the most competitive price, let customers know right away
1-888-540-7698Exclusive Concepts © 2011
Make your price guarantee highly visible on your product page
4. Create a color path
1-888-540-7698Exclusive Concepts © 2011
Remove all errors from your cart Nothing will make someone leave faster than a recurring errorUse IE 6 to check for Java script errors in your cart
5. Remove all programming errors from your cart
1-888-540-7698Exclusive Concepts © 2011
6. Highlight user errors clearly
1-888-540-7698Exclusive Concepts © 2011
7. Show you’re serious about security
1-888-540-7698Exclusive Concepts © 2011
8. Offer support
1-888-540-7698Exclusive Concepts © 2011
9. Make Sure Your Cart Loads Quickly
1-888-540-7698Exclusive Concepts © 2011
10. Motivate the shopper
1-888-540-7698Exclusive Concepts © 2011
To recap: Answer these Questions for your customers
1-888-540-7698Exclusive Concepts © 2011
How much is shipping?
When will I get my product?
Am I getting the best price?
Where do I go next?
Is my credit card and personal information safe?
Is there a person that can help me?
Why should I buy now?
Cost: 5% of Saved Carts. You will:Increase ConversFrom Conversions On Demand and Exclusive Concepts BrandLower Cart AbandonmentControl Coupon or Free Gift OffersPay For Results - No Setup or Monthly fees
Introducing…
1-888-540-7698Exclusive Concepts © 2011
Over $2,000,000 in revenue saved and counting!
Why The Cart Closer?
1-888-540-7698Exclusive Concepts © 2011
You will: Increase Conversions Lower Cart Abandonment Control Coupon, Free gift, or free shipping offers Pay only for results – No Monthly Fee Setup cost based upon platform
Shopper attempts to leave a full
cart
The Cart Closer makes them an offer to complete
their purchase
Shopper accepts the
deal
You save the sale and the revenue you would have
lost!
What our customers are saying.
1-888-540-7698Exclusive Concepts © 2011
“The way I feel is that I already invest in SEO and PPC to attract traffic to my website. Why let all the work that led to getting people to your site go to waste when they just leave their cart? That’s why I love Cart Closer.”
“Cart Closer allows us to generate revenues that would have been lost and improve the effectiveness of our PPC efforts.”
“The Cart Closer gives us the opportunity to offer customers a deal and get additional revenue that we would have lost. We have seen a decrease of about 11% in out cart abandonment rate.”
1-888-540-7698Exclusive Concepts © 2011
Scientific Conversion Testing: Free audit for qualified retailers. To request an audit email [email protected]
Thank You! Questions?
The Cart Closer:To request a free demo or to sign up to install The Cart Closer on your store visit – http://www.ConversionsOnDemand.com
