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SDeepshikha didn sar ou wih mucho an inclinaion owards jewellery.Insead, she was atraced o coloursand pains, and lled canvasses almoshroughou he day. In ac, mymoher would admonish me as hehouse would be doted wih blocheso pain. From early on I was inspired

by impressioniss, my avourie beingJohn Consable, she reveals. Evenoday, paining is her rs love andher canvasses and pains go wih her

he is one o hose who dare odream by day. Mee Deepshikha Gupa,

who adeply urns her seeminglyunrealizable ideas ino beauiul,inspired pieces o jewellery ha havecusomers coming back or more.

Deepshikha heads he designdeparmen a Sama, a couure

jewellery rm in Mumbai. A graduaein accessories designing romhe Naional Insiue o Fashionechnology (NIF), Ahmedabad,

Deepshikha Gupta

Wv Dm ry

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wherever she ravels. Paining helps meunwind, de-sress, relax, and reconnec

wih mysel, she says.Exolling he virues o sudying

a NIF, Deepshikha says, Teprogramme was open-ended and aughus he process o ideaion which could

be applicable o dieren producs likeaccessories, games or children, liesyleproducs, able ops, vases, or jewellery.

Te basic designing process is he sameor each and every creaion. I sars

wih research, visualisaion and henranserring your ideas on o a produc.Te echnicaliies like choosing herigh maerials and processes comelaer.

My ocus as a suden was nojewellery designing, and i ook mesome ime o ge ino he mode. Wha Igradually began o like abou designing

jewellery was he deailing involved.Tere is so much happening wihin hasmall millimere or cenimere o spaceand you have o express and someimescrunch your idea in ha small space.Minue deailing, inricacy, andsensiiviy are so imporan in jewellerydesigning. Now o course, I love omake jewellery, she saes.

Aer inerning or six monhs aGanjam, Bangalore, Deepshikha joinedSama ve years ago. Everyone in hisrm is so passionae abou jewellery,and I eel I am in he righ place. Ourproprieor Navin Jashnani gives us a loo creaive space, and so one ges heopporuniy o do wonders a Sama.

Over he years, he painer andvisualiser in her has ransmogriedmany o her canvasses ino jewellery

Dphkh gupCeative Diecto, Sama

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pieces ha are a imes bold orourageous, pushing o broaden onesaesheic sensibiliies. Preerring soeroulines in her creaions, she poinsou ha jewellery has o be appealingand ehereal. She believes ha everypiece should be so atracive ha ora momen, i should ake your breahaway. I has o have a jaw-droppingeec, and ransx he buyer, is how

she pus i.

She assers, You can go wrongwih designing jewellery. I can beany oher way, because he maerial

we use o make jewellery is in isel sobeauiul, he gemsones we use are sosriking. So i isn so dicul o makesunning composiions rom maerialsha are already so beauiul.

However, ideaion is o primeimporance or his young designer. ocreae a piece o jewellery, Deepshikha

says ha one has o immerse oneselin he subjec, and dream abou hevisuals. Ten, he foodgaes open andhe conceps appear like reels o lmunspooling in her head.

She and her eam o our designersmake 12 collecions in a year, andin eec ll 12 blank canvasses. Forinsance, o launch heir specialcollecion or he IIJS Signaure Goa,she wen wih her eam o Hampi, he13h cenury ruins o he Vijayanagara

empire in Karnaaka, a UNESCO-designaed world heriage sie. I wasa mind blowing experience, recallsDeepshikha. Tere was so much osee. Te archiecure, he scale o heplace, he naural se-up o boulders.Moreover, he ruins and he srucureshave aged graceully. We ried o depiche ageing in our Hampi collecion

by seting clearer, sharper gemsoneswhich were closely ollowed by earh

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colours, and laer greyish sones in

many o he pieces. Te resul hasbeen awesome wih he beauiullysculped one-o-a-kind pieces dedicaedo Hampi magniy he archiecuraldeailing o ha era.

Currenly, he designer is makingjewellery inspired by balls o wool,erraced landscapes, erracota, andreads on yres. Inspiraions can bedrawn rom somehing very mundaneas well, she says. Known o walk he

road less ravelled, Deepshikha hasproduced collecions inspired bydandelions, and racals, or geomericshapes ha when spli ino pars,

resemble he miniaure versions o hewhole patern.

My rs collecion in Sama wasbased on racals and I go mixedreacions or i. Some cliens exclaimedi was amazing and unbelievable, heohers pooh poohed he idea. Ideasdon work every ime. And ha is hehumbling par o his experience.

However, she rmly believes ha adesigner should incorporae he wow

elemen in his or her creaions becauseunless he consumer is exposed osomehing radical, she will no buyi. I is necessary o be original, and

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and hink ou o he box. I is hedharma o designers o sun heconsumers ino buying a piece o ar.

You have o srech he imaginaionand aesheic ases o he consumer.

And ha is our aim a Sama. We ryo make jewellery which expresseshe individualiy o he consumer.

We don ry o imiae anyhing,or us originaliy is mos imporan,so ha each creaion comes rom

an inensive creaive process, whichinvolves aking risks, innovaing andresearch on rare and new maerials.

Deepshikhas creaive manra is ohink and dream earlessly o creae

jewellery or any oher work o ar.All creaive producs mus ell soriesand more so i i is jewellery becausei is an emoional purchase. You haveo make i special, as i mosly comesrom he designers experience or

depicion o wha inspires her.

td:

Colours for this year: Pureand rich greens and shades o red.Emeralds and rubies wih diamonds

will be he main choices.I is boom ime or colours

including combinaions o blackand whie, opaque and ransparensones, ourmalines, and boiserousmix o coloured gemsones se in asingle piece.

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Metals: exured gold willalso do well. We have come up

wih 9-kara gold jewellery and

famboyan silver jewellery ha wonarnish. -Shanoo Bijlani